Campaigns That Compel Action: Newsletters & Announcements Learn How to Drive More Business with The Power of Marketing.

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1 Campaigns That Compel Action: Newsletters & Announcements Learn How to Drive More Business with The Power of Marketing. 2014

2 Javed S. Khan Accredited Authorized Local Expert, Constant Contact 2

3 Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free coaching. Newsletters & Announcements Feedback & Surveys Offers & Promotions Events & Registrations 3

4 Agenda What are campaigns, newsletters? vs. Marketing + Social: you have to use both! Next Steps (including CASL) 4

5 Campaigns & Newsletters + Social Next Steps

6 At its core, marketing is about eliciting a physical and measureable response Campaigns & Newsletters marketing 6

7 Campaigns & Newsletters What is a campaign? push content pull response 7

8 Campaigns & Newsletters Different types of newsletters Newsletters WOW! Keep your audience inthe-know Card or announcement Business letter Custom code Press release 8

9 Campaigns & Newsletters + Social What s Next?

10 What do I write about? What you know that they don t What you have access to that they don t Original isn t required just be interesting and relevant 10

11 How much is enough? Less is more. Focus. 51%? November

12 A picture is worth... 12

13 A picture is worth... Pictures get 47% more click-through activity than content without images, but don t over-rely on images! Be sure to use text labels in case images aren t displayed by the recipient s mail program. Don t use images of your content. Remember: your content is viewed on mobile devices 13

14 Use images carefully! 14

15 Got pics? Some channels thrive on visuals 15

16 Repurpose & Reuse 16

17 Campaign exercise 1 Select 1 or 2 campaign types you might want to try 2 What might you write about? 3 Which channels make sense for you and your campaign and your message?

18 Now, later or never Three little words that rule your world Who is it from? What s the subject? When do you send your communication?

19 Who is it from? Winning the battle of priorities How will you be most recognizable? Canada Anti-Spam Legislation (CASL) go to fightspam.gc.ca to learn more 19

20 Look great Brand consistency 20

21 Subject line Winning the battle of priorities SECONDS WORDS TODAY

22 Winning the battle of priorities March Newsletter Joe s Pet Store Newsletter Children s Classes Tomorrow: Need 3 Hammers Can You Help? ALERT: Help your dog beat the heat! Still time! Openings available for children s classes. 22

23 When to send Monthly is most common Ask yourself: When are my readers likely to take the action I want? 23

24 Find your best day Divide your list into 3 groups of people Select 3 days in the week to test Send your , watch for best response 24

25 Find your best time Use same 3 groups of people Select 3 times on the day with the best results Send at 3 different times of day, note time with best results 25

26 When to send or post Do not be romanced by a high open rate measure actions! 26

27 Practical advice 67% don t see images by default Text links get more clicks than buttons Place your logo left or center in Include company name in text 27

28 Practical advice Key action must be above scroll line Do not give too many choices Make all images clickable (and with text labels) Test it on yourself! (and on your mobile device) 28

29 Campaigns & Newsletters + Social Next Steps

30 + Social Then vs. now Social media marketing for small businesses % of small businesses using social media marketing 10% 2008 source: Constant Contact Small Businesses Then & Now study 30

31 + Social Then vs. now Social media marketing for small businesses % of small businesses using social media marketing 87% 2013 source: Constant Contact Small Businesses Then & Now study 31

32 + Social It influences decisions 74% 55% 68% Rely on social networks to guide purchase decisions source: Fedelta Share purchases on social networks source: Fedelta Learn more about a charity if they see a friend posting about it source: MDG Advertising

33 + Social & Social You have to use both Amplify your Drive traffic back to your list, , etc... 33

34 Campaigns & Newsletters + Social Next Steps

35 Next Steps Are Your s CASL Compliant? Canada Anti-Spam Legislation 35

36 Next Steps Tools to expand your reach Social media buttons 158% More Reach 36

37 Content calendar for all channels S M T W T F S 1 2 Tips for Spring Newsletter Facebook Twitter LinkedIn Motivation Monday Facebook Pinterest New Product Newsletter Facebook Twitter Motivation Monday Facebook Pinterest Staff Pics Facebook Instagram Newsletter regular newsletter blog post theme days multimedia Motivation Monday Event Photos news/promotions 25 26

38 Get started today 60-day money back GURANTEE empressionmarketing.constantcontact.com Want to learn more? Local learning near you empressionmarketing.constantcontact.com Select Resources» Local Learning» Seminars Constant Contact

39 2014 Campaigns That Compel Action: Newsletters & Announcements Thank You.