PARTNERS IN SUCCESS: Finding, reaching and winning your best customers

Transcription

1 PARTNERS IN SUCCESS: Finding, reaching and winning your best customers

2 Index: Click to Learn More! Who We Are Engaging Audiences Digital Solutions GreenvilleOnline.com, Mobile eedition, Newsletter Rich Impact Video Websites, Lead Capture Pages Google 360 SEO, PPC, Maps Native Advertising Display Ad Network Retargeting Yahoo! Network Social Media, Facebook Digital Reporting and Analytics Print Solutions The Greenville News egreenville TALK Greenville Magazine Upstate Parent Tribune Times Greater Greer News Pickens County News Insert and Coupon Options Front Page Sticky Notes Automotive Solutions Real Estate Solutions Contact Us

3 The Greenville News Media Group Re imagining how a media company can make an impact for you. We re the Upstate s leading local media company an integrated marketing solutions provider with broad media and content expertise from print and online display to PPC, social, , video, native, mobile and everything in between. We generate the data, insights, tools, and means to reach the largest footprint of engaged and influential buyers across the Upstate. Our reach also extends across the country, fueled by the power of our parent company Gannett a leading media and marketing solutions company reaching tens of millions of people every week through a vast portfolio of digital, mobile and print products.

4 Engage your audience where they re already reading. The Greenville News Media Group understands the expanding needs of both our readers and advertisers in today s multi-platform marketplace. We can reach any audience, through our large portfolio of digital networks and digital marketing services. 771,600+ unique visitors and 5.0 million+ page views monthly! Reach more than 329,038 adults each week! Omniture, January-July Scarborough 2015 r1

5 366,717 Adults Call Greenville County Home! GENDER 49% men 51% women AGE % % % INCOME <$50K 52% $50K+ 48% 59% college educated 70% homeowners 57% married 28% single (never married) 38% children at home 56% employed 20% retired Online 9+ hours per week Scarborough 2015r1.

6 Every week, The Greenville News Reaches 6 out of 10 Greenville County adults! GENDER 45% men 55% women AGE % % % INCOME <$50K 51% $50K+ 49% 61% college educated 74% homeowners 55% married 28% single (never married) 39% children at home 54% employed 26% retired Online 8+ hours per week Scarborough 2015 r1. Print, eedition plus GreenvilleOnline.com

7 Digital Solutions

8 greenvilleonline.com Has the widest reach compared to other media websites and a sophisticated audience. 771,600+ unique visitors and 5.0 million+ page views monthly! Average age is 44 Average income is $76,369 54% men, 46% women 65% employed 69% college educated 44% white collar 57% married 43% have children at home 77% homeowners Online 10 hours per week Omniture, January-July Scarborough 2015 r1

9 greenvilleonline.com Mobile App Allows businesses to target users throughout the day 88% of consumers who search for a local business on a device either call or go to that business within 24 hrs. AM Mid PM Home Commute Work Retail Work Commute Social Home Bed Mobile Computer TV Radio Extremely likely Very likely Somewhat likely Google 2012.

10 The Greenville News eedition A digital replica of the printed newspaper in an easy-to-read digital flipbook! 13,142 unique visitors last month! ipad iphone

11 Top 5 Newsletter: ed to our subscribers every day We have a highly engaged subscriber based audience... with more than 25,500 subscribers!

12 Rich. Interactive. High Impact. We have everything you need from basic to high impact display opportunities. Digital ad options include: Gravity Pushdown Plus Interactive Takeover Sponsored Series Pushdown Transition

13 Video. Marketing in motion. Video is one of the most compelling ways to bring your brand story to life. Boost online search results while engaging and converting customers: Sites with video are 53x more likely to appear on the first page in Google results. Video landing pages generate 5x higher engagement and response rates. After watching a video, 41% of viewers take action. We can create your high quality, custom video, complete with interviews, professional voiceover, photo montage, music and more!

14 Custom and Templated Websites One of the most important assets for any business. More importantly, your website needs to be: clear, to the point, accessible and visible across all devices so you can convert visitors into longtime customers. We offer a variety of solutions for your website budget. Templated websites are a cost-effective solution for any business in today s digital world. Our websites use best practices for customer conversions.

15 Lead Capture Pages Deliver new customers to the perfect destination. Gather qualified leads with a simple lead capture page and get the contact information you need to build relationships with your customers. Client provided logo Unique URL domain Call-to-action and local or toll-free tracking numbers available Interactive Map Form fill Up to 8 pages

16 Google 360 View We can give customers a sneak peak inside your business. 360 virtual tours of your business allow customers to quickly find you online and walk through your business. Offering your customers an interior and exterior view before they visit. Giving you more credibility online. Boosting your presence in Google searches. Setting you apart from competitors. 66% of consumers search for local information visit a store within 5 miles 50% of consumers who conducted a local search on their smartphone visited a store within a day 4 in 5 consumers use search engines to find local information ThinkwithGoogle, 2014.

17 Customers are looking. We can help them find you! The internet is a big place. Make sure your customers find you before they find your competitors. The Greenville News Media Group has 3 types of search campaigns: Search Engine Optimization Let customers find you based on their search. We can also help raise your ranking in major search engines. Pay-Per-Click Paid ad listings that appear based on keywords. Maps Bring your profile and website to the top of local or regional geographic searches.

18 SEO (Search Engine Optimization) Improve your visibility in the natural or un-paid search results. ON-Page Keywords Body copy/content TITLE, ALT, META tags Embedded Video URL age and structure 79% of users say they frequently click on organic search results. OFF-Page Site popularity/authority Inbound links Press releases, articles Local listings/maps Social Media Facebook/Twitter/Google+ Video & photo sharing Blog reviews/ratings Other social media G/O Digital Bright Local Study 2013.

19 PPC (Pay Per Click) The best way to reach potential customers: paid search results. We are your partner and certified experts in local search advertising allowing you to be competitive on all major search engines and extended networks so you can get more leads, phone calls and most importantly new business. 90% of traffic generated by paid search ads is new traffic! G/O Digital Bright Local Study 2013.

20 Maps and Reputation Management Google maps generally make up 30% of the first page search engine results, having your business displayed on page one is crucial. We can manage a security system for your business online! Your customers are freely sharing their comments and complaints on local review websites and social networks. Why not listen in? A positive comment can be highlighted and shared within your customer base, while a prompt response to a negative review can turn a critic into a fan. 59% of consumers report using Google every month to look for local businesses. We can track and monitor your: Online visibility Website/blog mentions Social media mentions Customer reviews Competition G/O Digital Bright Local Study 2013.

21 Native Advertising Tell your story through content on GreenvilleOnline.com Rotation in news grid on home page and appropriate section front Placement of new content on publication day Content is housed on unique article page Clearly marked Sponsor Story Advertiser s logo placed top of page Advertiser owns all ad units on the page Topic page given when 6 articles or more are purchased, all sponsorcontent and skin SPONSOR TITLE

22 Display Ad Network Target users across the comscore top 200 websites Our Display Ad Network gives you the opportunity to target users based on more than 26,000 audience segments, while they are on a number of websites within the comscore Top 200 websites (FOX.com, CNN.com, ESPN.com, WebMD.com and more).

23 Retargeting Turn a bouncing internet user into a satisfied customer. Target users who visit your site and don t take action. Internet user Visits your site Leaves your site Target users no matter where they go including the comscore Top 200 websites! Internet user then converts to a loyal customer Your retargeted ad captures their interest As they browse the internet, your ad will display on other sites

24 Retargeting / Keywords / FBX Advertise to customers based on their keyword search. We can help you reach consumers who have expressed an interest in your product or service through their online search behavior. Direct the conversion funnel by combining site and search. All standard ad sizes are available. Leverage Facebook Exchange (FBX) Best practices and creative workbook provided Reach previous site visitors on Facebook Reach visitors searching for your product Awareness Interest Desire Action

25 YAHOO! Network Engage your customers with our extensive reach and unique targeting capabilities. Demo Targeting Profile your customer s age, gender, income and more. Nearly 7 million people visit YAHOO! every day Geo Targeting Define your customer s geographic location, including IP address, registration site and universal location manager. SEARCHED FOR: Gourmet food & grocery CLICKED A LINK: Gourmet coupons WATCHED A VIDEO ON YOUR SITE: How to prepare kale Behavioral Targeting Track your customer s webbrowsing behavior, such as searches made, pages visited and social sites used. GENDER: Female LOCATION: Greenville, SC SHARED ON FACEBOOK: Enjoying my new kitchen SEARCHED YOUR ONLINE STORE: Best olive oil PAST PURCHASE: Patio Furniture comscore Media Metrix, June 2015.

26 Be more social. Talk to your customers online and build word-of-mouth marketing. You may have a Facebook page and tweet during the week, but how many people notice? We leverage the expertise of our digital specialists to provide you with strategy-driven social media management to build trust with your customers. We help you: Track customer loyalty Drive in-store traffic Capture more s Increase repeat business Get quality leads Use reviews to drive referrals % OF SOCIAL MEDIA USERS PARTICIPATING AT LEAST ONCE A MONTH ( ) 50% Express concerns / complaints about brands / services ( + ) 53% Compliment brands / products and services 70% read and pay attention to other s experiences Nielsen Forrester G/O Digital 2013.

27 Facebook Advertising Tap into the world s largest real-time focus group. Facebook ads are designed to engage your community, grow your online brand, increase customer loyalty and build your distribution list. We can help you find the right customers with our audience targeting algorithm proven to increase campaign performance by 30-70% 77% of consumers are more likely to buy a new product when learning about it from friends and family. 90% of consumers trust recommendations from others. Litmus Experian G/O Digital 2013.

28 Campaigns Delivering the highest ROI in digital marketing. Potential customers are always connected, and our targeting options make sure you are connected to the right customers based on demographics, geography and online behaviors. 82% of consumers open s from companies. For every $1 spent on marketing, an average of $44.25 is returned! Litmus Experian G/O Digital 2013.

29 Analytics and Dashboard Reporting and cohesive ROI tracking Why do we put so much into our solutions? Because we see ourselves as your business partner not just a vendor. Our solutions are not "one-and-done. Our process involves using the latest market research, best practices and dynamic analytics to optimize your custom marketing strategy over the long run. We go beyond helping you generate leads we monitor your leads, page views, keyword rankings and more then tailor a strategy for your business.

30 Analytics and Dashboard Reporting

31 Print Solutions

32 The Greenville News We are the daily newspaper of record for Greenville and the surrounding communities Overall, we reach 215,000+ readers every Sunday and 129,000+ readers daily. Average age is 51 Average income is $63,806 53% employed 60% college educated 35% white collar 57% married 33% have children at home 87% homeowners Online 7 hours per week Scarborough 2015r1.

33 egreenville The Upstate s entertainment magazine showcasing all things local, fun, food, cultural, crafty and outdoorsy published every Friday. 12,100 Rack copies FREE at 850+ locations. 43,000 full circulation copies are delivered inside The Greenville News, every Friday.

34 TALK Greenville Greenville s premier lifestyle magazine focusing on local fashion, art, health, food & wine, home & garden and interesting people! Average age is 53 Average income is $100,357 66% employed 77% college educated 54% white collar 68% married 56% have children at home 93% homeowners Online 7 hours per week TALK reaches more than 69,500 readers each month Scarborough 2015r1. Thoroughbred Research 2015

35 Upstate Parent Our monthly magazine is the only comprehensive local parenting magazine in the Upstate. Upstate Parent reaches more than 25,209 readers each month Average age is 40 Average income is $64,093 36% employed 70% college educated 35% white collar 88% married 73% have children at home 79% homeowners Online 10 hours per week Scarborough 2015r1.

36 Community Weeklies: Tribune-Times Our local weekly newspaper covering the Golden Strip area of Greenville. Delivered to subscribers of The Greenville News as well as non-subscribers, giving your message nearly total household coverage. RESIDENT PROFILE Average age is 49 Average income is $74,363 57% employed 66% college educated 48% white collar 66% married 44% have children at home 84% homeowners Online 8 hours per week Scarborough 2015r1.

37 Community Weeklies: Greater Greer News Our local weekly newspaper covering the Greer area. Delivered to subscribers of The Greenville News as well as non-subscribers, giving your message nearly total household coverage. RESIDENT PROFILE Average age is 46 Average income is $81,199 65% employed 61% college educated 38% white collar 67% married 35% have children at home 77% homeowners Online 9 hours per week Scarborough 2015r1.

38 Community Weeklies: Pickens County News Our local weekly newspaper covering Pickens County. Delivered to subscribers of The Greenville News as well as non-subscribers, giving your message nearly total household coverage. RESIDENT PROFILE Average age is 49 Average income is $59,183 52% employed 53% college educated 36% white collar 61% married 40% have children at home 81% homeowners Online 7+ hours per week Scarborough 2015r1.

39 Insert and Coupon Options The print and deliver program is an affordable way to have your inserts delivered to subscribers, Tuesdays-Sundays. 43% of adults read Wednesday or Sunday inserts every week YES! Your Essential Shopper is for shoppers interested in trends, coupons and bargains, delivered to opt-in nonsubscribers in select ZIP codes on Sundays 81% of readers took action because of a newspaper insert! Find & Save offers local advertising, including weekly grocery ads delivered via mail to non-subscribers. Scarborough 2015r1.

40 Front Page Sticky Notes The only way to get your message above the fold! If you re looking to make a big impact in a short time frame, front page sticky notes are the way to go. Use a front page sticky note to promote your grand opening, special offer or coupons Sticky notes are the only ad position above the fold and it demands attention.

41 Automotive and Real Estate Solutions

42 Carolina Automotive Marketplace + Cars.com The premiere online resource for local and regional auto shoppers and the go-to source for print readers! The fastest road to attract ready-to-buy consumers planning their next vehicle purchase Cars.com is visited by more than 10 million car shoppers each month, and has more than 200 online partners to feature your inventory, including GreenvilleOnline.com. The CAM section in both print and eedition reaches 129,000 readers every Saturday. Scarborough 2015r1.

43 HomeFinder.com The trusted source connecting home buyers, sellers and real estate professionals, to make your home buying experience as easy as possible. Weekly print exposure: 129,000 Available every Friday on racks and at real estate agencies Delivered inside the Sunday edition of The Greenville News 92% of buyers use the internet in their home search Scarborough 2015r1. National Association of REALTORS, 2014 Profile of Home Buyers and Sellers

44 Our Promise We provide our engaged audience, multi-media toolbox and expert solutions to build your business. Let s get started. marketingsolutions@greenvillenews.com / The Greenville News Media Group / 305 S. Main Street / Greenville, SC solutions.greenvillenews.com