The State of Mobile Advertising. March 2013

Transcription

1 The State of Mobile Advertising March 2013

2 Our Company M-BIZ Global s international reach extends to nearly 50 countries, with 13 offices that cover Europe, Asia, Africa and the Americas. Founded in 2005, M-BIZ Global has grown to become a leading provider of mobile game solutions. We provide an end-to-end management of embedding projects and both billing and customer support systems. We have maintained relationship with companies such as Samsung, ZTE and Sony Ericsson, as well as partnerships with EA, Gameloft, DC, Popcap, Handy Games and more. Our Partners:

3 Emerging Market Opportunity By conservative estimates, emerging markets are projected to account for two-thirds of the world's output byt The four most populous emerging markets today - China, India, Indonesia and Brazil will make up two-fifths of global GDP.

4 Dollars and Sense y

5 Global Market 2012 Mobile ad market value = $9.6 billion Egypt 2013 Mobile ad market value = $11.4 billion Mobile Ad Spending Worldwide in millions million 93 million % Mobile subscribers in the African and Middle East region will pass the one billion mark in the first quarter of 2013, overtaking developed markets. sources: Gartner, Google, Pyramid Research, ComScore, Millenial Media, Sponsorpay, Virool, ArabNet own smartphone devices 30% access the Internet everyday on their phone and never leave home without it

6 Percentage of Population with Internet Access Digital ad spending is growing faster than any other medium at an average of 14 percent. 70 percent of mobile web users are mobile-only, meaning they only use thier phones to access the web.

7 Percentage of Mobiles that are Prepaid In emerging markets, over 80 percent of mobile phone consumers are prepaid users. And mobile minutes are not just used for

8 Mobile Ad Awareness 41% 46% of smartphone users have made a purchase on their phone expect to make more mobile purchases in the future 90% 82% of smartphone users notice mobile ads... 62% performed a mobile search after seeing an ad... only look at first page of results when conducting a search 41% of smartphone users have their smartphone with them to compare prices and inform themselves about products 80% 40% Watch videos through their smartphones Use video at least once a day

9 Mobile Purchases Trends 88% of smartphone users have looked for local information while 90% have taken action as a result 68% look for local information at least once a week where 51% look for local information daily 44% of local information seekers connected with the business while 51% visited the business 34% of local information seeker told others about the business while 28% made a purchase

10 Mobile Trends Consumers Consumers evolved the way they interacted with mobile in As consumers across the world adopted new devices, or added a second device to their life, users increasingly relied on and engaged with mobile devices in different ways throughout the day. Device Manufacturers Manufacturers around the world released dozens of new mobile devices in 2012, at a number of different sizes and price points, with a number of new functions and features. The infrastructure to support these new mobile devices also increased throughout the year, providing the platform for enhanced mobile features and use. Contributors but Shorter, Content Contributors There are More Devices than Humans on the Planet More Frequent, but Shorter, Mobile Sessions Increased Availability Increased Screen Size Increased Mobile Infrastructure Better Speed & Connection

11 Mobile Trends In Southeast Asia, phones with bigger screens grew an average of 63% a month in % of tablet owners use their devices while watching TV. Source: Online Publishers Association, Gameification Across Verticals Tablet-Sized Ads Multi-Screening Mobile behavior changes throughout the day; with mobile primetime from 4 pm to midnight. Adapt Mobile Ads to Shorter Use Sessions Increased Rich Media Engagement Socialization What they mean for Mobile Advertising As consumer and manufacturer trends merged and developed, the mobile advertising opportunities for both advertisers and developers evolved in Mobile is Always On Audience Targeting & Intelligence Approximately 46% of Entertainment campaigns used social media actions. Hyper-Local Targeting Mobile-Optimized Experiences More Video Viewing Advertisers in North America leveraged data to reach real-world audiences, such as Moms, Sports Fans, and Gadget Geeks. Advertisers in the Southeast Asia region invested in hyper-local targeting in 2012 campaign spend grew at 233% a month. Utliized in 64% of Product Launch / Release Campaigns. Source: Millennial Media, 2012.

12 Mobile Usage Trends Top 10 Global Brand Verticals as Percent of Total Brand Business Retail & Restaurants Telecommunications Finance Entertainment Travel Automotive CPG / FMCG Technology Education Government Services Where do they use it? Home 80% 59% On the Go 65% Work Why they use it? Entertainment Communicate Stay informed 71% 63% 56% STATISTICS - EGYPT (Dubai Lynx MENA Showcase 2012 Report) TOP AD SPENDERS CLIENT US$ Pepsi 128,823,874 Coca Cola 94,897,189 M.H Group 84,388,639 Footh Patch 59,701,609 Vodafone 59,439,100 Al Nour TV Shop 58,275,057 Arabian Co. for Modern Products 49,273,603 Vision TV Shop 46,802,879 Etisalat 42,755,578 Kaza Miza T V shop 42,868,390 Chipsy 40,293,359 Mobinil 39,696, Hospital 37,837,500 Rotato Chips 36,979,191 Al Wafd Party 36,148,381 AD SPEND BY MEDIA TYPE 2010 AND % Newspaper 12% TV 75% 85% 1% 1% 0% 0% 0% 0% Magazine Cinema Outdoor 3% Radio 2% Source IPSOS/ STATEX

13 Mobile Usage Trends Companies not only have the ability to target demographics (gender, age, location, device) but even personality types and profiles as ad networks grow in specialization. Top Targeted Audiences Moms DIYers Avid Shoppers Business Travelers Gadget Geeks Source: Millennial Media, Vacationers Mobile Switchers Small Business Decision Makers In-Market Auto Buyer IT Decision Makers Post-Click Campaign Action Mix 40% 30% 20% 37% 29% 10% 0% 19% 16% 18% 9% 9% 21% 16% APPLICATION DOWNLOAD ENROLL / JOIN / SUBSCRIBE SOCIAL MEDIA PLACE CALL RETAIL PROMOTION SITE SEARCH STORE LOCATOR / VIEW MAP WATCH VIDEO

14 Social Media Trends 43 MILLION 13 MILLION Facebook users MIDDLE EAST ,000+ Facebook users EGYPT MILLION Twitter users MIDDLE EAST... Twitter users EGYPT 91% visit social networks DID YOU KNOW? MOBILE GAMERS PLAY 57% daily 32% 2-3 times a week 4% once a week 7% less than once a week

15 Mobile Gaming Trends 25 BILLION App Installs Google Play ,000+ Apps and Games Google Play BILLION 800,000+ App Installs Apple App Store... Apps and Games Apple App Store 64% of all applications available in app stores are games... 43% of total time spent on mobile is on games Who are mobile gamers? 53% FEMALE 47% MALE % % % % % 65+ 6%

16 Mobile Case Studies Innovation ad units capitalize on enhanced device capabilities Madagascar 3 Theater Release This DreamWorks Animation 3D movie was released in the United States in June. The studio sought to generate excitement about the movie with an interactive entertainment experience that let the user play with and learn more about the much loved characters. With camera overlay, video, animation and social sharing, the rich media execution leveraged the phone's inherent features to pull the user deep into the experience. Sour Patch Kids - UK Launch Given the 8% growth of pocket candy sales and 15% growth of the "sours" category, Kraft Foods decided to introduce a rebranded version of the well-known U.S. line of candy, South Patch Kids, into the U.K. market. The campaign portrayed the concept of "Sour, then Sweet" with animated figures "breaking the glass" on the phone - including a sound effect - only to immediately fix it with Band-Aids.

17 Unique Advertising Channel Pocket Arena Pocket Arena is a mobile social gaming platform that enables users to compete with friends one-on-one. Users can invite friends or battle random opponents, upload their highest scores to leaderboards and be rewarded with real prizes. Pocket Arena's exclusive reward system encourages users to engage with our advertisers by installing a game, watching an ad or playing an advergame. Users can then redeem real prizes from their favorite brands and share their experiences to their social networks. Target users with demographically targeted mobile advertising Increase your ROI with results based CPI and CPA advertising Connect with your audience while they are having fun

18 Contact us: Mike Hang. Tel: Ahmed Saad. Tel: