The Caribbean Perspective
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- Jemimah Byrd
- 10 years ago
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1 The Caribbean Perspective What is the CTDC? The Caribbean Tourism Development Company (CTDC) is a marketing and business development entity that is jointly and equally owned by the Caribbean Tourism Organization (CTO) and the Caribbean Hotel and Tourism Association (CHTA). Conceptualized in 2006 and registered in the Cayman Islands in December of the same year, this company s primary mission is to become the marketer and custodian of the Caribbean brand, effectively using all available media and combining the resources of the Caribbean s public and private sector tourism agencies.
2 Caribbean Brand to work together to increase visitor arrivals from existing and emerging markets Long Term Vision for Caribbean and Saint Lucia must address changing visitor behavior. Trend #1. Impact of millennials : travel in groups, pursuit of favorite interests or activities. Trend #2. Seniors are unstoppable Trend #3. Rise of conspicuous leisure Trend #4. Growth of creative tourism Creative tourism is travel directed toward an engaged and authentic experience. It s travel that provides a connection with those who reside in the destination. Trend #5. Strength of luxury travel Luxury travel continues to be a robust segment of the industry. There are millions of millionaires, and the number of affluent U.S. households is projected to increase from 10.5 million in 2012 to 20.5 million in 2020, he said. For all the chat about China, it s still projected that the U.S., Japan and Europe visitors will dominate the luxury travel space until 2020 Trend #6. More multigenerational travel Another trend with reliable staying power is multigenerational travel The older the boomers get, the more family travel they re doing. A lot of that travel is planned around milestone events. This market is about trading memories, convenience and value
3 Saint Lucia Destination Awards: Best Caribbean Destination Travel Weekly 2013 Readers Choice Awards Best Island in the Caribbean Global Traveler Inaugural Leisure Travel Awards 2013 Best Island Runner Up Outside Magazine 2013 Outside Travel Awards Top 10 Caribbean Islands, #5 Condé Nast Traveler 2013 Readers' Choice Awards Top 10 Caribbean Islands, #8 TripAdvisor 2013 Traveler's Choice Awards Top 10 Most Adventurous Honeymoon Destinations 2013 The Knot Best Anniversary Trip 10 Best Reader's Choice Awards sponsored by USA Today 2013 The World s Top 20 Honeymoon Destinations 2013, #4 BRIDES Google's Most-Searched Honeymoon Spots (2013), #7
4 SAINT LUCIA ACCOMMODATION OVERVIEW World Travel and Tourism Council St. Lucia Economic Impact Report 2013 In 2012 Travel & Tourism directly supported 13,500 jobs (18.6% of total employment). This is expected to rise by 5.8% in 2013 and rise by 4.1% pa to 21,000 jobs (24.5% of total employment) in In 2012, the total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, was 42.3% of total employment (31,000 jobs). This is expected to rise by 5.2% in 2013 to 32,500 jobs and rise by 3.7% pa to 47,000 jobs in 2023 (53.5% of total).
5 Noted Saint Lucia Property Awards & Recognitions: Anse Chastanet AAA 4 Diamond recognized property Condé Nast Traveler 2014 Gold List Condé Nast Traveler 2013 Top 25 Spas, Atlantic and Caribbean, #12 Condé Nast Traveler 2013 Readers Choice Top 5 Caribbean Resorts Condé Nast Traveler 2013 Top 100 Resorts in the World Condé Nast Traveler 2013 The 35 Best Island Resorts for Food, #25 Travel + Leisure 2013 Top Resorts in the Caribbean, #2 Travel + Leisure 2013 Top 100 Hotels Overall, #21 Boucan by Hotel Chocolat Gayot 2013 Top 10 Caribbean Resorts Trip Advisor 2013 Certificate of Excellence Cap Maison Condé Nast Traveler 2013 Reader's Choice Top 11 Caribbean Resorts Fodor's Hotel Awards; "Home Suite Home Trip Advisor 2013 Certificate of Excellence Wine Spectator 2013 Award of Excellence Coco Palm Gayot 2013 Top 10 For Value Hotels Worldwide TripAdvisor 2014 Traveler's Choice Awards Top 25 Bargain Hotels in the Caribbean, #18 Coconut Bay Resort & Spa Travel Agent Central The Advisors List 2013 Best Hotels for Romance (Reader's Choice) Travel Agent Central The Advisors List 2013 Best Hotels for Families (Reader's Choice) Travel + Leisure 2013 Best All-Inclusive Family Resort TripAdvisor 2013 Certificate of Excellence
6 Jade Mountain Saint Lucia s only AAA 5 Diamond property BRIDES #1 Honeymoon Resort in the Caribbean Condé Nast Traveler Gold List 2014 Condé Nast Traveler Gold List 2014, One of 5 Modern Masterpieces Condé Nast Traveler 2013 Top 25 Spas, Atlantic and Caribbean, #8 Condé Nast Traveler 2013 Reader's Choice Awards Top 100 Hotels & Resorts/ #63 Condé Nast Traveler 2013 Reader's Choice Awards Top 25 Resorts in the Caribbean #1 Condé Nast Traveler 2013 One of the Top 100 Rooms with a View Condé Nast Traveler 2013 The 35 Best Island Resorts for Food, #29 Elite Traveler 2013 The 12 Best Hotel Room Views in the World Islands Best All-Inclusive Resorts Ever, #12 Islands 2013 Best Luxury Resort Readers' Picks, #1 Travel + Leisure Top Resorts in the Caribbean, Bermuda, and the Bahamas, #1 Travel + Leisure Top 100 Hotels Overall, #14 Travel + Leisure Top 500 Hotels of 2014 TripAdvisor 2014 Traveler s Choice Top 25 Luxury Hotels in the Caribbean, #10 TripAdvisor 2014 Traveler s Choice Top 25 Hotels for Romance in the Caribbean, #17 U.S. World News Report Best Hotels in the Caribbean 2014, #9 USA TODAY Rooms with a view: 10 amazing hotel vistas Wine Spectator 2013 Award of Excellence R
7 Sugar Beach, A Viceroy Resort (Formerly Jalousie Plantation) AAA 4 Diamond recognized property Condé Nast Traveler Gold List 2014 Condé Nast Traveler 2013 Reader's Choice Awards Top 15 Hotels in the Caribbean, #10 Condé Nast Traveler 2013 Hot List Condé Nast Traveler 2013 Reader s Choice Awards Top 100 Fodor's Hotel Awards; "Blissful Beach Resort Forbes 10 Honeymoon Havens for 2013 Forbes Travel Guide Hot 20 Travel + Leisure s 2013 It List: The Best New Hotels U.S. World News Report, Best Hotels in the Caribbean 2013, #20 Ti Kaye Resort & Spa Wine Spectator Award of Excellence The BodyHoliday LeSport: Conde Nast Traveler Best Destination Spas of 2014, #7 Spafinder Wellness Readers Choice Country Award; Best Spa in The Caribbean Travel + Leisure 2013 Top Destination Spas, #7 TripAdvisor 2013 Travelers Choice Awards for Top 25 All-Inclusive Resorts in the World, #18 TripAdvisor 2013 Travelers Choice Awards for All-Inclusive Resorts in the Caribbean, #7
8 East Winds Inn: TripAdvisor 2014 Traveler s Choice Top 25 Hotels for Romance in the Caribbean, #6 TripAdvisor 2013 Top 25 Hotels in the Caribbean, #5 TripAdvisor 2013 Top 25 Hotels for Service in the Caribbean, #14 TripAdvisor 2013 Top 25 All Inclusive Resorts in the Caribbean, #9 TripAdvisor 2013 Top 10 Swim-up Bars You Can't Miss TripAdvisor 2013 Certificate of Excellence Fond Doux Holiday Plantation: 2013 Magellan Awards, Silver winner TripAdvisor 2013 Certificate of Excellence The Inn On The Bay TripAdvisor 2014 Traveler s Choice Top 25 Small Hotels in the Caribbean, #1 TripAdvisor 2014 Traveler s Choice Top 25 Hotels for Romance in the Caribbean, #1 TripAdvisor 2013 Top 25 Hotels for Service in the Caribbean, #6 The Landings Saint Lucia AAA 4 Diamond Award Ladera: AAA 4 Diamond Award Condé Nast Traveler Gold List 2014 Condé Nast Traveler 2013 Reader's Choice Awards; Top 15 Hotels Caribbean, #8 Condé Nast Traveler 2013 The 35 Best Island Resorts for Food, #20 Fodor's Hotel Awards; "Exotic Hideaway Travel + Leisure Top 500 Hotels of 2014 Travel + Leisure 2013 Top Resorts in the Caribbean, #12 U.S. World News Report Best Hotels in the Caribbean 2013, #25
9 Rendezvous Trip Advisor 2014 Traveler s Choice Top 25 Hotels for Romance in the Caribbean, #18 Sandals: AAA 4 Diamond Award Sandals Grande St. Lucian Spa & Beach Resort AAA 4 Diamond Award Sandals Regency La Toc Golf Resort & Spa Travel + Leisure Top 500 Hotels of 2014 Sandals Regency La Toc Golf Resort & Spa St. James's Club Morgan Bay, Saint Lucia 2013 Magellan Awards, Gold winner
10 SLHTA - SAINT LUCIA HOTEL AND TOURISM ASSOCIATION As the principal tourism private sector agency in Saint Lucia, the SLHTA is responsible for facilitating tourism sector development and management in Saint Lucia. - Managing relationships between the private and public sector Development of closer ties between private and public sector Private Sector Council Human Resource Development Private Sector initiatives Business Member Organizations more aggressively involved in workforce development programs for members Increase in number of private sector HR development companies Affiliations with local and international education institutions Project management certifications Leadership development workshops Supervisory and middle management certification programs On-line certification programs from introductory classes to MBA etc. Active participation by tourism private sector in internships with local public sector training agencies SLHTA to introduce SLHTA Academy amalgam of on-site training initiatives under one umbrella using best practices
11 SLHTA Chefs in Secondary Schools Initiative SLHTA/Monroe College Administrative Skills for Chefs Project Overseas exchange program with French Islands workforce development program and language programs in general SLHTA to introduce SLHTA Entrepreneurship Program Friendliness of the people a major reason for visitors to consider a return visit Quality of Service Standards above Caribbean Average
12 World s Best Service
13 Anse Chastanet and Jade Mountain Experience 30+ years in Saint Lucia Bought and developed Anse Chastanet from 12 to 49 rooms Practicing sustainable tourism from the start Keeping as much economic benefit in the region as possible Development of sound water and waste water management Development of niche markets : Scuba Diving, Mountain Biking, Bird Watching High Occupancy : Average 82% yearly for past 20 years Opened Jade Mountain in late 2006 Built entirely with a local work force to highest standards Saint Lucia s only AAA 5 Diamond Property World s Best Service Award
14 Opportunities for Product Development Saint Lucia is known as : Celebrated Honeymoon and Wedding Location Most Romantic island Most Scenic Island in the Caribbean Rich History and Friendly People In close private and public sector cooperation, strategically approach and adapt the product to future visitor expectations. Enrich cultural offer as well as range of activities and soft adventure facilities. Culinary Experiences. Strategically reach out to investors with development initiatives that will enrich the existing tourism destination product Water Based Tourism- Marinas Golf Meetings and Incentive Travel Health and Wellness Medical Tourism Villas Family Travel
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