HUDSON NL John Schäffers Joost Holleman
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1 HUDSON NL John Schäffers Joost Holleman
2 Agenda 1. Performance Hudson Netherlands 2. Welke strategie hanteren we in 2014 / 2015 / 2016? 3. Marktbenadering en marktfocus 4. Kansen met online ontwikkelingen 5. Onze USP s 6. Aan de slag: Wat zijn de trends in jouw markt? 7. Afronding
3 REVENUES & TARGETS FINANCIAL INCENTIVES ALMOST ON TARGET, LOWER THAN 2012 RECRUITMENT 80K BEHIND TARGET, 21% GROWTH COMPARED TO 2012 TALENT MANAGEMENT 160K BEHIND TARGET, 18% DECLINE COMPARED TO 2012
4 Choices
5 Marktbenadering differentiatie strategie 80% of what we do must be in areas where we have: 1. Unique selling points (USP s) Reasoning: products which are better than our competitors sell better, higher margin etc. 2. Not too many competitors Reasoning: In a part of the market where there are less competitors margins are higher, products are not a commodity so more complicated 3. Focus area of the market Reasoning: Without focus, sales is not targeted, no repeatable solutions
6 Markt segmenten Government Government NEW economy Multinationals Energy Oil & Gas Hudson EU Hudson current contacts NEW ECONOMY Multinationals/ multi-locals HUDSON NL Energy Oil & Gas Hudson Hot / warm contacts
7 Recruitment Government Government NEW economy Multinationals Energy Oil & Gas Hudson EU Hudson current contacts NEW ECONOMY Multinationa ls / multi locals HUDSON NL Energy Oil & Gas Hudson Hot / warm contacts
8 Talent Management Government Government Hudson EU Hudson current contacts NEW ECONOMY HUDSON NL Hudson Multinationa ls / multi locals Hot / warm contacts Energy Oil & Gas
9 Financial Incentives Government Government NEW economy Multinationals Energy Oil & Gas Current contacts NEW ECONOMY Multinationa ls / multi locals HUDSON NL Hudson Hot / warm contacts Energy Oil & Gas
10 FI Footprint developments < Cooperation 2013 Planned 2014
11 Markt focus HUDSON NL Recruitment & Contracting Germany Talent Management Financial Incentives Energy, Oil & Gas Multinationals Multilocals Government / Connectie Balance New Economy Procurement Recruitment Procurement Recruitment Exploring Hudson Specific targets Aanbestedingen Connectie Balance Hudson EU Hudson countries Hudson countries Procurement Procurement Aanbestedingen Connectie Balance Warm contacts Various sales Various sales Various sales
12 Hudson Netherlands - Focus split 2014 John Schäffers NL Operations Talent Management Clients NL AHOLD NS NL GRONTMIJ Upselling current clients Client Operations Sales NL John, Laurens, Elton, Monique, Hayat, Julia, Nina, Hugo, Fleur, Martine Mix OPERATIONS EU Universiteiten SALES ACTIVITIES Wilbert van der Vliet Edwin Aelberts (BC) Joost Holleman EU Commercial Recruitment Clients EU NOKIA UNILEVER NS EU SALES EU SALES NL Joost, Sanne, Patrick, Vacature and European Consultants network
13 Rol website in marketing/communicatie Paid Owned Earned SEA Adwords SEO Artikelen LinkedIn Banners Advertenties nl.hudson Twitter Youtube marketing Brochures Database Blogging Andere sociale media Sales
14 Website developments German website - > online Mobile website - > online Update of website HUDSON - > Q Website meer USP oriented en meer sales connected More online Welke USP s moeten wij nu op onze website gaan plaatsen?
15 Recruitment Operations 179% meer kandidaten 537% meer telefoon gesprekken 261% meer s 295% meer interviews
16 USP s Hudson Netherlands Recruitment International Recruitment RPO Talent Management International Talent management ONLINE Tooling OTM Government Financial Incentives EU-Grants Brussel Local EU-Grants 17 countries International Contracting Project Organisaties EIB Financing
17 USP s Hudson Netherlands Recruitment Talent Management Financial inventives Contracting Commodity Many competitors Recruitment AC / DC WBSO NL Commodity / USP Growing market Tools are homemade All grants NL Contracting Germany USP Less competitors RPO International recruitment Specialized R. International projects CSO Combination with Balance EU projects Cross Europe International contracting
18 AAN DE SLAG 15 minuten 3 groepen (FI, R, TM) Wat zijn de wensen/behoeften van onze klanten anno 2014? Bepaal met je groep de 3 belangrijkste En: wat denk je dat de belangrijkste behoefte van de klanten van de andere Hudson Netherlands disciplines is? 5GROE Eén iemand per groep presenteert samenvatting
19 Bespreek de behoeftes van onze klanten anno 2014 Groep TM: Nina Hugo Julia Fleur Saskia Miek Mark Groep R: Sanne Patrick Sander Joost Saloua Sara Ilse Bas Groep FI: Hayat Edwin John Monique Wilbert Martine Laurens
20 AFRONDING
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