AIRSHOW STORY Great Georgia Air Show 2002 N Commerce Drive Peachtree City, GA 30269

Transcription

1

2 AIRSHOW STORY T he Great Georgia Air Show is one of the most popular weekend festivals in Georgia and one of the most highly regarded aviation events in the nation. The Great Georgia Air Show, known to Insiders as GGAS, began as a local fund raiser at the close of the last millennium. While non-profit organizations still benefit financially from airshow revenue and publicity, The Great Georgia Air Show has grown to have a positive financial impact on the entire Greater Atlanta area and has been named a Top 20 Event by the Southeastern Tourism Association. Tens of thousands a year attend this ticketed event, totaling around a third of a million people through the gate since the Show s inception. The Great Georgia Air Show financially supports many local non-profit and civic organizations through revenue generated from corporate sponsorships, ticket sales, concessions and other vendor-related income. The event also offers a one-of-a-kind opportunity for organizations to connect with the public against a backdrop of high energy and excellence. Known for its high-quality performances, The Great Georgia Air Show attracts top-tier performers such as Canadian Forces Snowbirds, Black Diamond Jet Team (formerly Heavy Metal Jet Team), AeroShell Aerobatic Team, U.S. Army Black Daggers and many other active military aviation demonstration teams. WSB Radio s Scott Slade, himself an aviator, says it s the layout of Falcon Field that makes it so perfect for air shows. I know of no other major air show where the crowd can be so safely close to the action, he says. Not only does the landscaping lend itself to something like stadium seating just off the taxiway, but air show guests are also encouraged to mingle with performers alongside their aircraft all along the ramp. It is definitely an up-close and personal air show, says Great Georgia Air Show Director Angie Faulise.

3 AIRSHOW BENEFICIARIES The Great Georgia Air Show is a very unique nonprofit organization. It exists primarily to provide opportunities for OTHER organizations. The Great Georgia Air Show spreads its wings of goodwill across the region, providing many groups the audience and opportunities. ( to tell their story, ( to gather supporters, ( to provide them the place and the time to raise money... so that they can further their good works in the community. The following is only a sampling of the many worthy causes who depend on the Great Georgia Air Show for visibility and financial opportunities. Please visit our website for a complete listing of the groups we support. ( School Programs H Academic Clubs H Key Clubs H Band Booster Clubs ( Health and Wellness H Youth Protection Home H Drug Awareness Programs ( Military/Government ( Community Service Organizations H Kiwanis Organizations H Rotary Organizations H Angel Flight Groups H American Legion H Dixie Wing Historical Aviation H Civil Air Patrol ( Scouting H Cub Scouts H Multiple Boy Scouts Troops

4 ECONOMIC IMPACT ECONOMIC IMPACT The total economic impact includes all direct spending (at the point of sale) and indirect spending (spending flowing to suppliers and subcontractors). Estimated economic impact from spending related to the GGAS for last year is: ( $1,594,133 - financial value to the local economy due to the business activity generated by the preparation for and staging of the event. ( $2,826,043 - for the increased sales within the the local business community. Estimated economic impact from spending related to the GGAS for the show s lifetime is: ( $10,521,275 - financial value to the local economy due to the business activity generated by the preparation for and staging of the event. ( $18,651,881 - increased sales within the the local business community data supplied by Dr. Christine P. Ries, Professor of Economics, Georgia Tech School of Economics 2013 data calculated internally applying same formulas

5 AIR SHOW DEMOGRAPHICS Household Income Profile Education Profile Male vs. Female *Air Shows Magazine

6 AIR SHOW DEMOGRAPHICS Adult Spectators by Age Home ownership Internet purchase Distance Traveled *Air Shows Magazine

7 BENEFITS SUMMARY DIAMOND PLATINUM GOLD SILVER $35,000 $25,000 $15,000 $7,500 Right of First Refusal YES YES NO NO ADVERTISING/ PUBLICITY Product Category Exclusivity YES YES NO NO Product Sales Rights YES YES YES YES Program Ad Space 2 Pages Full Page ½ Page ¼ Page Sponsor Logo Recognition (indicated on map in event program) YES YES YES NO Air Show Logo Use YES YES YES YES Active Link on Airshow Home Page YES YES YES YES Blast to Airshow Database YES YES NO NO MARKETING INCLUSION Digital Billboards Atlanta (rotating) YES YES NO NO Atlanta Papers & Magazines YES YES YES YES Coweta/Fayette Papers & Magazines YES YES YES YES Radio Spots throughout Atlanta YES YES YES NO Exhibitor Display Space 500 Square Feet 250 Square Feet 10x10 Premium Tent 10x10 Tent MARKETING INCLUSION Public Address Mentions 16 Per Weekend 12 Per Weekend 8 Per Weekend 4 Per Weekend GGAS Provided Entryway Banner YES YES YES NO Inclusion on Navigation Banners YES YES NO NO Ability to Hang Additional Banners (provided by sponsor) On Field Preferred Parking Passes for each event Private Chalet or Tables at Top Gun Tent Private Chalet Private Chalet Tables Tables HOSPITALITY Tickets associated with Above Chalet/Tables 25 Saturday, 25 Night Show, 25 Sunday 25 Saturday, 25 Night Show, 25 Sunday 16 Saturday, 16 Night Show, 16 Sunday 8 Saturday, 8 Night Show, 8 Sunday Friday Night s Sponsor/Performer Gala 2 Tables 1 Table 1 Table 1 Table Aircraft Ride 1 1 NO NO General Admission Tickets

8 Diamond SPONSOR LEVEL NAMING RIGHTS ( One $5,000 Area See Naming Rights (p.12) ADVERTISING/PUBLICITY ( Right of First Refusal ( Product Category Exclusivity ( Product Sales Rights ( Full Page Program Ad Space ( Sponsor Logo Recognition (indicated on map in event program) ( Air Show Logo Use ( Active Link on Airshow Home Page ( Blast to Airshow Database MARKETING INCLUSION ( Digital Billboards Atlanta (rotating) ( Atlanta Papers & Magazines ( Coweta/Fayette Papers & Magazines ( Radio Spots throughout Atlanta ON-SITE ACTIVATION ( 500 Square Feet Exhibitor Display Space ( 16 Per Weekend Public Address Mentions ( GGAS Provided Entryway Banner ( Inclusion on Navigation Banners ( Ability to Hang 6 Additional Banners (provided by sponsor) ( 2 On Field Preferred Parking Passes for each event HOSPITALITY ( Private Chalet or Tables at Top Gun Tent ( Tickets associated with Above Chalet/Tables: 25 Saturday, 25 Night Show, 25 Sunday ( 1 Table - Friday Night s Sponsor/Performer Gala ( 1 Aircraft Ride ( 75 General Admission Tickets $35,000 Investment in Community Services

9 Platinum Sponsor Level NAMING RIGHTS ( One $2,500 Area See Naming Rights (p.12) ADVERTISING/PUBLICITY ( Right of First Refusal ( Product Category Exclusivity ( Product Sales Rights ( Full Page Program Ad Space ( Sponsor Logo Recognition (indicated on map in event program) ( Air Show Logo Use ( Active Link on Airshow Home Page ( Blast to Airshow Database MARKETING INCLUSION ( Digital Billboards Atlanta (rotating) ( Atlanta Papers & Magazines ( Coweta/Fayette Papers & Magazines ( Radio Spots throughout Atlanta ON-SITE ACTIVATION ( 250 Square Feet Exhibitor Display Space ( 12 Per Weekend Public Address Mentions ( GGAS Provided Entryway Banner ( Inclusion on Navigation Banners ( Ability to Hang 4 Additional Banners (provided by sponsor) ( 2 On Field Preferred Parking Passes for each event HOSPITALITY ( Private Chalet or Tables at Top Gun Tent ( Tickets associated with Above Chalet/Tables: 25 Saturday, 25 Night Show, 25 Sunday ( 1 Table - Friday Night s Sponsor/Performer Gala ( 1 Aircraft Ride ( 50 General Admission Tickets $25,000 Investment in Community Services

10 Gold Sponsor Level NAMING RIGHTS ( 10% off Naming Rights Pricing See Naming Rights (p.12) ADVERTISING/PUBLICITY ( Product Sales Rights ( ½ Page Program Ad Space ( Sponsor Logo Recognition (indicated on map in event program) ( Air Show Logo Use ( Active Link on Airshow Home Page MARKETING INCLUSION ( Atlanta Papers & Magazines ( Coweta/Fayette Papers & Magazines ( Radio Spots throughout Atlanta ON-SITE ACTIVATION ( 10x10 Exhibitor Tent Premium Placement ( 8 Per Weekend Public Address Mentions ( GGAS Provided Entryway Banner ( Ability to Hang 2 Additional Banners (provided by sponsor) ( 1 On Field Preferred Parking Passes for each event HOSPITALITY ( Table Seating at Top Gun Tent ( Tickets associated with Above Chalet/Tables: 16 Saturday, 16 Night Show, 16 Sunday ( 1 Table - Friday Night s Sponsor/Performer Gala ( 30 General Admission Tickets $15,000 Investment in Community Services

11 Silver Sponsor Level NAMING RIGHTS ( 5% off Naming Rights Pricing See Naming Rights (p.12) ADVERTISING/PUBLICITY ( Product Sales Rights ( ¼ Page Program Ad Space ( Air Show Logo Use ( Active Link on Airshow Home Page MARKETING INCLUSION ( Atlanta Papers & Magazines ( Coweta/Fayette Papers & Magazines ON-SITE ACTIVATION ( 10x10 Exhibitor Tent ( 4 Per Weekend Public Address Mentions ( Ability to Hang 1 Additional Banner (provided by sponsor) ( 1 On Field Preferred Parking Passes for each event HOSPITALITY ( Table Seating at Top Gun Tent ( Tickets associated with Above Chalet/Tables: 8 Saturday, 8 Night Show, 8 Sunday ( 1 Table - Friday Night s Sponsor/Performer Gala ( 20 General Admission Tickets $7,500 Investment in Community Services

12 NAMING RIGHTS OPTIONS SPONSOR LEVEL ADDITIONAL COST Volunteer Tent $2,500 Pilot s Briefing Lounge $2,500 Mother s Comfort Station $2,500 Autograph Tent $2,500 Pre Show Event $5,000 NAMING RIGHTS Education Expo $5,000 Kid s Zone & Movie Hanger $5,000 The Chick-fil-A Great Georgia Air Show Presenting Sponsor $10,000 Presented by Lexus & Kroger Music Stage (Recognized Artist) $15,000 Chalet Village $15,000 Sponsor/Performer Gala (Presenting Sponsor included) $20,000 Includes Diamond Sponsor level offerings The Chick-fil-A Great Georgia Air Show Title Sponsor $75,000

13 SPONSORSHIP UPGRADES UPGRADES Golf Cart Banner DESCRIPTION We will advertise your logoed banner on a golf cart that will be used throughout the weekend on the show grounds. COST $250 VIP Guest Bag Sponsor Exposure to most dedicated air show personnel and patrons. Your engraved bag will be provided to VIP patrons, performers, sponsors, and delegates. $2, GGAS T-Shirt and Ball Caps This is an opportunity to be the sponsor of the Official 2014 GGAS T-Shirt, Visors, and Ball Caps. $5,000 Adopt an Aircraft A truly unique opportunity to sponsor a Dixie Wing Commemorative Air Force War Bird. VIP access to your war bird for both airshow days. Take pictures with clients, family, and friends. $1,500 - $5,000

14 PRIORYearsGGASSponsors Top Sponsors Our Insiders

15 TESTIMONIALS Navy Federal is always pleased to participate in The Great Georgia Air Show. In addition to the performances which are consistently top notch, the show does an excellent job in recognizing the military, and its dedication to protect and serve. Navy Federal certainly shares these values, and absolutely wants to support initiatives such as these, which reinforces pride and appreciation. We re honored to be a sponsor, and look forward to being so for years to come. John Hopkins Navy Federal Business Services I m often asked what what are my favorite shows, well being a Georgia boy myself there is nothing more rewarding than to be a part of the Great Georgia Airshow. The excitement and good old southern hospitality ranks number one yall. Wayne Boggs Airboss & Consulting International The Great Georgia Airshow is one of the best in the country because of the quality of the performers -- military and civilian -- and the layout of Falcon Field: I know of no other major airshow where the crowd can be so safely close to the action. The Great Georgia Airshow matches up with the big, national-caliber airshows with the best military and civilian performers, sound and safety -- and even better, it s right in our back yard! I can t wait for the next Great Georgia Airshow; it makes me proud to be an American! Scott Slade WSB Radio The Great Georgia Air Show is one of the best shows I fly all year. The folks there are so friendly--from the show staff to the patrons, everyone makes you feel welcome. And the venue is ideal, where the crowd is up close to all the action. GGAS s got a great reputation within the airshow industry, especially among the performers. Look forward to the next show! Jim Buckley, P-51 Pilot Commemorative Air Force