Consolidating the industry s rise 8 th OVAB Digital Signage Conference Munich
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1 8th MUNICH CONFERENCE September 2014 Kempinski Hotel Airport Munich Consolidating the industry s rise 8 th OVAB Digital Signage Conference Munich Europe s leading Digital Signage and Digital out of Home Strategy Conference Networking Presentations Panels Exhibition #OVABconference Instore Technology Point-of-Sale Analytics & Measurement Planning Platforms Content & Campaigns AN INVIDIS EVENT
2 Save the Date! September 2015 Thank you for visiting the 8 th OVAB Digital Signage Conference Munich
3 Dear conference visitor, Florian Rotberg, Managing Director invidis consulting I would like to welcome you in Munich to the OVAB Munich Digital Signage Conference 2014 on behalf of invidis consulting and OVAB Europe. This year will mark the eights edition of the conference and we are proud to have established an event which is strongly anchored in the European digital signage event calendar. This conference wouldn t be possible without the long standing support of the industry and OVAB Europe. Digital Signage and DooH has come a long way and is firmly established with customers. Whether with advertising customers, retail, government or enterprise clients. Engaging with customers through dynamic information at the point of sale or point of Information has become mainstream today. Consolidating the industry s rise Trends and Drivers in the EMEA digital signage and DooH industry is our conference topic in We invite you to join the discussions, network with clients and peers alike and get involved in shaping this young industry. Enjoy the conference! Yours, Florian Rotberg, Managing Director invidis consulting Dear conference visitor, Dirk Hülsermann, Founding President and Chairman OVAB Europe Digital signage and digital out of Home (DooH) are well established in retail, transportation and media. OVAB Europe has worked very hard in the last five years to form this industry. We have established standards which are being implemented across Europe and beyond. Our standards enable the industry and their customers to reach further, engage with consumers and transport dynamic messages. But we are a very young industry / media and need to adapt continuously to changing demands of the markets. Technology is developing fast, communication behaviors are changing and the media market demands automatic platforms for DooH. OVAB Europe continuous to represent and shape the industry in Europe with events, workshops, new and updated standards and a new certification program. I wish you a great conference and inspiring talks with colleagues from the digital signage and DooH industry. Yours, Dirk Hülsermann, President OVAB Europe
4 Baltschug Conference Plan Ciragan II Ciragan I Leonardo da Vinci II Leonardo da Vinci I Overview Way to the Conference Business Center Operator Lobby III Lobby II 1 Presentations Digital Signage Baltschug Nightflight Bar Lobby Café Lobby I Café 2 Presentations DooH 3 Ingram Micro / LG Electronics Distribution Area Brunnen Rezeption 4 Wardrobe 5 Toilets Leonardo da Vinci II 2 Haupteingang 4 Leonardo da Vinci I 1 Ciragan II 3 Ciragan I 5 Way to the Conference Business Center Operator ift ift Lift Lift Lift Lobby
5 Ciragan II Ciragan I Way to the Conference Lift C 2 B Lunch Lift Business Center Operator Lobby III Lobby II Lobby I EXHIBITORS PLATINUM 1 Samsung Electronics GOLD 2 Tech Data Maverick 3 LG Electronics SILVER TECHNOLOGY PARTNERS A dimedis / Vangenhassend ifeedback Totem Nightflight Bar Lunch Lift Lobby Café Café 4 Inputech BRONZE 5 Elo Touch Solutions 6 DS Connekt B LG ShineOut / UNICOL / SONUS 7 STiNO eyevis Live Broadcast Presentations 8 Concept C Samsung / Navori Brunnen A Registration Rezeption 9 HAGOR Products 10 iiyama Program Displays 11 SMIL-Player / LionDATA Main Entrance Haupteingang
6 8th MUNICH CONFERENCE September 2014 Kempinski Hotel Airport Munich Conference Program 17 th September 13:00 13:30 14:00 14:30 OVAB Europe Annual Membership Meeting 15:00 15:30 16:00 16:30 Installation Tour Munich City OVAB Standards Workshop 17:00 17:30 18:00 18:30 19:30 invidis Yearbook Release Event (on invitation only)
7 18 th September Room: Leonardo da Vinci* 10:00 10:45 [1] Keynote // invidis consulting Consolidating the industry s rise Trends and Drivers in the EMEA Digital Signage & DooH Industry and Outlook 2015/16 Florian Rotberg (invidis consulting) / Oliver Schwede (invidis consulting) 10:45 11:15 [2] Keynote // Ströer Media Public Video from infrastructure to marketing Christian Schmalzl (Ströer Media) 11:15 12:00 [3] Panel // Planning Platforms Old habits die hard - The Challenges of digital booking and ad serving platforms Christian Schmalzl (Ströer Media), Andreas Soupliotis (Ayuda), Dirk Hülsermann (OVAB / VUKUNET), Radjen van Wilsem (CS Digital Media) 12:00 13:30 Lunch Break 12.30: Guided Tour // Airport Munich, Wolfram Last (NEC) / Susanne Gomez (InoNet) DIGITAL SIGNAGE TRACK Room: Leonardo da Vinci I* 13:30 13:55 [4] Best Practice Presentation // Umdasch Shopfitting, Ars Electronica Solutions Combining online and offline shopping with an interactive shopping wall Günther Berger (Umdasch Shopfitting), Bernd Albl (Ars Electronica Solutions) 13:55 14:20 [5] Best Practice Presentation // Sevenal Working Use Cases with ibeacons Jan Webering (Sevenval) 14:20 14:45 [6] Best Practice Presentation // McFIT The Virtual Trainer Digital Signage at McFIT André Hoppe (McFIT) 14:55 15:20 [7] Best Practice Presentation // Lekkerland Digital Signage in convenience stores Ralf Wilker (Lekkerland) 15:20 15:45 [8] Best Practice Presentation // RMG Networks Transforming customer experience through intelligent visual communication Rob Brinklow (RMG Networks) DIGITAL-OUT-OF-HOME TRACK Room: Leonardo da Vinci II* 13:30 14:00 [09] Study Presentation // Smart TV Networks 690 GRP - Results of the first comprehensive DooH study in Germany Dr. Frank Goldberg (Digital Media Institute) 14:00 14:30 [10] Panel // Planning and Booking Platforms Current Experiences and challenges of existing RTM projects Horst Brunner (Goldbach), Dirk Hülsermann (OVAB / VUKUNET), Winfried Karst (Silverflow Media), Andreas Soupliotis (Ayuda) 14:30 15:00 [11] Panel // Campaigns: The heat is on Right time, right place, right audience - DooH in the relevant set Vladimir Aubin (Broadsign), Sven Jacobi (Neo Group), Willi Meyer (Goldbach) 15:00 15:45 [12] Best Practice Presentation & Panel Content Presentation: Pepsi Max Augmented Reality Campaign Tim Last (Grand Visual) Panel: Dynamic ads for a captive audience on the move Thomas Eusterholz (Oestreicher+Wagner), Tim Last (Grand Visual), Markus J. Deserno (OVAB / Seen Media), Tino Keller (Promiflash) * Simultaneous translation available 15:45 16:15 Coffee Break 16:15 17:00 [13] Panel // Instore Technology Analytics, measurement and their legal implications Daniel Gasser (Relevance Analytics), Simon Marg (ituma), Ke-Quang Nguyen-phuc (Quividi), Thorsten Ihler (Fieldfisher) 17:15 18:00 [14] Panel // OVAB Europe Digital Signage & DooH Panel Worldwide Industry Outlook 2015/16 Damon Crowhurst (Scala), Brian Dusho (Broadsign), Ronni Guggenheim (Navori), Vladimir Kozlov (DigiSky), Bob Raikes (Meko) 18:00 23:00 Networking Event (Airbräu)
8 Speakers Keynote: Consolidating the industry s rise Florian Rotberg Managing Director invidis consulting Oliver Schwede Senior Analyst invidis consulting Keynote: Public Video from infrastructure to marketing Christian Schmalzl COO Ströer Media
9 Presentations Bernd Albl Senior Director Ars Electronica Solutions Günther Berger Shop Consultant UMDASCH Shopfitting Rob Brinklow Consumer Portfolio Manager RMG Networks Dr. Frank Goldberg Managing Director Digital Media Institute André Hoppe Division Manager IT ServiceDesk McFIT Tim Last Products & Services Director Grand Visual Jan Webering Sevenval Ralf Wilker Head of CoS² (Consumer oriented Store Solutions) Lekkerland Information Systems Guided Tour Airport Munich Wolfram Last Manager Sales Operations D-A-CH NEC Display Solutions Europe Susanne Gomez Key Account Manager Digital Signage InoNet Computer
10 Planning Platforms Old habits die hard The Challenges of digital booking and ad serving platforms Instore Technology Analytics, measurement and their legal implications OVAB Europe Digital Signage & DooH Panel Christian Schmalzl COO Ströer Media Daniel Gasser Consultant Relevance Analytics Damon Crowhurst Sales Director EMEA Scala Andreas Soupliotis Ayuda Media Systems Thorsten Ihler Associate Fieldfisher Brian Dusho Vice Chairman BroadSign Dirk Hülsermann Manager DOOH Solutions (NEC) / President (OVAB Europe) Simon Marg Managing Director ituma Ronni Guggenheim Managing Director Navori Radjen van Wilsem CS Digital Media Ke-Quang Nguyen-Phuc COO Quividi Vladimir Kozlov DigiSky Bob Raikes Meko
11 Planning and Booking Platforms Current Experiences and challenges of existing RTM projects Campaigns The heat is on Right time, right place, right audience: DooH in the relevant set Content Dynamic ads for a captive audience on the move Horst Brunner Unit Director Digital Out of Home Goldbach Media Austria Vladimir Aubin Sales Director EMEA BroadSign Thomas Eusterholz General Manager Oestreicher+Wagner Andreas Soupliotis Ayuda Media Systems Willi Meyer Head of Sales DOOH PG3 Goldbach Media Switzerland Tino Keller Founder & Promiflash / Celebrity News Dirk Hülsermann Manager DOOH Solutions (NEC) / President (OVAB Europe) Sven C. Jacobi Managing Partner Neo Group Tim Last Products & Services Director Grand Visual Winfried Karst Silverflow Media Markus J. Deserno Managing Shareholder SEEN MEDIA
12 We would like to thank all our sponsors and partners! Platinum Sponsor Gold Sponsors Silver Sponsor Bronze Sponsors Conference Sponsors Technology & Content Partners Distribution Partner Media Partners Cooperation Partners POLISH DIGITAL SIGNAGE ASSOCIATION
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