Our Sporting Future Preliminary Programme. Wednesday 21 st October Pre Conference Workshops REGISTRATION (Ground floor, main entrance)

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1 REGISTRATION (Ground floor, main entrance) LUNCH ON ARRIVAL (Meeting Room 5 and 6 Foyer, first floor) Wednesday 21 st October Pre Conference Workshops Workshops: Meeting Room 5 & 6, first floor PRE-CONFERENCE WORKSHOP 1 Sponsorship The sport sponsorship landscape is changing. The expectations of sponsorship rights holders and the best way to engage with them is evolving. A panel involving a sport, brand management agency and a headline brand will work through the various different business and cultural relationships needed to provide each party the optimal outcome. This practical session is ideal for marketing and commercial managers of state and national sporting organisations PRE-CONFERENCE WORKSHOP 2 Australian Sports Foundation The Australian Sports Foundation had a record year in 2014/2015, with more than $24m in tax deductible donations being made to sport through the Foundation. Heading in to an Olympic year, the stage is now set for another record year of fundraising, and the Foundation has its sights set on raising $35m by Australian Sports Foundation CEO, Patrick Walker, will discuss case studies and successes from the last 12 months and highlight the opportunities for all levels of sports - grassroots, community, elite and professional - to harness the power of tax deductible fundraising to provide much needed funds for a range of initiatives, including facility development, equipment purchase, participation or high performance projects, pathway and next generation programs and much, much more PRE-CONFERENCE WORKSHOP 3 AusPlay Survey Following the Australian Bureau of Statistics (ABS) decision to discontinue all sport and recreation data collection in 2014, the Australian Sports Commission (ASC) has responded by developing the AusPlay Survey. From 2015, AusPlay will become the primary data source for government and the sport sector that tracks Australian sport participation behaviours and informs decisions on investment, policy and sport delivery. This workshop will outline the process to date, the main topics to be covered in the survey, the reporting cycle, and how sports may benefit from AusPlay information PRE-CONFERENCE WORKSHOP 4 Safeguarding the integrity of sport ethical decision making The modern sporting landscape is changing as doping, illicit drugs and match fixing become increasingly prominent in sport from grassroots to the elite arena. Administrators, coaches and athletes must make regular ethical decisions to protect their sport s integrity. The ASC is developing an Integrity Framework and an approach to ethical decision making to help the industry protect and safeguard sport for future generations. This practical session will provide an overview of the Integrity Framework and practical scenarios of how to make ethical decisions. Delegates will receive tools to guide them through complex conversations and ethical issues in sport.

2 AFTERNOON TEA (Meeting Room 5 and 6 Foyer, first floor) Workshops: Meeting Room 5 & 6, first floor PRE-CONFERENCE WORKSHOP 5 Workforce development: Coach and Officiating Framework Guidelines launch and Rugby League case study After more than two years of review and consultation, the ASC workshopped new draft guidelines for coaching and officiating frameworks with national sporting organisations (NSOs) in March After receiving feedback the final version has been finalised and will be launched in this session. The new framework acknowledges a need to understand the coaching workforce, particularly at the community level, so that sports can develop coach training programmes that meet their needs. The ASC has worked with the NRL and research consultants GfK to develop and test an online survey instrument that any NSO can adapt to their own needs, to simply, effectively and cheaply learn about their coaches to tailor coach training programmes CRACKER SYSTEMS WORKSHOP Presenting Partner details to be advised PRE-CONFERENCE WORKSHOP 6 Participation drivers and barriers The ASC wants sports to be adaptable enough to deliver the products Australians want. This presentation will outline the benefits of strategic planning so sports can create new participation opportunities. The presentation will show how sports can overcome participation barriers by using drivers that they can control, and by developing a common language around business levers that can help achieve participation outcomes. SOCIAL EVENT (Gold Coast Convention Centre, Foyers E and F, first floor) Registration happy hour Industry Exhibition This event is proudly sponsored by Gold Coast Business Events REGISTRATION (Ground floor, main entrance) MORNING TEA (Foyers E and F, first floor) Conference Sessions: Arena 1B, first floor WELCOME ADDRESS Minister, ASC Chair & CASRO Chair KEY NOTE: MAIN HEADLINE SPEAKER Details to be advised KEY NOTE: FUTURIST SETTING THE SCENE Tim Longhurst Futurist Thursday 22 nd October 2015 Our Sporting Future

3 Lunch (Foyers E and F, first floor) Conference sessions: Arena 1B, first floor KEY NOTE: LEARNING FROM THE BEST Details to be advised KEY NOTE: PEOPLE AND CULTURE Suzanne Young COO NRL Having the right people, enabled by the right culture, can be a prevailing resource for any organisation. The sports industry is no exception and there is a necessity to continuously improve and modernise organisational culture to ensure staff are performing at their peak. Suzanne Young will provide practical examples of the importance of strong culture in an organisation and how it can be influenced to get the most out of your people AFTERNOON TEA (Foyers E and F, first floor) Conference Sessions: Arena 1B, first floor KEYNOTE: SAFEGUARDING SPORT Janise Mitchell Australian Childhood Foundation The current Royal Commission into Institutional Responses to Child Sexual Abuse has highlighted the trauma and pain inflicted on children in organisations around the country. An organisation s culture must ensure that staff and volunteers do not harm, abuse or exploit children who are involved directly or indirectly with the activities or services provided by the organisation. This presentation will explore establishing relevant safeguards in your organisation and the critical aspects of a child-safe environment PANEL: THE MODERN SPORTS MANAGEMENT PROFESSIONAL Rosie King Geelong Cats Jonathan Harris Sports Recruitment International Rob McMurtrie Sportspeople Looking for your next promotion or job opportunity? Get detail on the latest trends and behaviors influencing the recruitment opportunities for the Modern Sports Management Professional. This session will look at the future of work in the industry and will provide value to the job hunter or organisations looking to recruit top talent SOCIAL EVENT (SkyPoint 77, Broadbaeach) Networking Drinks buses provided and departing from the Convention Centre at 1815 to 1830 hours

4 REGISTRATION (Ground floor, main entrance) Friday 23 rd October 2015 Our Sporting Future KEY NOTE: DIGITAL AND TECHNOLOGICAL TRENDS (Arena 1B, first floor) Stu Taggart Sport Business Futurist, Relevant Innovation Digital and technological innovations are transforming viewing and participant experiences across the sporting industry. This session will examine which trends will influence our participant and viewing experiences of the future BREAKOUT: TECHNOLOGY IN SPORT, SOCIAL MEDIA ENGAGEMENT (Arena 1B, first floor) Sean Callanan Sports Geek Digital and social media platforms are powerful tools in modern communication. Sean Callanan will show how fans and athletes are connecting locally and globally via digital platforms. Delegates will see how teams and peak sporting organisations are using social media platforms like Facebook, Twitter and Instagram to build engagement boost attendance. Sean will also look at new platforms like Snapchat and Periscope with campaign ideas to improve your story telling with fans MORNING TEA (Foyers E and F, first floor) BREAKOUT: DIGITAL LEADERSHIP AND COMMERCIALISATION (Arena 1B, first floor) Marina Go Chair, West Tigers In the fast-paced world of digital innovation, sports leaders must make bold and educated decisions to remain relevant to their members, participants and fans. Marina Go will provide practical examples of how leadership in the digital sphere is essential and can be achieved in the boardroom through to senior management to unlock commercial opportunities presented by the modern sports consumer, regardless of the size of the sport. BREAKOUT: FACILITY PLANNING & DEVELOPMENT (Arena 1A, first floor) Paul Cammack Tennis Australia Robin O Neil Strategy and Government Relations An integral part to growing participation is having access to adequate grassroots facilities to match consumer demand. Facility planning and development presents a number of challenges for the industry. Forward planning is required to appropriately engage government at all levels. There are also contemporary facility development requirements of solving economic and social issues through sport, addressing consumer needs and serving a variety of social purposes. Tennis Australia will outline its industry-leading facility planning and development strategy that recognises quality venues as a key driver of participation, addresses the planning challenges, moves away from traditional sports venues, and planning for more than tennis. BREAKOUT: WORKFORCE CAPABILITY (Arena 1A, first floor) Mobilising workforce to deliver successful participation initiatives

5 KEY NOTE: MARKET INNOVATION (Arena 1B, first floor) Tim Oberg Parkrun Australia From humble beginnings in April 2012, Parkrun has grown to be one of the largest and most significant community health and wellbeing initiatives Australia has ever seen. Parkrun s use of technology and social media has seen it attract a quarter of a million members in less than five years with no marketing budget. But how has this come to be? During this session delegates will find out about Parkrun s beginnings in Australia, how Parkrun events happen each Saturday morning and how it recruits and retains volunteers PANEL: PRODUCT DEVELOPMENT (Arena 1B, first floor) New Formats of Sport Anne-Marie Phippard Head of Community Tony Sherwill Bowls Australia Ltd. Tim Klar Athletics Australia Sporting organisations are focusing more on offering social formats to capture new participants or reconnect with people who previously played more traditional forms of sport. This discussion will take an indepth look at sports at different stages of the product development journey and share their experiences SOCIAL EVENT (Gold Coast Convention Centre, Foyers A and B, ground level) Farewell Lunch & motivational speaker, Gold Coast Convention and Exhibition Centre Ben Robert-Smith BREAKOUT: NEW BUSINESS MODELS (Arena 1A, first floor) Customer centric model

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