Small Business Marketing Via Social Media
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1 Small Business Marketing Via Social Media
2 About Your Presenters Jared Smith Co-Founder, CEO 14+ Years Business Development and Account Management Web-based Applications, Software, Technology John Walker Co-Founder, CSO 15+ yrs in recruiting Career Management & Technology Recruiting Solutions
3 About Talent Evolution, LLC Talent Evolution, LLC ( is a digital marketing and social media consulting firm. In today s ever-evolving world, jobs, careers, companies and brands are in constant flux. We help our clients, both job seekers and business owners, develop effective strategies or action plans to leverage the power of social media and digital tools to achieve their career and business marketing goals. Brand & Social Media Solutions Blogs/Micro-Sites Social Media Packages LinkedIn Facebook Twitter SEO / Google Places Marketing Consulting Speaking & Training Seminars Custom Workshops Training One-On-One Group
4 What s Very Dangerous Is Not To Evolve --Jeff Bezos Amazon Founder & CEO
5 Agenda The Power of Social Media Trends/Industry Data Impact on Small Businesses The Foundation of Your Social Media Marketing Strategy Why & How? Case Study Leverage Social Media to Grow Your Business The Big Three: Facebook, Twitter & LinkedIn Marketing YouTube Best Practices/Strategy Putting it all Together
6 Video: The Power of Social Media
7 The Power of Social Media Social sites used to share information, build and/ or maintain relationships and networks Networking Blogging Podcasting Video Sharing Photo Sharing
8 Social Media and Your Business Why Now?
9 The Status Quo: Traditional Advertising Have Results Started to Decline? Direct Marketing Blasts Newspapers, Magazines Radio Tradeshows TV Yellow Pages **Cost & Duration
10 Social Media and Your Business On-Going Trend --Budget/Strategy Shift--
11 2010 Study Lead Generation Trends
12 2010 Study Marketing & Small Businesses
13 Why Social Media & Small Businesses? Brand Awareness Competitors Gain New Customers Customer Relationship Management Reputation Management New Technologies & Trends Recruiting New Employees
14 Social Media is Here To Stay
15 Let s Recap Why Social Media? Social Media is Here to Stay Traditional Advertising methods are on the decline Growing Marketing Tactic for Small Businesses Share Information Build or Maintain Relationships/Networks
16 The Foundation of Your Social Media Marketing Strategy SEO
17 Search Engine Optimization Blog/ Website SEO
18 Search Engine Optimization Will your prospective customers be able to find YOU?
19 Case Study The Basics: Sharone Business: Hair Stylist 25 years of experience Rents Chair at Long Beach Salon Challenge: Need to Acquire more customers in down economy Reduced Results from Traditional Advertising Methods Limited Marketing Budget No experience with Online Marketing
20 Case Study The Solution: Healthy Hair and Me Our Approach: Create Blog/Micro-site Establish Focus on Healthy Hair Reach New Customers Google Places Listing Expand Business Territory
21 Blog/Website
22 Blog/Website
23 Google Places
24 Google Places
25 The Stats: Google Analytics
26 The Stats: Google Search Terms/Keywords
27 Case Study Lets Talk about Results: HealthyHairandMe.com Accomplishments in 30 days: Indexed on Google #1 on Google Places Steady increase of new potential customers
28 Leverage Social Media to Grow Your Business SEO
29 Does Anyone Like Your Business?
30
31 Facebook: The Essentials Your Profile Pages Events Groups
32 Why Facebook? Two very important reasons your business should be on Facebook: 50% of active users log on to Facebook in any given day Average user spends more than 55 minutes per day on Facebook
33 Facebook How do likes help my business?
34 The Value of a Facebook Fan/Like 68% of Facebook Fans/Likes indicate they are very likely to recommend a product. Fans/Likes are 28% more likely to continue using the brand. Fans/Likes are 41% more likely than non-fans to recommend a fanned/liked product to their friends. Performics, The Impact of Social Media
35 Facebook: Pages
36 Facebook: Best Practices/Strategy Setup branded Facebook account and profile Create a unique Like page specific to your business and expertise Custom Background & Tabs Incorporate your preferred logo Create Vanity URL for page
37 Are you LinkedIn?
38 LinkedIn
39 LinkedIn: The Essentials Your Profile Company Profiles Search Groups Connections Recommendations Questions & Answers
40 LinkedIn: Your Profile (Before)
41 LinkedIn: Your Profile (After)
42 LinkedIn: Company Pages
43 LinkedIn: Company Pages
44 LinkedIn: Best Practices/Strategy Create or update your account Complete your profile to 100% Link to your Blog, Twitter, Website or other social media profiles Build your network Join Groups Ask and answer questions
45 Do you Tweet?
46
47 Twitter: The Essentials Your Profile Building a Following Connecting with Customers Build your Brand Followers: Developing Customer Relationships
48 Twitter: Your Profile & Your Following
49 Twitter: Promotions, Offers, Contests
50 Twitter: Best Practices/Strategy Setup a Twitter Account Link to your LinkedIn Account, Blog, Website, or other Social Media Profile Look for others in your profession or Industry to Follow Follow People and Companies of interest Tweet about your company and/or products
51 Twitter Humor
52 Integrate Marketing
53 2010 Marketing Trends Survey
54 Sample: Marketing Template
55 Why Marketing? Build or Enhance your Brand. Gain New Customers Customer Feedback/Retention Product Launches
56 Let s Not Forget YouTube
57
58 YouTube: Best Practices/Strategy Setup branded Youtube account and profile Incorporate your logo Create a Custom Background Integrate into existing website Upload existing and future videos
59 Putting It All Together SEO
60 Questions?
61 Contact Us
62
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