Catrine Fredrikson. From where it is to where you want it to be

Transcription

1 Catrine Fredrikson YOUR PHOTO HERE Grow Your List From where it is to where you want it to be twitter.com/ezymarketingusa #EZYmarketing facebook.com/ezymarketing linkedin.com/company/ezy-marketing Constant Contact 2015 Constant Contact 2015

2 3 4/19/2016

3 4/19/2016 Grow with Constant Contact One Toolkit. One Login. All the marketing campaigns you need Together in one place. Newsletters & Announcements Feedback & Surveys Offers & Promotions Events & Registrations 6

4 1. Marketing for today BE A MARKETER All it takes is Constant Contact #BeaMarketer Marketing has changed. Marketing then. Find Convert Convert Keep Marketing now. 8

5 What kind of results? Glossary of terms Clicks / downloads Visits to the store / office Reservations / appointments Calls Subscriber or List Your collection of peoples addresses Contact A person s address Revenue / donations Campaign Your marketing message or promotion 9 10

6 91% of people check their daily Source: Litmus $44.25 average return for every $1 spent on marketing Source: salesforce.com/blog/2013/07 82% sign up for on brand websites Source: Litmus marketing: 3x higher conversion rate than social media Source: forbes.com/sites/mckinsey 72% sign up expecting discounts Source:.slideshare.net/bluehornet Agenda 1.Start with what you ve got 2.Make what you have work for you 3.Collect more from everywhere you are 4.You ve got the address, now what? 5.Next Steps 11 12

7 1. Start with what you ve got 1. Start with what you ve got Agenda 1.Start with what you ve got 2.Make what you have work for you 3.Collect more from everywhere you are 4.You ve got the address, now what? 5.Next Steps Growth takes time Growth is an ongoing process Efforts must be organized & consistent A combination of traditional and modern methods are most successful 13 Growing your list sounds complicated but it doesn t have to be if you understand.

8 1. Start with what you ve got 1. Start with what you ve got Website Social Media Ask people to subscribe to your mailing list. Organize contacts Offer incentives! Locate & collect your contacts Start with your database Ask fans/friends on Facebook to join Gather up contacts Digitize business cards Establish an incentive to subscribe Seek out networking opportunities Ask best customers to join Start right where you are. 16

9 2. Make what you have work for you - USA 1. Start with what you ve got Cover all your bases Organize database into lists Segment lists by customer interest - use external terms Create sign up form Add embeddable sign up form to website/blog Setup Text to Join keyword (US customers only) Set up QR Code Set up Facebook Join app Download icapture app for ipad/tablet Train your staff to ask. It can make all the difference. At point of sale... Use a signup link in employee signatures Over the phone... Use a Text-to-Join and have people memorize it 17 21

10 Use Text-to-Join to collect contacts SALONBELLA

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12 Print advertising is not dead - it just leads to the internet 4/19/2016

13 Paper and pen still appeals to many. 30

14 2. Make what you have work for you 3. Collect more from everywhere you are Agenda 1.Start with what you ve got 2.Make what you have work for you 3.Collect more from everywhere you are 4.You ve got the address, now what? 5.Next Steps Agenda 1.Start with what you ve got 2.Make what you have work for you 3.Collect more from everywhere you are 4.You ve got the address, now what? 5.Next Steps 31 32

15 3. Collect more from everywhere you are 3. Collect more from everywhere you are Network wherever, whenever Collect addresses at events At speaking engagements Give and get cards Attend Meetup Groups Upload immediately into your database SCORE/Chamber of Commerce Add new contacts to an automation series Local events Add a QR code to your menu or table tents Print QR code on paper distribution materials Or a place to sign up on the bill or in a check presenter Use a fishbowl to collect business cards Use a sidewalk sign to offer an incentive to subscribe inside Participate in Small Business Saturday and ask. Just ask

16 21 Add sign-up form to your website Easily add a link to your sig n- up form on your website and collect s from people who visit your site. Give your sign - up form plenty of visibility by putting it on every page.

17 21 Add sign-up form to your website 3. Collect more from everywhere you are 3 2 Easily add a link to your sig n- up form on your website and collect s from people who visit your site. Give your sign - up form plenty of visibility by putting it on every page. 1 40

18 2. Make what you have work for you Segmentation and targeting... VIPs Seasonal customers or supporters Regular customers or donors New! Insight provided by Constant Contact Know H ow 41 42

19 More Segmentation by interests or demographics 2. Know your audience, and when to send Bird Owners 2. Make what you have work for you Cat Owners Dog Owners 43 44

20 Take the time to build your list and earn trust. CAN-SPAM Act and CASL CAN-SPAM Act: and search CAN-SPAM CASL: fightspam.gc.ca 45 Event Announcements Free Shipping Generalized Interest Project Guides, Blogs Special Offers and Discounts New Product Event Announcements Announcements New Product Announcements Special Offers and Discounts Generalized Interest Free Shipping Special Offers and Discounts Free Shipping CAN-SPAM Act and CASL CAN-SPAM Act: and search CAN-SPAM CASL: fightspam.gc.ca Generalized Interest Project Guides, Blogs Free Shipping 46

21 4. You ve got the address, now what? 4. You ve got the address, now what? Use Automation Campaigns Agenda 1.Start with what you ve got 2.Make what you have work for you 3.Collect more from everywhere you are 4.You ve got the address, now what? 5.Next Steps 79% 89% of consumers said they Like or follow brands for information about the company of consumers turn to search engines to research products or services before purchasing 47 Source: Fleishman-Hillard 48

22 4. You ve got the address, now what? 3. Collect more from everywhere you are Not sure what to offer as incentives? Gift, swag Percentage off Special Offer Code E-book, whitepaper, guide Exclusive Video Link On site service 49 50

23 4. You re got the address, now what? 5. Next Steps Agenda 1.Start with what you ve got 2.Make what you have work for you 3.Collect more from everywhere you are 4.You ve got the address, now what? 5.Next Steps 52

24 5. Next Steps Today s workshop participants Next Steps 1.Everything in its place 2.Create segmented lists 3. Collection methods ready & functioning 4.Create and schedule Welcome s 5.Repeat Special offer to from EZY Marketing to all NEW Paid Accounts Mobile Friendly Camping Design template, your first contact list upload and "hold your hand" when you send out your first . Sign up at: 53

25 Already using Constant Contact? Want to Be Added to EZY Marketing s VIP Partner Program? Becoming a VIP Partner will give you an initial 30 minute free phone consultation and future access to upcoming features and some free help if you need it. Visit our website at: Friday April 29th 11:30am-1:30pm Marketing for Success: Newsletters & Announcements Jacksonville Chamber of Commerce Thursday May 19th 8:30-10:00am The Power of the Inbox Microsoft Store St. Johns Town Center Constant Contact 2015

26 YOUR PHOTO HERE Catrine Fredrikson EZY Marketing May 4, :00 10:20 am How to Use Social Media Links June 1, :00 10:20 am June 5, :00 7:20 pm How to Create a Web Page with Constant Contact (904) Constant Contact Authorized Local Expert twitter.com/ezymarketingusa facebook.com/ezymarketing linkedin.com/company/ezy-marketing Constant Contact 2015

27 BE A MARKETER All it takes is Constant Contact #BeaMarketer