For more info contact: Samantha Brock Marketing Coordinator: Jeremy Melberg

Transcription

1 2013 For more info contact: Samantha Brock Marketing Coordinator: Jeremy Melberg

2 GSAA Local Coverage Map Anderson [sys: 6351] 29620, 29621, 29622, 29624, 29625, , 29636, 29638, 29639, 29643, 29654, 29655, 29656, 29657, 29669, 29670, 29673, 29677, 29684, 29689, Golden Strip [sys: 3408] 29325, 29335, 29351, 29360, 29370, 29388, 29644, 29645, 29651, 29661, 29662, 29680, 29681, 29683, 29688, Greenville [sys: 652] 29601, 29605, 29607, 29609, 29611, 29613, 29314, 29615, 29617, 29630, 29635, 29640, 29642, 29650, 29671, 29672, 29676, 29682, 29685, 29686, 29687, 29691, Spartanburg [sys: 653] 28722, 28750, 28773, 28782, 29178, 29301, 29302, 29303, 29306, 29307, 29316, 29320, 29321, 29322, 29323, 29324, 29329, 29330, 29333, 29334, 29336, 29338, 29340, 29341, 29342, 29346, 29349, 29353, 29356, 29364, 29365, 29368, 29369, 29372, 29373, 29374, 29375, 29376, 29377, 29378, 29379, 29385, 29651, Brevard [sys: 6352] 28712, 28729, 28766, Asheville [sys: 2219] 28701, 28704, 28709, 28711, 28715, 28728, 28730, 28732, 28748, 28753, 28754, 28757, 28770, 28776, 28778, 28787, 28801, 28803, 28804, 28805, Haywood [sys: 6716] 28716, 28721, 28745, 28751, 28785, Hendersonville Super Zone [sys: TBD] Henderson, Macon, & Jackson Counties, McDowell s City of Nebo 28704, 28723, 28726, 28731, 28732, 28734, 28736, 28739, 28742, 28761, 28763, 28779, 28790, 28791, McDowell [sys: 2911] 28752, Counties of Upstate SC Unzoned: [sys:7726] Abbeville, Anderson, Cherokee, Greenville, Laurens, Oconee, Pickens, Spartanburg, and Union Counties of Western NC Unzoned: [sys: 7727] Buncombe, Madison, McDowell, and Haywood SC Road Block [sys: 9074] NC Road Block [sys: 9073] DMA [sys: 6675* sys: 9080 through Dec 10] Mitchell/Yancey [sys: 4686] 28705, 28714, 28740, *Effective January Data: October 2010, Greenville-Spartanburg-Asheville-Anderson, SC-NC DMA.

3 GSAA Demographic Snapshot

4 89 Peachtree Road, Suite 200 Asheville, NC [p] [f]

5 The Charter Media Brand: Television and beyond Through a distinct mix of messaging innovations, the newest technologies and in-depth market research, Charter Media delivers the tools to help your business rise above your competition. We are Charter Media. Your Team. On Target. Charter Media Products and Services: 60 Networks with Award Winning Programs. Co-brand your business with some of the most recognized cable television networks in the world such as Food Network, ESPN, HGTV, TNT and many more. Charter On Demand is a powerful extension of your brand through long form video. Charter On Demand gives you the opportunity to speak directly to interested consumers with an unlimited amount of compelling, informative and entertaining content. Charter On Demand is accessible on digital channel 1 and promoted on our forty eight networks. Viewers can learn more about your product or service through the Local Interest category of On Demand. You may air your own custom video or sponsor our pre-existing video content in a variety of categories. HealthiNation. Sponsor our library of informative and educational videos covering issues that pertain to women s, men s, senior and kid s health. Autos On Demand. Viewers will be able to search through your new and used auto inventory. DriverTV. Viewers can actively seek out more information on the automotive brands and models that interest them most. Associate your brand with our library of informative videos that cover some of the hottest vehicle models. Business Profiles. Feature your business during this showcase of three-minute segments that let you tell your company s story in greater detail than ever before. Also airs on Local Carolina TV Plus Employment, Education, AMC s Fearfest, Travel and Leisure and much more! Many of these categories include Local Carolina TV and online components. Local Carolina TV10. A unique, local, station that focuses on giving viewers a great taste of their community. Program topics include real estate tours, automotive highlights, employment opportunities, entertainment and personal well being shows. Specific show titles with sponsorship options include: Carolina Home & Garden. Get tips and advice concerning your home needs from local Upstate businesses - from mortgage information to landscaping advice to interior improvement - it's all here. Down the Aisle. Down the Aisle showcases local wedding professionals that can help make your wedding day a memory that will last forever. Real Estate Showcase of Homes. An innovative and affordable way to showcase & market your property. Show airs twice a day and also airs On Demand -CH 1

6 The Charter Media Brand: More Than Just TV Mobile Marketing. Use mobile text coupons, contest, voting, alerts & promotional sweepstakes' to add punch to your television schedule. Local Carolina Bistro / Local Carolina Deals. Participate in unique gift certificate programs that offer tremendous exposure to local businesses through the power of Charter Cable, Local Carolina Bistro, and On Demand! The public has a chance to buy gift certificates to your restaurant or business on Local Carolina Bistro for ½ price! Production includes a 30 second commercial directing viewers to go to Local Carolina Bistro or Deals on Local Carolina Bistro to purchase the gift certificates. Charter.net is one of The Carolina s most viewed internet portals leading users to comprehensive information like , news, sports, and downloads. Charter.net offers local targeting and a low clutter environment for your message. Your web ads will be seen statewide on highly visited site pages including the page. Music Choice. Music Choice offers 48 stations of commercial-free music for listeners of all ages and interests. Each channel, from Classic Rock to Dance and Party Favorites, includes an ad panel that local clients have the opportunity to fill with their own message. Local ad panels are shown for 30 seconds every fifteen minutes during 6 different hours throughout the day. Cause Marketing. Social responsibility is an important marketing tool for your business to create profitability, improve image and at the same time generate revenue and awareness for non-profits and social issues. Let us craft a cause-related campaign that is relevant to your business or we can match you with one of our existing non-profit partners. Marketing and Promotions. Charter Media and our cable network partners can offer you unique, innovative, turn-key promotions, contests and events that will help your business stand out from your competitors. The Creative Service Team. We are proud to have award winning producers and directors to help you create the perfect television commercial. The team can help you concept, envision, shoot, edit and master your business commercial with great professionalism. The Research Team. Our research team will accurately assess the marketing goals of your business and then determine the appropriate research, analysis and strategy development that will work best to achieve those goals.