What confidence means.

Transcription

1 What confidence means.

2 Confidence is knowing I can find the right car and the right dealer at Cars.com.

3 Confidence is knowing Cars.com will deliver ready-to-buy shoppers to my dealership.

4 Get Cars.com and Get Confident. When you partner with Cars.com, you re joining forces with experts who understand the ever-changing internet marketplace. You ll feel confident knowing we re looking for the best ways to connect you with ready-to-buy car shoppers and drive them to your dealership. We help you reach car buyers by developing a website that makes it easy for them to find your new and used vehicles, advertising in all the right places and selecting the best partnerships for more exposure. We even send vehicle listings straight to mobile devices. We re working the internet in every possible way to deliver the best-quality car shoppers, whenever and wherever. From there, it s up to you to do what you do best: Sell cars.

5 Nearly 80% of Cars.com shoppers plan to buy a car in the next six months. 1 Confidence From a Unique Audience 70% 70% of Cars.com visitors do not visit our largest competitor s site. 2 Confidence From Massive Advertising Exposure You can feel confident that Cars.com will connect you with quality car buyers. No one works harder than Cars.com to make the smartest choices with our advertising dollars. Because, after all, those advertising dollars are working for you, to drive ready-to-buy shoppers to your inventory and dealership. We continually look for new opportunities to ensure you ll get consistent, nonstop exposure all year long. $200 million in marketing in 2008, 3 Cars.com s biggest advertising and promotion campaign in history The campaign will reach 261 million people nationwide Television ads featured during original programming on major networks Sponsorships of sports programs and events Fully integrated marketing campaign supported by aggressive print, online and TV advertising through 175+ newspaper and TV station partners Get all the details on Cars.com s massive advertising campaign at dealers.cars.com/ads Confidence From Exclusive Partnerships Be confident that your dealership and inventory are getting the exposure they deserve. The Cars.com partnership network is bigger and more powerful than ever before. As a Cars.com dealer, your inventory will appear on websites where the highest-quality shoppers are and it s all part of your package. Exclusive partnership with Yahoo! Autos, one of the fastest-growing auto research sites, with more than 6.7 million monthly unique visitors 4 Additional partners include top automotive websites, leading information websites and popular Spanish-language websites Cars.com s listings appear on 175+ newspaper and TV station websites Find out more about our exclusive partnerships at dealers.cars.com/partners

6 Confidence From Innovative Products Cars.com s product suite offers a customized advertising solution to showcase your new, used and certified vehicles. As a Cars.com dealer, gain confidence to make smart business decisions from the wealth of information provided with your ad package. Cars.com s Online Ad Reports are also included, which give you the selling edge and help you measure the impact of your investment. Inventory reports show searches and prospects you re receiving from Cars.com Market reports provide competitive pricing comparisons by vehicle Vehicle reports show car-shopper activity for each vehicle in your inventory See how these products can work for your dealership at dealers.cars.com/products Confidence From Training and Support Cars.com gives you the confidence that comes with knowledge and personal attention. Gain access to tools and resources to drive online success and merchandise your inventory more effectively at no additional cost. Your sales representative Our knowledgeable staff is ready to assist you and answer any questions you might have Local training Attend one of Cars.com s local training workshops for a hands-on educational experience DealerADvantage monthly enewsletter Subscribe and get tips and techniques to maximize your online investment (dealers.cars.com/subscribe) DealerADvantage LIVE Tune in to our free monthly webinars, packed with advice from expert trainers and the best dealers in the industry (dealers.cars.com/live) Learn more about our training and support at dealers.cars.com/resources 60% of shoppers who call or a dealer through Cars.com buy, and 70% of them buy within 90 days. 5 1 fall 2007-spring comscore Media Metrix, January-December Total estimated value of advertising and promotion by Cars.com and its affiliates in comscore Media Metrix, January Experian Automotive, Auto Leads Analysis, 2007

7 Contact your local Cars.com representative, call , or visit dealers.cars.com/info Confidence is Cars.com.

8 Contact us today for quality car buyers at , or dealers.cars.com/info 2008 Classified Ventures, LLC. All rights reserved. 511A/0308