Linking into ATEED s Tourism Marketing
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- Sibyl Griffith
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1 Linking into ATEED s Tourism Marketing Channels
2 Product development Provides assistance to operators in the following areas: How to access ATEED s channels Development of new regional product opportunities Assist operators to reach export-ready level To ensure all areas of the Auckland regional offering are adequately represented. To discuss opportunities or for assistance: Please contact: Pauline Dwight, Product Development Manager pauline.dwight@aucklandnz.com
3 Media and PR Communications team works with domestic and international media from key markets Includes print, online, opinion leaders and broadcast both mainstream consumer and travel specific Itineraries are created based on the media s story angle and interests How can you be involved? - Keep us in the loop with what s new - Register your interest in hosting famils (must be export ready) - Offer a media rate Please contact: Jo Mackie, Communications Manager jo.mackie@aucklandnz.com
4 Online aucklandnz.com 118,000 visits a month on average Automated model for content All operator listings are pulled via automated feed from newzealand.com To be listed on aucklandnz.com site you must be listed on newzealand.com. Register at: Event listings are taken via an auto feed from Event Finder List your event for free at: Dining listings are taken via an auto feed from Menu Mania List your restaurant/bar for free at: Find out more here:
5 Online auckandnz.com aucklandnz.com/hotdeals List your hot deals for FREE! Deals listed by category, e.g. accommodation, activities Can can be bookable through i-sites or online via your website Deals provided will also feature on SEM pages (see coming slides for information) To submit a deal, please contact Julie Barker
6 Online Targeted e-newsletters Monthly to 87,000 consumers who are interested in destination Auckland 70% Australian 21% NZers (37% Aucklanders) Three targeted versions (Domestic, Australian and International) Things to see and do What s new What s happening Exclusive deals and competitions Opportunity for operator exposure simply let us know you re interested!
7 Online Search Engine Marketing (SEM) On-going Pay Per Click advertising programme in NZ and Australia on Google
8 Online Search Engine Marketing (SEM) Drives traffic to dedicated landing pages Profile your deal for FREE!
9 Online Facebook.com/AucklandNZ 52,000+ likes Content mixture of comments, questions, what s on, ideas for things to do, deals etc Opportunity for operator exposure Want to take advantage of these online channels? Please contact: Julie Delaney, International Marketing Co-ordinator julie.delaney@aucklandnz.com
10 Trade marketing Attendance at various trade shows TRENZ 2012, IMA UK/Europe, Kiwilink India and North America - Frontline agent training - One on one Product Manager meetings Hosted 50 trade famils with over 350 participants in last 4 mths - Australia, Asia (China), North America and Europe - Product managers (new export ready product) - Frontline travel consultants (contracted product) How can you be involved? - Keep us in the loop with what s new send through product updates - Let us know you d like to be included in famils (must be export ready) Please contact: Reshma Devi, Trade Marketing Co-ordinator Reshma.Devi@aucklandnz.com
11 Other resources Pull up banners available for operators to borrow Both full size and desktop Image library Request Auckland images Send us your images
12 Other resources Use our destination promotional video on your website or at trade shows, exhibitions etc Available in various file formats and lengths (30sec, 60sec and full version 3min 17sec) Request a copy or link to the video on youtube.com/tourismauckland Please contact: Julie Delaney, International Marketing Co-ordinator julie.delaney@aucklandnz.com
13 Stay Connected Are you receiving our quarterly industry e-newsletter? Upcoming industry events New products Our recent marketing activity Research highlights Important messages To be added to our mailing list please contact: Jo Mackie, Communications Manager
14 i-site Visitor Information Centres Located throughout the region offering a pay to display service Combined packages are available as well as rates for individual sites Please contact: Olivia Austin, Business Development Executive olivia.austin@aucklandnz.com
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