Grow Your Business with and Social Media Simple Marketing Strategies for Small Businesses and Nonprofits. Constant Contact 2015

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1 Grow Your Business with and Social Media Simple Marketing Strategies for Small Businesses and Nonprofits Constant Contact 2015

2 Grow with Constant Contact All the channels that matter. . Mobile. Social. All the marketing campaigns you need together in one place. Constant Contact 2015

3 Agenda 1.Marketing for today 2.How to set marketing goals 3.Campaigns that drive action 4.How to get started 3

4 Where are you today? 4

5 1. Marketing for today Q: What is the #1 app on cell phones? Source: Litmus A: More than half of all s are opened on a mobile device More people own a cell phone than own a toothbrush! % Canadians own a smartphone % Canadians owned a smartphone. That s a 24% increase to this date. 5

6 1. Marketing for today At its core, marketing is about getting results. 6

7 1. Marketing for today What kind of results? Clicks or downloads Visits to the office Appointments Calls Generate more businesses in your area! 7

8 1. Marketing for today Flipping the funnel Marketing then. Marketing now. 8

9 Engagement is the new word of mouth.

10 1. Marketing for today Forward and Share are your new best friends 10

11 You have an advantage. Your business owners Already know you!

12 2. How to set marketing goals Agenda 1.Marketing for today 2.How to set marketing goals 3.Campaigns that drive action 4.How to get started 12

13 2. How to set marketing goals Marketing goals are general Drive repeat business and word-of-mouth referrals Nurture leads and relationships Engage members, advocates, volunteers Increase awareness, notoriety Reach new business owners, band members that are thinking about starting a business 13

14 2. How to set marketing goals Marketing Objectives are measurable Get 100 new likes on Facebook through content download Send VIP event invitation to past attendees and sell 30% of tickets Announce new products and special savings weekend to drive 10% increase in sales 14

15 2. How to set marketing goals Write this down. Your general marketing goals Set measurable objectives I want more website visitors We need more revenue on Monday nights Would like to increase donation dollars 500 more site visitors next week Double Monday night sales month over month Raise $2500 in donations by the end of the quarter 15

16 Agenda 1.Marketing for today 2.How to set marketing goals 3.Campaigns that drive action 4.How to get started 16

17 What are campaigns? Push content Pull response 17

18 Types of campaigns An campaign 18

19 The difference between... and... marketing 19

20 is hard to beat. Why Lots of physical, measurable response Easy to brand with colors & logos Low cost with high ROI Connect with your audience Reaches people wherever they are (mobile) Drives business! How Announce your latest new products Send seasonal gift ideas Alert to upcoming events Offer coupons to VIPs Deliver tips to your new clients 20

21 Types of campaigns campaigns Facebook promotions Run & Promote events Online Surveys Donation Campaigns by Threads by Lauren Initial Tax Consultation for Only $99 21

22 by Threads by Lauren What do they all have in common? & Social Drive Response Repeat & Referrals Mobile Friendly Immediate Payoff Grow Your List Track Everything 22

23 What do you think? Which campaign types work best for you? What kind of content do you think might work? How will you get the word out? Announce a new product Invite people to an event Promote a seasonal special Run a Facebook offer Launch a fundraising drive New client appreciation Tips and tricks related to your products or service Details about your event Free whitepaper or download Photos or videos from your most recent project & Social Direct Mail Other methods 23

24 Three words to rule your world as a marketer [because an that isn t opened isn t effective] 24

25 Now, later or never 1. Who is your message from? 2. What is your subject / headline? 3. When do you send or post? 25

26 1. Who is it from? Winning the battle of priorities How will you be most recognizable? CASL and CAN-SPAM Act (USA) CASL: fightspam.gc.ca CAN-SPAM Act: 26

27 1. Who is it from? The importance of consistency and recognition 27

28 2. What is your subject? Winning the battle of priorities SECONDS WORDS TODAY 28

29 3. When to send & post Social media 3-5 times a week is plenty Use automated tools to help Monthly is most common When are they likely to take the action you want? 29

30 You can do this......and you can start with a small list. 30

31 1. Make it look like you Be consistent Use images Use consistent language Website 31

32 1. Make it look like you Pro Tips Place your logo left or center not right Include your business name in text Website 32

33 2. Make it easy to take action Keep key action above the scroll line Try to limit choices! Less is more Source: Constant Contact Data Reveals Direct Correlation Between Campaign Effectiveness and Number of Images and Text Lines Featured,

34 2. Make it easy to take action Pro Tips Make pictures clickable Include text labels Less is more Source: Constant Contact Data Reveals Direct Correlation Between Campaign Effectiveness and Number of Images and Text Lines Featured,

35 3. Make it engaging with visuals 40% of people respond to visuals more than text Videos increase clicks But remember your objective! Source: The Power of Visual Content, Market Domination Media 35

36 3. Make it engaging with visuals Pro Tips 3 or fewer images for highest click through Try to keep videos under 90 seconds Source: Constant Contact Data Reveals Direct Correlation Between Campaign Effectiveness and Number of Images and Text Lines Featured, 2015) 36

37 4. Make it easier on yourself Repurpose Everything 37

38 5. Make it mobile Avoid using too much text. 80% of users delete that doesn t look good on mobile. Source: Blue Hornet 38

39 5. Make it mobile Pro Tips Avoid multiple columns Clear and easy calls to action Avoid tiny fonts Use images carefully 39

40 Apply what you ve learned. Take a few minutes to consider what you have learned here and write down one plan for a campaign. What is your objective? What kind of content? Write a subject line Decide what channels would be best 40

41 4. How to get started Agenda 1.Marketing for today 2.How engagement works 3.Campaigns that drive action 4.How to get started 41

42 Get your contact list together, even if it s just five people. Three simple steps Create and send one campaign hit send! Watch what happens do more of what works. 42

43 4. How to get started Add Join My List to your website Add a link to signature Set up Text To Join Get them on Facebook Create a paper form (don t just rely on technology) Get your contact list together, even if it s just five people. Prepare your pitch and ask. Just ask. 43

44 Try something simple first Thank You or Welcome Hit send! Special offer or piece of relevant content Picture, paragraph and a call-to-action Post your newsletter to your social channel.

45 4. How to get started Watch what happens. Do more of what works. 45

46 Nurturing relationships. Small business marketing is... Delivering on your promise. Getting measurable results. 46

47 You really can do this! One toolkit. One login. 47

48 Questions? Special offer Today only! Sign up and get a free custom template (Usually $199) Sign up online or add a star to your form to get a call/ Sign up online at ConstantContact.com/webritedesignsolutions Plans start at $20/month No Contract 100% Money Back Guarantee 48

49 Thank You Melanie Martin Owner of Webrite Design Solutions Certified Constant Contact Local Expert Questions after the event? Constant Contact 2015

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