USO COLORADO SPRINGS SPONSORSHIP BOOK

Transcription

1 USO COLORADO SPRINGS SPONSORSHIP BOOK Ellis Street Bldg 1218 Fort Carson, CO Ph: Phil Martinez Director

2 Sponsorship Opportunities USO COLORADO SPRINGS GOLD SPONSORSHIP USOCS Valentine Dinner and Dance February 14, 2015 USOCS Summer Concert Series Every Friday in June USOCS Operation: That s My Dress Aug 23, 2015 Hotel Elegante USOCS Birthday Week Sept. 10 & 11, 2015 USOCS Freedom Dinner Oct. 10, 2015 USOCS Phone Bank Nov. 11, 2015 USOCS Thanksgiving Dinner Nov. 21, 2015 USOCS Christmas Dinner Dec. 19, 2015 USOCS Jingle Bell Rock Dec USO CS Hoops for Troops Air Force Tailgate Party Peterson in the Park USOCS Deployments/Homecomings Restaurant Program Me and a Friend Program Strategic Partner TBD TBD Air Force Academy, Colorado Springs, CO TBD Peterson AFB TBD Fort Carson, AFA, Peterson AFB Lifting the Spirits of the America s Troops and Their Families 2

3 USO COLORADO SPRINGS SILVER SPONSORSHIP USOCS Winter Wonderland Jan USOCS Super Bowl Party Feb. 1, 2015 USOCS Easter Egg Hunt Apr. 4, 2015 USOCS Health & Wellness Fair Apr. 24, 2015 USOCS School Out For Summer Run/Walk May 9, 2015 Fort Carson USOCS Memorial Day BBQ May 21, 2015 USOCS Sky Sox Night Jul Sky Sox Stadium USOCS Movie in the Patio Jul. 10 & 24, 2015 USOCS Back to School Bash Aug. 3, 2015 USOCS Military Affairs Council Meeting Aug USOCS Halloween Party Oct. 24, 2015 USOCS Volunteer Appreciation Awards Dec. 12, 2015 Cheyenne Mountain Resort, Colorado Springs, CO USOCS Peterson Deployed Family Dinners Monthly Peterson AFB 3

4 Valentine s Dinner-Dance Valentine s Sweetheart Dinner/Dance Feb 14, 2015 The Valentine s Dinner and Dance features an intimate and elegant, candlelit dinner for couples in the confines of the Center. The evening includes professional photos for couples plus dancing Attendees: 100 Impressions: up to 1,000 Target Demographic: Active Duty, Veterans, and Retired Military and Families TITLE SPONSOR >> $3,000 Promotional Opportunities - Opportunity to advertise or promote the sponsorship through: - Use of the USO marks and logos with the appropriate geographic identifier - Use of Official Sponsor designation - Access to USO informational materials/publications for distribution - Access to USO content for sponsor s USO-themed PR purposes around sponsored event - Access to USO video/photos/marketing materials around sponsored event for external/internal broadcast or promotions - Title, presenting or sole sponsorship of a component within the event - Right to conduct a pre-approved USO-themed fundraising promotion around the sponsored event or platform Signage/Recognition - Logo/ID on on-site signage at sponsored event - Logo/link and description of commitment via Facebook page and blast. Invitations/Hospitality/Employee Benefits - Invitations to sponsored Center fundraising event - VIP volunteer status for employee 4

5 Summer Concert Series Summer Concert Series Every Friday in June The Summer Concert Series lifts the spirits of our troops and families. Featuring live bands each Friday in June at the Center Patio. The summer concert series includes prize giveaways and a FREE BBQ. Attendees: 1,000 Impressions: up to 20,000 Target Demographic: Active Duty, Veterans, and Retired Military and Families Title Sponsor >> $10,000 Opportunity to advertise or promote the sponsorship through: - Use of the USO marks and logos with the appropriate geographic identifier - Use of Official Sponsor designation - Access to USO informational materials/publications for distribution - Access to USO content for sponsor s USO-themed PR purposes around sponsored event - Access to USO video/photos/marketing materials around sponsored event for external/internal broadcast or promotions - Title, presenting or sole sponsorship of a component within the event - Right to conduct a pre-approved USO-themed fundraising promotion around the sponsored event or platform Displaying, Sampling and Surveying - On-site promotional product/coupon distribution at sponsored event - Logo/link and description of commitment via Facebook page and blast. Signage/Recognition - Logo/ID on on-site signage at sponsored event Invitations/Hospitality/Employee Benefits - Invitations to sponsored Center fundraising event - VIP volunteer status for employee 5

6 USO Operation: That s My Dress USO Operation: That s My Dress Ann Taylor, Ralph Lauren and Sherri Hill, international designer for Hollywood celebrities and pageant contestants, are graciously donating a wonderful collection of dresses through their partnership with USO Metro NY to active duty women, active duty spouses and daughters of the active duty for Operation: That s My Dress! The event features food, music and a fashion show featuring the designers gowns. Following the show, pre-registered attendees are invited to enter The Dress Expo, where they will be greeted by the USO Show Troup, pageant winners, and models to personally help them select the dress, jewelry, and accessories of their dreams. Attendees: 500 in Colorado Springs Impressions: up to 50,000 Target Demographic: Community wide business professionals and military at all levels DIAMOND SPONSOR>> $10,000 - EXCLUSIVE Special sponsor mention during event Logo to be featured prominently on all marketing materials Name/Logo featured in radio, TV, newspaper advertisements and press releases when possible Logo on event signage 3 Booths at event Invitation to VIP event as presenting sponsor Opportunity to speak at event GOLD SPONSOR >> $5,000 EXCLUSIVE *Company acknowledgement on event materials *2 Booths at event *Logo on event signage *Invitation to VIP event SILVER SPONSOR>> $1,000 - EXCLUSIVE 1 Booth at event Company acknowledgement on event materials SPONSOR BOOTH>> $500 - EXCLUSIVE * Booth space at event for sponsor advertising and giveaways 6

7 Freedom Dinner Freedom Dinner October 10, 2015 Colorado Springs, CO The Freedom Dinner Celebrates our men and women in uniform and their families. Featuring an important keynote speaker and national caliber music entertainment, the event recognizes the Champion of Freedom Award recipient and the USO s unique brand of programs and service delivery. This is the premier event of the season with lots of social cache. Attendees: 650 in Colorado Springs Impressions: up to 75,000 Target Demographic: Community wide business professionals and military at all levels TITLE SPONSOR >> $20,000 EXCLUSIVE Printed materials read Freedom Dinner Presented By Your Company Podium recognition during dinner Opportunity to make opening remarks (3 Minutes) Logo to be featured prominently on event program, and all marketing materials Name/logo featured in radio, TV, newspaper advertisements and press releases when possible Back page full-color ad in event program Logo featured in multimedia presentation during the event Looped spot on multimedia presentation (60 second spot) Logo on event signage Two Premium Tables (10 per table) 10 attendees at the VIP Reception SPEAKER SPONSOR >> $15,000 - EXCLUSIVE Introduction of keynote speaker Company acknowledgement on event materials Podium recognition during dinner Inside back page ad in event program Logo featured in multimedia presentation during event One Premium table of 10 with company signage 4 attendees at the VIP Reception ENTERTAINMENT SPONSOR >> $10,000 EXCLUSIVE Exclusive branding of product during entertainment portion of event Special sponsorship mention during entertainment One Premium Table of 10 with company signage Half-Page ad in event program Printed materials to include your company logo featured prominently as Sponsor (Fliers and Program) Logo featured in multimedia presentation during event Banner displayed during the entertainment portion of event 4 attendees at the VIP Reception 7

8 Freedom Dinner CORPORATE SPONSOR >> $10,000 Special sponsor mention during dinner Logo to be featured prominently on event materials such as program Full page ad in event program Name/logo featured in radio, TV, newspaper advertisements and press releases when possible Logo featured in multimedia presentation during event One Premium Table for 10 with company signage 4 attendees at VIP Reception RECEPTION SPONSOR >> $7,500 EXCLUSIVE Special sponsorship mention during reception Opportunity to make remarks during the reception Company banner in reception area One Premium Table of 10 with company signage Honored guests at reception Half-Page ad in event program Printed materials to include your company logo featured prominently as Sponsor (Fliers and Program) Logo featured in multimedia presentation during event 10 attendees at VIP Reception MEDIA SPONSOR >> $10,000 Half page ad in event program One Premium Table of 10 with company signage Printed materials to include your company logo featured prominently as Sponsor (Fliers and Program) Logo featured in multimedia presentation during event 4 attendees at the VIP Reception AUDIO VISUAL SPONSOR >> $5,000 - EXCLUSIVE Exclusive branding of product during event Special sponsorship mention during reception One Premium Table of 10 with company signage Honored guests at reception Half-Page ad in event program Printed materials to include your company logo featured prominently as Sponsor (Fliers and Program) Logo featured in multimedia presentation during event 4 attendees at VIP Reception WINE SPONSOR >> $3,000 - EXCLUSIVE Special sponsorship mention during dinner One Premium Table of 10 with company signage Quarter-page ad in event program Two wine bottles per table Printed materials to include your company logo featured prominently as Sponsor (Fliers and Program) Logo featured in multimedia presentation during event ]4 attendees at VIP Reception 8

9 Freedom Dinner DÉCOR SPONSOR >> $3,000 EXCLUSIVE Special sponsorship mention during event One Premium Table of 10 with company signage Quarter-Page ad in event program Printed materials to include your company logo featured prominently as Sponsor (Fliers and Program) Logo featured in multimedia presentation during event Sponsor event mention on website 4 attendees at VIP Reception GOLD SPONSOR >> $2, AVAILABLE Half page ad in event program One Premium Table of 10 with company signage Printed materials to include your company logo featured prominently as Sponsor (Fliers and Program) Logo featured in multimedia presentation during event Name/logo featured in radio, TV, newspaper advertisements and press releases when possible Sponsor event mention on website 2 attendees at the VIP Reception CORPORATE TABLE SPONSOR >> $1, AVAILABLE One Premium Table of 10 with company signage INDIVIDUAL TICKET >> $150 9

10 Phone Bank Phone Bank Nov. 11, 2015 KKTV Channel 11 Colorado Springs, CO The partners with KKTV Channel 11 to host the third annual Phone Bank Fundraiser on Wednesday, November 11, 2015 from 11 am - 7 pm. All the money donated benefits our local troops and their families. TITLE SPONSOR >> $5,000 Impressions: Up to 200,000 Target Demographic: Southern Colorado Market All day on-air recognition On air appearance for company spokesperson Company banner in phone bank area at KKTV Studios and the USOCS Sponsor recognition crawl throughout the day Recognition inside Center MEDIA SPONSOR >> $2,500 Company banner in phone bank area KKTV Studios and the USOCS Sponsor recognition crawl throughout the day Recognition inside Center 10

11 Thanksgiving Dinner Thanksgiving Dinner Nov. 21, 2015 The Thanks giving Dinner brings our military community together as we celebrate the holiday and a Thanksgiving meal for all ages. TITLE SPONSOR >> $5,000 Attendees: 2000 Impressions: up to 20,000 Target Demographic: Active Duty Military and Families Promotional Opportunities - Opportunity to advertise or promote the sponsorship through: - Use of the USO marks and logos with the appropriate geographic identifier - Use of Official Sponsor designation - Access to USO informational materials/publications for distribution - Access to USO content for sponsor s USO-themed PR purposes around sponsored event - Access to USO videos/photos/marketing materials around sponsored event for external/internal broadcast or promotion - Title, presenting or sole sponsorship of a component within the event - Right to conduct a pre-approved USO-themed fundraising promotion around the sponsored event or platform Displaying, Sampling and Surveying - On-site promotional product/coupon distribution at sponsored event - Logo/link and description of commitment via Facebook page and blast Signage/Recognition - Logo/ID on on-site signage at sponsored event Invitations/Hospitality/Employee Benefits - Invitations to sponsored Center fundraising event - VIP volunteer status for employee 11

12 Christmas Dinner Christmas Dinner Dec. 19, 2015 The Christmas Dinner lifts the spirits of our troops and families, featuring Santa Clause, gifts for every child, face painting, story-telling, hourly giveaways and a Christmas dinner for all. Attendees: 2000 Impressions: up to 20,000 Target Demographic: Active Duty Military and Families TITLE SPONSOR >> $5,000 Promotional Opportunities - Opportunity to advertise or promote the sponsorship through: - Use of the USO marks and logos with the appropriate geographic identifier - Use of Official Sponsor designation - Access to USO informational materials/publications for distribution - Access to USO content for sponsor s USO-themed PR purposes around sponsored event - Access to USO video/photos/marketing materials around sponsored event for external/internal broadcast or promotions - Title, presenting or sole sponsorship of a component within the event - Right to conduct a pre-approved USO-themed fundraising promotion around the sponsored event or platform Signage/Recognition - Logo/ID on on-site signage at sponsored event - Logo/link and description of commitment via Facebook page and blast. Invitations/Hospitality/Employee Benefits - Invitations to sponsored Center fundraising event - VIP volunteer status for employee CHILDREN S GIFTS SPONSOR >> $3,000 Displaying Sampling and Surveying - On-site promotional product/coupon distribution at sponsored event - Logo/link and description of commitment via Facebook page and blast Signage/Recognition - Logo/ID on on-site signage at sponsored event Invitations/Hospitality/Employee Benefits - Invitations to sponsored Center fundraising event - VIP volunteer status for employee 12

13 Jingle Bell Rock Jingle Bell Rock Dec , 2015 The Jingle Bell Rock event is a ground breaking program for USO Centers. This program provides the opportunity for military members and their families to win a prize package valued at between $5,000 and $10,000. The Jingle Bell Rock is a perfect way to celebrate the holiday season. The Jingle Bell Rock is hidden on Fort Carson with daily clues provided at the Center and participating post organizations that include AAFES, MWR and the Commissary. The Jingle Bell Rock event begins one week prior to Christmas and lasts until the Jingle Bell Rock is found. Attendees: 5,000 Impressions: up to 10,000 Target Demographic: Active Duty Military and Families TITLE SPONSOR >> $5,000 Promotional Opportunities - Opportunity to advertise or promote the sponsorship through: - Use of the USO marks and logos with the appropriate geographic identifier - Use of Official Sponsor designation - Access to USO informational materials/publications for distribution - Access to USO content for sponsor s USO-themed PR purposes around sponsored event - Access to USO video/photos/marketing materials around sponsored event for external/internal broadcast or promotions - Title, presenting or sole sponsorship of a component within the event - Right to conduct a pre-approved USO-themed fundraising promotion around the sponsored event or platform Signage/Recognition - Logo/ID on on-site signage at sponsored event - Logo/link and description of commitment via Facebook page and blast. Invitations/Hospitality/Employee Benefits - Invitations to sponsored Center fundraising event - VIP volunteer status for employee 13

14 Restaurant Program Restaurant Program The Restaurant Program features local restaurants who want to connect with our troops and their families. This unique program allows local restaurants to provide up to 200 meals to our troops and families and the opportunity to brand and market their restaurant to our military community each weekday. Attendees: 200 Each Weekday, 10,400 Annually Impressions: up to 35,000 Target Demographic: Active Duty, Veterans, and Retired Military and Families TITLE SPONSOR >> $5,000 Promotional Opportunities - Opportunity to advertise or promote the sponsorship through: - Use of the USO marks and logos with the appropriate geographic identifier - Use of Official Sponsor designation - Access to USO informational materials/publications for distribution - Access to USO content for sponsor s USO-themed PR purposes around sponsored event - Access to USO video/photos/marketing materials around sponsored event for external/internal broadcast or promotions - Title, presenting or sole sponsorship of a component within the event - Right to conduct a pre-approved USO-themed fundraising promotion around the sponsored event or platform Signage/Recognition - Logo/ID on on-site signage at sponsored event - Logo/link and description of commitment via Facebook page and blast. Invitations/Hospitality/Employee Benefits - Invitations to sponsored Center fundraising event - VIP volunteer status for employee 14

15 Me and a Friend Program Me and a Friend Program The Me and a Friend Program and team sports represent many of the important ideals we treasure as Americans, including teamwork and dedication to excellence. These same values are trademarks of our armed forces and their families, many whom face unique challenges and sacrifice a great deal for this nation. What better place to support military families than the ball-park! Me and a Friend recognizes the sacrifices made by children of military service members. Me and a Friend was developed by the USO and a partner organizations to help military children get involved in their communities and connect with peers. The program helps military children step outside of their comfort zone, invite new friends for a fun day together, and create roots in their home communities. Creating these important links on the home front helps kids cope with the unique stresses they experience from frequent relocations, separation from a parent or both parents during deployments. TITLE SPONSOR >> $15,000 - EXCLUSIVE Attendees: ,000 Impressions: up to 50,000 Target Demographic: Military Children Promotional Opportunities - Opportunity to advertise or promote the sponsorship through: - Use of the USO marks and logos with the appropriate geographic identifier - Use of Official Sponsor designation - Access to USO informational materials/publications for distribution - Access to USO content for sponsor s USO-themed PR purposes around sponsored event - Access to USO video/photos/marketing materials around sponsored event for external/internal broadcast or promotions - Title, presenting or sole sponsorship of a component within the event - Right to conduct a pre-approved USO-themed fundraising promotion around the sponsored event or platform - Logo/link and description of commitment via Facebook page and blast. 15

16 Hoops For Troops Hoops For Troops Gaming Tournament The in cooperation with the NBA and PlayStation bring this three day event to Fort Carson. An NBA/PlayStation gaming tournament which will take place at the, including a NBA legend meet and greet. Attendees: 2000 Impressions: 20,000 Target Demographics: Active Duty, WTB, BOSS TITLE SPONSOR >> $25,000 - EXCLUSIVE Promotional Opportunities - Opportunity to advertise or promote the sponsorship through: - Use of the USO marks and logos with the appropriate geographic identifier - Use of Official Sponsor designation - Access to USO informational materials/publications for distribution - Access to USO content for sponsor s USO-themed PR purposes around sponsored event - Access to USO video/photos/marketing materials around sponsored event for external/internal broadcast or promotions - Title, presenting or sole sponsorship of a component within the event - Right to conduct a pre-approved USO-themed fundraising promotion around the sponsored event or platform. - Logo/link and description of commitment via Facebook page and blast. Displaying, Sampling and Surveying - On-site promotional product/coupon distribution at sponsored event Signage/Recognition - Logo/ID on on-site signage at sponsored event - Sponsor to set up table on-site for all three days of event. 16

17 Center Strategic Partner Center Strategic Partner The Strategic Partner is the highest level of sponsorship available for an individual USO Center. Category extends to the Strategic Partner level at the Center, and will include sponsorship of USO Colorado Springs events. CENTER STRATEGIC PARTNER Term: 3 years Required commitment: $2, per month (36 months) (plus a commitment to raise an additional $10,000 through a promotion, fundraising event, or employee giving campaign) or equivalent budget relieving value in-kind products/services (e.g. beverage and food product, office supplies). Sponsor will be billed monthly. Promotional Opportunities: - Opportunity to advertise and promote the partnership through the following: - License to use marks and logos with the appropriate geographic identifier - Use of Strategic Partner designation - Access to USO informational materials/publications for distribution (internal flyers and electronic literature) - Access to USO content for sponsor s USO-themed PR purposes - Access to USO videos/photos/marketing materials for external/internal broadcast or promotions - Co-sponsorship of a Center marketing platform/initiative/event - Right to co-create/co-brand pre-approved USO-themed informational materials or merchandise for promotional giveaways (additional cost incurred by sponsor) - Right to conduct online promotions around sponsored event or platform on sponsor website (e.g., Facebook, contest, etc.) Unique Access: VIP - Meet and greet when opportunity presents itself with our military leadership and USO VIPs throughout the year Displaying, Sampling and Surveying - Promotional display and product/coupon distribution at Center and sponsored platform sites 17

18 Center Strategic Partner Advertising & sponsor Recognition in Advertising - ID/mention in Center advertising - Strategic Partner recognition - Strategic Partner recognition ad in Center s newsletter (once annually) Sponsor Recognition in Publications and Collateral Pieces - Logo/ID/mention in/on Center-produced materials - Annual Report (at giving level) - Sponsored event materials (e.g. printed program) - Editorial spotlight in Center newsletter (once per year) and sponsored event or platform materials Website/ Recognition - Logo/link and description of commitment right of your business on USOCS website Signage/Recognition - Strategic Partner recognition in: - High visibility locations at sponsored Center, year-round - Center major events - Sponsor signage/recognition around sponsored USOCS event - Logo/ID on on-site signage - Verbal recognition by Center representative - Right to have sponsor representative address the audience or participate in event Invitations/Hospitality/Employee Benefits - Invitations to Center fundraising event (Freedom Dinner) Strategic Partner presents as a proprietary platform: - One complimentary table at USOCS Freedom Dinner Sponsorship Services - Single point of contact for all Center communications - On-going leveraging ideas and feedback about partnership including: - Annual meeting with Center contact to review marketing objectives and activation strategies Term: 3 Years Required commitment: $25,000 cash per year minimum (plus a commitment to raise an additional $10,000 through a promotion, fundraising event, or employee giving campaign). Sponsor will be billed monthly, quarterly or annually. 18