January March Quarter Update Please direct your queries to:

Transcription

1 January March Quarter Update 2014 Please direct your queries to:

2 TRAVEL LEADERS SEPTEMBER DECEMBER 2013 (RESULTS PROVIDED MARCH 2014) Target 20% growth YOY 60% increase in production from participating tour operators during campaign period 32% increase in production for Luxury Lodges group during November luxury focus TRAVEL LEADERS 1 JULY 31 JANUARY Booking Statistics all of Australia Bookings: 2,500 / 25% YOY PAX: 4,975 / 32% YOY Room Nights: 3,600 Revenue: $23m / 31% YOY Five Travel Leaders agents heading to Northern Territory on Famil June 2014 Wholesale call to action includes Travel2, Journese & Royal Caribbean

3 SWAIN DESTINATIONS 15 NOVEMBER 31 JANUARY Promoted the Northern Territory as an authentic Australian destination offering unique adventures into Australia s Outback, Northern Territory. Campaign elements included consortia promotion, print & search advertising, social media and utalisation of Swain assets. Target : 100 PAX / $220,000 revenue PAX: 179 / increase 18% YOY Room Nights: 470 / increase 40% YOY NT Revenue: $218,490 / increase 23% YOY GOWAY TRAVEL NOVEMBER 2013 JUNE 2014 Promoted self-drive independent touring including Explorers Way & Red Centre Way. Campaign elements include eblasts, press releases, deal & banner advertising & Goway assets. Target: 416 Pax Results to date: 6,336 Visits to NT Content Pages 48 Bookings 103 Passengers

4 NORTH AMERICAN DIGITAL CAMPAIGN Google Search low funnel Australia searching NOVEMBER 2013 JUNE 2014 Target: 15m impressions 28,000 clicks Results: 1.2m impressions 9,543 clicks Promotion of partner travel offers Flash Sale Sites NOVEMBER 2013 MAY 2014 Target: 1m impressions 10,000 clicks Results: 63,540 impressions 12,099 clicks Travel Content Websites low funnel Australia searching JANUARY MARCH 2014 Target: 18m impressions 32,400 clicks Results: 6m impressions 3,341 clicks Online Travel Agencies low funnel Australia searching JANUARY MARCH 2014 Target: 9.6m impressions 17,240 clicks Results: 4.9m impressions 5,843 clicks Video Advertising Campaign APRIL JUNE 2014 Target: 2.5m impressions 100,000 video views Results: results pending

5 DISCOVERMAGAZINE.COM PITCH MARCH 7 - Ten Animals that live only one place in the world - Thorny Devil Central Australia - UMV 1.5m USA TODAY TRAVEL ONLINE PARTNERSHIP MARCH 3 - Deal Watch: 12 nights in Australia for $2,999 - UMV 16.7 Million - Viator Uluru Sponsored Post (secured without any financial contribution from TNT) - 1,311 likes 107 Comments 94 Shares ADDITIONAL AFAR JANUARY - No More Roughing It Roundup with Cicada Lodge - Readership 900,000 (online & print) AFAR MARCH - Experiential Travel Awards Best Transcontinental Rail Journey - Readership 900,000 (online & print)

6 PUBLIC RELATIONS ACTIVITIES Caroline Morse Media Visit Departed 23 March Writing for Smarter Travel Finalize Jetsetter content partnership Launching June 2014 Tourism Australia & Wine Australia Toronto Media Event Planning for USTOA Media Famil June 2014 Kelley Ferro, Tripfilms & AFAR Ambassador (TBA) Crocosaurus Cove visit for Caroline Eubanks Caroline in the City Tourism Northern Territory Media Event 29 Journalists in attendance Presentation of Northern Territory Story Card concepts Mail distribution to 12 journalists who couldn t attend of NT content & story cards Attendance and press release distribution by Qantas Airlines Pitching & itinerary discussions with Alison Wright National Geographic & Islands Magazine Tourism Australia Media Blitz Pitch meetings with Departures, Travel & Leisure, Food & Wine, Conde Nast & AFAR Media event with 26 Journalists in attendance Pitching & itinerary discussions with Cool Hunting & Thrillist influencer famil opportunity Instameet pitch to Cole Rise unable to attend

7 FANS / FOLLOWERS Q2 FANS / FOLLOWERS Q3 NUMBER OF POSTS Q3 REACH Q3 14,896 14, , , n/a [insert most engaging Twitter post] Likes : 121 Shares: 22 Comments: 6 Favourites: 2 Retweets: 3

8 TRADE EVENTS & TRAINING 9 10 January: Tourism Australia Summit 11 January: G Day USA Gala January: Pacific Northwest Sales Calls (2x Aussie Specialist Events, Geographic Expeditions, Zegrahm Expeditions, Down Under Answers, Downunder Travel, Boomerang, Flight Centre, BikeHike) 19 February: Virtuoso Brazil webinar 24 February - 1 March: Swain Roadshow & Awards (Atlanta, Jacksonville, Austin) 29 February: New York Times travel show with Aspire Downunder 4 March: Stella Symposium 6 8 March: Australia Marketplace NETWORKING & RELATIONSHIP BUILDING 16 January: Millennials in Travel LA event 23 January: Media Event: Tourism Australia Toronto 27 January: Deskside Cristina Koukkos 27 January: New York Travel Massive event 30 January: Millennials in Travel NYC event 31 January: Dinner with Kirk Demeter President Down Under Answers 11 February: PRO Public Relations luncheon 27 February: Dinner with Emma Cottis Product & Marketing Manager Goway Travel 13 March: New York Trade Influencer Luncheon with Tony Mayell

9 NETWORKING & RELATIONSHIP BUILDING CONT. 13 March: New York Media event with Tony Mayell STRATEGY MEETINGS 7 January: TripAdvisor advertising meeting 13 January: DAMA meeting 13 January: Qantas Airlines campaign planning meeting 17 January: Virtuoso & Tourism Australia campaign meeting 21 January: Australia Marketplace committee meeting 28 January: Tourism Australia & STO planning meeting 3 February: Australia Marketplace committee meeting 7 February: Travelzoo advertising meeting 10 February: Australia Marketplace committee meeting 11 February: Reverb Vacations partnership opportunity 13 February: DAMA meeting 18 February: Australia Marketplace committee meeting 3 February: Travel Leaders campaign wrap-up call 7 March: Ian Swain campaign planning meeting 13 March: AFAR meeting with Brian Kinkade 18 March: Departures advertising meeting 21 March: TA/Virgin/Delta Australia Someday campaign overview meeting

10 DISTRIBUTION MARKETING Northern Territory Self-Drive promotion with Goway Luxury & Best of Australia promotions with Stella Travel Services NT Australia Is..Campaign with Swain NT Experiences Campaign with Down Under Answers/Air New Zealand Vacations 2014 Promotions with Viator Collette & Mariott Vacations Program with Tourism Australia Virtuoso South America Campaign with Tourism Australia USTOA Travel Now Campaign For more information on marketing opportunities please contact Laura NEWSLETTERS & WEBINARS Tourism Northern Territory North American Newsletter Distributed 15 July & 15 Oct 2014 Tourism Northern Territory Webinar 23 April, 23 July, 22 October 2014 TRADE EVENTS Latin America Roadshow 26 July-6 August 2014 If you would like to provide in language brochures or information, please If you are interested in finding out more or participating in the roadshow, For more information on all opportunities please contact Amanda