INTEGRATE 2014 POST SHOW REPORT

Transcription

1 INTEGRATE 2014 POST SHOW REPORT

2 WHEN August 2014 WHERE Sydney Showground, Sydney Olympic Park WEBSITE OVERVIEW Integrate, in association with InfoComm International and CEDIA, serves the AV and systems integration market as the leading platform to launch new products to the market, learn about current trends, to network and do business. The show is a conduit for local and global brands to meet with buyers and distributors, while communicating new solutions to AV technicians and end users. 5,100 TOTAL VISITS 4,180 VISITORS 4,836 SQUARE METRES 129 EXHIBITORS

3 SEE EMERGING Show Floor Offerings/Product Categories Represented on the Show Floor (page 3) Simple infographics or list displaying the 27 product categories TECHNOLOGIES (maybe IN: with the floorplan watermarked in the background?) you ve got this original file as Ned designed it. Audio Processing Control Systems Image Processing Presentation Systems Audio Systems & Acoustics Digital Signage Interactive Display Rigging & Staging Building Management Energy Management IP & Network Distribution Security & Access Control Cabling / Connectors / Signal Management Conferencing & Collaboration Content Creation & Management Furniture / Racks / Cases & Mounts Home Automation Home Cinema HVAC Control Large Scale Display Lighting & Lighting Control Media Distribution Paging & Evacuation Systems Show Control Streaming Media Video Projection & Display Wireless Communication

4 LIVE ARCHITECTURAL CASE STUDY THE INTEGRATE BAR WAS TRANSFORMED INTO A LIVE ARCHITECTURAL CONNECTIVITY CASE STUDY, DESIGNED BY ARCHITECT MATT REYNOLDS OF POPULOUS AND SUPPORTED BY RUTLEDGE SOLUTIONS. This environment showcased AV technologies, networks and visual displays from leading solution providers and demonstrated their practical application in spaces within the entertainment and hospitality industry. The brief was to deliver a pop-up bar that integrates AV technology in a unique space, while lending itself as a collaborative working and networking environment, capable of supporting presentations, host informal meetings and social events. Designed by Matt Reynolds from Populous, the concept was born from the need for a space for respite from the frenetic energy on the exhibition show floor. Overhead monitors display images to denote a sense of peace. A communal and inviting space allows visitors to stop and recharge, while networking in the collaborative meeting space.

5 FUTURE TREND TALKS We decided to exhibit at Integrate because it is one of the best and largest shows for integrators in Australia, and we had some core products that we wanted to show to that audience, so it was a no brainer for us. Our target audience is predominantly integrators with a mix of end users, and both have been here in abundance. RECOGNISING THE CONVERGENCE BETWEEN AV AND IT, INTEGRATE LAUNCHED THE FUTURE TREND TALKS SEMINAR SERIES IN WE WORKED WITH THREE PARTNER ASSOCIATIONS TO DEVELOP AN IN-DEPTH PROGRAM EACH DAY THAT EXPLORED KEY EMERGING TRENDS AROUND UNIFIED COMMUNICATIONS, CONVERGED BUILDING AND DIGITAL SIGNAGE TECHNOLOGY. Three sessions ran each day, comprising a morning international keynote followed by two supplementary sessions. Over the three days, more than 1,200 sessions were booked. In partnership with the IMCCA, the first day s program focussed on Unified Communications Talks, and featured sessions from Dimension Data, Acano, Pexip, Samsung and more. Day 2 s Smart Building Talks were presented in partnership with the KNX Association. Chief Technical Officer of the KNX Association, Joost Demarest delivered an engaging keynote, and participated in a panel discussion that debated world class technologies in Australian smart buildlings. Digital Screenmedia Association were the partners for Day 3 s Digital Signage Talks, which brought to life the complete network, aiding attendees in understanding how suppliers and brands work together to create an engaging network that draws consumers in. Following on from the success of Future Trend Talks this year, in 2015 the series will continue to be further developed. Mathew Alexander Product Marketing Manager Broadcast Business Systems, Panasonic Suported by:

6 EDUCATION AT INTEGRATE Suported by: INFOCOMM EDUCATION InfoComm International brought together the leading audiovisual and information communication industry pioneers worldwide to deliver proven training sessions designed to rev up your skills and explore emerging trends to keep you competitive in the quickly evolving AV industry. CEDIA TRAINING CEDIA Training this year introduced a number of key elective courses, encouraging attendees to gain advanced knowledge of ways to assess and manage AV, lighting, video and network systems, increase their technical proficiency, understand profit and growth potential, and more. ENTERTAINMENT TECHNOLOGY TRAINING ARENA The arena comprised seminars, hands-on workshops and live demos. Driven by current exhibitors, including Audio Products Group, Sennheiser, Jands and Crestron, the free program presented topics that are relevant to the audio and entertainment technology industry. TECHNOLOGY FOR WORSHIP Technology for Worship Magazine joined Integrate again in 2014 to provide educational seminars and training workshops on the latest technology and how to use it in your space. Speakers included representatives from Kramer Electronics and Production Audio Video Technology.

7 VISITOR KEY STATS of visitors discovered 85% new products, services or suppliers 2,737 3,328 3,880 4,180 Average dwell time at the show 6.9 HOURS 62% of visitors had never attended Integrate before Growth in visitor numbers year on year TOP REASONS TO VISIT INTEGRATE 90% 93% 88% Keep up to date with new technology Find new products Compare/find suppliers of visitors would recommend or specify products seen at the show visitors had a high level of authority over purchasing decisions visitors were satisfied or very satisfied with the show

8 EXHIBITOR KEY STATS Great team, very personable, strong numbers the stand was busy! Creston 2014 Exhibitor 90% 86% 96% of of exhibitors were satisfied or very satisfied with the show of exhibitors were satisfied or very satisfied with the quantity of visitors exhibitors were satisfied or very satisfied with the quality of visitors TOP REASONS TO EXHIBIT AT INTEGRATE Brand Awareness Making New Contacts Generate large volume of leads 65 average number of leads generated at the show $192,000 average value of leads generated at the show

9 PRODUCTS THAT VISITORS CAME TO SEE Systems Integration The show has been very beneficial for me in my role to see what new products are out there, making sure I m getting the latest products and information, and helping me make smarter decisions. Iain Brew Multimedia Coordinator, Macquarie University Unified Communications Display Building Control Residential Audio Entertainment Technology 2% 6% 14% 14% 14% 19% 33%

10 Live Events & Worship 33% Systems Integration 28% INDUSTRY BREAKDOWN OF VISITORS End Users 18% Government, Military, Healthcare 8% Facilities & Building 8% Education 8% It s certainly the most relevant trade show in Australia for what I do, and it s the only time of year you can come and see everything you need to see in one place. Scott Lambert Audio Visual Support Officer, Department of Defence

11 Consultants 4% Education 5% Core AV 43% Facilities & Building Management 5% Sales & Marketing 19% JOB FUNCTIONS OF VISITORS End Users 24%

12 EXHIBITOR KEY STATS MOST IMPORTANT REASONS TO EXHIBIT Improve brand or product awareness Making new contacts 44 NEW EXHIBITORS Generating a large volume of sales leads 42% OF EXHIBITORS GENERATED MORE 50 SALES LEADS THAN AT THE SHOW Over 90% of exhibitors were satisfied or very satisfied overall 96% of exhibitors were satisfied or very satisfied with the quality of visitors 86% of exhibitors were satisfied or very satisfied with the quantity of visitors 87% of exhibitors felt they achieved an increase in product or brand recognition at Integrate

13 MARKETING ACTIVITY SUMMARY OUR DEDICATED MARKETING TEAM PUTS TOGETHER A SEVEN MONTH CAMPAIGN TO ENSURE THAT YOU GET THE GREATEST REACH POSSIBLE FOR YOUR BRAND AND PRODUCTS. This year Integrate: Reached over 78,000 people in media partner databases 23,000 telemarketing calls were made 10,000 exhibitor invitations were sent out MEDIA REACH DIGITAL & MARKETING Internal Databases 18,000+ Exhibitor Databases 13,000+ Media Partner Databases 78,000+ Paid Online Advertising 51,000+ Social Media (Impressions) 500,000+ Search Engine Optimisation (Impressions) 700,000+ DIRECT MAIL Main Direct Mail 14,000 Educational Institutions 15 Exhibitor Invitations 10,000 ADVERTISING Industry Print Media 90,000+ TELEMARKETING Calls Made 23,000 Data Building Hours 150 MOBILE MARKETING SMS 7000+

14 Integrate is the quintessential show for the AV industry it now attracts such a broad range of the industry that it s a great return on our investment. For us it s THE SHOW within the industry, and it s really broadening to encompass the end users as well as the trades themselves. We don t exhibit at any other show. Graham Barrett Technology Director Australia & New Zealand, AMX We ve been very impressed with the visitors coming to the stand it s really hit the mark in terms of the target market. We just wouldn t have gotten the same outreach if we didn t do the show. Gino Severin National Manager Printer & ICT Channel, Ricoh FEEDBACK FROM INTEGRATE We re in a business that is changing and evolving all the time, so it s great to be able to come to an event like this and find out what s new and keep learning. Rob Muir General Manager, East Coast Audio Visual

15 SPONSORS AND SUPPORTERS Partners: Platinum: Industry Partners: Media Partners: Gold: Silver:

16 CONTACT THE TEAM SOREN NORGAARD Event Manager P: E: JUSTINE FRKOVIC Event Co-ordinator P: E: DANIEL MCMAHON Event Sales Manager P: E: LISA MEEHAN Operations Manager P: E: HAYLEY DRINAN Event Sales Executive P: E: STEPHANIE BLEAKLEY Marketing Manager P: E:

17 BE PART OF INTEGRATE 2015 AS WE MOVE TO MELBOURNE AUGUST 2015 MELBOURNE CONVENTION & EXHIBITION CENTRE