Optimise Webinar Series 2012 Running Effective Online Paid Advertising Campaigns

Size: px
Start display at page:

Download "Optimise Webinar Series 2012 Running Effective Online Paid Advertising Campaigns"

Transcription

1 Optimise Webinar Series 2012 Running Effective Online Paid Advertising Campaigns

2 Webinar Outline Section 1 The Online Ad Marketplace % of the marketing mix Online in the campaign plan Google paid search Google display network Targeting methods Ad combinations Case study: Legally Blonde & the State of Origin Questions Section 2 Remarketing & case studies Youtube & case studies Facebook advertising Facebook ad formats & targeting Sir David Attenborough case study LIKE ads Facebook benchmarks Overall NZ benchmarks Questions & wrap-up

3 ACMN is Australia s largest entertainment marketing and advertising agency. We operate across Australia and New Zealand with a head office in Sydney and offices in Brisbane and Melbourne. Jersey Boys Oz & NZ Annie WICKED the Musical Legally Blonde South Pacific The Addams Family Sir David Attenborough Heston Blumenthal Bear Grylls King Tutankhamun Exhibition Melbourne Alexander The Great Exhibition Sydney Legally Blonde Tap Dogs Dr Zhivago

4 Choreograph your online advertising Planning sequences Put the steps together in combination Layer your campaign for maximum impact

5 The Online Ad Marketplace

6 Share of total advertising expenditure Source: pwc media and entertainment Outlook ; Aug 2011

7 Top Internet Properties in NZ

8 Top Internet Properties in NZ

9 % of the marketing mix Online ad spend share of total: 23%+ Broken down as follows - 53% search, 24% display, 23% classifieds At ACMN somewhere between 10 and 80% A strategic decision based on research

10 % of the marketing mix Research tools available: Facebook campaign set-up Facebook page search Youtube search Google search & Google ranking

11 % of the marketing mix Legally Blonde Brand Fans Geoffrey Rush Musical fans

12 % of the marketing mix 15,000 Addams Family related videos on Youtube

13 % of the marketing mix How well do we rank for key search terms?

14 The Campaign Plan Awareness Consideration Trial Loyalty TV Direct Mail/eDM Print Radio Outdoor Display Video ads Display Video ads Remarketing Search Social Social

15 Google search - national Brand campaign 70% desktops 30% mobile Keywords include: Legally Blonde Legally Blond Legally Blonde Lyrics Reese Witherspoon Elle Woods Cast campaign 70% desktops 30% mobile Keywords include: Lucy Durack Rob Mills Young Talent Time Erika Heynatz Cameron Daddo Helen Dallimore Awareness campaign 70% desktops 30% mobile Keywords include: Sydney musicals Broadway musicals What s on Sydney Broadway tickets West End tickets

16 Google Network The Google Display Network is Australia & NZ s biggest ad network. Every month they reach 70 to 90% of Internet users across Australia & NZ. Reaches the most popular websites PLUS 400% more ads on niche sites than any other ad network. Including the major media sites ie: Nzherald.co.nz Stuff.co.nz

17 Google Network Google search: find audiences searching for your event, or for keywords related to your event Interest Categories: Target an audience by their interests Placement Targeting : Pick the sites an audience likes Contextual Targeting: Find the perfect pages using keywords and themes Topic Targeting: Advertise where it s most relevant Remarketing: Reconnect with people who have visited the website or played a youtube video Youtube: Target relevant Youtube content...

18 Just some of the options! Static, animated gif and Flash formats Size used depends on the targeted placement

19 Google Network Which targeting methods do we value the most and why?

20 Digital Duets TV Publicity Press Online Mobile

21 Legally Blonde & the State of Origin The Challenge How do we make the most of Lucy s performance at Origin? How do we turn the performance into ticket sales? How do get long-term lift from a short term spike?

22 Publicity + Social + Display + Remarketing Campaign results CTR = 0.51% CPC = $0.68 Web traffic + 195% Mobile traffic 35% Facebook traffic +300% Talking about Legally Blonde on Facebook Remarketing tagged for future targeting!

23 Remarketing

24 Remarketing Ad formats: Text ad Animated gif Static back-up Flash Campaign results CTR = 0.1% CPC = $1.22 Conversion rate = 16.3% Refresh the message: Reviews Price offer Opens in 2 weeks

25 Remarketing NYC Case Study Recent Broadway musical remarketing campaign Ad combination Facebook advertising plus remarketing Conversion rate estimate 6 to 7%

26 Youtube Target users when they are watching a video or searching for a video. Companion medium rectangle Video overlay text/banner Promoted video + Plus Pre-roll

27 Legally Blonde NZ Youtube Campaign Brand Segment Video views = 10,476 CPV = $0.07 Website clicks = 1,072 CTR = 10.2% (9% in Australia) CPC = $0.66 Musicals Segment Video views = 4,795 CPV = $0.04 Website clicks =183 CTR = 3.8% (5% in Australia) CPC = $1.13 Conversion rate 9.24% CPT = $4

28 More Examples... Tap Dogs Campaign Video in display CTR = 2.57% CPC = $0.62 Jersey Boys NZ Youtube Promoted Video CTR = 1.9% CPC = $0.23

29 Traditional Display Example Jersey Boys NZ Herald Christmas Total visits : % new visitors 9% more than average. 269 have played a video on site 554 continued on to purchase tickets. Result: 46 transactions

30 Facebook Advertising Facebook penetration in New Zealand is 52.70% compared to the country's population and 66.09% in relation to number of Internet users. The total number of FB users in New Zealand is reaching 2,220,480 and grew by more than 120,420 in the last 6 months.

31 However...the targeting options are virtually endless! Brand Performance Genre targeting Musical fans

32 The ad formats Friend ads Sponsored story video ads Facebook LIKE ads Direct to website ads +Plus photo ads, event ads, app ads...

33 Sir David Attenborough Facebook campaign building for insight 97,000 people with an interest in Sir David on Facebook Breakdown by city to determine market

34 Sir David Attenborough The Result From 0 to over 9,000 fans in 3 months. Australian tour sold out! Campaign statistics CTR = 0.21% CPC = $0.23 Conversion rate: 60.5% CPA = $0.38

35 Finding friends who the same thing Harry Sally Ensure your advertising is social

36 2.6 x the result! Double the CTR Conversion rate + 30% higher 20% cheaper acquisition

37 Jersey Boys NZ Facebook Combined website link and Like ad Primary measures: Clicks: 3,056 CTR: 0.7% CPC: $0.75 New fans: 1,041 Sales conversion rate: 7.2% Secondary measures: CPF: $2.20 Fan Conv Rate: 55%

38 Detailed analytics Who responded by demographic, type of interactions, total impressions and total reach etc

39 Facebook Ad Benchmarks Cost per fan Iconic brand: <$1 Average brand: $1-$2 Unknown brand: $2-$3 CTR Existing Fans: 0.2% New Fans: 0.1% FB Average 0.04% STOP!: 0.02% Conversion Rate (fans/clicks) Aim: 75% Average : 30% STOP!: 15% Our results: CPF = $1.16 Conv Rate = 62% CTR = 0.14$

40

41 Ad formats in combination Facebook ad plus Google remarketing TV ad plus Facebook sponsored story video TV ad plus Youtube video ad Publicity plus search ad plus display Remarketing after publicity Facebook LIKE ad plus friend ad TV plus mobile including TV publicity plus mobile

42 Useful Resources Social Bakers New Zealand Facebook Statistics Google Display Network Ad Planner Global Google Adwords Benchmarks and Insights Mediamind Smart Online Advertising Infographic _benchmarks_2011-infographic.pdf

43 linkedin.com/company/acmn

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

Optimise webinar series 2014 Webinar 4: Effective Facebook Advertising

Optimise webinar series 2014 Webinar 4: Effective Facebook Advertising Optimise webinar series 2014 Webinar 4: Effective Facebook Advertising Presented by Rae Bassett, ACMN Marketing & Advertising, Wednesday 23 April, 2014 Rae Bassett Digital Director ACMN Marketing & Advertising

More information

Vero Beach, FL increase their web presence and shop traffic October 2012 through June 2014

Vero Beach, FL increase their web presence and shop traffic October 2012 through June 2014 Perfection is a multi-location shop in Vero Beach, FL, with one location specializing in auto body (Perfection Paint & Body) and another in general repair (Perfection Auto Service). They came to Autoshop

More information

Demystifying Digital Digital Marketing 101. Mal Chia Digital Account Director

Demystifying Digital Digital Marketing 101. Mal Chia Digital Account Director Demystifying Digital Digital Marketing 101 Mal Chia Digital Account Director @malchia @communikateetal Slides will be emailed after the session 2 Current state (and where have we come from) 15.7 million

More information

Inbound marketing partner program

Inbound marketing partner program Inbound marketing partner program A 12 MONTH PROGRAM FOR BUILDING BRAND AWARENESS AND CUSTOMER ACQUISITION ONLINE. www.inboundexperts.com.au Your online presence is no longer just your website. It is wherever

More information

Why Display Advertising and why now?

Why Display Advertising and why now? If you re like many marketers, you may think that display advertising means banner ads and buying impressions. While that s true in many cases, it doesn t paint a complete picture of display advertising,

More information

GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT

GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT THINK DIFFERENTLY BUSINESS OBJECTIVE: GET MORE SHOPPERS TRADITIONAL STRATEGY EVENT OR PROMOTION RADIO PRINT DIRECT MAIL ONLINE

More information

How To Market Your Website Online

How To Market Your Website Online Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on

More information

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program Internet Marketing Career Point Boost your Career Comprehensive Digital Marketing Training Program Key Features of the Course PRACTICAL EXPOSURE WITH ASSIGNMENTS IMCP CERTIFICATE WITH GRADES AFTER FINAL

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

The Power of Social Media

The Power of Social Media The Power of Social Media Over 100 Million of pieces of content are shared on the web every day! Including: video, pod casts,web links, comments, news stories, opinions, blog posts, notes, photos, reviews,

More information

The art of Digital Marketing PPC, SEO & Social

The art of Digital Marketing PPC, SEO & Social The art of Digital Marketing PPC, SEO & Social Presented by: Manesh Ram Senior Digital Marketing Consultant at Reload Digital www.reloaddigital.co.uk Digital Marketing What you REALLY need to know Pay-Per-Click

More information

How To Learn Marketing Skills

How To Learn Marketing Skills Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing

More information

Impressive Analytics

Impressive Analytics Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with

More information

6 Digital Advertising. From Code to Product gidgreen.com/course

6 Digital Advertising. From Code to Product gidgreen.com/course 6 Digital Advertising From Code to Product gidgreen.com/course Million Dollar Homepage From Code to Product Lecture 6 Digital Advertising Slide 2 gidgreen.com/course Introduction Ad formats Types of targeting

More information

Share this ebook! ThinkWorks SNAP SHOT. How to Reach Mobile Users with Search, Apps and YouTube MENA. Focus on. www.latitudegroup.

Share this ebook! ThinkWorks SNAP SHOT. How to Reach Mobile Users with Search, Apps and YouTube MENA. Focus on. www.latitudegroup. ThinkWorks SNAP SHOT How to Reach Mobile Users with Search, Apps and YouTube Focus on MENA 1 Contents This ebook provides tips on how to reach mobile users in the Middle East and North Africa with search,

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Advance Diploma in Digital Course Module SEO (On Page & Off Page) SMO (Facebook, YouTube, Twitter, Pinterest) Google AdWords (Pay Per Click) Mobile

More information

Video Ad Exam. 01 Types of Video Ads. 02 Using Video Ads. 03 Making a Video. 04 Creating a Campaign. 05 Campaign Settings. 06 Companion Banner

Video Ad Exam. 01 Types of Video Ads. 02 Using Video Ads. 03 Making a Video. 04 Creating a Campaign. 05 Campaign Settings. 06 Companion Banner Video Ad Exam 01 Types of Video Ads 02 Using Video Ads 03 Making a Video 04 Creating a Campaign 05 Campaign Settings 06 Companion Banner 07 Mastheads 08 Optimized Rotations 09 Call to Action Overlay 10

More information

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display Mobile Ad Formats Explained Introduction As the mobile market continues to evolve, the methods for advertising mobile apps are becoming more sophisticated and complicated. Not to worry, we ve got you covered.

More information

DRIVING GROWTH in CHALLENGING TIMES. February 22-25, 2014 New Orleans Convention Center/Hilton Riverside & Towers New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES. February 22-25, 2014 New Orleans Convention Center/Hilton Riverside & Towers New Orleans, LA Facebook and Google+ Essentials for Franchise Systems February 24, 2014 Facebook and Google+ Essentials for Franchise Systems Todd Juneau President / COO Aviatech Dan Monaghan Co-Founder WSI Digital Jon

More information

Grow Your Business With Digital Marketing

Grow Your Business With Digital Marketing Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist

More information

LIFTdigital Milwaukee, WI (414) 272-0557

LIFTdigital Milwaukee, WI (414) 272-0557 We are a full service, strategic hub for clients who need customized digital advertising solutions. Mobile. Tablet. Desktop. Get advanced targeting across all platforms: Display ads. Search. Audio. Video.

More information

Understanding Digital Marketing. Why Digital Marketing is your companies best friend.

Understanding Digital Marketing. Why Digital Marketing is your companies best friend. Understanding Digital Marketing Why Digital Marketing is your companies best friend. 1 Evolution Digital specialise in Digital Marketing, Mobile Marketing and Web Design. OVER 16 YEARS IN THE INDUSTRY

More information

Generate Leads With. -YouTube- Creating YouTube Ads

Generate Leads With. -YouTube- Creating YouTube Ads Generate Leads With -YouTube- Creating YouTube Ads How does a company launch a simple video on YouTube and within a couple of hours make a sale for $7,500? How does another company gain millions of views

More information

Presented by Spyros Mygdanis & Giorgos Kalaitzis

Presented by Spyros Mygdanis & Giorgos Kalaitzis Presented by Spyros Mygdanis & Giorgos Kalaitzis About this presentation 1. Websites Elements of a successful website 2. Content 3. Internet Marketing Channels 4. Building your online strategy 1. Websites

More information

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining. ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more

More information

Leveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel

Leveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel Leveraging Digital Marketing And Connecting With Healthcare Consumers Presented by: Brandi Unger and Kirstie Hamel Who Amplified Digital is a digital marketing agency that helps local businesses connect

More information

Introduction. The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message.

Introduction. The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message. Introduction The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message. Overarching Strategy Generating interest with relevant content

More information

»EXAMPLE.com Traffic & Budget Estimate

»EXAMPLE.com Traffic & Budget Estimate »EXAMPLE.com Traffic & Budget Estimate Daniel Hildebrandt dth internet marketing corporation TABLE OF CONTENT Executive Summary... 3 Your advertisements on Google... 4 Traffic estimate & recommended Cost-

More information

Marketing your institution with Google AdWords

Marketing your institution with Google AdWords Marketing your institution with Google AdWords Simon Healy has worked in the education marketing sector since 1997. He has consulted with more than 300 universities and colleges in 15 countries. He is

More information

Must-Read Tips for Creating a Successful Retargeting Campaign

Must-Read Tips for Creating a Successful Retargeting Campaign 10 Must-Read Tips for Creating a Successful Retargeting Campaign Retargeting, a.k.a. remarketing, is today s hot paid advertising choice for marketers and it is only getting more popular as time goes on.

More information

Advertising Specifications V2.0

Advertising Specifications V2.0 1 Advertising Specifications V2.0 This document contains the specifications for all Shazam Advertising Formats. It covers the basic dimensions and rules for all placements. SECTION 1 Standard: Ad-served

More information

Web Video Planning Guide

Web Video Planning Guide Web Video Planning Guide This guide can be used to improve your own personal videos for YouTube (DIY) or a planning guide to help get a professional video produced by us. Our perspective is from the web

More information

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015 Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,

More information

MHABC AGM Presentation

MHABC AGM Presentation MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).

More information

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

Google Month - Tips for a Great Landing Page

Google Month - Tips for a Great Landing Page Google Month for Irish Tourism Businesses October 2014 Tips Toolkit Page 1 of 5 Google Month: Tip 1 - Align your landing page with your advertisement It is important to align your landing page with your

More information

welcome How Our Services Can Help You Affordable Video Marketing For Your Business www.zeroone.com 267.888.6550 sales@zeroone.com

welcome How Our Services Can Help You Affordable Video Marketing For Your Business www.zeroone.com 267.888.6550 sales@zeroone.com welcome How Our Services Can Help You Affordable Video Marketing For Your Business www.zeroone.com 267.888.6550 sales@zeroone.com About Zero One Entertainment Company Background Zero One Entertainment

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet

More information

Media Trends: Q4 Report

Media Trends: Q4 Report Media Trends: Q4 Report By Marketing Mechanics DECEMBER 2014 Media Trends Q4 2014 1 Introduction Marketing Mechanics are pleased to present Q4 Media Trends Report of 2014. Our research is based on insights

More information

THE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT

THE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT THE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT TABLE OF CONTENTS Introduction Benchmark Data Advertiser Recommendations About the Data GREETINGS, Welcome to Ampush s Q2 2015 Benchmark Report.

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

Keywords, impressions and clicks

Keywords, impressions and clicks PPC Case Study THE PPC STORY Hidepark is a leather garment manufacturer based in Grantham, Lincolnshire. Before coming to Fifteen, they already had an established client base and a successful Google Adwords

More information

Digital Marketing: Strategies & Measurement

Digital Marketing: Strategies & Measurement 1 Digital Marketing: Strategies & Measurement 2 Overview of Terms Bounce = single page visit Click = an advertisement interaction Visit = a user to your website Impression = an advertisement is shown Click-through

More information

PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising

PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising Presented by Jenny Keller ( @JennyAtHaley) Agenda Today What is Pay-Per-Click (PPC) advertising? Why

More information

The Must Dos of Your Digital Strategy

The Must Dos of Your Digital Strategy Welcome The Must Dos of Your Digital Strategy Antonie Geerts Managing Director, Seditio Digital Consultancy @AntonieGeerts 2 About Seditio Putting our Clients first Digital Consultancy & Training We want

More information

GreenLotus.ca Bassem@GreenLotus.ca

GreenLotus.ca Bassem@GreenLotus.ca The First Annual Conference of Islamic Economics & Islamic Finance, ECO-ENA, Inc., Canada Venue: Toronto University: Chestnut Conference Center August 30 th & 31 st, 2013 Bassem Ghali Founder & Head of

More information

Chapter 1: Learning the basics of a Google AdWords Campaign

Chapter 1: Learning the basics of a Google AdWords Campaign HOWT OS ETUP GOOGL EADWORDS F ORYOURBARORREST AURANT Chapter 1: Learning the basics of a Google AdWords Campaign First, Create a Killer Keyword List Before you even jump into the AdWords interface, you

More information

The CPA value of extending text ads to the Google Display Network

The CPA value of extending text ads to the Google Display Network The CPA value of extending text ads to the Google Display Network Background In 2011 a section of the IPA Search Group discussed the results they were achieving with texts ads on the Google Display Network

More information

A Beginner s Guide to the Google Display Network

A Beginner s Guide to the Google Display Network A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you

More information

Why Google? Scale 144,000,000 searches in the UK per hour. Dominant Over 90% of UK Search market. Customers Most shopping journey starts with search

Why Google? Scale 144,000,000 searches in the UK per hour. Dominant Over 90% of UK Search market. Customers Most shopping journey starts with search Welcome to Google Masterclass 16 March, 2016 Why Google? Scale 144,000,000 searches in the UK per hour Dominant Over 90% of UK Search market Customers Most shopping journey starts with search Agenda Creative

More information

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,

More information

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

More information

Online Advertising Media Kit

Online Advertising Media Kit Online Advertising Media Kit MyNorthwest.com is a top regional website delivering news, weather, traffic, sports and lifestyle content. Award-winning personalities at three powerful news/talk/sports radio

More information

Social Media Marketing: 10 optimization tactics that Scholastic used to grow fans 350%

Social Media Marketing: 10 optimization tactics that Scholastic used to grow fans 350% Social Media Marketing: 10 optimization tactics that Scholastic used to grow fans 350% Gabriela Acatrinei Digital Marketing Manager Scholastic Inc. Daniel Burstein Director of Editorial Content MECLABS

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods

More information

KIA MARKETING DIGITAL ADVERTISING (PPC)

KIA MARKETING DIGITAL ADVERTISING (PPC) KIA MARKETING TM DIGITAL ADVERTISING (PPC) Having a great site is essential. But if you really want to get noticed by customers and search engines alike, you re going to want to pair your site with top-notch

More information

Driving Results with. Dynamic Creative Optimization

Driving Results with. Dynamic Creative Optimization Driving Results with Dynamic Creative Optimization Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks

More information

Online Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A

Online Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A Online Advertising The Network Forum Communications Company online advertising network includes 46 websites across Minnesota, Wisconsin, North Dakota, and South Dakota. Our entire network reaches 2+ Million

More information

Presented by Sam shetty Nov 2012. Online marketing

Presented by Sam shetty Nov 2012. Online marketing Presented by Sam shetty Nov 2012 Online marketing Agenda The Digital landscape Online marketing, Which one is right for me? Planning your SEO implementation SEO process PPC Social media Mobile websites

More information

Alexander Nikov. 8. ecommerce Marketing Communications. Marketing Communications. Outline

Alexander Nikov. 8. ecommerce Marketing Communications. Marketing Communications. Outline INFO 3435 ecommerce Teaching Objectives 8. ecommerce Marketing Communications Identify the major forms of online marketing communications. Explain the costs and benefits of online marketing communications.

More information

DIGITAL MARKETING TRAINING

DIGITAL MARKETING TRAINING DIGITAL MARKETING TRAINING Digital Marketing Basics Keywords Research and Analysis Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest

More information

Know Enough. to be Dangerous: Your Guide to Online Marketing in Houston

Know Enough. to be Dangerous: Your Guide to Online Marketing in Houston Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Houston s economy is stronger than much of the country due

More information

Creative Dynamic Marketing

Creative Dynamic Marketing Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning

More information

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile

More information

Digital Marketing, How To Guide for American Express Merchants

Digital Marketing, How To Guide for American Express Merchants Digital Marketing, How To Guide for American Express Merchants americanexpress.com.au/merchant How to promote yourself online and successfully grow your business in the digital world 1 Contents 1. Introduction

More information

Impact of Social Media Marketing on SME Business Author:

Impact of Social Media Marketing on SME Business Author: Impact of Social Media Marketing on SME Business Author: Rahul Jain, Director Digital Marketing & Chief Strategist, InnoServ Digital, InnoServ Solutions Pvt. Ltd. ABSTRACT With the growth of Internet and

More information

Ready, Aim, Fire. Online Marketing Campaign Planning & Management. Mark Sceats & Chris Adams

Ready, Aim, Fire. Online Marketing Campaign Planning & Management. Mark Sceats & Chris Adams RTONZ Online Marketing Program Capabilities & Benchmarking Ready, Aim, Fire Online Marketing Campaign Planning & Management Mark Sceats & Chris Adams RTONZ Online Marketing Program Facilitated by: Miles

More information

KXLY.com & Audience Beyond KXLY. Digital Advertising with KXLY. Display Rich Media Pre-Rolls Mobile

KXLY.com & Audience Beyond KXLY. Digital Advertising with KXLY. Display Rich Media Pre-Rolls Mobile KXLY.com & Audience Beyond KXLY Digital Advertising with KXLY Display Rich Media Pre-Rolls Mobile KXLY.COM currently averages more than 1.4 million monthly unique visitors. Rotating Ad Impressions Leaderboard

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Slide 1. Welcome to Chapter 12. This chapter is an excursion on Marketing called Online Marketing. The author is Vicente Lluch.

Slide 1. Welcome to Chapter 12. This chapter is an excursion on Marketing called Online Marketing. The author is Vicente Lluch. Slide 1 Welcome to Chapter 12 This chapter is an excursion on Marketing called Online Marketing. The author is Vicente Lluch. Slide 2 At the end of this chapter you should understand key elements of online

More information

YOU MISS 100% OF THE SHOTS YOU NEVER TAKE. GET THE MARKETING EDUCATION YOU NEED TO SUCCEED. Delhi School Of Internet Marketing

YOU MISS 100% OF THE SHOTS YOU NEVER TAKE. GET THE MARKETING EDUCATION YOU NEED TO SUCCEED. Delhi School Of Internet Marketing YOU MISS 100% OF THE SHOTS YOU NEVER TAKE. GET THE MARKETING EDUCATION YOU NEED TO SUCCEED +91 84477 36668 INTERNET MARKETING TRAINING PROGRAM We Deliver Knowledge To Help You Win Theory Practical Assignment

More information

Introduction to e-marketing

Introduction to e-marketing Introduction to e-marketing Agenda Destination NSW overview The impact of technology and digital marketing on travel Email marketing Search engine marketing Social Media for Tourism Facebook advertising

More information

The Greatest Strategy. For Social Media Marketing

The Greatest Strategy. For Social Media Marketing The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12

More information

Search Engines are #1 Way to be Found

Search Engines are #1 Way to be Found Search Engines are #1 Way to be Found 85-90% Of on-line traffic begins at a search engine! 33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top

More information

www.zodeo.com Learn Why Your Small Business Should Advertise on YouTube AdWords for video Advertise your business on YouTube and across the web

www.zodeo.com Learn Why Your Small Business Should Advertise on YouTube AdWords for video Advertise your business on YouTube and across the web www.zodeo.com Learn Why Your Small Business Should Advertise on YouTube AdWords for video Advertise your business on YouTube and across the web What ll we cover! What is AdWords for video?! Why use AdWords

More information

Digital Marketing Solutions Guide

Digital Marketing Solutions Guide Digital Marketing Solutions Guide NOLA Media Group 2013 For More Information: Visit our media kit here, call (866) 802-8108 Table of Contents 3 4 5 6 7 8 9 Audience Targeting Solutions Online Display Advertising

More information

Study Guide #2 for MKTG 469 Advertising Types of online advertising:

Study Guide #2 for MKTG 469 Advertising Types of online advertising: Study Guide #2 for MKTG 469 Advertising Types of online advertising: Display (banner) ads, Search ads Paid search, Ads on social networks, Mobile ads Direct response is growing faster, Not all ads are

More information

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom. BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing

More information

www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011

www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 Agenda 1. Introductions 2. Background Online Advertising & Measuring Effectiveness 3. Market Context Rapidly Changing

More information

Web Strategy Assessment and Components

Web Strategy Assessment and Components Topic The basics Tutorial 3 Web Strategy Assessment and Components Description This tutorial will help you assess your e- readiness level. It will also review the different components of a successful online

More information

BENEFITS OF ADWORDS. Take advantage of searches. Allows potential clients to find you on Google. Only pay when someone clicks on the ad

BENEFITS OF ADWORDS. Take advantage of searches. Allows potential clients to find you on Google. Only pay when someone clicks on the ad ALL ABOUT ADWORDS BENEFITS OF ADWORDS Take advantage of searches Allows potential clients to find you on Google Only pay when someone clicks on the ad Smart way to attract customers on the go BENEFITS

More information

Website essentials and analytics. Ryan Jones Marketing Coordinator

Website essentials and analytics. Ryan Jones Marketing Coordinator Website essentials and analytics Ryan Jones Marketing Coordinator About me Reformed engineer Marketer 18 years web development experience Recently: WordPress Drupal Magento Today s webinar What is your

More information

Is it time to hire an expert to take over your business online marketing?

Is it time to hire an expert to take over your business online marketing? Is it time to hire an expert to take over your business online marketing? A GUIDE TO FINDING THE RIGHT ONLINE MARKETING TEAM When it comes to online marketing, BlaineTurner Advertising, Inc., devises strategies

More information

Travel 20 Software Website Solutions Specialist Social Network Marketing

Travel 20 Software Website Solutions Specialist Social Network Marketing Travel 20 Software Website Solutions Specialist Social Network Marketing Table of Contents About Scott Calvin Technologies 1 Travel 20 Software 2 Search Engine Optimization 4 Link Popularity 5 Web Design

More information

Internet Marketing Institute Delhi Mobile No.: 9643815724 DIMI. Internet Marketing Institute Delhi (DIMI)

Internet Marketing Institute Delhi Mobile No.: 9643815724 DIMI. Internet Marketing Institute Delhi (DIMI) Internet Marketing Institute Delhi () LEARN INTERNET MARKETING To earn money at home and work with big entrepreneurs Batches Weekday Batches (60 hours) Morning Batches (60 hours) Evening Batches (60 hours)

More information

Expanding Your Digital Audience

Expanding Your Digital Audience Expanding Your Digital Audience By Steven Sentosa +62 878787 51411 steven.sentosa@gmail.com https://id.linkedin.com/in/stevensentosa AGENDA 1. Introduction 2. Understanding Your Audience 3. Different Type

More information

DIGITAL ADVERTISING (PPC)

DIGITAL ADVERTISING (PPC) DIGITAL ADVERTISING (PPC) Having a great website is essential. However, if you really want to get noticed by customers and search engines alike, you need to pair your website with top-notch marketing services.

More information

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...

More information

How to Dominate Your Local Market Online Now

How to Dominate Your Local Market Online Now How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder

More information

PPC - Pay Per Click. What it is and how to build a successful campaign. A Publication of Digital Marketing Experts theeword

PPC - Pay Per Click. What it is and how to build a successful campaign. A Publication of Digital Marketing Experts theeword PPC - Pay Per Click What it is and how to build a successful campaign A Publication of Digital Marketing Experts theeword Introduction This guide provides a brief introduction to PPC, helping businesses

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2014 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

Why do businesses order PPC services?

Why do businesses order PPC services? [PPC 2.0] PPC services Why do businesses order PPC services? Businesses want to earn more money. Businesses are not against paying some money to get more money. What do businesses get when they order PPC

More information

Pay-Per-Click/Google Adwords Services

Pay-Per-Click/Google Adwords Services Pay-Per-Click/Google Adwords Services 1. Development of PPC Campaign and Optimisation Services. SIMPLE ID agrees to create, install, manage, develop and employ custom PPC Advertising tactics according

More information

Professional Diploma. in Digital Marketing

Professional Diploma. in Digital Marketing Professional Diploma in Digital Marketing RelevantLearning.ca www.digitalmarketinginstitute.com Contents Professional Diploma in Digital Marketing 1. Welcome 2. Programme overview 3. Programme content

More information

Pay Per Click (PPC) Drive Calls To Your Business

Pay Per Click (PPC) Drive Calls To Your Business Pay Per Click (PPC) Drive Calls To Your Business Targeting Prospects Target Local Searchers By Keyword -Included Devices: Mobile & Tablet, Desktop & Laptop Target Searchers Google Adwords -Google s Display

More information