Social Media Marketing Master Class. 20th - 21st Nov 2013, Dubai, UAE

Transcription

1 Social Media Marketing Master Class 20th - 21st Nov 2013, Dubai, UAE

2 Social Media Marketing Master Class OVERVIEW: Learn to Maximize Your Business and Sales Potential through Twitter, Facebook, Youtube, Linkedin and more in this social media training course. Even for seasoned marketing professionals - this is new territory! Electronic social networks that did not exist five years ago are now the new frontier in marketing. They can be a great opportunity for exposure, and revenue for your company. Aside from a social outlet, when integrated with traditional marketing, these potential sales vehicles can augment your entire marketing efforts, creating publicity, opportunity and sales potential you never thought could exist. After three information-packed days of social media training in this social media course, you will have your plan ready to go. Finally, Get Answers and Get Busy! If you re like most marketing professionals, you re realizing that you need to get on board with Social Media Marketing and Social Networking. It s evolved quickly. There s no book, no resource and very few people to turn to for advice - but now that s all changed. After two days of social media training and social networking training in this social media boot camp you ll know what, you need to know from a seasoned expert in the field. Convert Fans Into Customers - With the Right Direction, Tools and Guidance Whether involved with business-to-business or business-to-consumer marketing, social media marketing will work for you. Understand how each of these media operate; their potential, the psychology, where you are losing revenue and more. You ll learn to maximize results from the top social networks: Twitter, Facebook, YouTube and the top business-to-business network, LinkedIn. You ll know when you should be using video, cross-pollination techniques and other specific strategies. You ll leave the class with direction, focus and your own game plan. We ll show you how to harvest qualified leads using these marketing tools, and how to cultivate more sales for your business in this two-day workshop. Done Correctly, Social Media Marketing will work!

3 Key Skills You ll Take Away Immediately: Learn how to use online media to create social events that make you stand out and attract relevant, interested people Harness the power of blogs to grow your content base, increase your credibility, and attract web traffic Examine Twitter practices that really work, and figure out if (and how) Twitter can be used to promote your business Learn how to monitor mentions of your company online and in social streams Understand how to track your social media performance and which sources are driving your traffic Determine whether Facebook is the right fit for your business Learn how to use Facebook advertising to find leads and customers A deep dive into LinkedIn - how to find relevant connections, how to get introductions, and how to optimize your profiles Take a detailed look at why video matters, and how to best use it to drive traffic and credibility Learn more about Google Plus and how to use it for your company Know the legal issues, ethics concerns, and how to create an effective and reliable social media policy Understand how to unify and integrate your various social media channels so you can efficiently and consistently reach your audience Who Should Attend Social Media Marketing Training Small Business Owners Corporate Marketers Public Relations Directors and Managers Marketing Directors and Managers Internet Marketing Managers Events Marketing Managers Product Marketing Managers VP of Marketing/CMO Social Media Coordinators Social Media Managers Website/Community Managers IT Managers This course explains the essentials of using social media marketing strategy and is invaluable for people at all levels who want to engage with customers and build a brand online. It is also ideal for people in consultancy businesses who want to raise their profile and establish their key consultants as thought leaders.

4 2 days - Typical Course Outline: Social Media Marketing Day 1: 1. Introduction to Media and Influence 9:00 AM to 10:30 AM. A true definition of social media Myths and facts about social media Branded case studies of both B2B & B2C businesses success Why social media is working for companies today. 10:30 AM to 10:45 AM - Coffee Break: 2. Twitter Tips, Tools and Strategies 10:45 AM to 12:45 PM. Twitter basics and terminology Why Twitter matters Do you belong on Twitter? Establishing your Twitter presence Finding the right people & accounts to follow in your business How to search properly for information & competitors The secrets to Twitter lists Using Twitter lists as a powerful marketing tool Twitter strategies for effective marketing How to contribute to the conversation Finding your voice Writing your tweets How to monitor the conversation about your business Using Twitter for lead generation Advanced Twitter marketing strategies Measuring your impact on Twitter 3rd-party analytics Case studies for best Twitter marketing strategies. Lunch: 12:45 PM to 1:45 PM 3. Facebook 1:45 PM to 3:15 PM Facebook basics & statistics Facebook groups or fan pages? Which one is right for your business? Is Facebook where your business should be? Facebook marketing How to use polls & surveys that deliver results Using Facebook offers to increase fans What you need to know about Facebook contests Facebook events & marketing techniques Using Facebook photos & videos in your marketing arsenal Facebook advertising Basic, interests & advanced targeting techniques Sponsored new stories advertising Actions and bidding techniques Ad metrics and how to figure out what is working. How to create a company page Understand the myth of Facebook Reach Learn how to create customised tabs (apps) for free The correct pixel sizes The Facebook content algorithm: Is all of your hard work paying off? Case studies - Practical session. 3:15 PM to 3:30 PM 4. Google Plus 3:30 PM to 5:00 PM Google Plus basics & statistics What is Google Plus? Why are so many businesses using Google Plus? The Google Plus layout How to navigate in Google Plus How to find relevant conversations in Google Plus Google Plus marketing How to establish your presence in Google Plus Special features in Google Plus How to build relative circles for your business How to use Google Hangouts Increase your visibility in SEO How to create a page How to use that page to spread word of your products How to create and manage a Community How to best utilise Local for your business Understand how G+ has a direct effect on Google.com rankings. Summary of Day 1

5 DAY 2: 5. YouTube 9:00 AM to 10:00 AM Learn case studies of the famous viral videos on YouTube and why they worked Understand how YouTube and other video platforms work and their differences Learn the secrets of how to create and implement a video content strategy How to optimize YouTube for search and social based on your keyword Strategy. 10:00 AM to 10:15 AM Coffee Break. 6. LinkedIn 10:15 AM to 12:45 PM. The basics and terminology Setting up and optimizing your profile How to use LinkedIn as an HR machine How to find connections relevant to you and your industry Advanced LinkedIn marketing strategies Lead generation techniques using LinkedIn Learn how to embed picture/video in your LinkedIn profile How to create a company page How to add products to the page How to create multiple versions of your page How to find a good LinkedIn group, and how to spot the bad ones How to identify fake/spam accounts Learn how to moderate a group Understand the Network Learn how the search engine works Take away best practice tips on LinkedIn for business development Lunch: 12:45 PM to 1:45 PM. 7. Blogging & Content Marketing 1:45 PM to 3:45PM Benefits of Content Marketing Why Content Is King Definition Types B2B and B2C Statistics Content Marketing Strategy Goals and Metrics Audience Keyword Research Development Sharing and Syndication Lead Generation Content Creation Measuring Content Efforts Website Analytics Tracking Conversions Engagement Referral URLs and MultiChannel Funnels Advanced Content Marketing Strategies and Tactics 3:45 PM - 4:00 PM Coffee Break. 8. Advanced Social Media Topics 4:00 PM to 5:00 PM Social Media Policy Case Studies and Examples How to Develop Your Policy Managing Your Social Media Team Roles and Responsibilities Listening Channels Role of an agency or consultant Measuring Social Media Summarize Day 1 and Day 2. End of Training

6 TRAINER: Mr. Alan Devereux A career communicator with ten years Middle East experience, Alan Devereux has worked Public Relations for pharmaceutical, aviation, banking, construction, and private equity companies. Was Head of Business Programming for Dubai Eye 103.8, and has grown social media communities for both B2B and B2C companies. As a trainer, he has taught more than 1000 individuals to use Facebook, Twitter, Google Plus, to blog, and to understand why LinkedIn is much more than just a CV online. He regularly speaks and has done so for The Social Media Forum, The Arab Aviation Summit, MEPRA, Arab Health, Dubai Internet City, TECOM, and more. Alan also speaks on behalf of MNCs to regional distributors and agents on how social media can help increase revenue. Alan has trained social media usage and best practice to representatives from Etisalat, Du, Mubadala, IBM, Google, Nokia, Virgin Atlantic, Hilton, Rotana, Emaar, UAE government departments, and companies GCC-wide. His consultation clients include recruitment companies, airports, courts, professional services companies, and business groups. His company, Cave Chalk, currently manages retainer contracts for professional services, FMCG, clothing, and technology firms. Skills and Expertise Analysis, strategy, planning, content calendars, mentorship, social media for SEO, CXO, B2B sales, B2C campaigns, staying ahead of the curve. Testimonials I would like to recommend Mr. Alan Devereux, as a provider of exceptional training. His experience, knowledge, practical examples and consultative advice was highly valued all attending. Mr. Devereux ensured a highly enjoyable, engaging and highly interactive training session. He was prepared to cover areas of particular needs and provided sound advice with respect to the policies and principles of social media. I would highly recommend Mr. Alan Devereux for the provision of a training course or series. Mr Enda McLoughlin, Commercial Operations Development Director. I recently undertook LinkedIn training provided by Cave Chalk. The training was clear, concise and constructive; without doubt, the best IT training I have ever had. Mark Hagget-King, Managing Partner I received Social Media training from Alan in 2011 which was efficient and value added, his deep knowledge and simplicity during his training sessions facilitates an understanding as well as enjoyment throughout the course. I do recommend collaborating with Alan for sure Hanan A. Obaid, Head of Executive Search Alan visited out office and helped us understand how to get more out of Facebook and Twitter from a social networking 'business' perspective. Within 1.5hrs were had created a customised Facebook page and were busy writing HTML code. Alan certainly exceeded our expectations in what a business could gain by using these resources. Phil Auguste, Business Development ABOUT CONFIANZA TRAINING & DEVELOPMENT Confianza established the CONFIANZA TRAINING & DEVELOPMENT in June To ensure the programme you re attending is tailored to your requirements; we consult you prior to the course. This enables the agenda and specific subjects to be matched against your needs and objectives. Attendees profit from increased knowledge - plus enhanced managerial and specific professional skills. We only work with the very best trainers, meaning you benefit from the most up-to-date industry strategies, topics and course material. As a training provider we constantly monitor the quality of the courses we deliver. Our mission is to enable you, your colleagues or employees to achieve your corporate and professional goals - both now and in the future. In-house Training The CONFIANZA TRAINING & DEVELOPMENT offers in-house training for businesses that have more than 10 employees requiring training in a particular area or subject. Training courses can be designed specifically to your requirements and all trainers are able to tailor their courses specifically to your industry or job function. If you would like further information on in-house training please contact: Swarnavo Roy Director roy@confianza-biz.com For more information about CONFIANZA TRAINING & DEVELOPMENT upcoming training events visit