Heise Whitepaper - Lead Generation and Hosting

Transcription

1

2 Hosting & Lead Gen Hanover

3 Concept of the heise whitepaper database Lead generation is an important basic element for successful B2B online marketing. Lead generation is an ideal extension of traditional banner campaigns for making direct contact with customers in addition to branding and sales promotional aspects. This will allow you to support your sales and strengthen your market position. Because of the large number of highlyqualified decision makers, heise online offers the optimum environment for your lead generation campaigns.

4 Whitepaper services on heise online A service charge (100 Euro per month for hosting and promotion) includes: Whitepaper selection based on quality standards of Heise Business Services (HBS) Editorial preparation of teaser texts and incorporation in CMS system Advertising of whitepaper via traffic drivers in the form of newsletters and text ads, including creation of ad Replacement and updating of documents during runtime Reports and lead transfer on weekly basis (also daily on request) Only high-quality whitepapers are released for generating leads. Other documents are offered for registration-free downloading. Webcasts (flash or WMV), podcasts or software can likewise be stored in the database and offered. The runtime for hosting is from three months.

5 Standard lead definition Standard lead Surname Name Job Title Function/Organization Industry Company Name Company Size Zip Code Country Price per standard lead: 70 Additional features: Following consultation with the customer: Free text, drop-downs and check boxes Additional standard queries: + 10 per query, phone number + 10 Extra costs depending on position and company size: e.g. company size 1,000 and above = + 50 e.g. only C-level audience = + 30

6 Whitepaper rates Whitepaper-Hosting without lead generation Number of Assets Duration 3 months Per further month Yearly rate Discount for a yearly booking 1 to to to more than 15 on request on request on request Whitepaper-Hosting including lead generation Revenue Number of Assets Hosting fee (normally 2 month) Up to max > assets or by request no hosting fee

7 New Services around Whitepapers New and attractive Content -> we combine 3 to 4 smaller documents for you into one large asset (heise users love lengthy papers) We update older assets (2009 and earlier) for a small fee We develop, write and translate content for you and prepare it according to your CI, either using your layout templates or using a layout developed by us (full services) We support you regarding bundeling of whitepapers with special actions (e.g. Event invitations, free downloads, free services etc.) Only high-quality whitepapers are released for generating leads. Other documents are offered for registration-free downloading. Webcasts (flash or WMV), podcasts or software can likewise be stored in the database and offered. The runtime for hosting is from three months.

8 The process workflow Administration: Whitepaper upload Editorial Creation of lead generation forms Lead-Collection Traffic drivers: Newsletter Text ads Partnerzones Cooperations Monitoring (daily): Number of leads Lead quality Recalls Ad tracking Lead forwarding / Customer support: Lead adjustment Lead forwarding to customer Campaign extension? New documents

9 heise Whitepaper-users work for e.g. the following companies > Excerpt global player

10 heise Whitepaper-users work for e.g. the following companies > Excerpt local player

11 Contacts Oliver Kühn Birgit Weißenberger Account Manager Postal Codes 0-2 Account Manager Postal Codes 5-6, UK Phone: +49 [0] Phone: +49 [0] Carsten Olschewski Marius Pigulla Account Manager Postal Code 4, USA + International Junior Account Manager Postak Codes 3 Phone: +49 [0] Phone: +49 [0] [email protected] [email protected] Petra Schinköth Heike Köhler Key Account Manager Postal Codes 7-9 Key Account Manager Postal Codes 7-9 Phone: +49 [0] Phone: +49 [0] [email protected] [email protected] Sabine Meyer Anett Hopfauf Account Manager A & CH Account Manager Phone: +49 [0] Phone: +49 [0] [email protected] [email protected] Heise Zeitschriften Verlag GmbH & Co KG Karl-Wiechert-Allee Hannover

12 Contact Martin Seiler Frank Klinkenberg Manager New Business Leiter New Business Tel.: +49 [0] Tel.:+49 [0] Thomas Hafen Manager New Business Tel.:+49 [0] Heise Zeitschriften Verlag GmbH & Co KG Karl-Wiechert-Allee Hannover