6 Social Media Tips for Property Management Companies

Transcription

1 6 Social Media Tips for Property Management Companies

2 Social Media Social networks offer a wealth of promotional opportunities, but it s up to you to harness them. Want to improve communication, increase brand awareness, build your reputation, and develop a loyal community? Then jump on the social media marketing bandwagon! Nearly 23% of online time is spent on social networks, and over 80% of all Americans use a social network on a regular basis. And as the number of small businesses utilizing social media continues to climb, a social media strategy is no longer a maybe, it is a must. Social networks offer a wealth of promotional opportunities, but it s up to you to harness them. Here are some simple ways that property managers can use social media marketing to grow their businesses.

3 1. Enhance Your Brand with Blogging By writing about current industry trends and news on your blog, you can position your website as an upto-date resource. Blogging enables property managers to raise brand awareness and build their reputation and authority. For example, by writing about current industry trends and news on your blog, you can position your website as an up-to-date resource and encourage people to visit it on a regular basis. Moreover, if you continually create and share current information, people searching for information about those topics in search engines will find you and potentially become customers. Don t blatantly promote your brand on your blog, though -- make sure that all of the blog content you produce is useful to your target audience.

4 2. Provide Top-Notch Customer Service Take advantage of the interaction your customers are having with your brand, and build a solid reputation for good customer service. Having a social media presence helps you provide superior customer service because it makes your company more accessible to customers. Social media websites also enable you to listen to customer feedback, respond to online reviews, and provide responses in real-time. Take advantage of the interaction your customers are having with your brand, and build a solid reputation for good customer service. Pay attention to what your customers are saying about you, and make an effort to interact with them through your social media avenues.

5 3. Be Consistent Make sure that your overall message and brand identity are consistent across all [social media] channels. Today s top social media websites for property managers include blogs, Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Yelp. To maximize the success of your property management company s social media marketing efforts, make sure that your overall message and brand identity are consistent across all of these channels. Your social media profiles should reflect the look and feel of your company website, when possible. Furthermore, use compelling calls-to-action that drive people back to your company website. Just don t make the mistake of sounding too sales-y because it ll have the opposite effect than you originally intended!

6 4. Grow Your Following You never know who might stumble upon one of your property listings because it was on someone else s Facebook page or Twitter feed. Promote your social media presence on your company website in order to grow your following. Include social media badges on your website, blog, s, etc. so that people can find your social media accounts more easily. Also design your site content to be shareable via social channels. Enable your customers to like your property listing, tweet your blogs, share your videos, etc. -- you never know who might stumble upon one of your property listings because it was seen on someone else s Facebook page or Twitter feed.

7 5. Prioritize Social Media Block out time each week to write blog posts, respond to Facebook comments, schedule Tweets, etc. Building an effective social media presence doesn t require a large budget, but it does take time, effort. and commitment. Block out time each week to write blog posts, respond to Facebook comments, schedule Tweets, etc. Social media marketing is a long-term strategy that requires consistent effort -- you can t expect to achieve results overnight! In addition, don t try to be everywhere because you ll get burnt out quickly. It s more effective to have an active presence on a few networks than it is to try and tackle too many things at once. Also consider delegating tasks to others in your office; just be sure to develop standards so your employees know what guidelines to follow and what their boundaries are.

8 6. Measure the ROI of Your Efforts Measure the amount of traffic you get from each social network you re using and don t be afraid to experiment with different techniques. Pay attention to how effective and worthwile your social media efforts are. Monitor the results of your social media marketing campaigns, so you can determine what s working and what isn t. Measure the amount of traffic you get from each social network you re using, and don t be afraid to experiment with different techniques. Even consider checking out your competitors and see what they might be doing. Most importantly, remember that social media marketing isn t about chasing dollars -- it s about making connections and building relationships. But the dollars will follow if you keep it up!

9 Grow Your Property Management Business with a Social Media Strategy by efelle media efelle media is a Seattle-based design, development, and marketing firm that customizes results-driven social media strategies for clients nationwide. We also offer affordable, search engine-friendly websites for property managers. Our content management system is years in the making and offers the best, most efficient and intuitive solution for managing your website and increasing revenue. We ve worked commercial and residential property managers throughout Washington State and we re confident that we can help you meet your online marketing goals. Also ask us about our: Social media integration and branding Time-saving content management system Search engine optimized property listings Enhanced image galleries and interactive maps Effective lead generation tools Integrated marketing tools Mobile website design CALL TODAY