Works closely with all members of the Training and Consultancy team, and the wider Operations, Fundraising and Marketing directorate.

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1 Job description Training Officer Main purpose of job The main purpose of this role is to co-ordinate the department s training and marketing activities provide market intelligence to the Training team and its stakeholders and responding to customer sales enquiries resulting in income generation. This activity will contribute towards the goal of ensuring the Society operates a forward thinking and commercially successfully Training and Consultancy department. Position in organisation Member of the Training and Consultancy team, which is part of the Operations Directorate. Reports to the Business Account Manager and indirectly to the Head of department. Works closely with all members of the Training and Consultancy team, and the wider Operations, Fundraising and Marketing directorate. Liaises at all levels with staff within the organisation. Internal and external facing. Dimensions and limits of authority Work within the confines of the Training and Consultancy department s business plan developed by the Head of Training and Consultancy in pursuit of commercial and noncommercial goals. In consultation with the Head of Training and Consultancy and Business Account Manager take required marketing decisions in pursuit of short and longer term goals, as set out in the business plan. In consultation with the Head of Training and Consultancy and Business Account Manager coordinate the marketing process including digital channels, reporting progress to plan and all other information relevant to the plan s achievement. Duties and key responsibilities Training Coordination and Sales To aid the smooth running of the department by providing timely support to colleagues within the Training and Consultancy team and its customers on a daily basis. This involves being a key point of contact for and telephone enquiries, distributing marketing and course materials and liaising with trainers and clients to ensure the smooth delivery of training to paying customers. Create a triage system to ensure all customer enquiries are responded to within a timely fashion and sales leads are referred to the Business Account and Training Account Managers. This includes using Sales force database and Excel databases to set up and maintain effective systems for logging, responding to and following up responses to marketing campaigns to maximise sales opportunities and generate income.

2 When required produce and send sales proposals to clients by designed to sell the department s portfolio of courses and generate income. This also includes responsibility for selling the department s Foundation certificate in dementia awareness meeting clearly defined income targets set out in the annual business plan. Through collaborative working, ensure sales opportunities are maximised by responding to and informing colleagues across different directorates of past, current and future training activity. This will take the form of sending regular communications on training activity to area offices, regional offices and national office on a monthly basis. Work with the National Programmes Manager to coordinate the department s accredited programmes through liaising with awarding bodies, trainers, clients and participants ensuring all processes are quality assured through monitoring and evaluation.. Reporting on market intelligence To aid the process of business and marketing planning set up and maintain effective systems for collating, analysing and reporting market intelligence on training and consultancy activity to the department and its stakeholders. This will take the form of producing financial and non-financial reports on key performance indicators on sales income by month, quarter and year and sales by region and sector. To aid the process of collaborative working and to ensure opportunities for cross working are maximised distribute quarterly reports on key performance indicators on sales income by month, quarter, year, region and sector to key stakeholders within Operations, Community engagement, Corporate Partnerships and Dementia Action alliances. Through joint working with the Regional Accountant produce timely monthly financial reports on Training and Consultancy activity which will aid the process of monthly budget reporting on key variances and monitoring income and expenditure levels against budget. Digital marketing Highlight the department s training and consultancy offering to paying customers and generate sales income design and update training content pages on Alzheimer s Society website. This will involve working closely with the digital team and Training and Business Account Managers to agree content and messaging which will appeal to fee paying customers. On a monthly basis produce reports on training activity on the website through using search engine optimisation to analyse hotspots on the training pages of the website which will inform future design and content. Participate in organising internal and external events as required, including meetings and conferences. To undertake any other duties or projects commensurate with the nature and grade of this post as required.

3 Additional responsibilities Adhere to all the Society s service standards, policies and procedures. Comply with the data protection regulations, ensuring that information on clients remains confidential. Responsible for personal learning and development, to support the learning and development of others and the whole organisation. Work in a manner that facilitates inclusion, particularly of people with dementia. Implement the Society s health and safety policy and procedures, ensuring that all practices and procedures are undertaken in accordance with a healthy and safe working environment and that all staff and volunteers for whom you may be responsible are aware of their responsibilities in respect of their role, monitoring data and recommending action as required. Administrate and organise own work to ensure that it is accurate and meets quality targets, reasonable deadlines and reporting requirements. Follow the Society s management information guidelines and requirements, including ensuring appropriate monthly measures on service usage levels are collected and submitted on the services database or other systems in accordance with deadlines. To undertake any other duties or projects commensurate with the nature and grade of this post as required.

4 Person specification All of the following requirements are essential, unless marked with a * when they are desirable, and will be assessed from a combination of information provided from the application form and interview process. Education and qualifications Numerate and literate, with good standard of education, preferably to degree level Knowledge of the UK healthcare sector Familiarity with MS Office, Salesforce and fundraising databases Skills and experience Excellent organisational skills demonstrated through the coordination of trainers and training courses to meet customer demand. Demonstrable sales support skills demonstrated through the ability to sell training courses and packages to customers over the phone and in person. Experience of maintaining a bespoke CRM system including Salesforce to both record customer data and produce reports on market intelligence. Strong written communication skills necessary to draft letters, s, reports and other documentation Ability to create and maintain effective working relationships with people at all levels and foster good relationships with clients. Able to plan and prioritise training programmes to meet customer demand. Ability to work effectively on own initiative and as part of a team, without close supervision Able to work methodically with a good attention to detail. Personal attributes / qualities Able to demonstrate communication skills demonstrated through talking confidently and persuasively to customers over the phone to promote the department s training courses. Strong presentation skills demonstrated through the ability to produce and deliver reports on training activity for the team and its stakeholders. Persuasive ability demonstrated through the ability to convert customer enquiries into sales. Able to build rapport with clients by effectively communicating and negotiating with customers from different sectors. Able to work on own initiative and under pressure by successfully meeting reporting deadlines on a monthly and quarterly basis. Able to demonstrate commercial acumen through the sale of training courses to customers and the production of sales report to the team and its stakeholders.

5 Value Based Behaviours Alzheimer s Society has a value-based behavioural framework which brings our values to life in everything we do. The framework is applied across the full employment (and volunteering) life-cycle. This includes individual objectives, appraisals, performance management, reward and recognition and personal and professional development. You will be given a full copy of the framework if appointed, as part of your induction. For this role, the key value based behaviours you will need to evidence in your application and which will be assessed during the recruitment process are: Our values Always informed by the needs and experiences of people affected by dementia, we: are inclusive, making sure that we reach out to and involve people from every group and community challenge ourselves and others to question the status quo, be pioneering, and embrace change aspire to excellence in everything we do always act with integrity and treat everyone with respect, dignity and fairness enable others to make a meaningful contribution and realise their potential. Inclusion To be able to: Reach out to and involve people affected by dementia from every group and community. Work collaboratively with others, sharing experiences and expertise. Adapt your communication style to meet the needs of those you are communicating with. Challenge Contribute constructively to changes, embracing these positively. Excellence To aspire to excellence in everything you do To keep your promises, delivering to agreed standards and within agreed timescales. Integrity To ensure that your decisions and behaviours at all times help further our objectives and reflect your responsibilities to colleagues and stakeholders. Enabling To actively seek and share knowledge, skills and expertise with colleagues. To contribute and invite new ideas and innovation in improving the way you work.

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