Data Driven Strategy. BlinkLane Consul.ng Amsterdam, 10 december Ralph Hofman Arent van t Spijker

Transcription

1 Data Driven Strategy BlinkLane Consul.ng Amsterdam, 10 december 2013 Ralph Hofman Arent van t Spijker 1

2 Data Driven Strategy Welkom 08: Data Driven Strategy Het Business Model Canvas 08:30 09:00 5 PaPerns in Data Driven Strategy :20 Data Driven Strategy Oefening :30 Afronding 2

3 Data Driven Strategy Creation of sustainable value from data generated by an organization s business processes 3

4 Internet of Things

5 Connected economy

6 Mobile access

7 Data is overal 7

8 Samsung photo suggest

9 Nike+ Fuelband

10 Data Driven Strategy is about innovating your business model by leveraging data to accomodate new business value. 10

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12 CUSTOMER SEGMENTS Customer segments Wie zijn de klanten die we willen bedienen? 12 images by JAM

13 VALUE PROPOSITIONS 13 Welke waardeleveren we aan klanten? Welk probleem lossen we op? images by JAM

14 CHANNELS Via welke kanalen bereiken we onze klanten? 14 images by JAM

15 CUSTOMER RELATIONSHIPS Welke relatie willen we met onze klanten? 15 images by JAM

16 REVENUE STREAMS Hoe verdienen we ons geld? 16 images by JAM

17 KEY RESOURCES Welke middelen hebben we nodig? 17 images by JAM

18 KEY ACTIVITIES Welke activiteiten moeten we ondernemen? 18 images by JAM

19 KEY PARTNERS Met wie moeten we samenwerken? 19 images by JAM

20 COST STRUCTURE Welke kosten moeten we maken? 20 images by JAM

21 Day Month Year No. Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? What value do we deliver to the customer? Which one of our customer s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? For whom are we creating value? Who are our most important customers? What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams? Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

22 Data Driven Strategy Patterns in Data Driven Strategy 22

23 1: Basic Data Sales 23

24 Barclays benchmark

25 1: Basic Data Sales

26 2: Product Innovation

27 ING Bank biedt diensten via het huishoudboekje 27 ABN AMRO financieel dagboek

28 2: Product Innovation

29 3: Commodity Swap

30 Eneco slimme thermostaat

31 3: Commodity Swap

32 4. Value Chain Integration

33 Coke s logistiek bij AH

34 4. Value Chain Integration

35 5. Value Net Creation

36 KLM en Adara Media

37 5. Value Net Creation

38 Oefening In groepjes van twee Kies één van de patterns en exploreer de toepassing ervan voor één van beide organisaties Bedenk wat de consequenties zijn voor andere aspecten in het business model (partners/resources/channels/etc.) 38

39 We hebben waardevolle data Met onze data kunnen we nieuwe producten maken Ons product wordt/ is een commodity We zijn onderdeel van een keten We hebben dezelfde klanten

40 BlinkPAPER Ralph Hofman Arent van t Spijker 40