IPSOS MORI S 2016 FUTURE OF RESEARCH SERIES

Transcription

1

2 WELCOME TO IPSOS MORI S 2016 FUTURE OF RESEARCH SERIES Welcome to Ipsos MORI s 2016 Future of Research Series. These events highlight some of the latest topics and trends in the industry and are open to all our clients and friends. We have arranged them to be succinct, lively, interactive sessions with case studies that give different insights. Please join us for drinks and canapés after work in Central London just stephanie.mccracken@ipsos.com with details of the events you want to attend. I look forward to seeing you there. Ben Page, Chief Executive Ipsos MORI

3 APRIL THE FUTURE OF THE INSIGHT FUNCTION: DRIVING IMPACTFUL RESEARCH For an industry to survive and evolve it must be constantly challenging its own role and wider impact. At this event we will explore the different ways in which insight drives change within organisations, how to ensure the consumer/ customer lies at the heart of what we do and what changes agencies and clients need to drive to deliver value. Learning from a range of marketing and insight leaders in their respective fields, we are looking forward to a healthy debate about the future of insight.

4 MAY THE FUTURE OF FINANCE: BEING PERSONAL IN A DIGITAL WORLD As the financial services industry experiences the digital revolution, customer interactions occur through platforms rather than branches and new opportunities and threats arise. The brand must be ever more powerful to rise above new providers and customer experience needs to feel personal when there is often no personal interaction. With a drive to open up data sharing, how can financial institutions capitalise on trust to ensure they remain at the forefront of customers hearts and minds? At this session we will hear from financial service leaders about the challenges they face and how they are overcoming them in a landscape of digital first.

5 JUNE THE FUTURE OF CREATIVITY: OPTIMISING FOR PLATFORM Creativity is as important as ever, but as the media landscape fragments and consumers encounter the brand through ever more increasing touchpoints, it has to be designed for the context in which it is delivered to truly excel. This event will demonstrate how to develop a big idea which delivers for the brand, whilst still being flexible enough to capitalise on opportunities that different environments offer. Nowadays, creativity needs to be fleet of foot, optimised for environment and platform to generate brand impact so we ll hear from the brands who have overcome this challenge to deliver compelling campaigns fit for the future.

6 SEPTEMBER THE FUTURE OF RECOMMENDATION, INFLUENCE & PURCHASE: BEING IN THE MOMENTS THAT MATTER A consumer s path to purchase a product or service is a complex journey, involving numerous on and offline encounters. What is universally agreed upon, however, is the need to be in the moments that matter for these customers, minimising barriers and pain points which can lead to missed opportunities. We plan to explore how using innovative techniques such as online passive measurement can enhance our understanding of the customer journey and how organisations have leveraged this for greater impact.

7 OCTOBER THE FUTURE OF BRAND & CUSTOMER EXPERIENCE: WHERE PRODUCT, SERVICE & BRAND UNITE People don t separate out their interactions with brands from their experiences with products and services they are blended together, impacting how they feel both rationally and emotionally. So how then can research deliver for companies who need to understand the complex interrelationships at play and how customer experience is impacting brand perception? At this event, we plan to demonstrate how best to ensure your product, service and brand are aligned in terms of delivering both mental and physical availability to ensure success.

8 NOVEMBER THE FUTURE OF BEHAVIOURAL SCIENCE: INTERVENING TO DRIVE CHANGE When so much behaviour is driven by system one, or automatic thinking, how can brands and organisations leverage an understanding of behavioural science to drive a desired response? Using learnings from across the public and private sector, we will demonstrate how to harness behavioural drivers to design interventions which deliver value and inspire change.

9 DECEMBER FUTURE TRENDS: GLOBAL TRENDS IN 2016 At our end of year event we will be launching the 2016 Ipsos Global Trends survey, looking at the attitudes and behaviours of consumers and citizens in more than 20 key countries around the world. We will reveal the complex, and sometimes contradictory findings, covering brands and society and discuss the implications of these results for people in power across the public and private sectors. We will be joined by a leading panel of experts to spark a conversation about what next in 2017 and beyond.

10 THE IPSOS MORI / KING S COLLEGE LONDON SERIES Part of the King s Ipsos MORI partnership events programme 2016 APRIL MAY May 2015 revisited What is Europe thinking? EU referendum and the international perspective The outcome of the general election changed the landscape of British politics, and one year on there is still great interest in the campaign and how the result came about. Our expert panel of high profile academics will dissect the highlights and lowlights of the campaign, the key public issues that influenced the election results, and how political parties have transitioned to face the political challenges - including the EU referendum - that lie ahead. The EU referendum is the next big political event in Britain, but what are the attitudes of other member states towards Brexit? Ipsos MORI will be presenting the latest findings from its unique Global Advisor survey of 28 member states. Our expert panel will debate the European perception of UK s policy proposals, the renegotiation process and which countries think the UK should leave and stay.

11

12 APRIL THE FUTURE OF THE INSIGHT FUNCTION: DRIVING IMPACTFUL RESEARCH MAY THE FUTURE OF FINANCE: BEING PERSONAL IN A DIGITAL WORLD JUNE THE FUTURE OF CREATIVITY: OPTIMISING FOR PLATFORM SEPTEMBER THE FUTURE OF RECOMMENDATION, INFLUENCE & PURCHASE: BEING IN THE MOMENTS THAT MATTER OCTOBER THE FUTURE OF BRAND & CUSTOMER EXPERIENCE: WHERE PRODUCT, SERVICE & BRAND UNITE NOVEMBER THE FUTURE OF BEHAVIOURAL SCIENCE: INTERVENING TO DRIVE CHANGE DECEMBER FUTURE TRENDS: GLOBAL TRENDS IN 2016 To reserve a place contact Stephanie McCracken: t: +44 (0) e: w: futureofresearch2016 All events will take place at 6pm in Central London