Corporate Universities Aanjagers van de lerende organisatie

Transcription

1 CORPORATE UNIVERSITY EVENT Corporate Universities Aanjagers van de lerende organisatie Rotterdam School of Management Erasmus University Rotterdam 5 juni 2012

2 Dagvoorzitter Josette de Goede RSM Oogst Open Questions prof. dr. Ron Meyer CSL - TiasNimbas Opening Keynote Stefaan van Hooydonk Philips Lighting Leren voor de Toekomst dr. Martijn Rademakers CSL NSCU - RSM DWLD André Besseling Improvisatietheater Creatieve afsluiting

3 CORPORATE UNIVERSITY EVENT Learning and Strategy Visions, Thoughts, and some Proofpoints Stefaan van Hooydonk Dean of Philips Lighting University / CLO

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5 5 Agenda Towards a new way of learning Philips Lighting Case Conclusions

6 Towards a new way of learning 6 Old way Trainer driven Just in case Event based Classroom Input driven Individual process Training Corporate curricula Push New way Employee driven Just in time Continuous process Multiple methods Output driven Team process Knowledge Personalized curricula Pull and push

7 Learning should be like 7 fun speed Just in Time

8 9 Philips Lighting University Accelerator of Speed to Knowledge

9 1 Deliverables to Certification E-learning Mobile Learning E-books Knowledge pages Edu-games Communities Product Wiki Lighting new hire program

10 Input - workshops - classroom - e-learning - books - e-books - webinars - browsing - articles output certification Certification process Results For employee -Pride -Confidence -Motivation -Proof of competence For manager -Set measurable standards -Transparency on knowledge levels - identify stars focus on output For Customer -Confidence in dealing with Philips Roadmap Q2 2011: LED professional Q3 2011: LED fundamental Q4 2011: Lighting theory and application Q1 2012: Lamps and Gears Q2 2012: Controls 11

11 Regular certification progress tracking e.g. EMEA 12

12 E-learning Products Solutions Technology Strategy Theory Processes 13

13 14 Mobile Learning

14 (E-)books Available in + English + Russian + Chinese + French 15

15 16 Edu-Games

16 Ledopedia product wiki Just 3 clicks to relevant LED product page Easiest way to find relevant product manager Quickest way to collaborate with colleagues about the product or solution 17

17 Target group specific learning portals Functional skills Technical knowledge Business understanding sales curriculum In store Excellence Account Planning Basic selling skills Consultative selling Value based selling 18 Lamp fundamentals Lighting controls Luminaires Fundamentals Categories LED Internal Strategy, tools and processes External: competitive understanding, Customer understanding,, trends

18 Connected2Lighting new hire program Views since launch of 2011 update March Top pages History of Philips Our Behaviors PNN Business Ethics 19

19 2 Some statistics Lighting University monthly webpage views Jan 2011 to April LED certification stats Fundamental & Professional level April 2011 to date APR LATAM NAM EMEA 100 0

20 2 Future direction conclusions Speed to knowledge driver for learning: need for faster and better access to knowledge / information / learning: available when I need it Learning group is driver for speed and change not specialist / perfectionist / instructional design gatekeeper / training admins Learning for the entire eco-system: b2b / b2c Micro-learning: learning owned by the learner flexible access to formal and informal learning possibilities to suit his/her need: one tailored curriculum per employee Big focus on facilitating informal learning Heavy digital use (mobile, self-study elearning, communities, (e)books, games, ) with IT on the background Distributed / decentralised content creation Proof of Knowledge more important than knowledge acquisition Behave like a business

21 22 thanks

22 CORPORATE UNIVERSITY EVENT Leren voor de Toekomst Corporate Universities als aanjagers van de lerende organisatie Dr. Martijn Rademakers CSL NSCU - RSM

23 2012 Center for Strategy & Leadership Corporate Universities 45 inzichten van CU professionals 10 in-depth cases 5 strategische issues voor CU's 3 generieke CU strategieën 2 state-of-the art strategiemodellen

24 2012 Center for Strategy & Leadership Strategie en CU - waarom? Wanneer weet je dat je een goede strategie hebt? Als die je een langdurig houdbaar concurrentievoordeel oplevert Hoe realiseer je dat? Door continue afstemming tussen strategie organisatie individu Wat vereist dat? Leervermogen => snel en slim Corporate Universities

25 2012 Center for Strategy & Leadership

26 2012 Center for Strategy & Leadership Strategie, these guys en leren The University of the People The airline s corporate university trains 25,000 people per year

27 2012 Center for Strategy & Leadership Strategie, i-guys en leren We are focused on inventing the future, not celebrating the past Phil Schiller Senior Vice President Apple University

28 2012 Center for Strategy & Leadership Soorten Strategie en Soorten CU Karakter vd Strategie: nadruk op exploitatie The University of the People Karakter vd Strategie: nadruk op exploratie Apple University

29 Strategie van de moederorganisatie 2012 Center for Strategy & Leadership Nadruk op exploitatie Strategie transformatie Nadruk op exploratie Uitnutten van het Waardecreatiesysteem Veranderen van het Waardecreatiesysteem Vernieuwen van het Waardecreatiesysteem Vraagt Learning as Usual Transformational Learning Vraagt Vraagt Exceptional Learning Volgen van de strategie met een uitgekiend curriculum aan trainingen/opleidingen School type corporate university strategie Implementeren van de strategie met op maat gesneden programma s College type corporate university strategie Vormen en vernieuwen van de strategie door aanjagen van kenniscreatie Academy type corporate university strategie

30 2012 Center for Strategy & Leadership CU als business unit School College Academy Welk business model heeft uw CU? Waar zou uw CU méér van moeten hebben?

31 2012 Center for Strategy & Leadership Zelf aan de slag Missie, visie en strategie voor de CU Vergeet uzelf niet. Word perfect tweetalig Strategie Leren

32 2012 Center for Strategy & Leadership De toekomst: Research Participate in European Union funded research? How do successful enterprises actively employ learning for their competitive advantage?

33 2012 Center for Strategy & Leadership Corporate Universities Aanjagers van de Lerende Organisatie

34 Corporate Universities 2012 Center for Strategy & Leadership Succes met het aanjagen van uw lerende organisatie! Strategie Leren

35 CORPORATE UNIVERSITY EVENT De Wereld Leert Door o.l.v. André Besseling Monica de Graaf VolkerWessels Ruud Polet Cruijff Institute Han van der Pool Dunea Hans Bakker Shell

36 CORPORATE UNIVERSITY EVENT Open Questions Session Prof. Dr. Ron Meyer CSL TiasNimbas

37 Corporate University Objectives What do we want to achieve? Organizational 2012 Center for Strategy & Leadership Corporate Identity Building a sense of community team spirit and belonging Business Expertise Developing new expertise and sharing experiences Connection Sharing & Learning Competence Building connections between people throughout organization Cross-unit Networks Supporting individuals to grow and prepare for career steps Personal Development Individual

38 2012 Center for Strategy & Leadership Corporate University Learning Formats What type of activities do we want to use? Exploring Investigating trends & best practices Reflecting Observing Behavior Thinking Conceptual Reasoning Studies, conferences, workshops Courses, master classes, online Training Teaching knowledge & working methods Planning Internalizing Methods Coaching Giving feedback & specific advice Internal mentor, external coach Doing Active Experience Case workshops, simulations Gaming Practicing skills & using experimentation