2015/2016 Partner Marketing Opportunities & Services

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1 2015/2016 Partner Marketing Opportunities & Services There are a variety of ways to partner with Tourism Brantford including: Participation in contests and prize incentives Direct sales (publications and co-op advertising) Partnership opportunities at trade shows, site visits, sales missions, and familiarization tours Educational workshops, webinars and networking opportunities Media alerts, events and tours Participate in corporate market program and networking, promotion and lead generation Learn about social media efforts, and e-marketing initiatives Get qualified leads and assistance in increasing motor coach business Benefits include the following FREE opportunities with Tourism Brantford: Brochure distribution at Brantford Visitor & Tourism Centre Consultations with any of the Division s knowledgeable staff regarding programs, media relations, travel trade, marketing, partnerships, sales and more Access to research, tourism statistics and analysis Opportunities to submit editorial, events and images for consideration into Tourism Brantford programs (web content, social media, e-newsletters, publications)

2 Co-operative Marketing Opportunities & Market-Specific Programs The following co-operative marketing opportunities and market specific programs are available for 2015/16. Please contact Tourism Brantford for individual program costs and details. Travel Trade/Group Regional Group Itinerary Catalogue (2016) Full-colour lure markets your business/organization to tour operators, individual travelers, travel agents, group leaders and media representatives. Participating partners get a listing with a photo; a presence in targeted quarterly e-blasts; leads; and inclusion in familiarization tours. Sales Missions Tourism Brantford will be participating in two sales missions annually to Ontario tour operators. There will also be opportunities to join with the Hamilton Halton Brant Regional Tourism Association to target primary market tour operators on sales missions. Share in the cost of each sales mission and have your specific literature distributed to each operator. Meetings and Conventions Tête-à-Tête Convention and Tradeshow, Ottawa, Ontario Annual participation for 2016 and 2017 Showcase your business to the 300 delegates who attend this annual meeting and convention trade show. Reap the benefits of solid lead generation. MPI and CSAE Networking As an active member of Meeting Professionals International (MPI) - Toronto Chapter and the Canadian Society of Association Executives (CSAE)), Tourism Brantford is slated to attend six to eight networking sessions every year. Cost: varies per event $50 - $90 per person New Corporate Planner (2015) A total of 1,000 new corporate booklets will be distributed to meeting planners, executive assistants, sports association planners and companies. Bid Solicitation Tourism Brantford is actively looking at bid opportunities for meetings and convention business in Brantford. 2

3 Leisure Consumer Travel E-Newsletter The consumer travel e-newsletter is produced monthly. Community businesses, organizations and groups are encouraged to submit news and information for consideration. It is free to submit information. Guest blogging opportunities Discover Brantford & Area Coupon Book Over 20,000 coupon books distributed to meeting and convention delegates, tournament participants and general consumers at regional festivals and events. Coupon listings can be purchased individually, but are free for Discovery Guide advertisers. Distribution: Q2 2015/2016 Discoverbrantford.com Tourism Brantford s Official Website Showcasing the best Brantford has to offer with a variety of directories where local businesses and organization can list their information for free. Contact Tourism Brantford for details Special Offers Promotions The Special Offers page on continues to be one of the most viewed sections on the website. If you have specials, incentives, or packages that you would like to promote, let us know so we can get the word out there! (some restrictions apply) Brantford, Brant, Six Nations and New Credit Annual Discovery Guide Have your business or organization included in the Discovery Guide which is the official tourism publication for the area. The guide will be in-market by early spring, with a total distribution of 100,000 and also available online at Cost varies by ad size. Special Events Van Program Tourism Brantford s travelling billboard is a very popular program. Showcase your product or attraction to over a million visitors a year at key festivals, events and tournaments in the region. Next opportunity will be in the 2016! 3

4 Sport Tourism Sport Tourism E-Newsletter The sport tourism e-newsletter is produced monthly. Community businesses, Tradeshow/Event Participation Tradeshow: Canadian Sports Tourism Alliance Sport Events Congress Date: April 2015 and 2016 Location: Toronto & Ottawa, ON Event: Sports Alliance Ontario lunch and mini marketplace Date: Spring and Fall 2015 Location: Toronto, ON Business Retention + Expansion (BR+E) As part of the Economic Development & Tourism Department, Tourism Brantford has an active BR+E program. Qualified staff provide one-on-one visitation support to businesses and organizations in the tourism and hospitality, sport and cultural sectors. If you would like to arrange for a visit please contact today. Cultural Tourism Arts & Culture E-Newsletter The arts and culture e-newsletter is produced monthly. Community businesses, Featured Artist Program The featured artist program allows individuals, organizations or businesses active in the cultural sector the opportunity to be featured in Tourism Brantford's online and social media materials. Nomination information is available at or by contacting Tourism Brantford. Capacity Building Workshop Opportunities Tourism Brantford coordinates 1-2 workshops annually to support capacity building opportunities for arts and culture sector partners. Topics vary according to community need and interest. 4

5 Travel Writer/Media & Communications Story Ideas, Media Tours and On-line Marketing Tourism Brantford provides updates to qualified media leads and inquiries on a regular basis. Send your story ideas to Tourism Brantford for consideration. Travel Media Association of Canada (TMAC) and Canadian Media Marketplace Tourism Brantford selects stories each year to be pitched to media writers from across Canada at the TMAC annual marketplace, monthly networking sessions, and at the Canadian Media Marketplace. Call today to let Tourism Brantford help get your product ready for this market. Tourism Industry E-Newsletter This tourism industry newsletter is produced monthly. Community businesses, Call or today for information and program details! NOTES: There are a limited number of participants in each of the co-operative marketing options Other advertising opportunities may appear throughout the year All programs are subject to change and municipal budget considerations Some opportunities require a certain number of partners in order to be implemented Opportunities are available on a first-come, first serve basis For more information, contact: Brantford Visitor & Tourism Centre, 399 Wayne Gretzky Parkway, Brantford ON tourism@brantford.ca 5