BRAZIL ANDREA DOURADO. Marketing Director Sony ROBERTA HICKSON. Promotions Manager Sony
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1 BRAZIL ANDREA DOURADO Marketing Director Sony ROBERTA HICKSON Promotions Manager Sony
2 Citroen Automotive Mechanic: Image Campaign Period: April / May 2014 Media Support: *BTL: POS material * ATL: Print ads (newspaper/ magazines, tabloids)
3 CVC Agency tourism Mechanic: Image Campaign - promoting NY destination. Coverage: Nationwide Inserir imagem Period: April- June 2014 Media Support: *BTL: POS material (windows sticker / banners * ATL: Print (newspaper/ magazines and digital)
4 CLUB MED - Latin America RESORT Mechanic: Image Campaign - promoting the July vacation for family Period: April- June 2014 Coverage: Latin America Media Support: BTL: POS material (windows stickers / banners ATL: Print (newspaper/ magazines and digital) Also they want to decorated the kids play area with the title. Disney Brazil has agreed that we proceed with this deal, provided that the area uses licensee products and toys. We will submit layout activities for they re approval as well.
5 CLUBE SOCIAL SALTY SCNACK Mechanic: GIFT WITH PURCHASE Period: April- may 2014 Coverage: 5 states (including SP and RJ) Media Support: *BTL: POS material (retails - supermarkets), digital and social media
6 LIGHT POWER COMPANY Mechanic: Image Campaign / CRM - relate with our villain (Electro) Period: April/ May 2014 Media Support: *BTL: ads on bills, on-line
7 RICARDO ELETRO ELETRONIC RETAILS Mechanic: GIFT WITH PURCHASE or IMAGE CAMPAIGN PROGRAM Period: April- may 2014 Coverage: nationwide Media Support: *BTL: POS material (290) in-store media, on-line, social media
8 IPIRANGA PETROL / GAS STATION Mechanic: Fill your tank for the chance to win tickets and Money can t buy prizes for the World Cup 2014 Loyalty program: KM de Vantagens Period: March / April 2014 Coverage: nationwide Media Support: *BTL: POS material (retails - supermarkets), digital and social media Massive presence in Brazil.
9 VIVO Telefonica Group - Telecommunication Mechanic: TBD prizes ideas: ASM prize packages / or SEL Products Period: March / May 2014 (Inserir imagem) Coverage: nationwide Program will be implement: in 4 different services (Cable TV operator / Mobile stores / Vivo Play / pre-paid phone cards) ATL: cable tv (12 channels) BTL: in store, digital, social media. Vivo is the #1 mobile carrier in Brazil
10 Sony Promotions OTHER BRANDS IN CONVERSANTION Car battery Chocola te watches battery Insurance
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12 Profile of a Brazilian Hero Beloved Super Hero and a favorite of all ages # 2 franchise for boys - 6 to10 # 1 character for boys Top 10 Northeast I liked all the movies from Spider-Man and I used to watch the cartoons as a child. Kleber Fernando, age 33, Recife Ultimate Spider-Man is awesome. If you want fiction and humor in the same place, this cartoon is for you. If you want something light just for entertainment, this is it. Alexander, age 36 Sao Paulo Corporate Brand, Franchise, and CRM and 2013
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14 SPIDER-MAN MASSIVE RETAIL COMMUNICTION SKU S PDVS +400 PERMANENT SPACES
15 SPIDER-MAN SKU S F&H970 STATIONERY478 TOYS103 F&B29 PUBLISHING19
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17 F&H 2.9M pairs of sandals R$1M investment in media support, including Free TV
18 F&H 2.9M pairs of sandals R$1M investment in media support, including Free TV
19 F&H backpacks
20 F&H units sold Direct to Retail Program
21 FH&B 1.6M units of Easter eggs sold with the leading market player
22 FH&B 20M catalogs distributed per issue IMAGENS DA PAGINA DO CATALOGO
23 TOYS 29 Power SKU s
24 PUBLISHING 2M units launched Sticker Album
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26 2.170 PDVs
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43 RETAIL PROMOTIONS DURING MARCH/APRIL Hypermarkets 4 Specialized Stores (Toys) 3 Departament Stores #565 POS RETAIL PRESENCE
44 CROSS COMPANY SUPPORT PHASING IN THEATRE BROADCAST DIGITAL HOME E RETAIL Promotional FEB MAR APR 11 JUNE MAY
45 IN THEATRE BROADCAST DIGITAL HOME ENTERTAINMENT
46 QR CODE STRATEGY IN THEATRE MATERIAL RETAIL & PRODUCTS FACEBOOK - YOUTUBE
47 MARVEL HEROES PROMOTIONS PRE SALES SPECIAL PREMIUN SUPER SAVER PRICES TBN
48 BROADCAST DAILY SHOW MARVEL UNIVERSE BLOCK SPONSOR 5
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51 BROADCAST SATELLITE TV FREE TV BLOCK OPEN TV CHANNEL + 20MM HOUSEHOLDS
52 SPECIAL EDITORIAL PROGRAM INTERSTITIALS - IDs PROMOTIONS FOLLOWERS EXCLUSIVE PREMIERE WITH LOCAL BAND/ARTIST
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54 CHANNEL COVER IMAGES, TWITTER SKINS VIDEO HOSTING DRIVE TICKET PURCHASES CUSTOM PLAYLISTS TRIVIA EDITORIAL
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57 6M Unique users
58 QR CODE STRATEGY HE CATALOGUE REPROMOTE CO BRANDED B.RAY + HASBRO DVD B.RAY THOR
59 DISNEY COMIC MAGAZINES
60 CROSS COMPANY SUPPORT PHASING IN THEATRE BROADCAST DIGITAL HOME E RETAIL Promotional FEB MAR APR 11 JUNE MAY
61 CROSS COMPANY SUPPORT PHASING IN THEATRE BROADCAST DIGITAL HOME E RETAIL Promotional FEB MAR APR 11 MAY 3 JUNE
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63 PROMOTIONAL LICENSING 4MM PACKAGING VIRTUAL GAME AT MSN PLATAFORM OFFICIAL PREMIERE SPONSOR POS MEDIA CAMPAIGN
64 HIGHLIGHT PROMOTIONS
65 HIGHLIGHT PROMOTIONS
66 JOINT PROGRAM DISNEY AND SONY Mechanic: Buy for a chance to win Period: April/ May 2014 Coverage: nationwide (Inserir imagem) Prize offer by CVC or Club Med (Sony Partner), and will be implement by Disney in retail toy store (Ri Happy or PB kids) Media support: BTL (in-store material, print, and digital)
67 JOINT PROGRAM DISNEY AND SONY Mechanic: World Cup prizes (flag bearer) Period: April/ May 2014 Coverage: nationwide CLICK HERE Sony will offer the trip package and the unique opportunity to associate with the World Cup 2014 Media support: Disney Channels (cable channels, radio, digital
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SERVICES & CAPABILITIES
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