Our media includes a vibrant digital ecosystem, print magazine, videos and events.

Transcription

1 Media Kit

2 ABOUT Make It Better Media is a regional lifestyle media company for the North Shore of Chicago and other areas with similar demographics. We cater to the interests of our affluent, primarily female audience. They care passionately about family, health, education, home, events, travel, food, fashion and philanthropy. Our media includes a vibrant digital ecosystem, print magazine, videos and events. Our mission is to be the most trusted, easiest-to-use community resource that helps our audience make their lives and the lives of others better online, in print and in person. For this reason, we provide unprecedented support for and amplification of fundraising efforts by nonprofits demonstrating best practices. We look forward to helping your business or nonprofit grow! 2

3 AUDIENCE TOUCH POINTS Our exceptionally engaged audience of high household income women exceeds national norms in every category. They trust and act on our content. We offer more points of contact within our valuable demographic than any other regional or national publisher. magazine social media direct response inserts TV 27,000 biweekly e-newsletter Better Letter subscribers research and polls 3 MAKEITBETTER.NET updated daily; 115,000 monthly pageviews and growing Shop for Good e-commerce events, seminars and classes responsive on all devices July 2014

4 DEMOGRAPHICS & LIFESTYLE MARKERS 94% 75% 90% 41% 90% Female readership, controlling 85% of household spending Earn annual household income over $100,00 vs. 42% of the market Are college graduates Hold post-graduate degrees Readers are years old. Above statistics according to the Circulation Verification Council s Supplemental Readership Survey, July % 48% 75% own a second home* 80% 5+ hours are married* exercise per week* 47% 92% own one or more luxury cars* *From 2011 Readership Survey. have children in the home* will change brand loyalty to make the world a better place* regularly attend charity events* 26% own homes valued at 1.5M+*

5 PRINT METRICS 60,000+ Magazines mailed each month to high household income homes in Chicago and on its North Shore 95.8% regularly read magazine cover to cover 76.9% for other publications 64% keep magazine 1-3 months 32% for other publications 74.9% regularly purchase products or services from ads in magazine 50-60% for other publications Bannockburn Buffalo Grove Chicago* Deerfield Evanston Glencoe Glenview Highland Park Kenilworth Lake Bluff Lake Forest Libertyville Lincolnshire Lincolnwood Long Grove Northbrook Northfield Park Ridge Riverwoods Vernon Hills Wilmette Winnetka * 3,000 additional now, 10,000 additional in November. 5

6 PRINT ADVERTISING Full Page - bleed trim* Ad Sizes Width Height /3 Page Vertical /2 Page Horizontal /3 Page Vertical /3 Page Horizontal /4 Page DPI, 133 Line Screen, 300% maximum density on 4-color ads. Maximum tone density for black and white halftones is 170%, second color 70%. Maximum file size is 40K. File types accepted: For print:.pdf, packaged indesign files,.eps For web:.jpg,.gif Ad materials should be sent to: ads@makeitbetter.net * SAFTEY MARGIN REQUIRED: Live matter should be kept.25 from ALL trim edges. Full Page 2/3 Page Vertical 1/2 Page Horizontal 1/3 Page Vertical 1/3 Page Horizontal 1/4 Page 6

7 PRINT ADVERTISING CRITERIA DIGITAL FILE CRITERIA All logos and photo files should be saved as high resolution JPEG, TIFF, or EPS files. All images should be color-corrected, high-resolution (300 DPI) CMYK files. All files must be CMYK (no spot colors, e.g. PANTONES). All fonts must have corresponding screen and printer s fonts. All fractional ads must include a clear border or colored background (or Make It Better production reserves the right to add a.25pt black border.) FILE AND PROOF DELIVERY Files under 25MB: to ads@makeitbetter.net. Advertiser name, publication month & year, and ad should be in the subject line of the . Files over 25MB: Contact ads@makeitbetter.net for instructions on uploading the file to the Make It Better Dropbox Make It Better is not responsible for discrepancies in color reproduction if proofs are not supplied. To guarantee color match, color ads should be accompanied by SWOP standard color proofs such as Kodak Approvals for guidance on press. There will be a charge to pull 4/C SWOP proof, price upon request. ACCEPTED FILE FORMATS EPS, PDF, INDD, AI, PSD Adobe Illustrator please create outlines for all fonts used. Adobe Photoshop please include all font files. Adobe Acrobat PDF please include crop & bleed marks for full page ads only. Adobe InDesign please package the file to include all links and fonts. PRODUCTION GUIDELINES Spread ads should be prepared as two individuals pages. PDF files must contain only 4-color process (CMYK) high-res images: please convert all RGB images and spot colors to CMYK. Spot colors do not match exactly with their CMYK equivalent. Make It Better is not responsible for PDF files that are prepared incorrectly or any errors in content. If any fonts are missing, publishers reserve the right to sub stitute any font(s) for the missing one(s). No changes will be made to supplied artwork. Ads created in an unsupported format or size will need to be resubmitted. 7 Ad production services are available, please contact your advertising representative for pricing information.

8 PRINT ADVERTISING PRICING Full Run Magazine (Print Only) Size (4 color) Open 4x 7x Full Page $3,300 $3,000 $2,700 2/3 Page (vertical) $2,500 $2,300 $2,100 1/2 Page (horizontal) $1,800 $1,650 $1,475 1/3 Page $1,300 $1,200 $1,100 1/4 Page $1,050 $950 $850 Inside Front Cover $5,500 $5,000 N/A Inside Back Cover $4,300 $4,000 N/A Outside Back Cover $6,300 $6,000 N/A Inside Front Cover $8,000 $7,500 N/A Effective date 8/14. All rates are net. Prices are for camera-ready ads. Premium position = FP only w/$300 upcharge. 8

9 2015 ADVERTISING CLOSE DATES EDITION JANUARY/ FEBRUARY 2015 Power Issue/Health & Wellness Guide/ Camp Guide #1 MARCH/APRIL 2015 Philanthropy Awards Spring Cleaning/Camp Guide #2 SPACE RESERVATION DEADLINE MATERIALS DUE TO PRODUCTION (Make It Better to create ad) CAMERA READY AD DEADLINE (customer supplied, no changes November 21 November 28 December 12 January 31 February 6 February 20 MAY 2015 Restaurants/Food/Garden March 24 March 31 April 14 JUNE/JULY 2015 Kids Summer Go Guide Part 1 AUGUST/ SEPTEMBER 2015 Summer Go Guide part 2 Best of 2015/Finance OCTOBER 2015 Home NOVEMBER/ DECEMBER 2015 Entertaining/Gift Guide Guide to Giving April 29 May 6 May 20 July 1 July 8 July22 August 26 September 2 September 16 October 5 October 12 October 26 9

10 WEB METRICS 750,000+ Annual visitors read our content that consists of cultural events, travel, food, fashion, family, real estate and home. 1.2M+ Annual Pageviews 27,000+ Opt-in Newsletter Subscribers 70,000+ Views of MIB TV Videos 8,000+ Social media followers MakeItBetter.net is a responsive website designed to work across all devices and exponentially grow our online audience within our current footprint, and as well as in other communities with similar demographics. 10

11 WEB ADVERTISING UNITS hero banner Our custom ad units are available to purchase as run-of-homepage and run-of-category. Better You Dining E ntertainment F amily H ome Philanthr opy Ev ents B ette rl ist Sho pf or Good Credit: Theo Wargo/Getty Images super leaderboard 1366x The Super Leaderboard ad unit is only available to purchase as run-of-site. 970x90

12 WEB ADVERTISING UNITS anchor banner 300x250 billboard The purchase of a Billboard ad unit also includes an Anchor Banner, which is an inset of the Billboard. SPONSORED µ650

13 WEB EDITORIAL SPONSORSHIPS premium sponsored content article A premium sponsorship is a 500-to 550- word article about a topic that surrounds your business on our website. It can be featured on our homepage or within any of the categories, with a preview of the article and two images. Within the article, your company logo, website and additional images will be featured. SPONSORED Take Your Look From Work to Play JUNE 2014 BY WESTFIELD OLD ORCHARD COMMENTS Summer temps bring a seasonal dressing dilemma: How do you abide by a corporate dress code when you have a chic post-work cocktail hour? If you have no time to spare in between, senior marketing director of Westfield Old Orchard Shannon Ridgeway has a few tricks to swap a cubicle look for an ensemble worthy of a summer soiree. 1. Outfit Foundation Your transitional outfit starts with an important foundation: the buildable base. If you have fun, summery plans after the clock strikes five, select a chic square-neck sleeveless dress, or pick up one at... MORE 13

14 WEB EDITORIAL SPONSORSHIPS standard sponsored content article A standard sponsorship is a 500-to 550-word article about a topic that surrounds your business on our website. It can be featured on our homepage or within any of the categories, among Make It Better s editorial content. Within the article, your company logo, website and additional images will be featured. SPONSORE D BurgerFi is Bringing Fresh to Glenview By BurgerFi Article Type Ad Type Dimensions File Size Format Premium Banner 715µ295 40k.jpg/.gif Premium Rectangle 180µ150 40k.jpg/.gif Standard Double Anchor 710µ342 40k.jpg/.gif 14

15 CUSTOM WEB CONTENT PROGRAMS We offer a lot of unique advertising opportunities to help brands stand out. VIDEO Allow us to produce a 60-second video on your business. It can be embedded as part of an editorial sponsorship or as a stand-alone, to be housed under your corresponding category. TV TIP OF THE WEEK ARTICLE Compose a 200- to 250-word article about a tip that would be beneficial to our readers. The article will be featured in the right column of the article page under your corresponding category. One image may accompany the article, in addition to a company logo and website. LOOK OF THE WEEK ARTICLE Compose a 200- to 250-word article about items in your retail store that would make up a look of the week. The article will be featured in our Better You category. One image may accompany the article, in addition to a company logo and website. SPONSORED RECIPE Create and provide a recipe for our readers, along with a 25-to 50- word descriptor. The recipe will be featured in our Dining category. One image may accompany the recipe, in addition to a company logo, contact information and website. 15

16 BETTER LETTER NEWSLETTERS better letter Our newsletters, or Better Letters, put your message directly in the hands of our loyal readers. Delivered twice-weekly to 27,000+ opt-in subscribers, the Sunday focuses on home and preparing for the week ahead, while the Wednesday letter focuses on the weekend s events and entertainment. The Better has a 25% open rate and an impressive 35% CTR. 585x200 text listing 25-word text listing information 16

17 BETTER LIST PROFILE Updated annually, the Better List is the place to find listings for services, shops and shopping from fashion to jewelry, shoes to silver, as well as remarkable bargains. Businesses featured as a Basic Better List Profile will have a spot for their logo, website and contact information. There is also an opportunity to purchase a Premiere Better List Profile, which will include a logo, website and contact information, in addition to a business descriptor and image. $750 $250 17

18 SHOP FOR GOOD Every purchase made through Shop For Good gives back 15% to a nonprofit. Make It Better s Shop for Good section is dedicated to showcasing retailers and their products. Retailers have an opportunity to publish a feature on their founder, promote products and list special offers. Pricing starts at $200. Contact one of our account executives for more information. 18

19 WEB ADVERTISING PRICING Custom Ad Units* Custom Content Programs Ad Type Run-of- Homepage Run-of- Homepage Run-of-Site Content Type Price Hero Banner $3,500 $2,500 N/A Video** $800 Anchor Banner $1,000 $ N/A Billboard $1,500 $1,200 N/A Super Leaderboard N/A N/A $1,500 Tip of the Week Article Look of the Week Article $300 $300 Sponsored Recipe $300 *25% discount on Custom Ad Units when bundled with print advertising **Video bundled discount options available Article Type Premium Sponsored Content Article Sponsored Content Article Editorial Sponsorships Run-of- Homepage Run-of- Category $1,800 $1,500 $1,300 $1,000 Newsletters Ad Type Price 585µ200 Banner $895 Texting Listing $295 19

20 EVENTS Re:WORK October 29, 2014 For women hoping to return to work or rework their careers, our 5th annual Re:WORK is a must. 20 philanthropy awards smart women smart finance$ best of sponsored events April 30, 2014 A red carpet event celebrating the nonprofits that win our annual Philanthropy Awards and our Academy Of Judges who are committed venture philanthropists. September 10, 2014 To empower women to take greater control of their personal finances, we ve assembled an impressive team of financial experts to share their expertise. August 26, 2014 A grand celebration honoring the winners selected by our online audience in our annual Best Of contest. (Over 90,000 votes cast this year!) Throughout the year These nonprofit events by our advertising partners are the perfect vehicle to unite our readers with your message

21 TESTIMONIALS Make It Better has always been a great resource as a fellow North Shore business. It is wonderful to have a partner that fits so seamlessly into our seasonal programs, and ties into fashion and lifestyle. Shannon Ridgeway Senior Marketing Director, Westfield Old Orchard Last summer, overall attendance was up 6%. But attendance for our Evenings concerts was up 22%. This is directly and only attributable to our work with Make It Better. Jim Boudreau Director of Marketing, Chicago Botanic Gardens Many, many guests came into our store, Nothing Bundt Cakes, because it was in your magazine. At least 20 people brought something, which they had clipped out of the magazine. Scores more just mentioned seeing it. Also, when we took our cakes to other businesses in the community for marketing reasons, everyone said Oh yes, I just read about you in Make It Better! Sarah Schoo Operator, Nothing Bundt Cakes Make It Better worked hard for us on our recent blockbuster production of The Sound of Music to custom-tailor a media package that provided great exposure through a combination of print, digital, social, and promotional channels. We reached an excellent audience with the help of Make It Better and enjoyed having the opportunity to work together! Lisa Middleton Director of Marketing, Lyric Opera of Chicago 21

22 CONTACT Susan B. Noyes Publisher (847) Patti Augustyn Senior Account Executive (224) Meredith Kopelman Account Executive (847) Mindy Fauntleroy VP of Strategic Relationships (847) Julie Carter Senior Account Executive (224) Megan Holbrook Advertising Sales Manager (224) Denise Borkowski Account Executive (773) Make It Better Media Lincoln Ave. Winnetka, IL (847)