WHAT IS NYC MEDIA LAB?

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1 WHAT IS NYC MEDIA LAB? NYC Media Lab connects technologists in digital media and technology companies with bright minds in New York City s universities in order to drive innovation and talent development. NYC Media Lab is a partnership between the City of New York, its institutions of higher education, and the digital media and technology industry. The Lab hosts events and seeds projects to foster collaboration across a range of disciplines core to the future of media. CORPORATE MEMBERS AFFILIATE MEMBERS

2 OPEN SEED PROJECTS Corporate members of NYC Media Lab take part in annual open seed projects, a way to immediately plug into the cutting-edge talent and research taking place across NYC s universities. We invite a high degree of participation from member companies, allowing them the ability to shape the questions and goals surrounding each collaborative project. Seed projects can take various forms depending on the needs of each company, such as a research project or prototype. FOR INSTANCE: AUTOMATIC VIDEO ANNOTATION CHALLENGE MLB Advanced Media is experimenting with a wide range of technologies to improve its ability to capture and annotate video metadata. Structured as a national competition, this seed challenge seeks solutions to automatic video annotation to uncover key data from archival video of baseball games by issuing a series of prizes. VISUAL PROGRAMMING TOOLS FOR JOURNALISTS News Corp has convened a working group with students and faculty from the NYU Polytechnic School for Engineering and the Columbia University Graduate School of Journalism to explore both the form and function of a data visualization and interactive graphics toolkit for journalists. The project will establish what areas of development would be necessary to advance a larger scale open source project. NEWS AND MOBILE COMMERCE NBCUniversal challenged NYC faculty and students to explore opportunities in delivering and monetizing micro news content on their mobile game called Ncredible. Students and faculty from the NYU MFA in Game Design program came together with executives from NBCUniversal to playtest the game and give structured feedback. PERSONALIZED MOBILE NEWS APPLICATIONS Hearst Corporation invited students to apply for a fellowship around prototypes of new mobile applications expressing the idea of content personalization. Five students were chosen from NYU, SVA, and Parsons the New School for Design. The fellows designed, iterated, and user-tested their applications while regularly consulting with Hearst editorial and technical executives. Together, the fellows and the executives explored questions such as: what kind of content is likely to engage individual users, and under what conditions? What are the product experiences that not only provide the right context for this personalized content, but can delight users? THE FUTURE OF RETAIL Publicis Groupe executives across four agencies collaborated with an academic team from the MFA Design & Technology program at Parsons The New School for Design to imagine the future of the retail experience. The Parsons students researched, developed, and usertested prototypes surrounding in-store navigation, interior design for pop-up stores, and personalized body scanning for apparel shopping. [email protected]

3 CALENDAR OF EVENTS Connect with the corporate members, universities, and startups that are part of the NYC Media Lab community. The Lab hosts cross-company roundtables, panel discussions, and demo nights, as well as the Annual Summit, which convenes the Lab s membership and showcases the best thinking in media and technology innovation across industry. SEPTEMBER 25, 2015 // ANNUAL SUMMIT NYC Media Lab s Annual Summit is your crash course in the best thinking, projects, and talent in digital media and communications. This is an opportunity for media executives to explore a wide range of prototype technologies, applications, and research projects from universities in NYC and beyond. In addition to 100 demonstrations of digital media research and prototypes from university labs, the Summit will include a keynote presentation from Dataminr CEO, Co-Founder, and Chairman Ted Bailey, a special presentation on virtual reality, and 12 breakout sessions led by NYC faculty ranging from mobile live streaming to data-driven storytelling. NOVEMBER 5, 2015 // EXPLORING VIRTUAL REALITY This half-day event will feature lightning talks and interactive demos on the impact of virtual reality on the media sector. The event will include insights from faculty, startups founders, and corporate technologists. Following the event will be a field trip for corporate members. The field trip is an opportunity for a small group of media and technology executives to visit the work spaces and labs of virtual reality innovators. The day will also include conversations about current experiments at startups and corporate labs. FEBRUARY 26, 2016 // PERSONALIZATIONPALOOZA Building upon the success of last year s event, Personalizationpalooza will feature a morning of flash presentations and discussion on technologies for personalization and recommendation ranging from what s in the lab, what s being commercialized by startups, and what is being developed by industry. Following the event will be a field trip for corporate members. JUNE 9, 2016 // INTERNET OF THINGS MEDIA MASH IoT Media Mash will be a half-day event with over two dozen speakers delivering lightning talks, technical workshops and interactive demos. The event will feature professors from electrical engineering, video processing, machine learning, and artificial intelligence. Startups founders focusing on IoT products and services as well as and corporate technologists will also be part of the conversation.

4 NYC MEDIA LAB 2015 ANNUAL SUMMIT September 25, 2015, 9:00am - 5:00pm NYU Skirball Center for the Performing Arts 566 LaGuardia Place, New York, NY Now entering its fourth year, NYC Media Lab s Annual Summit is a crash course in the best thinking, projects, and talent in digital media and communications across the City s universities. From hands-on workshops to the City s only pan-university demo showcase, this is an opportunity for media executives to explore a wide range of prototype technologies, applications, and research projects. Come meet the next generation of talented designers, engineers, and makers that will continue to make New York City the media capital of the world. MEET with heads of technology, product, strategy, and design from NYC s leading media companies CONNECT with emerging talent in machine learning, data, digital storytelling, user experience & more GO HANDS-ON with demos and research from university labs, from virtual reality applications to data visualizations 2015: BY THE NUMBERS 1,000 expected attendees 100 university demos 20 expected colleges and universities represented Keynote speaker: Ted Bailey, CEO, Founder & Chairman, Dataminr SCHEDULE 8:30am Registration & Networking breakfast 9:00 Morning Session Hear insights from keynote speaker Ted Bailey, see a glimpse of the products developed through NYC Media Lab seed projects, and learn about the future of virtual reality during a special presentation from the Lab s Executive Director. 12:00pm Lunch & Classroom Breakout Sessions Roll up your sleeves and choose among a variety of concurrent interactive workshops led by NYC faculty, spanning data science, interaction design, computer science, and more. Faculty will include David Carroll (Parsons MFADT), Jonathan Stray (Columbia Journalism) and Shawn Van Every (NYU ITP). 2:00 Pan-University Demo Showcase Meet the next generation of digital media innovators during a science fair of 100+ demos and research projects from university students and faculty across the country. 4:00 Evening Reception 5:00 Event Concludes

5 BECOME A MEMBER TODAY MEMBERSHIP LEVELS Priced annually STRATEGIC / $300,000 $100,000 membership fee $200,000 seed project commitment Opportunity to host a visiting scholar or place an executive in an NYC lab CORPORATE / $50,000 $25,000 membership fee $25,000 seed project commitment AFFILIATE / $25,000 $25,000 membership fee GETTING VALUE Student Recruitment: Tap into one of the City s most valuable assets its diverse and talented body of students. Members recruit students to join them for hackathons, as interns, or as full-time employees. Interactive Demonstrations: See projects firsthand from NYC university labs and gain insights through discussions and debate. Introductions Service: Receive introductions to top New York City researchers and practitioners in your company s areas of interest. Brainstorming, Technology, and Product Review Sessions: Generate a new product concept, get feedback during product development, or help to reimagine an existing product line. Meeting Place for Company and Industry Collaboration: Engage with other members, opening the possibility for collaboration, or use events hosted by the Lab to organize collaboration with multiple divisions within your own company. LET S START A CONVERSATION Contact us today to discuss how NYC Media Lab can help your company advance its technology projects and achieve its innovation goals. Justin Hendrix, Executive Director [email protected] (646) Stay connected. Sign up for our monthly newsletter for invitations to NYC Media Lab events, news on university technology and happenings, and more. Subscribe now: [email protected]