B B Q. Campaigns That Drive Action ~ Newsletters & Announcements featuring and Social Engagement
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1 2014 Halfmoon Yoga B B Q Campaigns That Drive Action ~ Newsletters & Announcements featuring and Social Engagement
2 Anissa Starnes Director, National Organizations 2
3 Agenda What are campaigns, newsletters? + Social: you have to use both! Next Steps 3
4 Campaigns & Newsletters + Social Next Steps
5 At its core, marketing is about eliciting a physical and measureable response Campaigns & Newsletters marketing 5
6 Campaigns & Newsletters What is a campaign? push content pull response 6
7 Campaigns & Newsletters What is a newsletter? 7
8 Campaigns & Newsletters Different types of newsletters Newsletters WOW! Keep your audience inthe-know Card or announcement Business letter Custom code Press release 8
9 Campaigns & Newsletters + Social What s Next?
10 What do I write about? What you know that they don t What you have access to that they don t Original isn t required just be interesting and relevant Mission Moments Educate, Motivate, Inspire, Relate, Promote 30/70 Rule! 10
11 How much is enough? Less is more. Focus. 51%? 11
12 A picture is worth... 12
13 A picture is worth... Pictures get 47% more click-through activity than content without images, but don t over-rely on images! Be sure to use text labels in case images aren t displayed by the recipient s mail program. Don t use images of your content. Remember: your content is viewed on mobile devices 13
14 Got pics? Some channels thrive on visuals 14
15 Repurpose & Reuse 15
16 Now, later or never Three little words that rule your world Who is it from? What s the subject? When do you send your communication?
17 Who is it from? Winning the battle of priorities How will you be most recognizable? CAN-SPAM Act go to and search CAN-SPAM 17
18 Look great Brand consistency 18
19 Subject line Winning the battle of priorities SECONDS WORDS TODAY
20 Winning the battle of priorities October Newsletter Tomorrow: Need 3 Volunteers Our E-News Children s Coalition Chat Simple Steps to Save the Planet Still time! Spots available for classes. 20
21 When to send Monthly is most common Ask yourself: When are my readers likely to take the action I want? 21
22 Find your best day Divide your list into 3 groups of people Select 3 days in the week to test Send your , watch for best response 22
23 Find your best time Use same 3 groups of people Select 3 times on the day with the best results Send at 3 different times of day, note time with best results 23
24 When to send or post Do not be romanced by a high open rate measure actions! 24
25 Practical advice 67% don t see images by default Text links get more clicks than buttons Place your logo left or center in Keep it short! 25
26 Practical advice Key action must be above scroll line Do not give too many choices Make all images clickable (and with text labels) Test it on yourself! (and on your mobile device) 26
27 Campaigns & Newsletters + Social Next Steps
28 + Social Then vs. now Social media marketing for small businesses % of small businesses using social media marketing 10% 2008 source: Constant Contact Small Businesses Then & Now study 28
29 + Social Then vs. now Social media marketing for small businesses % of small businesses using social media marketing 87% 2013 source: Constant Contact Small Businesses Then & Now study 29
30 + Social It influences decisions 74% 55% 68% Rely on social networks to guide purchase decisions source: Fedelta Share purchases on social networks source: Fedelta Learn more about a charity if they see a friend posting about it source: MDG Advertising
31 + Social & Social You have to use both Amplify your Drive traffic back to your list, , etc... 31
32 + Social + Social 32
33 Campaigns & Newsletters + Social Next Steps
34 Next Steps Tools to expand your reach Simple Share tool 34
35 Next Steps Tools to expand your reach Social Share media buttons 35
36 Next Steps Tools to expand your list Online Web sign-up tool (app for website, Facebook, etc) 36
37 Next Steps Tools to expand your list Scan to Join from Constant Contact TXT Text to Join from Constant Contact 37
38 Content calendar for all channels S M T W T F S 1 2 Tips for Spring Newsletter Facebook Twitter LinkedIn Motivation Monday Facebook Pinterest New Product Newsletter Facebook Twitter Motivation Monday Facebook Pinterest Staff Pics Facebook Instagram Newsletter Motivation Monday Facebook Pinterest Event Photos Facebook Twitter regular newsletter blog post Motivation Monday Facebook Pinterest 29 Sale Newsletter Facebook Twitter 30 Newsletter Facebook Twitter theme days multimedia news/promotions
39 39
40 40
41 Anissa Starnes Director, National Organizations 41
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