SHORT GUIDEBOOK TO UNDERSTANDING. Marketing and Social Media

Transcription

1 SHORT GUIDEBOOK TO UNDERSTANDING Marketing and Social Media

2 Table of Contents Marketing is proven to be effective 1 marketing helps you achieve your goals 1 Social Media has HUGE Potential 2 The Benefits of Social Media 3 Together and Social Media are Unbeatable 4 Tip #1 Include Links in Your s 5 Tip #2 Invite subscribers to connect with you 6 Tip #3 Promote Your s Using Social Media 7 Tip #4 Ask Your Followers to Join Your List 8 Tip #5 Let Social Be Your Guide 9 Tip #6 Cross Promote Deals Across Platforms 10 Tip #7 Make it Easy to Subscribe 11 Tip #8 Share With Your Network 12 Want to Keep Learning 13

3 Marketing is proven to be effective marketing has the highest return on investment (ROI) of any direct marketing channel. In fact, Direct Marketing Association research puts the ROI of marketing in 2010 at US $40.56, almost double that of search advertising and better than any other direct marketing channel. (Source: The Magill Report) marketing helps you achieve your goals marketing is a very powerful and cost effective tool that supports your business objectives: Retain customers Generate new leads Increase web traffic Build brands Drive sales is changing, don t be left behind... 1

4 Social Media has HUGE Potential Social Media is a popular online activity 1.8 Source: TNS, October Shopping Browsing Gaming Multimedia Social News Average hours per week spent on this online activity per week 70% 58% And marketers have caught on too Source: Merchant Circle, February % 32% 27% 19% 9% 3% Facebook LinkedIn Twitter Yelp You Tube My Space Four Square Gowalla Social Media Businesses actively using social media marketing to promote their business 2

5 The Benefits of Social Media Generated exposure for my business 88% Increased traffic/ subscribers 72% Social Improved search rankings 62% media Resulted in new business partnerships Generated qualified leads 51% 56% has many benefits... Reduced overall marketing expenses 49% Improved sales 43% Benefits of Social Media Marketing The % of marketers to identify a benefit as a result of using social media Source:2011 Social Media Marketing Industry Report, SocialMediaExaminer.com 3

6 Together and Social Media are Unbeatable The remainder of this guidebook explores 8 simple tips that will help you integrate marketing with social media activity. Marketing Promote your business Nurture leads Accquire new customers Reach a Wider Audience Nuture Leads Social Media Build Brand Awareness Increase Web Traffic SEO 4

7 Tip #1 Include Links in Your s Include links to your social media pages such as Twitter, Facebook and LinkedIn. DON T FORGET Include a mix of text and image links. Be sure to ask people to connect. Give people a reason to connect - say what s in it for them. Don t forget to include links to your social media pages on your unsubscribe page. (It s a great way for people to stay connected with you when they no longer wish to receive your s.) FURTHER INFORMATION For further information about how design can help you to improve your click through rates please contact us on [email protected] for our whitepaper on The A-Z of Design. 5

8 Tip #2 Invite subscribers to connect with you Send dedicated campaigns inviting subscribers to connect with you via social media. Include brief copy asking people to connect. For example: Like us on Facebook Follow us on Twitter Join our LinkedIn Group And remember to incentivise - it will lead to great results! GET YOUR OPENED Coming up with the right subject line to get your opened can be tricky. If you would like to learn how to write the perfect subject line please contact us on [email protected] for our whitepaper on Writing Good Subject Lines. 6

9 Tip #3 Promote Your s Using Social Media Post status updates each time you send an newsletter. Provide a short overview of what the is about. Create some excitement when appropriate to encourage readers. Include the link to view your online LinkedIn Twitter Facebook 7

10 Tip #4 Ask Your Followers to Join Your List Engage your audience and ask your followers to sign up for further updates. Post social media updates specifically asking people to subscribe to our list. Include the link to your subscription form. Give people a reason to subscribe and tell them what they can expect to receive from you and how often. 8

11 Tip #5 Let Social Be Your Guide Listen to what people are saying on social media and use this as inspiration for content to include in your s. Identify trending topics people are talking about. Feature the winners of your social media competitions in your s. Include customer questions and answers originating from social networks in your s. 9

12 Tip #6 Cross Promote Exclusive Deals Across Platforms Run competitions exclusive to subscribers and promote them on your social networks (and vice versa). This is a great way to entice people towards connecting with you across multiple channels. Keep it easy for people to enter the competition by subscribing to your list or joining your social network. 10

13 Tip #7 Make it Easy to Subscribe Make it easy for anyone viewing your social media pages to subscribe to your list. In Facebook, include a custom tab for your subscription form. In Twitter, include a link to your subscription form in your profile. In your blog and website, embed your subscription form at the top of the page. 11

14 Tip #8 Share With Your Network Include share with your network (SWYN) links within your . Use button images as well as text asking people to share your content with your networks. Use humour and incentives (where appropriate) encouraging people to share your content. Ensure your content is share worthy and something people actually want to share. Test the placement of your SWYN links to find the best performing location in your . Create share worthy s! 12

15 Want to Keep Learning? So there you have it 8 simple and practical tips for integrating marketing and social media. We hope you ve learnt something new and have some fresh ideas that you can implement into your business today. If you would like to start your e-messaging journey and learn how EzyMsg can help you with your and social media marketing visit for a free 30 day trial. 13

16 For further information please contact: Unit 1B, 27 Sinclair Street, Arundel 4214 Australia