CRESCO Services - A Full List

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1 Marketing Services Below is a full list and breakdown of CRESCO Marketing s services and capabilities. CRESCO can combine any number of these services to create a bespoke package for our clients. Some of these services can also be purchased individually for use on an ad hoc basis. Some can only be implemented as part of a package (these have been marked with a D). To discuss these services further or to create your bespoke CRESCO package contact: Joe Quinn - joe@crescomarketing.com Francesca Bassenger - fran@crescomarketing.com Advertising Management consulting with the client about appropriate advertising platforms providing suggestions based on CRESCO s publication analysis creating a yearly advertising plan to the client s budget negotiating advertising rates and making bookings CRESCO receives discounted rates with selected industry publications and websites saving the client up to 70% on list prices ensuring that artwork is provided on schedule handling any problems, changes that may arise dealing directly with publications / websites informing the client of any unplanned advertising opportunities that arise throughout the year Bespoke Reports establishing client requirements and CRESCO s ability to access the necessary information researching via the appropriate channels conducting surveys visiting terminals analysing research and creating a written report and/or presentation presenting the information to the client Branding providing consultancy on brand identity and brand awareness undertaking full company re-brands, including design work

2 Campaign Management D consulting with the client about their marketing goals creating a bespoke marketing strategy for the year incorporating appropriate services working to client budget implementing marketing activities to schedule monitoring success rate and progress making alterations to strategy accordingly if required providing constant feedback to the client working alongside the client s existing marketing staff / agency Client Synergy D encouraging CRESCO clients to find common points of interest creating a sense of community providing additional benefits such as VIP status and discounted rates at selected industry events encouraging clients to share useful information recognising mutually beneficial business opportunities encouraging discussion, networking and contact building Consultancy D reachable 24/7 to answer questions and discuss ongoing marketing activities providing expert advice on marketing actives within the storage industry providing monthly progress reports attending face to face meetings with clients taking part in conference calls with clients providing call / meeting summaries with action points and deadlines undertaking a package review every 6 months Creative Services understanding the client s brand identity and how this translates visually working to client briefs creating bespoke designs for print or digital application applying company logos to promotional material organising and liaising with printers working to the client s budget designing HTML mailers working alongside the client s existing design team editing existing artwork implementing company rebrands across literature, logos, etc. ensuring visual consistency across company branding

3 Direct emarketing consulting with the client about the aim and purpose of mailer providing examples of previous mailers designing bespoke HTML using HTML provided by the client distributing mailers to CRECSO s industry contact list (37,000+ contacts) distributing mailers to the client s own contact list providing breakdown of CRESCO industry contact list e.g. location / seniority percentage distributing text version of mailer to CRESCO s LinkedIn groups (4000 members) providing open rate and click-through statistics (screenshot directly from mailer software) analysing mailer success Event Management establishing the client s budget and event specifications planning and organisation researching and providing quotes handling bookings of venue, catering, technical support, hosting staff etc. designing and distributing invites handling RSVPs, bookings, registrations, invoicing dealing with enquiries providing and working to a schedule providing support at the event providing event analysis and suggesting improvements where necessary Google Adwords Management setting up the client s account providing the client with login details and access consulting with the client to create a keywords list and effective adverts applying the client s budget and maximising it monitoring progress and making necessary adjustments providing monthly feedback on resulting clicks and impressions (with screenshot proof) IT / Technical Support server migrations setting up s addresses / managing accounts cloud back-ups on-site technical support remote support networking installations

4 Market Intelligence collecting news and information regarding terminal projects, builds and expansions researching further relevant information such as contact details and project specifics compiling information into a digestible report distributing reports to the client on a monthly basis providing high priority information to the client instantly reacting to client requests for specific information regarding locations / terminals encouraging the client to follow up on particularly relevant information Photography for Industry working to client briefs attending industry events and client events going on-site at client locations or terminals taking staff-portraits photographing products editing images in Photoshop applying images to company literature / websites / promotional material Press Release Management consulting with the client about newsworthy company information writing press releases to client specification distributing press releases to industry publications distributing press releases on LinkedIn distributing press releases on the client s website creating social media updates based on press releases working alongside the client s existing PR officer or PR agency Referrals D answering and passing on enquiries from terminals suggesting CRESCO clients as recommended suppliers never working with competing companies only working with companies that are quality assured conducting door-opening exercises inc. providing contacts and setting up meetings Social Media Management consulting with the client about appropriate social media updates creating and managing social media accounts on numerous platforms

5 posting links, images and using hashtags appropriately and effectively following relevant users posting updates on behalf of the client assessing progress and effectiveness of social media accounts maintaining a social media presence Video Production working to client brief attending client events / industry events providing necessary equipment filming conferences / presentations / award ceremonies creating testimonial video clips video editing using Final Cut Pro applying graphics providing DVD and / or digital copy of footage uploading video to the client s website organising printing of promotional DVDs designing and printing DVD sleeves Web Design and Development working to client brief advising on all design, functional and content elements developing website updating and maintaining website monitoring website statistics integrating SEO