Between Chinese and Finnish Business Culture

Transcription

1 Between Chinese and Finnish Business Culture How to market Finland for Chinese Tourists Erlin Yang, Ph.D. China Tekway Oy LTD Kouvola

2 Do we have same views?

3 What we believe? Who is older?

4 What we want to see?

5 What we want to buy? - Deerskin - Knife (Marttiini) - Chocolate (Fazer) - Watch (Suunto) - Wine and alcohol (Finlandia Vodka, Lakka) - Wood works (Aarikka) - Glassware (Iittala) - Scarf and tie (Marja Kurki)

6 What is the Brand Of Finland? Archtechture Nature History Stories

7 Sales and Market Areas

8 Who Are Buyers in China? Traveler segments - Leisure and sightseeing - Incentive travel - Technical visits - Business and project travels Local operators - Tour operators and travel agencies - Governmental organizations, Forengn affairs offices and international cooperation departments

9 How to Find Buyers in China? - Fairs and exhibitions - Websites - China National Tourism Administration (CNTA) ( - China Tourism Association (CTA) ( - China National Bureau of Foreign Experts (International Human Resources Association) (

10 Fairs and exhibitions - Establish new business contacts - Find a local agent - Meet with key industry decision-makers - Launch new products and services in China - Meet with existing clients in the region - Negotiate contracts with potential clients

11 Local Media and Travel Magazines Beijing China Central Television (CCTV), Beijing Television, Xinhua News Agency Sina.com, Ctrip.com, Sohu.com, Yahoo.com, Beijing Youth Daily, Life Style Newspaper, China Tourism News, Travel Weekly, Beijing Morning Post Shanghai Ctrip Elite,World Travller, Travelling Scope,Travel + Leisure Shanghai Daily, Shanghai Morning Post, Shanghai Xinming Evening Wenhui Daily Shanghai Travel Times, Youth Daily Guangzhou Guangdong Television (GDTV), Guangzhou Daily, Life Element Shenzhen Press Group - Hot Travel, Shenzhen Daily, Yangcheng Evening News Zhuhai Daily Hong Kong Apple Daily, Eat and Travel Weekly, East Magazine, Hong Kong Economic Times, Ming Pao, Next Magazine, Oriental Daily, Singtao Daily

12 Key Fairs and Exhibitions of Outbound Travel Industry in China 1. China Outbound Travel & Tourism Market (COTTM) April 2011, Beijing It is a platform where global and domestic industry professionals meet and contract the upcoming seasons. COTTM provides the link between the rapid development of the Chinese travel and tourism industry and the dynamic needs of the global industry. In 2010, 230 exhibitors from 55 different countries, 3000 local professionals.

13 2. The International Forum on Chinese Outbound Tourism (IFCOT) June, 2011 Beijing The summit in China tourism which gathers China s outbound resource and has become an attractive brand, an important bridge of communication between oversea and domestic tour companies, an important window to look into Chinese tourism market trend, policy and regulations, an important platform for business cooperation between foreigners and Chinese and an important channel to involve in Chinese tourism market.

14 3. World Travel Fair (WTF) , Shanghai A business-to-business platform to link the international tourism industry with Chinese tourism professionals and decision makers. It is opportunity to expand and strengthen business in the rapidly growing Chinese outbound travel market. 2010, More than 450 exhibitors representing 50 countries showcased their products and services.

15 4. China International Travel Mart (CITM) , Shanghai The biggest in China and Asia, targeting business-to-business and business-to-clients international cooperation. 2009, total area of 50,000 sq.m with 2,148 exhibition booths. Operation type: travel agencies, percent; hotels or hotel management groups percent; tourism organs, percent; tourist attractions, 9.75 percent; airlines, 5.80 percent; tourist companies, 0.52 percent; computer reservation systems and others, 0.48 percent; and other tourism enterprises, 1.62 percent.

16 Thank You! Erlin Yang China Tekway Oy LTD P.O.Box 800 (Aleksanterinkatu 17) Helsinki World Trade Center Tel