the Si portfolio 2015 the UK s largest community of sales professionals

Transcription

1 the Si portfolio 2015 the UK s largest community of sales professionals

2 the story so far... As we enter the fourth year for Sales Initiative the brand has grown far beyond our original expectations. What was initially expected to be just a bi-monthly print magazine for the sales professional is now a weekly newsletter, an online community and resource store, and the market leading sales skills assessment tool. In 2014 we spent a significant amount of money on database development and qualification, giving us exceptional data on over 44,000 sales managers, directors, and sales leaders. We will continue to invest in 2015 with a special emphasis on digital marketing and further data acquisition. Just as quickly as markets evolve and change so does the demand for advice and tips on how to best service them. And so the Sales Initiative community continues to grow by an average of 200 new subscribers per month. These are high earning, business critical executives, most either at board level or with direct reporting channels. Consequently, they are decision makers with control over many budgets including training, sales software, travel and company cars. One of the number one rules in sales is go straight to the decision maker which is why we launched Sales Initiative so that you, the marketeer, can communicate direct with this powerful group of professionals. Mark Blezard Publisher Mark Blezard Publisher mark@rapidnews.com Eleanor Staple Campaign Manager eleanor.staple@rapidnews.com David Gray Online Editor david.g@rapidnews.com Adrian Price E-blast Artwork adrian@rapidnews.com

3 the newsletter Delivered every Tuesday to our full Si database of over 44,000 Sales Managers, Directors, Key Account Managers, and Sales Motivated Business Leaders. Just to say a big thank you to you and your team for inviting me to write an article on Motivation' for your online newsletter. Staggeringly there were 362 reads' of the article in 1 week from a contact base of 500 on linkedin! A win-win' for us both! NICK BAILEY Managing Director, Apexselling Ltd The Toolbox Lead Motivational Piece MPU Advertisements 1x 425 per week 3x 395 per week 6x 345 per week Industry Sectors Utility and energy 6% (2,640) Computer and IT 9% (3960) Vehicle and Transport 11% (4,840) Media and Publishing 8% (3,520) Financial Services 7% (3,080) Business Services 10% (4,400) Hospitality 3% (1,320) FMCG 7% (3,080) Medical and Pharmaceutical 9% (3,960) Industrial and Mechanical 12% (5,280) Property and Construction 5% (2,200) Recruitment and Personnel 8% (3,520) Other sectors 5% (2,200) Job Function Sales Executives/Account Managers 13% Sales Management 49% Business Dev. Managers/Directors 5% Sales Directors 23% CEO/MD/Company Director/Owner 6% HR Management 4% Company Size (at location) % % % % % %

4 sales-initiative.com Over 8,000 sessions per month and rising. Every story, blog and sales tip we publish is archived on Si s website, guaranteeing regular visits from both new and loyal sales professionals. Small Leader RUN OF SITE 200pix x 90pix 6 months months 595 Main Leader (top and bottom) RUN OF SITE 728pix x 90pix 6 months months 1,395 MPU RUN OF SITE 300pix x 250pix 6 months months 1,495

5 e-blasts & lead generation A bespoke e-blast to the full Si 44,000 database (we only dispatch one per day). Or a bespoke lead generation programme using your whitepaper assets (can use alternative assets). E-blasts One per day, reaching the full 44,000 Si database. Full design service available. 1 x 1,295 3 x 895 each 4+ POA Whitepaper Lead Gen. Programme 1,750, discount for series. Package includes: Build landing page with teaser introduction and lead capture/download form. Upload whitepaper to Si in PDF format. This will remain live with Si indefinitely on 1x dedicated e-blast to full 44,000 Si data with teaser intro to promote engagement (Si to create) Use similar intro in one Si e-newsletter (44,000 reach) to promote landing page & downloads Si social media campaign during first 4 weeks to promote engagement (Twitter, Si Facebook & LinkedIn) 1 free MPU advertisement (300 x 250 pixels) on Sales-Initiative.com site for 12 weeks

6 SERIOUS ABOUT SALES CUSTOMER CONTACT SKILLS ENGAGING THE CUSTOMER NEGOTIATION & CLOSING INFORMATION & ACTIVITY MANAGEMENT BUSINESS SKILLS the USSA We re SERIOUS ABOUT SALES. So much so that we have the UK s #1 online sales skills assessment tool, the United Sales Skills Audit. Available through Si-Store.com/Sales-Skills-Audit, the USSA is easy to use, quick (reports back within 60 minutes, and extremely reliable (candidates are benchmarked against the UK s national averages and our data is constantly updated). Improve Sales Performance Focus Sales Training Intelligently Screen Candidates For Employment Expand Your Sales Training Services A Professional HR Resource Tool

7 Si-Store.com Sales Training & Personal Development Books Do you have a book that you would like to include? All books in Si-Store are sold on sales or return. Sales Training Courses Over 400 open and in-house training courses. To include your full calendar of events simply pre-buy 100 Sales Leads and we will take care of the rest. 1 2 Two packages are available: 995: 100 enquiries, load as many courses as you wish, no expiry date 1,450: 100 enquiries + Si marketing drive (home page carousel advertisement, a dedicated find us in the Store e-blast, regular inclusion in the Si newsletter & What s Hot in the Store e-blasts Sales Training Books Sales Training DVDs Sales Training Courses Sales Management Software Sales elearning Courses Sales Skills Assessment Tool

8 Sales Initiative Ltd Tel: e: Carlton House, Chester Business Park, Sandpiper Way, Chester, CH4 9QE, UK