Start Time: 1:00 pm Central. 10 Keys to Achieving your Goals with Marketing

Transcription

1 2014 Start Time: 1:00 pm Central 10 Keys to Achieving your Goals with Marketing

2 Becky Deitenbeck Co-Founder, Performance Tech Solutions Constant Contact. Authorized Local Expert Phone: 2

3 Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free coaching. Newsletters & Announcements Feedback & Surveys Offers & Promotions Events & Registrations 3

4 Agenda 10 keys to Marketing to Works How to build an List That Loves Hearing From You Tips for Keeping Your Contacts Connected How to use Click through rates to build more content Tools to Help You Integrate Your Social Media and Marketing 4

5 Marketing Works Consider these statistics: 66 percent of online consumers have made a purchase as a result of an marketing message. (Direct Marketing Association, 2013) outperforms direct mail with more than 4 times the return on investment.(direct Marketing Association, 2013) is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey, 2014) 5

6 10 keys to Marketing that Works Only send to people who know you Don t treat your contacts like names on a list, treat them like people Send relevant content that has value to your recipient 6

7 10 keys to Marketing that Works Engage your audience with the content you write Maximize your delivery rate Never share your list Set expectations (and follow through) 7

8 10 keys to Marketing that Works Look professional whenever you communicate Regularly review your results Go beyond the inbox 8

9 Build an List That Loves Hearing From You 5 guiding principles will give your prospects a way to know your business, like what you offer, and trust that you have their best interests in mind. 9

10 1 - Consistency Promise to deliver your s on a specific schedule Stick to that schedule religiously Announce and advise of any changes to your schedule ahead of time 10

11 2 - Utility How-to tutorials that help them meet a challenge Basic definitions of terms they need to understand in order to interact with your service or product Insider information that helps them make better decisions Special offers that allow them to save money or get exclusive access Links to online resources they ll find useful Entertaining information that makes them smile 11

12 3 - Friendly tone Write like you re speaking to one person only, and strike a friendly, helpful tone. Incorporate the word you as much as possible, and avoid using I or we if you can. 12

13 4 - Respect Your readers Time Energy Needs 13

14 5 - Honesty Honest marketing makes a promise when asking people to sign up for an list. Detail exactly what the reader will receive. And then it delivers that and only that consistently over time. 14

15 Tips for Keeping Your Contacts Connected Follow the 80/20 rule Check-in regularly Integrate feedback 15

16 How to use Click through rates to build more content Clicks can tell you a lot about what type of content your readers are most interested in Take the results from each newsletter and put together a follow up for people who clicked a particular link 16

17 Tools to Help You Integrate Your Social Media and Marketing 4 Tools 17

18 1 - Add social media buttons 18

19 2 - Include a Share Bar 19

20 3 - Publish a link to your using Simple Share 20

21 3 - Publish a link to your using Simple Share 21

22 4 - Use social media photos in your s with improved MyLibrary tools 22

23 Get started today 60-day free trial - Test Drive Marketing, Surveys, Event Marketing, and Offers/Promotions (Some Restrictions Apply) Buy (starting at $20) or the Marketing Toolkit (starting at $45) and Receive: 1 Template Branded to your website ($199 value) and a Marketing Team to get you started Wordpress Workshop Marketing Workshop 23

24 2014 Thank You View upcoming Events: Becky Deitenbeck Phone: