Savvy Marketing on a shoestring budget
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1 Savvy Marketing on a shoestring budget A workshop presented by Cidnee Stephen
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7 Survey Says.. 90% research and look for products or services online Trust what otherssay vs. what yousay Entertainment s #1 Medium Source: Universal McCann Wave 6
8 Content Is King With social media activities consuming most of the time users spend on the web, brand websites are losing importance across all age groups, but particularly with young users. Universal McCann Wave 6
9 How to Increase Traffic Online
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11 Where to Begin
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13 What are the tools How do I use them?
14 Develop Your TOTAL Online Presence
15 Meet the stages Content platform Organic SEO marketing Social media marketing Online advertising Mobile and location Analytics and conversion
16 Content Platform Content platform Listen Research Write and Record Capture Leads Amplify
17 Listen & Research Customers Twitter Lists Brand Mentions Social Mention Journalists Google Alerts Influencers - Alltop Competitors Twitter Search Industry QuoraFeeds Content Google Reader
18 Write & Record Content that Builds Trust Testimonials Social Media Reviews
19 Content That Educates E-Books or Guides FAQ s Success Stories How-To Videos or Webinars
20 Content for Google Keyword Rich Use in Headers Use in Picture Alt Tags Use Blog Software Contribute Often
21 Capture Leads ebook, tip sheet, how to Filetype: pdf ESPs form tool Pop up Pippity
22 Amplify Re-tool webinar to video to e-book Re-tweet Twitter, Facebook, Linked In, etc Re-distribute Stumble Upon, Other Blogs, Article Submission Sites
23 Organic SEO Listening Keywords Content Toolbox Backlinks Local
24 Listening revisited Compete Seomoz Toolbar KeywordSpy
25 SEO simplified
26 Local focus Local pages/content Local profiles Google+Local Ratings and reviews Local groups MeetUp, LinkedIn
27 Local search profiles Google Maps Yahoo Local Bing google.com/lbc
28 Social search profiles Yelp! Trip Advisor Urban Spoon
29 Marketing marketing ESP ( service provider) Lead capture Newsletter Campaigns
30 ESP tools Form builders Autoresponders Segmented lists Click based actions Templates Events Social integration
31 ESP recommendations Constant Contact Aweber Infusionsoft MailChimp
32 plan Use ESP list building tools Landing page/every page Create series/bait Consider attention grabbers Add newsletter
33 Social Media Marketing Social media marketing Strategy before tactics Google+, Facebook, LinkedIn, Twitter Integration Toolbox
34 Optimizing brand assets Images, audio, video Social profiles Local search Social search Online PR
35 Photos and Video Photos Name, describe, alt in web pages Videos Name, describe and tag
36 Social network profiles
37 Asset optimization Add Logo and or Picture Change colors to corporate if possible Fill out all fields Customize where possible Ensure they are all consistent
38 Online PR and Profiles Online PR Announcements, News PitchEngine, PRWeb(social links) Profiles Google+, social profile, communities (brand optimized) GoogleMaps, LinkedIn, BX
39 Online Advertising Online advertising Strategy before tactics Landing pages AdWords Facebook
40 Income from digital advertising will increase by 40% between 2011 and Within the next four years, online advertising could soon overtake all other forms of promotion. Source: Pew
41 AdWords tips Beware of broad matching Use keyword rich headlines Consider Remarketing Review & Revise
42 Mobile & Location Mobile and location Mobile friendly Mobile marketing
43 Mobile friendly web Make Website mobile friendly Responsive Theme Click to chat Map Location
44 Mobile ads Call to action Google Mobile ads Facebook Mobile ads Yelp Mobile ads
45 I have always wished for my computer to be as easy to use as my telephone; my wish has come true because I can no longer figure out how to use my telephone. Bjarne Stroustrup
46 Analytics & Conversion Analytics and conversion Basic analytics A/B testing Conversion tools
47 How do I convert Online to Offline (O 2 0)
48 Use online to drive offline Free workshop Click to call/chat Schedule now Contest Directions
49 The Power of Landing Pages Call to Action Time Sensitive Special Offers Landing Pages Next Steps Click Button Call Like
50 Conversion funnels Create goal Build funnel Optimize landing pages Integrate A/B testing Measureand fix
51 How Do You Choose
52 Narrow your focus
53 Ideal customer Profitable Values Refers
54 Budget Time Human Resources Money
55 Sample Promotion
56 Twitter Create a # tag (make sure not being used already) Tweet Promotion include the # tag Set up # tag in your listening post Create Tweets for Partners Encourage followers to use # tag -a penny off all items (or goes to charity) for each time hash tag used in specific time period
57 Post on: Facebook Google Websites Pinterest Flyers Signs, Cards Till Receipts
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63 For Immediate Release Amazing Race comes to Wainwright?
64 Advertising $100/week Keywords Wainwright Events Amazing Race Jan 5 & 6. Book early Also Try: Alberta Events Edmonton Area Events
65 Plus Newsletter Website Other Social Media channels Other Blogs Optimize with keywords
66 How Do I Get It Done
67 Managing The Beast
68 Progress is made by lazy men looking for easier ways to do things. Robert A. Heinlein
69 Document Your Routine POST DATE FB/LI/TW/ G+/Websites You Tube SlideShare Pinterest Flickr Save Date x x x Register x x x Twitter contest x General Info x x x x Press Release x x Register Deadline x x x Meet the teams x x x x Vote for teams x Post Event Pics x x x Winners & Charity $ Amount x x x Save Next Date x x PitchEngine PRWeb
70 Productivity Hacks Google Reader Shared to Twitter Blog post to Twitter/Facebook Twitter to blog
71 Dashboards Hootsuite
72 Dashboards igoogle
73 Doing more things faster is no substitute for doing the right things. Stephen R. Covey
74 THANK YOU! CidneeStephen Strategies4Success
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