Content Marketing. WordPress. Content Marketing + WordPress: A Match Made Online
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1 Content Marketing WordPress Content Marketing + WordPress: A Match Made Online
2 Darcy Sullivan President of Propel Marketing & Design, Inc. LinkedIn: Darcy Sullivan Web: Blog: Events & Workshops:
3 Overview Why Content Marketing & WordPress are the perfect pair Simple steps to create a Content Marketing plan Tips & tools for creating content without giving yourself a headache How to integrate Content Marketing with your WordPress website What makes content shareworthy Questions
4 The Power Couple WordPress & Content Marketing
5 Content Marketing & WordPress Content Marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer action. WordPress is the top platform to deliver the content you ve developed.
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8 Creating Valuable Content Great Content + SEO Friendly + Social Sharing + Link Building gives you Higher Rankings More Followers More Readers More Influence = More Sales
9 Creating Content Isn t Enough Promote Social Media Optimize Content
10 STRATEGY Creating an Easy Plan
11 Know thy audience buyer persona 1 Define Buyer Persona Quick outline of your ideal client / current client base Example -- Small business just getting started that needs a website and will hopefully need continual website updates. 2 Hot Topic Ideas Think of the top 3-5 questions you constantly get asked. 3 Create a Content Plan Around These Topics Example Quick blog on how to backup your website
12 Quote pulled from Hubspot.com
13 Quote pulled from Hubspot.com
14 Content Marketing Objectives Brand Awareness Lead Generation Website Traffic Industry Leader Sales / Customer Acquisition Connect with a New Audience SEO Etc.
15 Examples How & Why to Run Updates on Your WordPress Website How to Backup Your WordPress Website 10 Things to Consider When Evaluating a Website Makeover
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17 Do a Social Push Plan your social and promotional push
18 Once You Have Your Topics Create content around your hot topics. Make sure they are optimized For SEO & all devices Share/push them socially Promote content Press Release (if appropriate) Paid Advertising Promote Social Media Optimize Content
19 Tips for Actually Getting It Done Put it on your calendar. Leverage other people s content Write a blog post about a useful infographic or include a helpful video and give your advice surrounding it. Do a weekly/monthly roundup Leverage outside resources Have something transcribed: webinar / podcast Proofreader from elance
20 Types of Content Tips & Tools for Content
21 Types of Content Infographics Articles Podcast FAQs Webinar Newsletter Workbooks Press releases Free consultation signup Register for a class Weekly round-up How-to s Ebooks Guides Data sheets White papers Case studies
22 Types of Content SlideShare White Papers How-To s Blog Post Checklist *** Gated Material *** Must provide address Video & Audio Puts a voice behind you
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25 Focus on Your Identity Start with one Maybe a weekly blast or blog post If you re writing a blog or newsletter make sure your authentic voice is coming through. Helps to think of a particular client or the person you identify in your buyer persona rather than thinking of how you re going to relate to 100s of people Don t write for SEO write for your client
26 Example I do a newsletter a week, usually pushing back to a blog post or talking about an upcoming event. I use MailChimp which integrates nicely into WordPress and is free up to a certain number of s.
27 Infographics create.visual.ly PowerPoint (Hubspot has downloadable templates)
28 Video Video is growing rapidly puts a voice to your message Phone Built-in Computer Features Camtasia Allows you to record a PowerPoint presentation
29 Marketing MailChimp I use a paid pop-up plugin that I got from AWeber Constant Contact
30 Podcast Plugin Podcasting plugin Podlove Podcast Publisher Blubrry PowerPress Podcasting plugin Seriously Simple Podcasting
31 Blog / Website Images Design tools for non-designers: PicMonkey Canva PowerPoint Fiverr.com
32 Repurpose Your Content Repurpose instead of duplicate. Example >> Newsletter >> Blog >> Social
33 Make Sure Your Content is Responsive Social Media Posts, Blog, Website, Newsletter DESKTOP PC SMARTPHONE TABLET
34 Integrating Content Marketing with WordPress
35 SEO - Search Engine Optimization SEO Identify keywords Content Marketing What the customer needs, including keywords SEO Plugins WordPress SEO by Yoast *** Scribe SEO Moz Video SEO by Yoast Local SEO by Yoast
36 Website Traffic Tracking Plugins: Google Analytics Clicky *** Heatmap Plugins
37 Schedule Content Plugins: Editorial Calendar WP Project Manager CollabPress Edit Flow It makes planning blog posts easy. You can see your whole editorial calendar on one screen. It s easy to reschedule blog posts.
38 Get Social Make it easy to share your information from your website. Plugins: Flares Social Media Feather Slick Social Share Buttons Options direct from social sites (i.e. Facebook) * Make sure you have links on your website to your social media pages.
39 LeadPages Leadpages.net Creates site templates for giveaways and creates an easy lead-generation machine.
40 Making It Easy Social Media Management Tools Hootsuite BufferApp *** Tweet Deck Sprout Social SocialOomph Etc.
41 Spread Content on Your Website Plugins: Custom Sidebars YARPP (Yet Another Related Posts) Better Related Posts Theme Built-in
42 More Great Plugins for Marketing Evergreen Post Tweeter Click To Tweet by Todaymade Digg Digg nrelated Related Content W3 Total Cache
43 How do people choose the things they want to share online?
44 5 Reasons People Share Content Online 1. To bring value and entertaining content to others 2. To define themselves to other people 3. To grow and enrich existing relationships 4. To feel a sense of self-fulfillment 5. To get the word out Information pulled from
45 7 Things to Remember if You Want More Shares 1. Sharing is how consumers connect with each OTHER, not with YOU. 2. Your audience has to trust you to want to share you. 3. The simpler, the better. 4. Have a sense of humor. 5. Embrace a sense of urgency. 6. Engage after the fact. 7. is still king. If twitter goes down tomorrow, you don t want to lose contact with your 15.5K followers. Information pulled from
46 THANK YOU
47 ?! QUESTIONS & ANSWERS Don t be shy.
48 Wrap Up LinkedIn: Web: Workshops / Events: Propelyourcompany.com/events Blog: Propelyourcompany.com/blog
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