GoToGuide. Event Management. and Promotion. General Proposal

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1 GoToGuide Event Management and Promotion General Proposal Valerie Balga

2 GoToGuide Events and Event Promotion and Management GoToGuide is a successful events and entertainment resource guide and promoter. Established in 2009, GoToGuide has worked to promote major events such as the Albany Marriott Bridal Show, Albany Broadcasting and Jockey Radio events. Our robust social media resources include unique marketing, engaging social media programs, texting campaigns and innovative viral marketing strategies. These allow us to deliver unparalleled results in attendance, audience participation and retention. GoToGuide has worked with each client to deliver measurable event marketing goals. We offer turnkey promotional marketing services from promotion development, event management, and event staffing. Established Events In addition to client events, GoTo Guide is host to several signature events. St Patrick s Day Kilt Race - Saturday closest to St Patrick s Day 5K Kilt Race 1K Shamrock Shuffle All day festival Kilt Parade with Bagpipers Kilt Costume contest with text-based voting Text-based Scavenger Hunt Irish Music by local Irish talent Multimedia display of event pictures Bounce houses and kids activities Photo Ops Maifest - Memorial Day Weekend May Pole Display Alex Meisner German Dancers Family Friendly Petting Zoo Local Florists with flower sales Photo Ops Audience Contest Oktoberfest - Last weekend in September

3 Beer Stein Holding contest Sausage Stuffing Contest Leiderhosen contest with text-based voting Text-based Scavenger Hunt Traditional Music by local talent German Dancers Multimedia display of event pictures Bounce houses and kids activities Photo Ops Firehouse Chili Cookoff - Early October and the beginning/end of Fire Prevention week Fundraiser for Firehouses Firehouse Booth Competitions Skills Competitions Firetrucks and equipment Displays Music Kids Activities

4 Event Management Services Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event. Post-event analysis and ensuring a return on investment is also important. GTG can be your partner every step of the way, ensuring smooth, well-attended and financially stable events. Services GTG is experienced in a variety of specific event-related services, which can range from a few select services for clients with limited budgets, to handling all creative, technical and logistical aspects of an event. Dedicated Event Manager Your dedicated event manager is the constant contact that will work with you as a partner to plan and execute the event. Your Event Manager and our team are often behind-the-scenes running the event and may also be involved in more than just the planning and execution of the event, but also brand building, marketing and communication strategy. We are experts at the creative, technical and logistical elements that help an event succeed. This includes event design, audio-visual production, scriptwriting, logistics, budgeting and negotiation. Phases of Events Management Event Planning Site surveying Budget drafting Cash flow management Supply chain identification Procurement Scheduling Site design Technical design Health & safety First aid services Environmental management Risk management Pre Event Management As the Event gets closer, we can offer the following services. The key disciplines closer to the event are: Health & safety including crowd management Logistics and vehicle selection Sound Light Video Detailed scheduling and agenda planning Security

5 Event Management Staffing/Staff Management Audience Participation Activities Cleanup Plan Crowd control Post-Event Evaluation Post event reporting to ensure we have met our financial and promotional goals are vital to the process. GTG can produce and present reporting to help assess the viability of future events. Event Promotion and Marketing Services GTG can promote your event properly to get the attendance you are looking for. Organizing and managing an event are time-consuming and difficult tasks. But without effective event promotion and marketing, all of the managing might go to waste. To make your event a success you need to reach a target audience and get that audience interested in attending. Our event management skills mean we can help promote your event, big or small. Branding Event logo development Banners, Signage, and Flyers. Get your event branded at fantastic prices. Promotion and Marketing Pre-event contests Referral programs Giveaways marketing Text Marketing GoLocal App promotion Social Media hours Print advertising Radio/TV Press Release/media relations Sponsorship and Vendor Relations Recruiting and managing vendors Recruiting sponsors