What's the BUZZ on YOU?

Transcription

1 What's the BUZZ on YOU? Wouldn t you want possibly millions of potential customers, both trade and consumers, as well as journalists, to be buzzing about you? eturbonews is a veteran in travel communication for almost 13 years. etn established partnerships with most global and regional organizations, tourism boards and travel events. Getting people to talk about your products doesn't have to be complicated. With etn, the process is very simple. Let s agree on a budget and a frequency - and we will make people talk about your destination, your business, etc. We re not talking about doing an article about you and circulating it. Of course, this would be one possible element, but beyond that, we are talking about guiding readers in a smart way to become aware about your company and products. Let us put you on the lips and minds of our chatters, journalists, and marketing experts. Should we provide your content- or do you have a PR team to do this?

2 eturbonews (230,000 travel industry professionals, 1.3 million consumers, syndicated network reaching millions, Search, Google keyword news, EIN feeds, social media network) One time article : US$ Buy 10 articles to be used within one year: US$ Post unlimited articles: quarterly US$ Post unlimited articles: yearly US$ ForImmediaterelease (17,000 journalists and publications interested in travel & tourism, economic news) One time release : US$ Buy 10 releases to be used within one year: US$ Post unlimited releases : quarterly US$ Post unlimited releases : yearly US$ TravelIndustryDeals (A series of blogs and social media targeting those looking for deals available on travel & tourism.) One time release : US$50.00 Buy 10 releases to be used within one year: US$ Post unlimited releases : quarterly US$ Post unlimited releases : yearly US$ etn German language edition (13,000+ German language travel industry readers in Germany, Switzerland, Austria, Liechtenstein. German social media, search) One time article : US$ Buy 10 articles to be used within one year: US$ Post unlimited articles : quarterly US$ Post unlimited articles : yearly US$

3 etn Travel-Telegram Your own blast campaigns or newsletter circulation to our global database of travel industry professionals. One global blast : US$ Buy 10 blasts to be used within one year: US$ Post unlimited blasts : quarterly US$ Post blasts : yearly US$ Regional blasts (North America or German language region) One regional blast : US$ Buy 10 blasts to be used within one year: US$ Post unlimited blasts : quarterly US$ Post blasts : yearly US$ etn Rush Newsletter sponsorship (Banners) Your 468x60 banner as the exclusive banner on our global etn Rush edition Rate packages One edition: US$ editions US$ editions: US$ editions:us$ editions:us$

4 Contact information: eturbonews, Inc P.O.Box 208 Haleiwa, HI USA Direct : Hawaii, USA (+1) Germany: (+49) UK:(+44) Australia (+61) HongKong, China : (+852) Cape Town, South Africa: (+27) Rio de Janeiro, Brazil: (+55) SKYPE : ThomasSteinmetz Corporate Phone: (+1) U.S./Canada toll-free: (1) FAX: (+1) (flagship publication, Global Edition) (flagship publication, European Edition) (German language edition) (industry newsletter) (non for profit organization) (wire service for journalists) (web postings & travel industry news) (web posting & advertorial newsletter

5 Eight Reasons Why Marketing Works for Travel & Hospitality Mention marketing to folks in the travel and hospitality industry and you may find that many are still unaware of what it is and how it works. Others, however, are rapidly discovering that marketing is just about one of the most effective means of generating sales. The bigger question, of course, is why? Out of all the hundreds or even thousands of messages consumers are exposed to each day, why is marketing so effective? There are several reasons, and travel agents, hosts and others who embrace these principles will quickly find themselves joining in the chorus of praise. marketing has a broad reach. It s tough to find anyone who doesn t have at least one address these days, which means you can reach out to your entire customer and/or prospect base. Just be sure to get their permission first by asking if you can add them to your mailing list. marketing is proactive. Many travel agents and destinations start promoting their businesses by taking out ads in a phone directory, a tourism guide, a local community newspaper, a billboard, etc. The problem is your customers and prospects have to happen across them in order to see them. marketing goes directly to a place they re already looking - their in-box - and gives them the opportunity to take action on the offer directly.

6 marketing is targeted. Most forms of advertising are based on the concept that if you hit thousands of people with your message, even though it means nothing to most of them, a few are likely to respond. marketing, though, is based on the idea of sending the right message directly to the right people based on their preferences, previous purchases, etc. You can build one master list, then segment it by gender, age, income, preferred activities, previously known destinations, time of year, geographic location or other criteria. It eliminates a lot of the guesswork that makes other forms of marketing so inefficient. marketing provides data. If you re using an marketing application or service designed for small business, you can run reports that show which s or messages worked, as well as which didn t, so you can improve your next campaign. You can even run split tests, sending one offer or message to half your list and a different one to the other half, so you can get a better feel for exactly what makes customers and prospects buy from you. marketing allows you to engage. It s nice to get the one-off business from travelers trying something new. But your real goal is to build a relationship with your customers/guests so they think of you whenever it s time for them to travel. marketing allows you to do that by bringing them news, favorable reviews, notices of special activities (music festivals), timely tips (such as an impending rate hike by the airlines), and more on a regular basis. It s a great way to engage them - and keep them engaged. marketing has a low cost of entry. Most forms of

7 advertising or marketing require a big up-front investment before you see any results. That can get expensive for a travel-related business trying to watch its bottom line. marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done. marketing is less intrusive. Unlike television or radio commercials, or especially telemarketing calls, marketing doesn t interrupt a prior activity to deliver a message. Opening is the activity your customers and prospects are engaged in when they see your message. If you ve done a good job of building that relationship, they ll actually look forward to seeing what you have to say (instead of using a remote to zap past your message). marketing works. According to the DMA s research, marketing generated a return on investment of $43.62 for every dollar spent on it in You re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an marketing campaign. Done correctly, marketing allows you to become (and remain) visible to your customers and prospects with highlytargeted messages at a minimal cost. All while delivering outstanding, measurable results. And that s a road well worth traveling.