UNIFY EMBRACES CONTENT SYNDICATION IN CHANNEL-WIDE REBRAND. Webinar Brief SPONSORED BY SPECIAL GUEST
|
|
- Josephine Caldwell
- 8 years ago
- Views:
Transcription
1 UNIFY EMBRACES CONTENT SYNDICATION IN CHANNEL-WIDE REBRAND Webinar Brief SPONSORED BY SPECIAL GUEST
2 Unify Embraces Content Syndication In Channel-Wide Rebrand 2 Maintaining brand compliance, while simultaneously driving leads through a complex network of channel partners, is daunting for many vendors. Many partners are small and don t have the time, resources or manpower to keep pace with marketing trends, ensure content is up to date, and execute cutting-edge campaigns. Unify, formerly Siemens Enterprise Communications, was not only faced with the challenge of rebranding its channel, but also ensuring all partners had brand-consistent content at the moment the new company name was unveiled. The mission for a rebrand project is simple: to ensure everything is updated, on time and with minimal resources, while being communicated to the widest possible audience, said Robin Pilcher, Head of Global Channel Marketing at Unify, during a recent Channel Marketer Report webinar. One thing a global rebrand does is bring all complexities of managing your brand in the partner channel into sharp focus, all at once. To control and manage content more efficiently, especially during the rebranding process, Unify embraced content syndication solutions from TIE Kinetix. Pilcher added that many companies going through a channel-wide rebranding experience the same mix of emotions: Perplexity, pain, panic and a little bit of passion. Throughout the course of the relationship, a company and its partners continuously share a large amount of content, information and assets. Over time, content can become a monster, Pilcher noted. So how do you ensure every single partner in your channel, regardless of geography and language, has access to accurate, up-to-date information about your solutions? The mission for a rebrand project is simple: to ensure everything is updated, on time and with minimal resources, while being communicated to the widest possible audience. One thing a global rebrand does is bring all complexities of managing your brand in the partner channel into sharp focus, all at once. What s your expereince with Content Syndication for Channel Marketing? 22% 34% I ve heard about it 44% None, this is the first time I m hearing about it - Robin Pilcher, Unify I m currently using Content Syndication
3 Unify Embraces Content Syndication In Channel-Wide Rebrand 3 TIE Kinetix helped Unify ensure brand compliance during the most crucial time of the company s existence: the time of launch. Unify also can make certain that all partners are abiding by brand guidelines, using content effectively and leveraging language and messaging that is consistent with the overall brand. Many of our partners are quite small resellers with little or no marketing resource or web expertise, Pilcher said. He explained further that many small businesses simply provide a link to a vendor web site so that they don t need to be concerned about brand infringements. It also removes the burden of maintaining their web content about your products and solutions. However, simply copying and pasting a link to a vendor web site is the worst possible thing they can do, Pilcher said. This strategy removes a potential prospect from the partner s web site to find the information they re looking for and they may never come back. It doesn t make sense for indirect channel partners. Doing The Heavy Lifting On Channel Marketing Content Syndication solutions are an elegant way to manage web content, and can empower vendors to do the heavy lifting for partners, according to Pilcher. By gathering all relevant content at once and automatically displaying it on partner web sites, Unify had a smooth and seamless rebrand launch for partners across 49 countries worldwide. Engaging and immersing partners in this project, while ensuring no business downtime, was fundamental to ensuring complete success of the rebrand, Pilcher said. Think about how inspirational it was for our partners to see the new, unified branded content, at the same time our CEO officially launched our new brand at our global online event. If partners are happy, everyone in the supply chain the whole channel is happy. - Patrick van Boom, TIE Kinetix
4 Unify Embraces Content Syndication In Channel-Wide Rebrand 4 Overall, Content Syndication has played a vital role in our rebrand, and it will continue to grow, Pilcher said. But just like a rebrand, Content Syndication is not a oneoff activity; it s about enabling your partners on an ongoing basis to grow their business. Vendors using Content Syndication also can add, edit and delete content with a single click, Pilcher noted, and display refreshed content on the web sites of hundreds or even thousands of partners instantly. Patrick van Boom, CMO of TIE Kinetix, added that Content Syndication empowers vendors to close the loop at the partner level, helping to serve several pain points: Demos; Videos; Product selectors; White papers; Spec sheets; and Brochures. Social media posts also can be syndicated, as partners can have pre-build tweets delivered to their communities across Twitter, Facebook and LinkedIn. Partners need to enroll to receive automatic updates across digital channels. What is your biggest channel marketing challenge? Generating leads; Distributing valuable content; Boosting conversions; and Ensuring brand compliance and control. More revenue also can be generated from content, as keeping content up-to-date and distributed effectively can help create a great end user experience and in turn, increase the bottom line. Content that can be syndicated includes: 56% 56% 38% 25% 19% Generating leads for partners Updating and distributing content Brand control issues Lack of resources Poor end-user experience
5 Unify Embraces Content Syndication In Channel-Wide Rebrand 5 The more time you ask from your partners, the less successful your program will be, van Boom said. We focus completely on making it as easy as possible for partners because they have little time and resources so let s not put work in their hands. If partners are happy, everyone in the supply chain the whole channel is happy. Built-in reporting tracks content consumption and reaction, helping partners better understand the behaviors, interests and needs of customers and prospects, van Boom reported. These insights then feed into the sales model to improve targeting and the overall effectiveness of follow-up activities.
6 Unify Embraces Content Syndication In Channel-Wide Rebrand 6 About Channel Marketer Report Channel Marketer Report is an online publishing network for channel marketers and executives, with content focused on the latest solutions, trends and strategies to help vendors, resellers and distributors optimize marketing, both to and through partner networks. Tapping into the power of the Web 2.0 environment, the Channel Marketer Report network is made up of a monthly e-newsletter, podcasts and video interviews, special reports, web seminars, and a content-rich web site at State Route 17 South Suite 410 Hasbrouck Heights, NJ P: F: info@channelmarketerreport.com About TIE Kinetix TIE Kinetix transforms the digital supply chain by providing total integrated E-Commerce solutions. These integrated E-Commerce solutions maximize revenue opportunities by minimizing the energy needed to market, sell, analyze and deliver online. Customers and partners utilizing TIE Kinetix consistently benefit from innovative, field tested technology and are able to remain focused on their core business. TIE Kinetix develops cloud and license based solutions, and is backed with over 25 years of proven technology and awards. TIE Kinetix is a publically traded company on the NYSE Euronext, and has offices in the United States, The Netherlands, France, Germany, Austria, Switzerland, Spain, United Kingdom and Australia.
How to Drive An Effective Demand Generation Strategy
Thought Leadership Article Channel Demand Generation How to Drive An Effective Demand Generation Strategy It s no secret: B2B buying patterns are changing. In the past, buyers had few options to acquire
More informationThe Keys to Channel Partner Success
CONTENT SYNDICATION E-COMMERCE INTEGRATION business integration BUSINESS INTELLIGENCE The Keys to Channel Partner Success Automate and Simplify Lead Generation, the Sales Process and Social Media Engagement
More informationElevate your Client Relationships by Solving the Channel Marketing Challenge
CONTENT SYNDICATION E-COMMERCE BUSINESS INTEGRATION business integration BUSINESS INTELLIGENCE Elevate your Client Relationships by Solving the Channel Marketing Challenge For Consultants and Agencies
More informationHow Through-Partner Marketing Automation Works
Thought Leadership Article Channel Demand Generation How Through-Partner Marketing Automation Works Through-partner marketing automation is aimed at helping partners easily access and use vendor marketing
More informationour K-12 Digital Marketing Tool Kit
Y our K-12 Digital Marketing Tool Kit Email Marketing; JKT's email lists of more than 350,000 educators Digital and Social Media Marketing; Websites, search engines, Facebook, Twitter, LinkedIn, and JKT's
More informationSell Your Company on Employee Advocacy
HOW TO Sell Your Company on Employee Advocacy Everything You Need to Get Internal Buy-in for Your Employee Advocacy Program 1 Table of Contents Introducing Advocate Marketing 3 The Power of Employee Advocacy
More informationOvercoming Your Content Challenges
Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with
More informationFive Strategies for Increasing the ROI of Marketing Events
Five Strategies for Increasing the ROI of Marketing Events Introduction Why Hold Marketing Events? Events, especially marketing events, are a critical tool in any marketer s playbook. According to Forrester
More informationYour Complete CRM Handbook
Your Complete CRM Handbook Introduction Introduction Chapter 1: Signs You REALLY Need a CRM Chapter 2: How CRM Improves Productivity Chapter 3: How to Craft a CRM Strategy Chapter 4: Maximizing Your CRM
More informationTransforming Customer Data into Customer Journeys. Using Sales Cloud and Marketing Cloud to Personalize Every Interaction
Transforming Customer Data into Customer Journeys Using Sales Cloud and Marketing Cloud to Personalize Every Interaction Table of Contents Enable the Single View of the Customer 4 Facilitate Customer Journeys
More informationMarketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by
Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become
More informationThe Display Advertiser s Guide To Social Media Marketing
The Display Advertiser s Guide To Social Media Marketing 10 Concepts From Display Advertising That You May Think Are Interchangeable With Social, But Aren t Entirely You re a display advertising dynamo.
More informationCreate, attract, retain and delight customers, profitably. HubSpot Connector
CRM for Marketing Create, attract, retain and delight customers, profitably Maximizer s built-in marketing tools mean you can simply and effectively plan, budget, execute, analyse and optimise all aspects
More information2013 Guide to Interactive Community
2013 Guide to Interactive Community 2013 A trusted partner for over 30 years with focused reach into the IBM i, Power systems, AIX, and Linux communities! Our Brands ipro Developer and POWER IT Pro provide
More informationYour Social Media Starter Kit For Content Marketing
Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost
More informationAt The Speed Of Life. Fortune 500 CMOs Share Their Priorities and Challenges For 2014. New study in partnership with The CMO Club
At The Speed Of Life Fortune 500 CMOs Share Their Priorities and Challenges For 2014 New study in partnership with The CMO Club The times, they are a changin. Every day, consumers share millions of pieces
More information8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA
TIP SHEET 8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers.
More informationBalancing your content distribution strategy across paid, earned and owned channels. Insight. a guide for the B2B technology marketer
Insight Balancing your content distribution strategy across paid, earned and owned channels a guide for the B2B technology marketer 1 Tel: +44 (0) 2074 286017 www.pulsecomms.com C ontent marketing has
More information5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS
5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS PRESENTED BY Satisfying the consumer s need for useful content requires an authentic, organic, and dedicated voice that leverages the reputations
More informationEMA Services for IT Vendors
Services to Help You Achieve Your Goals Founded in 1996, Enterprise Management Associates (EMA) is a leading industry analyst and consulting firm that specializes in going beyond the surface to provide
More informationChico s Extends Its Customer Insights With Social Media Analytics
Chico s Extends Its Customer Insights With Social Media Analytics Written by Lorna Pappas, Contributing Editor Social media analytics strategies help retailers to profile and analyze social channels to
More informationthe beginner s guide to SOCIAL MEDIA METRICS
the beginner s guide to SOCIAL MEDIA METRICS INTRO Social media can be an incredibly important business tool. Tracking the right social metrics around your industry, company, products, competition and
More informationFive Critical Components: Building Successful B2B Demand Generation Plays for Channel Partners. Presentation Name 1
Five Critical Components: Building Successful B2B Demand Generation Plays for Channel Partners Presentation Name 1 Great Content (That s brief) Content is king. You ve heard that before, and with 91% of
More informationGet on the Fast Track with RSS-Driven Automation.
Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately
More informationCRM Buyer s Guide. Volume III: How Can I Get the Most from My Chosen CRM Solution?
CRM Buyer s Guide Volume III: How Can I Get the Most from My Chosen CRM Table of Contents Steps to CRM Success... 1 Step 1: It s all About the Customer... 1 Step 2: Build a Business Case... 2 Step 3: End
More informationContent marketing strategy in five simple steps.
Content marketing strategy in five simple steps. Content marketing works. By providing a clearly targeted audience with information that s useful and relevant, it helps establish long-term relationships
More informationDEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationTargeted measurable marketing
Targeted measurable marketing Plan, execute and measure your campaigns An invaluable tool for marketers, enables your marketing teams to plan, execute, and measure the success of every marketing campaign.
More informationMarketing... are you up to speed?
Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a
More informationAdvertising Opportunities State of Digital
Advertising Opportunities State of Digital Do you, like many others, find it hard to get to your exact target audience? They are everywhere! Are you looking for that new sign up for your workshop, your
More informationAn Analytical Approach To Lead Generation Webinars
An Analytical Approach To Lead Generation Webinars A confluence of forces has created new demands on marketing and sales teams. The right lead-generation campaign can help you meet them head-on. Now more
More informationNew Solutions New Opportunities
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
More informationHow to Build an Engaged Event Community. Presented by
How to Build an Engaged Event Community Presented by Contents Events Bring Communities Together 04 Before : Supercharge Your Event Community 06 During : Rock Real-Time Engagement 08 After: Extend the Life
More informationThe Importance of Leveraging Social Media in ecommerce. October 2011
The Importance of Leveraging Social Media in ecommerce October 2011 There is no denying that social media has cemented itself in today s society and changed the way many of us communicate. Not only has
More informationEvent Marketing 101 for Not for Profits
WHITEPAPER MARCH 2015 Event Marketing 101 for Not for Profits 8 tips to help you reach your event goals Presented by Pro Bono Australia and Eventbrite CONTENTS Introduction... 2 Tip 1: Drive Brand Awareness...
More information8 Ways To Build Your Brand Using Social Media
8 Ways To Build Your Brand Using Social Media 1 introduction 8 Ways to Build Your Brand Using Social Media Social media has changed the way our entire world works. Everyone has an equal voice and immediate
More informationTarget Marketing 102 What s Next?
Target Marketing 102 What s Next? What your customers say about you matters 14 % of people trust ads 78% of people trust consumer recommendations Source: Neilson Global Trust in advertising survey, 2007
More informationGfK 2016 Tech Trends 2016
1 Contents 1 2 3 Evolving behavior today s connected consumers Driving you forward 10 tech trends for 2016 Growth from knowledge turning research into smart business decisions 2 Evolving behavior today
More informationThe new way to accelerate and scale your social media marketing. Unlock your potential.
The new way to accelerate and scale your social media marketing. Unlock your potential. Campaign Commander Social Edition is one of the most pioneering SaaS solutions for social media marketing. A new
More informationPlus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
More informationWhy Buy GoldMine Premium Edition 9.2?
Why Buy GoldMine Premium Edition 9.2? The Top Reasons Why to Buy GoldMine Premium Edition with New Items in Version 9.2 GoldMine is a leading provider of relationship management solutions for small businesses
More informationWeb based Marketing for Information Products
Web based Marketing for Information Products Adele Berenstein Aug 14, 2009 Copyright 2009 by Adele Berenstein 1 Who Am I Experienced Customer Satisfaction Executive with over 40 years experience in sales,
More informationSponsorship Proposal. Colorado Small Business Event October 13th & 14th, 2015 Denver, Colorado
Sponsorship Proposal Colorado Small Business Event October 13th & 14th, 2015 Denver, Colorado The average annual revenue of a small business is $3.6 million. The average annual revenue of a small business
More informationCreate, attract, retain and delight customers, profitably. HubSpot Connector
CRM for Marketing Create, attract, retain and delight customers, profitably Maximizer s built-in marketing tools mean you can simply and effectively plan, budget, execute, analyse and optimise all aspects
More informationJENZABAR EX. Exceptional insights. Extraordinary results. JENZABAR EX
JENZABAR EX Exceptional insights. Extraordinary results. JENZABAR EX JENZABAR EX A Proven Solution for Higher Education Jenzabar EX is a comprehensive, fully-scalable administrative platform designed specifically
More informationCASE STUDY. L Oréal Canada
CASE STUDY Finds Beauty in Programmatic Buying With DoubleClick Bid Manager and Google Analytics Premium Finds Beauty in Programmatic Buying With DoubleClick Bid Manager and Google Analytics Premium Goals
More informationTSN SOLUTIONS COMMUNICATIONS MEDIA EDUCATION PRODUCTIONS EVENTS SALES
TSN SOLUTIONS COMMUNICATIONS MEDIA EDUCATION PRODUCTIONS EVENTS SALES TSN TEAM Thank you for taking the time to read this marketing and communications solutions document. I look forward to bringing our
More informationThe Sales Leadership Guide to Improving Your CRM Adoption
The Sales Leadership Guide to Improving Your CRM Adoption Author Tim Lynch For more than 15 years, I have been applying my skills in marketing, research, behavior and digital strategy. Combining experience
More informationGlobal Content & Marketing - Marketing Globally Managing Locally
Global Content & Marketing - Marketing Globally Managing Locally How effective content management processes, and a robust technology to facilitate it, empower an organization to engage global audiences
More informationEnhancing productivity. Enabling success. Sage CRM
Enhancing productivity. Enabling success. Sage CRM Customer Relationship Management Customer Relationship Management (CRM) is far more than just a software application. It is a business solution that gives
More informationSocial Selling: Building Relationships in a Social Media World
Social Selling: Building Relationships in a Social Media World RLI Design Professionals Design Professionals Learning Event DPLE 161 November 18, 2015 RLI Design Professionals is a Registered Provider
More informationExhibiting at a Trade Show? Use this digital engagement checklist for greater success
Exhibiting at a Trade Show? Use this digital engagement checklist for greater success Exhibiting at a Trade Show? Use this digital engagement checklist for greater success Negotiating, Closing and Announcing
More informationA Business Owner s Guide to: Lead Nurturing
A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing Did you know that when people visit your website, 95% of them are merely conducting research? In fact, only 5% of
More informationSPRING 14 RELEASE NOTES
SPRING 14 RELEASE NOTES At Salesforce ExactTarget Marketing Cloud your success is our top priority and we re working hard to continuously improve the Marketing Cloud solutions you use. We recently reached
More informationBUILDING OMNI-CHANNEL RETAIL FROM THE BACK END UP
BUILDING OMNI-CHANNEL RETAIL FROM THE BACK END UP Building Omni-Channel Retail From The Back End Up 2 An average of 50% of retailers plan to increase their commitments to order management, e-commerce,
More informationSuccessful elearning Business
10 Critical Components for a Successful elearning Business presented by elearning is a Critical Business Strategy What Nonprofits and Associations Need to Know You have the content. You have the membership.
More informationevision 7.0 TIE Kinetix Strengthen Your Business while Reducing Cost Business System Documents from Trading Partners
TIE Kinetix evision 7.0 Integration Software Business System Documents from Trading Partners Strengthen Your Business while Reducing Cost Documents from Internal Departments Integration Software Expandable
More informationREACH. CONNECT. ENGAGE.
REACH. CONNECT. ENGAGE. POSITION YOUR COMPANY WITH CONFIDENCE. B2B PUBLICATIONS Print & Online Advertising INDUSTRY EVENTS Sponsorship & Exhibitor Opportunities MARKETING SERVICES Creative, Responsive
More informationDigital Marketing Success & Rules of Engagement. Ann Burgraff Rowell annburgraff@yahoo.com
Digital Marketing Success & Rules of Engagement Ann Burgraff Rowell annburgraff@yahoo.com Digital / Social media is effective for: Promoting products and services Engaging with your customers / partners
More informationTOP3 MEDIA IS A FULL-SERVICE, ONLINE MARKETING AGENCY THAT EMPLOYS TOMORROW S TECHNOLOGY FOR TODAYS ONLINE SUCCESS. FOR YEARS,OUR TEAM OF DEDICATED
TOP3 MEDIA IS A FULL-SERVICE, ONLINE MARKETING AGENCY THAT EMPLOYS TOMORROW S TECHNOLOGY FOR TODAYS ONLINE SUCCESS. FOR YEARS,OUR TEAM OF DEDICATED PROFESSIONALS HAVE PROVIDED BUSINESSES OF ALL SIZES ACROSS
More informationSilver Level Intellyx Influence Subscription
Proposal and Contract Silver Level Intellyx Influence Subscription Summary Intellyx is the leading advisory, analysis, and thought leadership firm focused on architecting business agility in the enterprise.
More informationStand OUT Stay TOP-of-mind Sell MORE
Stand OUT Stay TOP-of-mind Sell MORE Use the arrows to navigate through the pages. next 1/19 [close] Haley Marketing Solutions Get past HR and sell higher margin solutions...4 Build a KILLER website...5
More informationDelivering Customer Delight... One Field Agent at a Time!
Delivering Customer Delight... One Field Agent at a Time! BORN for Field Service Management FieldOne Sky - Enterprise Field Management Solutions The most advanced, comprehensive and adaptable enterprise
More informationWHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper
WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy
More informationDownload: Best Practices for Successful Partnerships
Download: Best Practices for Successful Partnerships Introduction You finally have the product or solution that you have been pouring your heart and soul into finished and market ready. You now need to
More informationMedia sales opportunities delivered to your desk. Give your sales team unrivaled access to hundreds of upcoming media sales opportunities.
Media sales opportunities delivered to your desk Give your sales team unrivaled access to hundreds of upcoming media sales opportunities. Australia s must have media sales prospecting tool Imagine having
More informationTransforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend
Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from
More informationWEBTRENDS + SITRION SOCIAL ENTERPRISE SOLUTION
COLLABORATION OPTIMIZATION WEBTRENDS + SITRION SOCIAL ENTERPRISE SOLUTION Road to Engagement: Measuring the Success of the Social Enterprise SOLUTION BRIEF 2014 2014 WEBTRENDS, INC. WWW.WEBTRENDS.COM WEBTRENDS
More informationSocial Media Marketing for Local Businesses
Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook
More information(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved.
(+2 bonus) 21 TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI 2015 FATHOM All rights reserved. TIPS TO MAXIMIZE ROI AT MANUFACTURING TRADESHOWS A BRIEF INTRODUCTION Tradeshows are a popular sales, marketing
More informationDRAWING CUSTOMERS INTO THE COKE ZONE
DRAWING CUSTOMERS INTO THE COKE ZONE How Aimia helped the world s leading beverage brand build relationships By Aimee Bryan Regional Knowledge Director 02 / Drawing Customers Into the Coke Zone Summary
More informationTHE MULTI-CHANNEL CONTENT DISTRIBUTION GUIDE
TABLE OF CONTENTS It s Time to Cut the Content Waste 4 Identify Your Theme 7 Build Your Pillar 9 Distribute the Content 16 Optimize and Repeat 21 Appendix: Multi-Channel Content Distribution Examples 23
More informationTop Of The Search. Helping Companies Expose Their Brand On-Line
Top Of The Search Helping Companies Expose Their Brand On-Line www.topofthesearch.co.uk tweet us: @topofthesearch or email us: sales@topofthesearch.co.uk Top Of The Search Top Of The Search is a Digital
More informationPUBLIC RELATIONS GUIDE
PUBLIC RELATIONS GUIDE GlobalShop is the largest annual store design and at- retail marketing show in the world, bringing together retailers, brand marketers and industry suppliers each year since 1993.
More informationThe Next Generation of Channel Marketing
The Next Generation of Channel Marketing Authored by Chris Carroll Edited by Courtney Wiley This whitepaper discusses how technology resellers can take advantage of the next generation of channel marketing
More informationExceeding customer expectations in Ireland
BT and Avaya Exceeding customer expectations in Ireland Customers expect easy access to your services wherever they are, at any time, through any device. Their expectations are high, but organisations
More informationGlobal Survey: Is enterprise social collaboration living up to its promise? May 2013 Avanade
Global Survey: Is enterprise social collaboration living up to its promise? May 2013 Avanade Across the board, IT and business decision-makers, along with end users, report positive outcomes from their
More informationTen Steps to CRM Success. A Customer Relationship Management White Paper
A Customer Relationship Management White Paper 10 Steps to CRM Success i Table of Contents Step1: It s all About the Customer... 1 Who Are Your Customers?... 1 Define Customer Attributes... 1 Step 2: Build
More informationMarketing Guide for Authors
Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.
More information1. Layout and Navigation
Success online whether measured in visits, ad revenue or ecommerce transactions requires compelling content and intuitive design. It all starts with the fundamentals: the key building blocks to create
More informationTRANSFORMING HP S SOFTWARE S CUSTOMER EXPERIENCE WITH ADVOCACY WITH ADVOCACY
TRANSFORMING HP S SOFTWARE S CUSTOMER CUSTOMER EXPERIENCE EXPERIENCE WITH ADVOCACY WITH ADVOCACY How HP Software s Service Portfolio Management Customer Success team engaged, educated and delighted 1,000+
More informationA PROVEN LEAD GENERATION MODEL CONNECTING YOU WITH YOUR MOST VALUABLE PROSPECTS
A PROVEN LEAD GENERATION MODEL CONNECTING YOU WITH YOUR MOST VALUABLE PROSPECTS For the past ten years, has become the go-to source for active producers who are looking to grow their business, and marketing
More informationDIGITAL COMMUNICATIONS: SOCIAL MEDIA FOR B2B BUSINESS
DIGITAL COMMUNICATIONS: SOCIAL MEDIA FOR B2B BUSINESS A WHITE PAPER BY THE HENLEY GROUP WHAT DOES SOCIAL MEDIA MEAN TO YOU? Perhaps you associate social media with celebrities tweeting what they had for
More informationNurturing the IT Committee Lead
GLOBAL Nurturing the IT Committee Lead Is marketing helping or hurting? Trust + Credibility must be EARNED Today s modern tech marketer knows the importance of nurturing leads and building trusted relationships
More informationSocial Media Monitoring in Fifteen Minutes
Social Media Monitoring in Fifteen Minutes By Murray Newlands Murray Newlands 1 Table of Contents Social Media monitoring Guides your Business Introduction: Social Media Monitoring How Social Media monitoring
More informationAdd Social Media to Your Event Strategy
Add Social Media to Your Event Strategy Tips on how to build buzz & boost attendance 2012 Copyright Constant Contact, Inc. 12-XXXX BEST PRACTICES Guide Social Media MARKETING An event be it a networking
More informationRFID Journal LIVE! 2014
RFID Journal LIVE! 2014 Exhibitor Marketing Tools and Services For more information, please contact: Kathy Roach Marketing Coordinator 212-584-9400 x3 kroach@rfidjournal.com Alan McIntosh Director of Sales
More information1 Brainshark for Technology. Introduction
1 Brainshark for Technology Introduction Technology providers face a broad range of challenges when training and communicating with their sales teams, customers and prospects. Product offerings and information
More informationDigital Marketing Capabilities
Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning
More informationDELIVERED WITH LOGIC.
DELIVERED WITH LO. MANAGE YOUR BUSINESS, DRIVE GROWTH, AND ADAPT TO CHANGE Delivered with Logic. ogic. ogic, Inc. is a SAP Business ByDesign master valueadded reseller and solution and implementation partner.
More informationGuaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing
$ Guaranteed Not to Suck Issue 02 02 How Not to Suck at Social Media Marketing How Not to Suck at Social Media Marketing 5 6 8 10 13 14 16 19 21 How to Make the Most of YouTube Facebook Marketing Tips
More informationA Modern Sales Roadmap. 7 best practices to drive sales success. tellwise
A Modern Sales Roadmap 7 best practices to drive sales success tellwise Introduction Whether you re an inside sales rep or the Chief Sales Officer (CSO), you know sales is a demanding field, with countless
More informationTHE B2B FULL-FUNNEL MARKETER S HANDBOOK
THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the
More informationMarketing Online SEO Facebook Google Twitter YouTube
Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also
More informationContents. The most innovative company in the world 3. What is the Salesforce Cloud? 4. How Can My Association Benefit from the Salesforce Cloud?
10 Reasons Your Association Needs MemberNation, built on Salesforce 2 Contents The most innovative company in the world 3 What is the Salesforce Cloud? 4 How Can My Association Benefit from the Salesforce
More informationThe 5-Minute Guide to Customer Support
Tame the Email Monster Moving Customer Support from Email to a Help Desk to Boost Efficiency July 2011 Table of Contents Executive Summary... 3 The Global Inbox... 4 Does Email Scale As Your Business Grows?...
More informationA conversation with Scott Chappell, CMO, Sessions Online Schools of Art and Design
A conversation with Scott Chappell, CMO, Sessions Online Schools of Interviewed by: Steven Groves, StevenGroves.com Guy R. Powell, DemandROMI Can you talk to us a little bit about Sessions and what Sessions
More information45 Ways to Grow Your Business with Transcribed Content
45 Ways to Grow Your Business with Transcribed Content You work hard to create your audio and video content, but did you know that there is something very simple you can do to help maximize your content
More information