Harvard Business School Association of Boston. Pam Lassiter Susan LaPlante Dube

Transcription

1 Harvard Business School Association of Boston Pam Lassiter Susan LaPlante Dube

2 Pulse Check Which social media are you currently using? What questions brought you this morning?

3 Agenda The differences between social media sites and why they matter Using keywords and consistency to build credibility How to become a thought leader What to do with invitations from strangers to link Leaving with an action plan to define how you want to be known

4 Mega Trends Growing use globally (but not all sectors all of the time) Irrelevant whether or not you re interested; opinions formed regardless Can leverage or influence it in multiple ways, especially during job change or business development Using your keywords and SEOs makes a difference across platforms.

5 Tip #1: Know You Are Being Searched 56% of internet users have searched for information about themselves online > 3/4 of all adult internet users have used a search engine to follow others footprints. Close to 90% of adult internet users have searched for information about co-workers, professional colleagues or business competitors. 33% of people searchers have sought out someone s profile on a social and professional networking site. Source: PEWS 2013; PEWS 2014; PEWS % have searched for someone s photo.

6

7 Tip #2: Register Your Name Domains LinkedIn Twitter YouTube Facebook Naymz Quora Tools Namechk.com Knowem.com

8 Tip #3: Optimize Your LI Presence Professional Heading Be clever, be memorable Summary Picture Custom Profile Location and Industry Positions (Current + 2) Skills & Experience (3) Education 50+ Connections

9 Unique Picture Shows something from the environment Presents a message

10 Tip #3: Optimize Your LI Presence Add work samples Keywords in Specialties Summary Headlines Websites People connect with people = 40x more likely to be viewed

11 Tip #3: Optimize Your LI Presence

12 Tip #4: Know What You Can Control

13 What s Hot?

14 What s Hot?

15 What s Hot? Notifications Pulse

16 Be a Thought Leader and Build Your Influence!

17 Participate in Groups Focus on where the people you want to connect with hang out Bigger is not always better Focus on engagement

18

19 Participation Tips Listen first It s about educating Add links if they enhance the conversation No follow Poll members Be responsive if you start a discussion

20

21 Point Counterpoint BLOGGING Writing abilities vs Changing brand PERSONAL WEBSITE Own identity vs executive presence OPENNESS TO INVITATIONS Open network vs Trusted network

22 Responding to LinkedIn Invitations 1. Ignore 2. You call me. 3. Coffee 4. Breakfast/ lunch Hi Pam, I'd like to connect with you on LinkedIn. AcceptView Profile John Doe, PhD Director of Operations / Project Manager Greater Boston Area

23 Action Steps What are 3 4 words that your market would be looking for in an executive? What do you want to be known for? (3 4 words or brief phrases) What are 2 3 Action Steps that you ll take in the next 2 days to build awareness of you on social media?

24 Tell Someone Share your keywords and action steps with 2 others 2 to present 1 for feedback Next person

25

26 Harvard Business School Association of Boston Pam Lassiter Susan LaPlante Dube

27 ( from Susan ) Writing today with a networking question :) You're connected on LinkedIn to Jane Doe. Is she someone you know well enough that you could introduce me? I've been tracking what is going on with the sale of the Major Company s name (link to WSJ article) and understand she has been tapped to lead that organization. I'm not sure if they've mapped out their strategy yet, but there are some great opportunities now internationally and in college, post graduate, and professional education space, building on the movement towards open resources and open courses in US universities. If Major Company is thinking about this at all, I have some ideas I'd love to share with them.