Job Description. Direct Marketing Officer Reporting to (post) Direct Marketing Manager Grade C of Mind s salary scales Overall size of team 5

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1 Job Description Job title Direct Marketing Officer Reporting to (post) Direct Marketing Manager Grade Grade C of Mind s salary scales Overall size of team 5 Department Fundraising Team Direct Marketing Hours of work 35 hours per week, full time Post covers England and Wales Located at Stratford Type of contract Fixed term for one year Purpose of job We re Mind, the mental health charity. We won t give up until everyone experiencing a mental health problem gets support and respect. We provide advice and support to empower anybody experiencing a mental health problem and we campaign to improve services, raise awareness and promote understanding. Mind employs over 200 staff and we have a team of volunteers. Most staff are based in Stratford, London, there is an office in Cardiff and Manchester and there are a number of dispersed staff working across England and Wales. Reporting to the Direct Marketing Manager, you will have overall responsibility for the day-to-day management of direct marketing appeals and contribute towards the smooth running of the team. You will work collaboratively with staff across Mind, particularly two Senior Direct Marketing Officers (SDMOs) within the team. The Direct Marketing team sits within the Public Fundraising unit and raises 2.8 million income per year for Mind. You will be contributing towards the overall success of the Fundraising department. Scope of the job You will contribute towards the annual planning cycle of the Direct Marketing Team, paying particular attention to the payroll giving and mid-value programmes. As well as payroll giving and mid-value, you will project manage specific acquisition and retention direct marketing appeals from beginning to end, delivering them on time and in line with annual plans and budget.

2 You will analyse and produce accurate results for direct marketing appeals, reporting against budget, and interpreting these results to inform future appeals. You will provide administrative support to the Direct Marketing team to help us deliver outstanding supporter experiences and continually improve our internal processes. Mind aims to ensure that the needs and interests of mental health service users, women, black and minority ethnic communities, disabled people, lesbians, gay men, bisexuals, transgender and people of all ages are reflected in all its activities. You are expected to contribute to this aim. Key responsibilities 1. Research developments within the not-for-profit sector, particularly around direct marketing and collate information to be used in decision making for developing the direct marketing programme. 2. Work with the SDMOs to achieve agreed annual targets for income and expenditure, including ensuring that both are tracked, recorded and reported on, and dealing with any relevant queries. 3. Work with the Data team to undertake analysis to inform and improve the direct marketing programme. 4. Deliver high standards of data capture in accordance with data protection guidelines and work with the Data team to ensure accurate recording, evidencing and reporting of activity through Mind s database. 5. Deliver multiple direct marketing campaigns from beginning to end, from coordinating/ writing briefs, creative, data, production, fulfilment to producing results, and ensuring income and expenditure targets are met. 6. Review and deliver annual plan to recruit and retain payroll giving and mid-value donors. 7. Proactively manage own workload, including short-term and long-term deadlines. 8. Liaise positively with external agencies and internal stakeholders to ensure that all campaigns, publications and materials fall within the Mind s tone of voice and brand guidelines, and Mind policies are adhered to (for example, Direct Marketing and Safeguarding policies). 9. Work with the SDMOs to produce weekly results and commentary on direct marketing appeals. 10. Produce end of campaign analysis reports for direct marketing appeals, including recommendations to inform and improve future appeals. 11. Set up timely payment of POs and invoices, update expenditure tracker regularly, and flag any issues to Direct Marketing Manager.

3 12. Provide Direct Marketing Manager with income and expenditure figures, as required, as well as a rationale for any variances between actual figures and monthly projections in management accounts. 13. Work with Data, Supporter Service and Communications teams to ensure campaigns are briefed within agreed SLAs and processes are followed/monitored. 14. Liaise with Public Fundraising colleagues to ensure prominent and ongoing promotion of the department s successes and activities on OpenHub and Intranet (internal sites). 15. Provide day-to-day administrative support to direct marketing team, as required. 16. Undertake other duties that may from time to time be necessary, that are compatible with the nature and grade of this post. EXPECTATIONS 1. To attend and contribute to supervision and appraisal process, meetings, training, and other events as required. 2. To adhere to relevant legal and statutory requirements including the Data Protection Act (ensuring an appropriate level of confidentiality at all times), Health and Safety at Work Act (ensuring H&S of own and others at all times) and any other relevant/charity law. 3. To travel to meetings in England and Wales, which may require the need to work unsociable hours e.g. attending evening or weekend meetings or for overnight stay. 4. To ensure that all responsibilities and activities within this post are in accordance with the terms and spirit of Mind s mission, vision, values, objectives, policies, procedures and practices 5. To undertake other duties that may be necessary in compatible with the nature of this post and this will flexibility in undertaking the role

4 Mind Person specification: Direct Marketing Officer Essential criteria Experience 1. Demonstrable fundraising experience of confidently managing direct marketing appeals across a range of media (2 years experience). 2. Experience of contributing towards annual plans. 3. Experience of dealing confidently with external suppliers, such as printers and creative agencies. 4. Experience of using and analysing results from a fundraising database, including being able to monitor and evaluate results and ensuring that full records are maintained on the database in the process. 5. Experience of working within agreed budgetary constraints, ensuring that expenditure is maintained within budgets and that income is closely monitored. 6. Proven experience of prioritising and organising work, working to tight deadlines and a good attention to detail. 7. Understanding of and commitment to the aims and values of Mind, including a willingness to contribute to furthering equal opportunities and mental health user involvement policies throughout all work. Skills 1. Excellent project management skills, including managing multiple projects simultaneously. 2. Excellent interpersonal and communication skills, including the ability to deal with people at all levels and in all walks of life, on the telephone, face-to-face and in written communication, in fluent English. 3. Ability to use initiative with determination when working alone and as part of a team. Knowledge 1. Up-to-date knowledge of fundraising approaches and techniques and specifically in direct marketing 2. Intermediate knowledge of MS Office packages, internet and using databases as relevant to role. 3. Understanding of and commitment to the Mind s vision, mission, values and ambition.

5 4. Willingness and ability to work flexibly as required and to be able to travel throughout England and Wales and to work unsocial hours on occasion. Desirable criteria 1. Direct or indirect experience of mental health problems 2. Experience of working in the charity sector 3. Fundraising or direct marketing qualification 4. Experience of payroll giving and mid-value programmes

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