A strategic partnership providing the ONLY complete marketing solution for independent retail jewelers

Transcription

1 A strategic partnership providing the ONLY complete marketing solution for independent retail jewelers

2 DRIVE RETAIL brings together the jewelry industry s leading store management software and the independent retailers choice for online marketing to create the only complete marketing solution for independent retail jewelers!

3 Benefits

4 Benefits to Manufacturers DRIVE RETAIL gives jewelry manufacturers a powerful marketing tool to help retailers build their brand and sell their product lines.

5 Benefits to Manufacturers FREE for manufacturers Drive traffic to your retailers stores and increase your sell-through rate Multiply brand impressions across direct mail, , and social media marketing Increase brand awareness among jewelry retailers and consumers nationwide Generate new retailer leads

6 Benefits to Manufacturers Strengthen relationships with key retailers Maintain brand image by providing approved marketing content to your jewelry retailers Complement existing manufacturer communication initiatives Decrease the time your team spends providing content to retailers

7 Benefits to Retail Jewelers DRIVE RETAIL gives retail jewelers a platform to save time, engage customers, and drive traffic and sales to their stores.

8 Jewelry Specific Content Benefits to Retail Jewelers Send professionally designed and pre-written jewelry specific and manufacturer s, direct mail, and social media posts.

9 Planning Calendar Benefits to Retail Jewelers Plan all your online marketing in one place right from SnapRetail s Planning Marketing Calendar.

10 Extensive Jewelry Image Library Benefits to Retail Jewelers Send s and social media messages with professional jewelry images from an extensive list of jewelry manufacturers.

11 Highly Targeted s Benefits to Retail Jewelers Target your s to specific consumer segments by uploading EDGE customer lists into SnapRetail s online marketing system.

12 Partners

13 The EDGE is the leading jewelry retail store management software beating ALL competitors combined as voted by INSTORE Magazine readers - the independent jewelry industry s #1 trade publication

14 SnapRetail is the only readyto-use online marketing solution catering exclusively to independent retailers and their needs. SnapRetail has developed a system that helps local retailers easily engage and sell to customers using and social media.

15 Business Opportunity

16 To create the only easy-to-use, complete, and single source marketing solution to the Independent Jewelry Industry. Now all direct mail, s, Facebook, Twitter, Pinterest, Instagram and other merchandising and marketing elements broadcast by the independent jeweler will have a consistent look and message!

17 Program Components

18 Print Marketing by the Edge Program Components Direct Mail Marketing In-Store Marketing In-Home Marketing Outdoor Marketing Manufacturer Marketing

19 Edge Print Marketing

20 Complete Marketing Program Components The DRIVE RETAIL complete program offers three core areas of marketing support for independent retail jewelers: Print Marketing Online Marketing Education print marketing print marketing online marketing online marketing

21 The EDGE Software includes a special functionality guaranteed to save jewelry stores time and money while building loyalty and driving customers through their doors. EDGE users have the ability to send professionally designed, personalized direct mail and other marketing materials directly from their computer with just a few clicks of their mouse! print marketing online marketing Direct Mail Marketing In-Store Marketing In-Home Marketing Outdoor Marketing Manufacturer Marketing print marketing online marketing

22 Direct Mail Marketing Samples of actual postcards sent directly through the EDGE software The current EDGE marketing program makes it simple for the retail jeweler to connect with customers, drive traffic, and boost sales with its personalized direct mail and other marketing materials. Say Thank You to Customers! Wish Customers a Happy Birthday! Wish Customers a Happy Anniversary! Say Happy Valentine s Day to Customers! Welcome New Customers! Say Happy Mother s Day to Customers!

23 Direct Mail Marketing Example of direct mail marketing materials for store anniversary sales event Beyond just postcards, the EDGE marketing program offers other direct marketing materials that can be easily and quickly sent to a jewelry store s customer base directly from the EDGE software.

24 In-Store, In-Home & Outdoor Marketing Other marketing materials for store anniversary sales event Other marketing materials, like in-store banner stands and illuminated graphic boxes, can also be easily and quickly bought and shipped directly to the jewelry store.

25 Manufacturer Marketing Samples of just a few of the many Manufacturer postcards currently offered on DRIVE RETAIL The EDGE also offers many Jewelry Manufacturer postcards for independent jewelry stores to send out to their customer base.

26 SnapRetail Marketing

27 Online Marketing by SnapRetail Program Components Marketing Social Media Online Marketing Calendar Ready-to-Use Content Promotional Kits

28 In partnership with SnapRetail, the independent retail jeweler can now send out s, Facebook, Twitter, Pinterest, and Instagram posts with the same look and message as the direct mail pieces. print marketing online marketing Marketing Social Media Marketing Calendar Ready-to-Use Content print marketing Promotional Kits online marketing

29 Marketing SnapRetail offers 100s of professionally designed and pre-written templates for independent retail jewelers to choose from, including Manufacturer designed templates.

30 Social Media Retail jewelry stores can always find something to say on Facebook and Twitter in SnapRetail s extensive Social Post Library!

31 Planning Calendar Retail jewelry stores can now quickly plan an entire month s of and social media marketing with SnapRetail s Drag & Drop Calendar!

32 Promotion Kits SnapRetail offers Promotion Kits that include recommended campaigns, social media posts, event planning tips and links to useful articles. In minutes, retailers can create and send their campaigns and drive customers to purchase. s Social Posts Resources

33 SnapRetail Education

34 Educational Resources by SnapRetail Program Components Webinars Videos Seminars Blog Posts Weekly Tips

35 Webinars, Videos Seminars, Blog Posts & Weekly Tips SnapRetail employs and partners with many of the nation s top marketing and social media minds to offer independent jewelers free educational materials/insights - all geared to help better run their business

36 Program Participation

37 Marketing Assets Needed 1. Postcard Design To participate in our program and communicate your brand/products to thousands of retail jewelers nationwide AND their customers, we require the listed marketing assets. For directions, contact Tom Meyers Office: Collection of jewelry images and lifestyle shots

38 Thank you