THE ICDD & SOCIAL MEDIA. By Betsy Potter, Director of Operations
|
|
|
- Natalie Franklin
- 8 years ago
- Views:
Transcription
1 THE ICDD & SOCIAL MEDIA By Betsy Potter, Director of Operations
2
3 BENEFITS n Relationships n Branding n Learning
4 HOW SHOULD SOCIAL MEDIA BE USED n Integrate n Amplify n Repurpose n Build community n Learn
5 SOCIAL MEDIA IS A ONLINE PARTY n Mingle and chat n Laugh and listen to amazing stories n Don t be a wallflower n Do not oversell or come on too strong- keep the tone to a medium- post about other things n Each party (social network) has its own etiquette and rules n Focus on those who *don t* know you n Get visual- Through recognizable handles & photos n Run competitions
6 FACEBOOK 101 n The LARGEST social network in the world n Has well over 1 billion users n More than 7 billion visits a week n All about interacting and making personal connections
7 FACEBOOK 101 n Strategy connect supporters to your organization, get them to know your positions, work, members n Share your experiences and engage through photos, videos etc. n Easy, light, fun. n PHOTOS perform the best. n Fewer posts a day needed
8 Facebook How to Start
9 TWITTER 101 n Mini blog/ news feed n Information sharing n 140- character messages called Tweets n Learning, sharing/gathering information n Members followed show up on home page n Customized real time newspaper on topics/people
10 TWITTER 101 n Share exciting content in short 140-character bursts. n The link reigns supreme! n Strategy Don t get too personal, Good content, Drive traffic to your website, Have other Retweet your content, Follow people with other similar interests, followers etc. n Retweet, thank and create good karma n Leave room for others to retweet you n Statistics, quotes, links. Have fun. Be creative! n Use appropriate hashtags and tag other accounts
11 Twitter How to Start
12 PINTEREST 101 n Virtual collages or collections of images n Now #3 social Media network in the US n 80% of users are women n Share & connect with others boards n Learn about new products, ideas, people
13 Pinterest How to Start
14 INSTAGRAM 101 n A free social photography application designed for smart phones & tablets n Multi-modal: Take, crop, and filter photos with in-app effects n Title, geographically denote and tag photos n Integration with other social media outlets
15 INSTAGRAM HOW TO START
16 INSTAGRAM HOW TO GET STARTED n 1. Download the free Instagram application n 2. Set up on online account separate n 3. Choose pictures you wish to upload n 4. Use filters, effects and tag others n 5. Post and integrate with your other networks
17 WHAT IS A #HASHTAG? n A word or words (with no spaces) proceeded by the # symbol turns it into a clickable link n Hashtags categorize topics for easy and integrated sharing- You can search across social media sites n Where are they used? n Television n Conferences n Local networking n Industry discussions n Categorizing n Recommending
18 ICDD S SOCIAL " " /Iowa City Downtown District" " " downtowniowacity" " " /ICDD"
19 SOCIAL MEDIA & YOUR BUSINESS
20 KEY OBJECTIVES & STRATEGY n Increase website traffic & keep customers returning n Drive sales and encourage social recommendations n Raise awareness about products
21 WHY SOCIAL MEDIA IS IMPORTANT FOR BUSINESSES n It finds you customers and builds clientele n It gives businesses the ability to find out what people are saying about them (and others) in their industries n It introduces your brand n It gives you feedback about your brand n It provides a test audience (vs. focus groups) n Solidifies your reputation as a valuable and knowledgeable resource
22 SOCIAL MEDIA IS NOW
23 SET GOALS n Set Goals for your Social Media such as: n Make your brand more visible n Attract new clients/customers n Provide customer support n Drive more sales online n Encourage fans through testimonials
24 LEARN n Learn about your audience n Who/Where are they? n What is their personality like? n How/Where do they consumer? n How/Where do they engage?
25 BUILD n Choose your channels wisely- There are MANY! n Set your Home Base- Website, Facebook etc. n Use the best channels for your business to engage and drive traffic
26 ENGAGE & INTERACT n Ask questions n Engage your passionate followers n Thank and answer questions
27 PARTICIPATE n Create solid content and scheduled plans n Create transparency- show the faces behind the business n Be the conduit between your audience and valuable content & resources n Make relevant content based on audience and trends
28 ANALYZE & OPTIMIZE n You can measure: n Reach n Frequency & Traffic n Influence n Conversations & Transactions n Sustainability n Sentiment
29 INTEGRATE WITH YOUR WEBSITE Add Facebook, Twitter, and LinkedIn buttons to your homepage (and to all social media sites) Add Facebook, Twitter, and LinkedIn buttons to your marketing collateral and signatures Add subscription applications to your Facebook, homepage, and blog
30 COLLABORATE n Work and follow others with common interests, community groups, local businesses etc. n SHARING IS CARING n Share others posts and they will share yours n Become a constant interesting and news headquarters for your followers
31 HOW OUR DOWNTOWN BUSINESSES ARE USING SOCIAL MEDIA NOW
32 BUSINESSES USE SOCIAL MEDIA TO DIRECT CUSTOMERS TO THEIR WEBSITES
33 BUSINESSES USE SOCIAL MEDIA INSTEAD OF A WEBSITE
34 BUSINESSES USE SOCIAL MEDIA FOR FREE MARKETING & ANNOUNCEMENTS
35 BUSINESSES USE SOCIAL MEDIA AS A CATALOG OF INVENTORY
36 BUSINESSES USE SOCIAL MEDIA BUILD RELATIONSHIPS WITH CUSTOMERS
37 BUSINESSES USE SOCIAL MEDIA FOR SALES
38 TO GAIN A LARGER, FURTHER REACHING CUSTOMER BASE BUSINESSES USE SOCIAL MEDIA
39 BUSINESSES USE SOCIAL MEDIA TO CREATE A BUZZ n Show behind the scenesn Give insider information n Host contests
40 BUSINESSES USE SOCIAL MEDIA FOR FEEDBACK
41 DIFFERENT PURPOSE FOR EACH " " /Iowa City Downtown District" " " downtowniowacity" " " /ICDD"
42 GOALS OF ICDD S SOCIAL MEDIA Use the advantages of constant connectivity of social media to: n Educate the public and our business members about Downtown issues n Create a buzz about upcoming special events n Get to know our demographics n Spread our successes n Gain feedback n Support our business members
43 POLICIES ABOUT SOCIAL MEDIA n Create strategic partnerships n Create content that is worth seeing n Use consistent handles, s etc. n Be human n Stay open to messaging & feedback n Do not use social media as a constant sales catalog
44 ICDD USES SOCIAL MEDIA TO SUPPORT OUR BUSINESSES n Sharing n Tagging n Linking
45 ICDD USES SOCIAL MEDIA TO MARKET & SELL
46 ICDD USES SOCIAL MEDIA TO GAIN BRAND RECOGNITION
47 TO LEARN ABOUT OUR AUDIENCE ICDD USES SOCIAL MEDIA
48 GAGE WHAT IS WORKING ICDD USES SOCIAL MEDIA
49 ICDD USES SOCIAL MEDIA AND WHAT IS NOT
50 ICDD USES SOCIAL MEDIA TO RECOGNIZE SUPPORTERS, SPONSORS AND PARTNERS
51 ICDD USES SOCIAL MEDIA TO MAKE ANNOUNCEMENTS n CLOSURES n DEADLINES n PRESS RELEASES n NOTICES
52 ICDD USES SOCIAL MEDIA TO DIRECT THEM TO OTHER INFORMATION SOURCES n Website n Events Calendar n Newsletter
53 CONNECT WITH " " /Iowa City Downtown District" " " downtowniowacity" " " /ICDD"
54 THANK YOU!
DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media
DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,
Social Media Marketing for Small Business Success
The Basics of Social Media Social Media Marketing for Small Business Success Social Media Revolution Constant Contact 2014 #ctctsocial @constantcontact http://youtu.be/0euel3n7fds 2 YOUR PHOTO HERE Catrine
Introduction to Social Media Marketing. Using social media to promote your events.
Introduction to Social Media Marketing Using social media to promote your events. What is Social Media Marketing? Social media marketing is the process of gaining awareness, driving traffic and engaging
Marketing Strategies Using Social Media
Marketing Strategies Using Social Media Burns Harbor Career Development Model 2013 Presented by Amy Phares Simply Social LLC www.besimplysocial.com What we will cover Do you need to use social media? Types
Social Media. College of Architecture, Planning & Landscape Architecture
Social Media College of Architecture, Planning & Landscape Architecture Why Measure our Social Media Platforms? By maintaining a record of interaction on our Facebook and Twitter accounts, we can observe
Best Practices for Social Media
for Social Media Content Provided by Define Your Goals Your goals should say what you hope to accomplish. Example of goals include: Increase awareness with current customers Connect with new customers
Social Media Analytics. Social Media Workshop Twitter Facebook Instagram
Social Media Analytics Social Media Workshop Twitter Facebook Instagram 1 What are your communication goals? Community building Informational Complimentary What is your call to action? What do you want
Tips, Tricks and Best Practices
Social Media Tips, Tricks and Best Practices Georgia Statewide Afterschool Network Atlanta, Ga. 30303 404.521.0355 www.afterschoolga.org Table of Contents Section 1 - Understanding Social Media & The Big
Social Media Marketing Strategies
Social Media marketing.ca.uky.edu LISTEN FIRST and visit your wall or feed and begin to build a list of people you want to follow. and research who is talking about the organization, county, events, people.
Building Your Brand Through Social Media Kimi Davidson
Building Your Brand Through Social Media Kimi Davidson Objectives Be aware of the rules Who are you trying to reach? How are you trying to reach them? Why are you trying to reach them? When are you trying
Emma Duguid Sweet Adelines International Region 31 Marketing Coordinator Vocal Dimension Chorus
Emma Duguid Sweet Adelines International Region 31 Marketing Coordinator Vocal Dimension Chorus Why is social media so important? Why use it? Facebook - understanding the medium and how to maximise usage
Social Marketing & Reputation Management
Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social
B B Q. Campaigns That Drive Action ~ Newsletters & Announcements featuring Email and Social Engagement
2014 Halfmoon Yoga B B Q Campaigns That Drive Action ~ Newsletters & Announcements featuring Email and Social Engagement Anissa Starnes Director, National Organizations astarnes@constantcontact.com facebook.com/anissactct
Marketing and Promoting Your Cooperative Through Social Media. How social media can be a success for your housing cooperative
Marketing and Promoting Your Cooperative Through Social Media How social media can be a success for your housing cooperative The History of Social Media First email sent Geocities, first social network
Social Media Marketing and Managing Proposal
Social Media Marketing and Managing Proposal There are three types of services I provide; 1. Creation of a Social Media Marketing Plan, including coaching The marketing plan will give you a detailed, step-by-step
Inbound Digital Marketing Proposal Webfactories
Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample
Introduction to Social, Mobile, and Local Marketing
Introduction to Social, Mobile, and Local Marketing New marketing concepts Conversations Engagement Impact of smartphones and tablets Social-mobile-local nexus Strong ties between consumer use of social
How Free Newspapers Can Monetize Social Media
How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com
LGBT Social Media & Web 2.0 Marketing. 5/16/2013 LGBT Social Media & Web 2.0 Marketing
LGBT Social Media & Web 2.0 Marketing Interpersonal Marketing Merging PR, Advertising & Social Media with... The Power of Individuals, their Interactions and their Relationships! in ter per son al [ ìnt?r
Social Media Glossary of Terms For Small Business Owners
Social Media Glossary of Terms For Small Business Owners Introduction As a small business, reaching your audience efficiently and cost-effectively way is critical to your success. Social media platforms
Social Media Tools, Tips, and Best Practices
www.webskillet.com 802 870 0932 Social Media Tools, Tips, and Best Practices There are lots of social media platforms out there. It can be daunting to try to figure out which ones are a good use of your
Social Media 101. The Basics of Social Media
Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need
Social Media Strategies for Compliance. Julie Straw, MPH CHES
Social Media Strategies for Compliance Julie Straw, MPH CHES Division of Healthcare Quality Promotion Centers for Disease Control and Prevention #OSAPsm 3 4 5 Objectives Overview of social media activities
Social Media. Marketing Guide B2B
Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating
Social Media & Your Business. Who, What, When, How Sept. 17, 2014 #SmallBizMedfordNJ @Medford_NJ facebook.com/medfordbusiness
Social Media & Your Business Who, What, When, How Sept. 17, 2014 #SmallBizMedfordNJ @Medford_NJ facebook.com/medfordbusiness Social Media & Your Business Presented by Medford Township s Economic Development
Master Paid Advertising in Social Media
Master Paid Advertising in Social Media Reach People Interested in Your Services Guide Introduction There is a plethora of marketing options within social media. Think your budget and business isn t big
Campaigns That Compel Action: Newsletters & Announcements Learn How to Drive More Business with The Power of Email Marketing.
Campaigns That Compel Action: Newsletters & Announcements Learn How to Drive More Business with The Power of Email Marketing. 2014 Javed S. Khan Accredited Authorized Local Expert, Constant Contact javed@empression.ca
HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS
HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS Destination BC is active across a number of social media channels, and encourages BC s tourism industry to get
PUBLIC RELATIONS GUIDE
PUBLIC RELATIONS GUIDE GlobalShop is the largest annual store design and at- retail marketing show in the world, bringing together retailers, brand marketers and industry suppliers each year since 1993.
2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN
2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN TABLE OF CONTENTS 3 4 7 8 9 BLOG SOCIAL NETWORKS ONLINE VIDEO PHOTO SHARING SITES PRESENTATION SHARING First Things First Before you get started on your social media
DEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
The #GivingTuesday Event Marketing Toolkit
The #GivingTuesday Event Marketing Toolkit Best practices and resources to help amp your marketing efforts before, during, and after your fundraiser. In This Toolkit Event Marketing Checklist Important
Social Media Creating an Approach That Will Bring You More Business
2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications
2014 Social Media Tips
2014 Social Media Tips Twitter Best Practices Facebook Best Practices Communications Timeline 2014 ASPCA Mega Match-a-thon Live-Tweeting Tips! Hello, 2014 ASPCA Mega Match-a-thon participants! The following
#umea2014 Digital Strategy
#umea2014 Digital Strategy Digital Personality Tone of Umeå 2014 Personality The communication should feel alive, inspiring, playful and current. Social media is one of the forces helping the culture to
Eastern University Social Media Policy & Guidelines for Use
Eastern University Social Media Policy & Guidelines for Use Office of University Relations August 2015 Table of Contents Eastern University and Social Media Personal Social Media Use How to Get Started
COMMUNITY IMPACT PROGRAM Communications tools for grantees
COMMUNITY IMPACT PROGRAM Communications tools for grantees CREATING A SOCIAL MEDIA FRAMEWORK Your social media framework is the roadmap for social media activity related to the Community Impact project.
Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government
Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social
Add Social Media to Your Event Strategy
Add Social Media to Your Event Strategy Tips on how to build buzz & boost attendance 2012 Copyright Constant Contact, Inc. 12-XXXX BEST PRACTICES Guide Social Media MARKETING An event be it a networking
Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences
Email Marketing Using email in your marketing mix - authentically and relevantly connecting with your target audiences Using email in your marketing mix Educate people Differentiate your business Ask for
Beat The GMAT MBA Watch Guide
Beat The GMAT MBA Watch Guide 1 Why MBA Watch? MBA Watch is a special social media platform that sits within Beat The GMAT (BTG). As the largest online community of current MBA applicants, the MBA Watch
M U R M U R C R E AT I V E. C O M
Mary Nichols Account Director Mary Breslin Nichols @KarmicMarketing @murmurcreative Social Media TAKES AN INVESTMENT OF YOUR TIME OVER A SUSTAINED PERIOD IN ORDER TO ACHIEVE RESULTS. Why allocate time
Social Media Management Pricing
Social Media Management Pricing Facebook Monthly Management Packages Option 1 Connecting with your customers Four posts relevant to the company, organization and/or customers. Up to two custom branded
Leveraging Social Media to Grow Your Event. Justin Ramers Director of Social Media
Leveraging Social Media to Grow Your Event Justin Ramers Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation Driving Interaction
32 Tips for. Social Media Domination
32 Tips for Social Media Domination The Big Question: With the social media world changing so fast, are you keeping up? Social media has been around for a long time by internet standards. But marketers
**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
>>> SOCIAL MEDIA MARKETING ROI CHEATSHEET 40 WAYS TO MEASURE YOUR SOCIAL MEDIA ROI. we inspire people to take action
>>> SOCIAL MEDIA MARKETING ROI CHEATSHEET 40 WAYS TO MEASURE YOUR SOCIAL MEDIA ROI we inspire people to take action OBJECTIVE KPI METRIC + REVENUE SALES LEADS CUSTOMERS WEBSITE CONVERSIONS - COSTS STAFF
RIDICULOUSLY EASY GUIDE TO SOCIAL MEDIA TWITTER
RIDICULOUSLY EASY GUIDE TO SOCIAL MEDIA Alberta s a big place and while you could run round the province telling everyone you see about Change Day AB, it s probably not the best use of your time and could
Marketshare. of Major Social Media Platforms. March 2013. Data & graph provided by Dreamgrow Digital
Marketshare of Major Social Media Platforms March 2013 Data & graph provided by Dreamgrow Digital F a c e b o o k Social Largest social platform with over 1 billion users worldwide February 2004 rating:
Other Essentials 6/23/2015
Social Media & Marketing B2B or B2C which social platform is best for your Business? Social Media & Marketing by Illinois worknet is licensed under a Creative Commons Attribution-Non-Commercial 4.0 International
IFF SOCIAL MEDIA GUIDE
IFF SOCIAL MEDIA GUIDE 2014 INTERNATIONAL Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4
Whitepaper. 10 ways to integrate email marketing and social media
Whitepaper 10 ways to integrate email marketing and social media 10 ways to integrate email marketing and social media If your company is looking at email and social media as two separate and parallel
Social Selling: Building Relationships in a Social Media World
Social Selling: Building Relationships in a Social Media World RLI Design Professionals Design Professionals Learning Event DPLE 161 November 18, 2015 RLI Design Professionals is a Registered Provider
Crystal Maleski ClearPathSocial.com. #2015BizConnect @BGLCC1 @ClearPathSocial
Crystal Maleski ClearPathSocial.com #2015BizConnect @BGLCC1 @ClearPathSocial Social Media Is A Lot More Than A One Way Conversation @2015BizConnect 2 Keep Informed of Industry News Research Product Development
How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com
USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the
Promoting your presence at the show
5/6 Promoting your presence at the show Market your way to exhibition success Exhibiting at a show is both a serious commitment and a major opportunity. It can be a very effective part of your marketing
Social Media for Small Business
Social Media for Small Business Social Media...Use it correctly and it s free advertising that comes with the voices and opinions of real users. The Social Media For Small Business Marketing Framework
Twitter for Small Business
Twitter for Small Business A GUIDE TO GET STARTED business.twitter.com @TwitterSmallBiz CASE STUDY A Twitter success story And it all started with that one little Tweet, said Roberta Dyer, whose independent
The Social Media Guide For Small Businesses
The Social Media Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To Social Media
5 Point Social Media Action Plan.
5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There
Top 4 Ways Social Media is Helping to Reshape Marketing
Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing
Congratulations on getting a grant from the Big Lottery Fund.
Publicity guidance 1 Congratulations on getting a grant from the Big Lottery Fund. We want you to promote your project as widely as possible and we have written this guide to help you do this. Promoting
Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits
Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 Insight provided by 2011 Constant Contact, Inc. 11-2168 What is Twitter?
White Paper. What is SMO? Optimize For Success: Social Media Optimization PAGE 1
White Paper Optimize For Success: Social Media Optimization Many marketers today know the importance and potential of social media yet don t feel or know if they are getting the full value from their efforts.
Training sponsored by. Twitter 101. Haley Hebert Nicole Hyslop. LEWIS Pulse
Training sponsored by Twitter 101 Haley Hebert Nicole Hyslop LEWIS Pulse Agenda Twitter language 101 Why is Twitter an important channel? Potential Goals for a Twitter Handle Constructing a Twitter Strategy
What You Need to Know Before Distributing Your Infographic
What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific
SOCIAL MEDIA & YOUR CUSTOMERS WHAT RESTAURANTS NEED TO KNOW BEFORE IT S TOO LATE!
SOCIAL MEDIA & YOUR CUSTOMERS WHAT RESTAURANTS NEED TO KNOW BEFORE IT S TOO LATE! MARKETING Marketing is getting someone who has a need To know, like and trust you. WHAT S THE BIG DEAL? Video: Social Media
Using Social Media to Grow Your Brand. www.parkerwhite.com life@parkerwhite.com we give brands life
Using Social Media to Grow Your Brand www.parkerwhite.com life@parkerwhite.com we give brands life INTRODUCTION: Why Social Media? Social media is powerful because of its authenticity people take messages
Marketing Guide for Authors
Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.
Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists
Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE
The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate
SOCIAL MEDIA AND COMMUNICATION MANAGER Hours: Negotiable after interview Pay: Negotiable after interview The Social Media and Communication Manager will implement the Company s Social Media Strategy, develop
GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT
GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT THINK DIFFERENTLY BUSINESS OBJECTIVE: GET MORE SHOPPERS TRADITIONAL STRATEGY EVENT OR PROMOTION RADIO PRINT DIRECT MAIL ONLINE
Social Media. Style Guide
Social Media Style Guide CONTENTS General Guidelines Maintain Mission Focus...4 Be Authentic...4 Don t Censor Content...4 Pay Attention and Listen...4 Post Relevant and Interesting Content...4 Remember
Social Media. A brief overview of the Social Media module
Social Media A brief overview of the Social Media module Title of Page to Appear Here in Arial Bold. Size: 32pt Line 1 of bullet point text to appear here in Arial regular. Size: 18pt Line 2 of bullet
BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING COVER PHOTOS
BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING Each social media website has a recommended size for all images, including the cover photo, profile photo, timeline images, and any other multimedia
How-To Guide: Twitter Marketing. Content Provided By
How-To Guide: Twitter Marketing Content Provided By About Twitter Tumblr is a free microblogging service. It is made up of 140 character bursts of information called tweets. Over 555 million users with
TWITTER POSTING GUIDE FOR STATE AND LOCAL LEAGUES
TWITTER POSTING GUIDE FOR STATE AND LOCAL LEAGUES Like Facebook, Twitter is a great way to engage with League members and the public, including the media, key opinion leaders and organizational partners.
Using Social Media to Connect With Consumers. TX Wine & Grape Growers Association Annual Conference February 19, 2015
Using Social Media to Connect With Consumers TX Wine & Grape Growers Association Annual Conference February 19, 2015 The Big Picture Trends New Demographics of the Wine Industry Types of Inbound Marketing
YMCA of San Diego County ONLINE MARKETING AND MEDIA PLAN 2009 DRAFT
YMCA of San Diego County ONLINE MARKETING AND MEDIA PLAN 2009 DRAFT The Online Marketing and Media plan encompasses all present & future YMCA of San Diego County online properties including the ymca.org
How-To Guide: Facebook Marketing. Content Provided By
How-To Guide: Facebook Marketing Content Provided By About Facebook Facebook is the world s largest social network, with more than 900 million users Facebook is a place where you can share photos, videos
SOCIAL MEDIA: The Tailwind for SEO & Lead Generation
SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy
Digital Strategy Social Media Branding & Design Search Mobile Marketing
How should NGOs leverage Social Media? Social media is all about conversations It is about reaching out to your desired target audience and making it worth their while to interact with you on a social
FREE REPORT: How to WOW with Social Media: 10 Tested Tips to Help You Stand Out from the Crowd
FREE REPORT: How to WOW with Social Media: 10 Tested Tips to Help You Stand Out from the Crowd Social Media is a great way to inexpensively be in front of clients and prospects on a daily basis. The only
Social Media Management Checklist
Social Media Management Checklist Facebook Find and like 3-4 pages Comment on 2 pages a day Minimum 1 post a day related to your brand Include a Call To Action when posting Ensure images have the correct
Social networking guidelines and information
Social networking guidelines and information Introduction Social media is an emerging and changing landscape. The digital marketing communications team and corporate communications have a social media
SOCIAL MEDIA SUCCESS IN 14 STEPS
SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION
NAMI Marketing 101. Presented by Megan Fazekas-King NAMI NC Communications Specialist
NAMI Marketing 101 Presented by Megan Fazekas-King NAMI NC Communications Specialist Objectives What is social marketing? What channels can we use to promote NAMI? What makes a good website? What do you
HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine
HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content
Target Marketing 102 What s Next?
Target Marketing 102 What s Next? What your customers say about you matters 14 % of people trust ads 78% of people trust consumer recommendations Source: Neilson Global Trust in advertising survey, 2007
How Can You Use Social Media to Promote Next Gen Events?
How Can You Use Social Media to Promote Next Gen Events? Agenda How ICSC uses Social Media Digital Marketing Plans for Events How You Can Use Social Media for Next Gen Events Best Practices For Using Social
Your guide to using new media
Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.
Social Media Management Best Practices
Social Media Management Best Practices Aside from Tufts emails, some chapters have found it effective to utilize various social media platforms to spread the word about events and programs. We ve reviewed
Engagement Marketing Corissa St.Laurent, Constant Contact
Engagement Marketing Corissa St.Laurent, Constant Contact Email & Social Media Differences Email Marketing Trust and Authority Personal, Relevant, Anticipated Top of Mind Awareness Social Media Marketing
Pinterest Beginner s Guide for Attorneys
Pinterest Beginner s Guide for Attorneys Are you looking for an additional source of website traffic and leads? Pinterest can deliver them. This guide will walk you through setting up your account, how
A quick guide to... Social Media
A quick guide to... Social Media In this guide... Learn how to integrate your email marketing with social media to get the most out of online buzz! Use Twitter and Facebook integrations to enable readers
A Social Media Guide for Your Medical Practice. Helping your practice get started in social media marketing.
A Social Media Guide for Your Medical Practice Helping your practice get started in social media marketing. Intro: Why is social media important to your medical practice? A social media presence is important
Social Media Strategy
Social Media Strategy Let s get social! Welcome to Social Media Strategy! This strategy will help you create, develop, build and manage your social media presence while simultaneously training your team
Social Media, How To Guide for American Express Merchants
Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What
The Power of Social Media Marketing. Steven R. Van Hook, PhD
The Power of Social Media Marketing Steven R. Van Hook, PhD Where are the users? More Statistics In Millions Networking Data Pew / 2012 Internet users under 50 are particularly likely to use a social
American Association of Community Colleges [SOCIAL MEDIA HOW-TO GUIDE]
![American Association of Community Colleges [SOCIAL MEDIA HOW-TO GUIDE]](/thumbs/26/8467484.jpg "American Association of Community Colleges [SOCIAL MEDIA HOW-TO GUIDE]")
American Association of Community Colleges [SOCIAL MEDIA HOW-TO GUIDE] [TABLE OF CONTENTS] Executive Summary... 3 Why Should AACC Members Use Social Media? Getting Started... 4 Facebook vs. Twitter Online