Build Your Marketing Toolkit

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1 2014 Halfmoon Yoga B B Q Build Your Marketing Toolkit Grow Your Business with & Social

2 Melanie Diehl Your Social Media Gal Social Media Strategist & Marketing Consultant Constant Contact Authorized Local Expert facebook.com/yoursocialmediagal

3 Grow with Constant Contact One Toolkit. One Login. All the marketing campaigns you need Together in one place. Newsletters & Announcements Feedback & Surveys Offers & Promotions Events & Registrations 3

4 Agenda Marketing for Today How Engagement Works Campaigns That Drive Action Things You Need To Know 4

5 Marketing for Today

6 WHERE ARE YOU TODAY? Facebook LinkedIn Twitter Pinterest Instagram Youtube

7 Marketing At its core, marketing is about eliciting a physical and measureable response marketing 7

8 Measurable Response click or download come to the store or office schedule a session donate call

9 Marketing Flipping the Funnel Marketing then. Marketing now. Find Convert Keep 9

10 Your new best friends. FORWARD & SHARE Make it easy to share. 10

11 How Engagement Marketing Works

12 Marketing Engagement is the new word of mouth 12

13 Marketing Provide a Wow! EXPERIENCE ENTICE to stay in touch Engagement drives SOCIAL VISIBILITY ENGAGE People 13

14 You have an advantage You can be your authentic self

15 Campaigns That Drive Results

16 Types of events What are campaigns? Push content Pull response 16

17 Types of Campaigns Newsletters & Announcements Special Offers and Deals Online Surveys and Polls Event Invites & Updates

18 Newsletters & Announcements Send by & Share on Social Let Others Share Via Social Too Place Logo at the Top + Name in Text Tease Articles with Read More Links Key Action Items Above the Scroll Add Your Own Social Links Too

19 Special Offers & Deals Push with and Social Encourage Sharing Collect Money On The Spot Track Everything Add your links!

20 Surveys & Polls Push with and Social Also on website Brand it with Your Logo Don t ask too many questions Really Listen to Feedback

21 Event Invites & Updates Push with and Social Keep Details Simple, Clear Create An Event Homepage Make RSVP Easy To Find & Click Manage It All Online Sign-ups, Payments & Check-In

22 Goals & objectives General goals Reach Drive Nurture Engage Increase new customers, donors repeat business, support leads and relationships members, advocates, volunteers donations, revenue 22

23 Goals & objectives Get more specific with objectives Drive Deliver Fill donations this month content to tradeshow leads seats on a Sunday 23

24 Goals & objectives Get more specific with objectives Fill seats on a Sunday 24

25 Goals & objectives Is it a good objective? Three questions to ask Will achieving this objective help my business grow? Is this objective attainable? How will I measure it, or my progress towards it? 25

26 Objectives exercise 1 Write down one or two goals and objectives 2 Review them and ask yourself: Will achieving this objective help my business grow? Is this objective attainable? How will I measure it, or my progress towards it?

27 Things You Need To know

28 You can do this! 28

29 Start where you are And where your customers and relationships are. SAVE! 29

30 First Steps Get your contact list together, even if it s just five people. Send campaign monthly for engagement New to social, fill in all fields, be consistent Add starter content with FAQs & Pictures Follow, Fan and Link to your best customers 1st 30

31 Grow your list Add Join My List to your website Add a link to signature Set up Text To Join Get them on Facebook Create a Paper Form Ask. Just Ask. Start somewhere. Even if it s just friends and family. 31

32 Automate What You Can Set up Welcome & Update s You can pre-schedule Campaigns Create a Series using an Autoresponder Use A Scheduling Tool for social engagement Make sure you listen and respond! 3 to 5 Times A Week, 20 mins at a time 32

33 Repurpose Everything

34 Less is More. 50% 34

35 If you re not measuring, You are not marketing. 35

36 Marketing Small business marketing isn t JUST ABOUT LOOKING GOOD 36

37 Marketing Small business marketing is Nurturing relationships Delivering on your promise Getting measureable results 37

38

39 2014 Q&A SPECIAL OFFER TODAY ONLY Sign up and get a free custom template (Usually $199) Sign up online or add a STAR to your form to get a call/ Sign up online at bit.ly/mdiehl-ctct Plans start at $20/month No Contract 100% Money Back Guarantee

40 40

41 Melanie Diehl Your Social Media Gal Social Media Strategist & Marketing Consultant Constant Contact Authorized Local Expert facebook.com/yoursocialmediagal

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