Building Common Practice of Social Media Campaign for Public Awareness of Deposit Insurance Systems
|
|
|
- Catherine Constance Watts
- 7 years ago
- Views:
Transcription
1 Building Common Practice of Social Media Campaign for Public Awareness of Deposit Insurance Systems Prof. Dr. Louis Chen Graduate Institute of IP National Taipei University of Technology 9 April 2013
2 Louis Chen Education -Visiting Prof., Univ. of Cal., Berkeley & Univ. of Singapore -LL.D. Univ. of Ottawa, LL.M. Univ. of Washington Current Position Experience - Chairperson, Taiwan Broadcasting System (including 2 TV companies, 5 channels, 1 news social media) -Prof. of Law, Graduate Institute of IP, Taipei Univ. of Technology -Deputy Chair, Taiwan Corporate Governance Association Contact louislaw@ms71.hinet.net louischen088@gmail.com 2
3 Table of Contents Issues Factual Analyses -The Nature & Development of Social Media -Models of Using Social Media for Public Services -Social Media Campaigns Adopted by Deposited Insurers Advantages & Barriers of Using Social Media for DI Principles of Using Social Media Using Social Media for Special Occasions Conclusion and Recommendation 3
4 Policy Issues of Using Social Media for Public Awareness DI s Credibility: Increase or Decrease? Target audience : Only Young Generation? Long-term strategy and Roadmap? Budget? Facility and Team? Internal Research? External experts? Evaluation Methodology? Crisis Management? IADI s role for helping Deposit Insurers? 4
5 Table of Contents Issues Factual Analyses -The Nature & Development of Social Media -Models of Using Social Media for Public Services -Social Media Campaigns Adopted by Deposited Insurers Advantages & Barriers of Using Social Media for DI Principles of Using Social Media Using Social Media for Special Occasions Conclusion and Recommendation 5
6 The Genre of Social Media 1. Collaborative projects (e.g. Wikipedia) 2. Blogs and microblogs (e.g. Twitter) 3. Content communities (e.g. YouTube and DailyMotion) 4. Social networking sites (e.g. Facebook) 5. Virtual game worlds (e.g. World of Warcraft) 6. Virtual social worlds (e.g. Second Life) Based on Web 2.0 & UG content, social media creates momentous power! 6
7 The Nature and Development of Social Media 7
8 The Big ThreewCurrently Popular Social Networking These social networking sites are popular since they connect the human network between real and virtual worlds. In addition, to facilitate communication among users, they develop integrated tools such as Facebook Like button, chatting room and the application on mobile devices. The impact of social media prevails in the world. For example, up to Sep. 2012, the statistical data of Facebook was astonishing: over 1 billion users, 1.1 trillion Like buttons, 220 billion uploading photos and 70 languages available. 8
9 Real Time UpdateswThe Most Popular Mircoblog - Twitter For Twitter users, they communicate with each other by publishing immediate messages (known as tweets ) of up to 140 characters with pictures on Twitter. As of Mar. 2012, Twitter has 1.4 billion users, 3.4 billion comments published, and 16 billion twitter searches requested. 9
10 Ρew CompetitorwGoogle+ Google+ not only integrates communication tools of Google, but develops exclusive functions such as Circles, Hangouts, etc. Unlike the growing concern over Facebook privacy, Google+ users can publish their private status in selected circles of friends."" Google+ hits 20 million users in 3 weeks since its launch. Moreover, Google+ closed the invitation for signup on the 1st day to overcome the excessive number of users. 10
11 " Burson-Marsteller Fortune 100 Social Statistics Report (2012) 87% of the Fortune 100 now use social media with twitter the most popular 75% of the Fortune 100 are on Facebook Each corporate YouTube Channel averages 2 million views 50% of Fortune 100 Companies have a Google+ Account 25% have a Pinterest Account Fortune 100 Companies are creating multiple accounts per platform / per region 11
12 What Americans Do Online 12
13 White HousewSocial Media Hub 13
14 White HousewYouTube & Google + 14
15 White HousewMobile Apps 15
16 FCSC 16
17 FCSCwTwitter 17
18 FCSCwYouTube 18
19 FDIC 19
20 FDICwTwitter 20
21 JDICwFacebook 21
22 CDIC(Taiwan) - Multi-media Internet Cell phone text messages Magazines Radio Multi-media Television Newspaper 22
23 Most Effective Media in Taiwan (Tools) (% of source of deposit insurance information) Source : 2011 public awareness on CDIC and deposit insurance survey 23
24 Taiwan: CDIC 24
25 South Korea CasewKDIC s Social Media KDIC uses social media positively to have an in-depth interaction with customers. KDIC s social media: Facebook official fan club, Naver Blog and Twitter. KDIC s social media? Daily greetings (e.g. special festival greetings, recommend other related issues) Introduce financial and economic terms KDIC s information, announcement, staff recruiting Events (fans can leave comments or tag friends to win an ipad) News, financial analysis Other event record, staff s reflection You can link to mobile version s tutorial, Facebook, Twitter and Naver Blog through KDIC official website 25
26 South Korea CasewKDIC Official Blog and Twitter 26
27 KDIC: Mobile Social Media Encourage to use KDIC s mobile version site, urge customers to scan QR code to get latest information everywhere all the time. 27
28 KDIC: Facebook Club Introduce financial and economic terms: post on Facebook and Blog to enhance people s financial knowledge. KDIC s official FB fan club: highly interactive 28
29 KDIC: More Fans to Get ipad Launch a campaign of publicity, fans can win an ipad by tagging three of their friends on the photo. KDIC successfully runs their FB fans Club. Fans can actively leave messages for salutation, and create good interaction. 29
30 KDIC: Animation, Blog & FB KDIC uses different social media and link together to get the most effective result of publicity. e.g. Put Naver Blog s website address on Facebook page to raise coverage. 30
31 Table of Contents Issues Factual Analyses -The Nature & Development of Social Media -Models of Using Social Media for Public Services -Social Media Campaigns Adopted by Deposited Insurers Advantages & Barriers of Using Social Media for DI Principles of Using Social Media Using Social Media for Special Occasions Conclusion and Recommendation 31
32 Cf xcpvci "Wukpi gu"qh "Uqekcn"Ogf " kc"h 32
33 The Opportunity for DI - maximize public outreach Two-way Active Communication vs. One-way Passive Information Human Relationship vs. Propaganda Regional vs. Global Time Limits vs. Updating and Immediate Brand Management Tool Create Ambassadors Authentic and Transparent Deal with Collaborative Creative Class and Collective Intelligence Leaders 33
34 The Opportunities of Using Social Media for Public Awareness 34
35 Inherent Barriers to the Use of Social Media for Deposit Insurance Policy Informatics 35
36 Inherent Barriers to the Use of Social Media No quantifiable outcome in short term Uncountable cost and return on time investment Technology Developments: Facebook vs Myspace Product Quality Elder users Spam on Social Media Bureaucracy Constant Turnover of Responsible Officers Year-to-year Budget Control 36
37 Table of Contents Issues Factual Analyses -The Nature & Development of Social Media -Models of Using Social Media for Public Services -Social Media Campaigns Adopted by Deposited Insurers Advantages & Barriers of Using Social Media for DI Principles & Roadmap of Using Social Media Using Social Media for Special Occasions Conclusion and Recommendation 37
38 The Principles and Advice for Using Social Media 38
39 The Principles and Advice for Using Social Media Think who are your major subscribers (Age:18-35) - Show information by images, charts or videos, to encourage to share information Make important things interesting by combining serious data with interactive, funny stuff Speak to users in a human language rather than an official one Answer questions immediately or tell users where to write or call to receive a quick answer Update the page frequently Help users to share news on their own pages (User Generated Content) Stick to ethical norms to keep polite and friendly Sustain Attention: It is difficult to earn sustained attention of users among large information on social media. Let users know their rights and let users earn by organizing more promotional activities to attract fans (e.g. scan QR code to get preference) 39
40 Roadmap for Social Media Campaign Social Media Performance KPI STEP4to measure a long term result, company could design a questionnaire to investigate customers knowledge about deposit insurance, in order to realize whether social media publicity was successful or not. STEP3 after accumulating fans number, it should increase involvement to encourage discussion and raise coverage. STEP2 number of fans achieve a certain scale. (local government agencies fan club about 2~500 fans, national agencies fan club about 2000 likes, so 2000 fans is a minimum threshold.) STEP1 to attract users to use/join, Deposited Insurers should offer abundant and immediate information, so it is necessary to make standard about the frequency of new post. 40
41 Table of Contents Issues Factual Analyses -The Nature & Development of Social Media -Models of Using Social Media for Public Services -Social Media Campaigns Adopted by Deposited Insurers Advantages & Barriers of Using Social Media for DI Principles & Roadmap of Using Social Media Using Social Media for Special Occasions Conclusion and Recommendation 41
42 Using Social Media for Special Occasions 42
43 The Case of Inspired by Iceland Iceland Government uses social media to rebuild national economy. Iceland wants to be your friend Program Inspired by Iceland Project New Constitution: Consult opinions of all parties through social media, Facebook, Twitter, Flicker and YouTube Solve problem: Using social media to assemble people s opinions and solve problem when crisis occurs 43
44 Table of Contents Issues Factual Analyses -The Nature & Development of Social Media -Models of Using Social Media for Public Services -Social Media Campaigns Adopted by Deposited Insurers Advantages & Barriers of Using Social Media for DI Principles & Roadmap of Using Social Media Using Social Media for Special Occasions Conclusion and Recommendation 44
45 Recommendation for Public Awareness Guidance 45
46 Social Media for DI Now and Future Important for the Effectiveness of DIS to Sustain Confidence Critical for DI s Brand Value DI s Corporate Social Responsibility Risk Control of DI s Reputation and Services IADI S Next Step: Establish KPI/Checklist and SOP for Helping DI to Monitor Public Awareness Levels and Perception of DIS 46
47 Thank You for Your Attention Louis Chen
SOCIAL MEDIA STRATEGIES
SOCIAL MEDIA STRATEGIES How to develop a concept consisting of Strategy and Goals to increase ROI TANGRAM MEDIA INC. SVEN SCHAEFER 877-426 - 8880 SVEN@TANGRAMMEDIA.COM WWW.TANGRAMMEDIA.COM I believe that
Best Practices for Social Media
for Social Media Content Provided by Define Your Goals Your goals should say what you hope to accomplish. Example of goals include: Increase awareness with current customers Connect with new customers
SOCIAL MEDIA 80 78 76 74 72 70 68 66 64 Access to free content Series 1 To learn Advanced news of products Series 1 A Social Roadmap Understand how and why people use social media Map the social
Social Marketing & Reputation Management
Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social
Social Media Marketing and Managing Proposal
Social Media Marketing and Managing Proposal There are three types of services I provide; 1. Creation of a Social Media Marketing Plan, including coaching The marketing plan will give you a detailed, step-by-step
Constructing Your Social Marketing Architecture
Constructing Your Social Marketing Architecture How to Build A Bridge Between Social Marketing Strategies and Social Media Platforms Follow Conversation on Twitter #SherpaROAD Constructing Your Social
The Social Media Guide For Small Businesses
The Social Media Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To Social Media
Rushern L. Baker, III County Executive. Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division
Rushern L. Baker, III County Executive a Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division 1 2 3 4 5 Social media includes web- and mobile-based technologies
#umea2014 Digital Strategy
#umea2014 Digital Strategy Digital Personality Tone of Umeå 2014 Personality The communication should feel alive, inspiring, playful and current. Social media is one of the forces helping the culture to
Introduction to social media marketing. Welcome
Introduction to social media marketing Welcome Learning proverb Tell me, I will forget. Show me, I may remember. Involve me, I will understand. Make me do role play, I will hate you Who are we? - Luke
Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government
Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social
The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate
SOCIAL MEDIA AND COMMUNICATION MANAGER Hours: Negotiable after interview Pay: Negotiable after interview The Social Media and Communication Manager will implement the Company s Social Media Strategy, develop
Professional Diploma in Digital Marketing
Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile
Social Media Playbook
Social Media Playbook Personalized Experience Social technologies are changing the way we collaborate and communicate with each other. Many traditional forms of marketing and advertising have been replaced
Reasons to use Mobile Marketing. The statistics behind Mobile Marketing are even more convincing
Reasons to use Mobile Marketing Instant Delivery: Active campaigns can reach your audience in next to no time. Mobility: Connect with your audience even when they are on the move. They are no longer limited
Grow Your Business With Digital Marketing
Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist
THE ICDD & SOCIAL MEDIA. By Betsy Potter, Director of Operations
THE ICDD & SOCIAL MEDIA By Betsy Potter, Director of Operations BENEFITS n Relationships n Branding n Learning HOW SHOULD SOCIAL MEDIA BE USED n Integrate n Amplify n Repurpose n Build community n Learn
Introduction to Social Media Marketing. Using social media to promote your events.
Introduction to Social Media Marketing Using social media to promote your events. What is Social Media Marketing? Social media marketing is the process of gaining awareness, driving traffic and engaging
ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.
ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more
Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing
$ Guaranteed Not to Suck Issue 02 02 How Not to Suck at Social Media Marketing How Not to Suck at Social Media Marketing 5 6 8 10 13 14 16 19 21 How to Make the Most of YouTube Facebook Marketing Tips
A Guide to Promoting your Project
Contents 1. Introduction 2. Why Promotion? 3. Channels Traditional Media i. Television ii. Radio iii. Print Digital Media 4. Planning Assigning Roles i. Coordinating ii. Speaking iii. Writing iv. Photographer
TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE
TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE GET THE MOST OUT OF YOUR TRADESHOW INVESTMENT EDUCATION: WEDNESDAY, MARCH 26 SUNDAY, MARCH 30, 2014 EXHIBITION: FRIDAY, MARCH 28 SUNDAY, MARCH 30, 2014 Javits
Guide: Social Media Metrics in Government
Guide: Social Media Metrics in Government Guide: Social Media Metrics in Government Why Social Media Metrics Matter to Your Agency In a digital strategy, nearly anything can be measured, compiled and analyzed.
In this age of mobile revolution, it is extremely important to stay in touch with technology at all times. Bulk SMS are the fastest way for conveying
In this age of mobile revolution, it is extremely important to stay in touch with technology at all times. Bulk SMS are the fastest way for conveying information within groups to several members, just
A conversation with Scott Chappell, CMO, Sessions Online Schools of Art and Design
A conversation with Scott Chappell, CMO, Sessions Online Schools of Interviewed by: Steven Groves, StevenGroves.com Guy R. Powell, DemandROMI Can you talk to us a little bit about Sessions and what Sessions
Social Media Marketing UCSB Extension
Social Media Marketing UCSB Extension Instructor: Amber Wallace Class dates: October 10 th October 24 th Amber Wallace // 805.681.1930 // amber@dowitcherdesigns.com 1 Welcome! Introductions Class Overview
Overview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing
Social Media Policy Overview... 2 Using Social Media on Behalf of Cedarville University... 3 Content Management... 4 Best Practices... 4 Facebook... 5 Twitter... 5 Blogs... 6 Photos... 6 Video... 6 Comments
UNSW Social Media communication guidelines
\ UNSW Social Media communication guidelines UNSW Marketing Services CONTENTS: 1. Purpose... 2 2. Definition of social media... 2 3. Risks associated with social media... 3 4. Social media branding...
Social media Content Coordinator (online marketing manager)
Social media Content Coordinator (online marketing manager) We serve private, non profits and governmental agencies. We are seeking to grow our digital media department as well as the company s digital
Social Media Marketing Strategies
Social Media marketing.ca.uky.edu LISTEN FIRST and visit your wall or feed and begin to build a list of people you want to follow. and research who is talking about the organization, county, events, people.
IDEAS to GENERAtE PublIcIty & INcREASE VotES
12 PUBLICITY IDEAS to GENERATE Publicity & INCREASE VOTES TOOL KIT Thank you for entering the competition! We know you want to generate a big turnout in support of your entry, so we are giving you this
HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS
HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS Destination BC is active across a number of social media channels, and encourages BC s tourism industry to get
Tradeshow Public Relations:
Tradeshow Public Relations: A How-To Guide Get the Most Out of Your Tradeshow Investment Education: Wednesday, september 16 saturday, september 19 sands expo & convention center Las vegas,nv VisionExpoWest.com
The Evolution of Social Media Marketing: 9 trends to know now.
The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies
Social Media Branding in the Age of Obama Assembling the Social Media Puzzle
Social Media Branding in the Age of Obama Assembling the Social Media Puzzle The Obama Social Media Strategy Social media web sites such as Facebook and Twitter have become popular Internet destinations.
B B Q. Campaigns That Drive Action ~ Newsletters & Announcements featuring Email and Social Engagement
2014 Halfmoon Yoga B B Q Campaigns That Drive Action ~ Newsletters & Announcements featuring Email and Social Engagement Anissa Starnes Director, National Organizations astarnes@constantcontact.com facebook.com/anissactct
Level 3 Diploma in Social Media for Business - 7513
Objectives By the end of this - City and Guilds flagship professional social media qualification - you will have a professional level, practical and theoretical knowledge of the use of social media for
50 Simple Ways to Grow Your Email List
50 Simple Ways to Grow Your Email List 50 SIMPLE WAYS TO GROW YOUR EMAIL LIST EMAIL WORKS Often abused and overused, email has gotten a bad reputation. But if done well, email can still deliver extraordinary
The Power of Social Media in Marketing
The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/
NAMI Marketing 101. Presented by Megan Fazekas-King NAMI NC Communications Specialist
NAMI Marketing 101 Presented by Megan Fazekas-King NAMI NC Communications Specialist Objectives What is social marketing? What channels can we use to promote NAMI? What makes a good website? What do you
Alfonso Torquati, MD, MSCI, FACS
How Can I Jump Start My Bariatric Surgery Volume: Old Fashioned Advertisement, Social Media, Or Referral Network? Alfonso Torquati, MD, MSCI, FACS Associate Professor and Chief Division of Metabolic and
HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine
HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content
Best Practices. for libraries to maximize digital circulation. Your checklist to a successful digital collection. Staff. Collection Development
Best Practices for libraries to maximize digital circulation Your checklist to a successful digital collection. Collection Development Staff 1 Training Marketing 1 Best Practices With your OverDrive service,
SEO, Search Engine and Online Reputation Management
SEO, Search Engine and Online Reputation Management Presented By: Kathleen Dorsey, Founder & CEO, Global Results & Inner Circle Member 1-800-408-0093 x 210 kdorsey@globalseoresults.com Today s Topics Overview
The Role of Media Influencers is Changing. The Media s Appetite for Digital Content is Strong
The Role of Media Influencers is Changing The role of media influencers has changed dramatically in the last few years. These changes are not just challenges, they are opportunities. As the D S Simon Media
SOCIAL MEDIA DID YOU KNOW: WHAT IS SOCIAL MEDIA? IGNORE IT AT YOUR PERIL! WWW.SPORTENGLANDCLUBLEADERS.COM ANYWHERE GETTING GREYER
The world s top brands are using social media as a meaningful way of deepening relationships with their customers. Is it now time for Sport Clubs to join in? WHAT IS SOCIAL? According to the Chartered
Inbound Digital Marketing Proposal Webfactories
Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample
Search Evolution. Maps Images Text Blogs Wikis Video Reviews. Personalized Search
Search Evolution Maps Images Text Blogs Wikis Video Reviews Personalized Search How Search Engine Spiders Work Spider-Bot Home Page Fetches ALL Content to add to the Search Engine index Spiders & Rankings
Be Digital. Version 3, November 13 by Calum Shepherd
Be Digital Version 3, November 13 by Calum Shepherd Calum Shepherd Search & Social Media Manager @calumshepherd http://calumshep.com @VisitScotland http://www.visitscotland.com Where possible all images,
YouTube optimisation best practice guide
YouTube optimisation best practice guide 23 rd April 2015 Alex Ovsianikov, Senior Natural Search Analyst Oliver Robertson, Senior Natural Search Analyst Dan Spry, Digital Promotions Analyst James Allen,
Building Confidence by Building Awareness
Building Confidence by Building Awareness Increasing Public Awareness The Task of Deposit Guarantee Schemes The Bank Deposit Guarantee Fund (Romania) And The International Association of Deposit Insurers
Industry data from WeddingWire
Industry data from WeddingWire BOOST YOUR BUSINESS USING SOCIAL MEDIA SEPTEMBER 2015 INTRODUCTION The WedInsight Series is designed to provide wedding professionals with relevant consumer and business
Social Media for Nonprofits. How To Gain, Maintain And Engage Advocates Online
Social Media for Nonprofits How To Gain, Maintain And Engage Advocates Online Content to Be Covered Who is your Audience? Where is your Audience engaging online? When is your Audience online? What type
Analyzing the Impact of Social Media From Twitter to Facebook
Analyzing the Impact of Social Media From Twitter to Facebook Analyzing the Impact of Social Media: From Twitter to Facebook Engaging and monitoring the new world of social media are the big first steps,
What You Need to Know Before Distributing Your Infographic
What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific
DEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT
GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT THINK DIFFERENTLY BUSINESS OBJECTIVE: GET MORE SHOPPERS TRADITIONAL STRATEGY EVENT OR PROMOTION RADIO PRINT DIRECT MAIL ONLINE
Introduction to Social Media
Introduction to Social Media Today s Discussion Overview of Web 2.0 and social media tools How EPA and other agencies are using these tools Agency and governmentwide policies governing use of tools Case
EMAIL MARKETING GONE SOCIAL
EMAIL MARKETING GONE SOCIAL White Paper 2011 Contents 1. Introduction 2 2. Email and Social 2 2.1. An online marketing evolution 3 2.2. Email marketing and social sites 4 partner up 2.3. The benefits of
EMAIL MARKETING GONE SOCIAL
EMAIL MARKETING GONE SOCIAL GraphicMail White Paper 2011 Contents 1. Introduction 2 2. Email and Social 2 2.1. An online marketing evolution 3 2.2. Email marketing and social sites 4 partner up 2.3. The
Learn These 10 Common Mistakes That Keep Emerging Experts Invisible To The Public And The Media!
Learn These 10 Common Mistakes That Keep Emerging Experts Invisible To The Public And The Media! Copyright 2014 All rights reserved. Let s face it Global transformational thought leaders, like you, need
Social Media For Small Business. Presented by: Sara Nguyen
Social Media For Small Business Presented by: Sara Nguyen 1 Who Am I? 2 Why Social Media is crucial for Small Business The new world of marketing What s out there in the world of Social Media? The big
SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance
SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance With social media marketing, the power is derived from being able to directly communicate with consumers
Missouri State University Response to Cranford Johnson Robinson Woods (CJRW) Marketing Recommendations
Missouri State University Response to Cranford Johnson Robinson Woods (CJRW) Marketing Recommendations Implementation Ongoing/continue Messaging Build the brand through the success of academic programs
BEST PRACTICES, Social Media. Project Summary Paragraph Please provide a summary of your project, program or practice in 150 words or less.
2013 COMMUNITY EXCELLENCE AWARDS Category Worksheet BEST PRACTICES, Social Media Name of Local Government: City of Surrey Project Summary Paragraph Please provide a summary of your project, program or
Measuring your Social Media Efforts
Measuring your Social Media Efforts Measuring your Social Media Efforts Author PR & Social Media Consultant, Sarah Michelle Willis (MCIPR), is a passionate senior strategic PR & Communications professional
Web-Based & Social Media Marketing
Public Relations and Marketing Workshop for Centers for Independent Living Web-Based & Social Media Marketing September 18, 2013 2:45 P.M. 4:15 P.M. Presenter: Michele Martin Slide 1 Overview The 411 on
Social Media Strategy Planner
Social Media Strategy Planner A Slideshow and Worksheet to help you prepare your business social media outreach plan. Courtesy of MeilaniMacDonald.com Meilani MacDonald Brand Identity & Outreach Strategy
experts in your field Get the profile: Managing your online reputation A Progressive Recruitment career guide Managing your online reputation
experts in your field Get the profile: A Progressive Recruitment career guide Contents Introduction... 2 Why you need an online reputation... 3 Monitoring your online reputation... 3 How to protect your
12 months 4 quarters 1 goal
12 months 4 quarters 1 goal You know you need to whip your digital marketing game into shape. But you also know budgets are tight. If you're ready to take your online marketing to the next level without
Social Media Glossary of Terms For Small Business Owners
Social Media Glossary of Terms For Small Business Owners Introduction As a small business, reaching your audience efficiently and cost-effectively way is critical to your success. Social media platforms
Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015
Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,
Top 4 Ways Social Media is Helping to Reshape Marketing
Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing
Tips for Navigating Social Media Platforms
Appendix D. Tips for Navigating Social Media Platforms Blogs Blogs are self-publishing platforms, so an organization can decide the content and tone. It is easy to start a blog on sites like Blogger and
ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups
Social Media Marketing for Local Businesses by Jeff Sneeringer
By: Jeff Sneeringer of Sneeringer Associates jeff@sneeringerassociates.com 717-226-3489 1 The Social Media Factor: What is Social Media? Social Media is a red-hot buzz phrase that, like it or not, is here
Social Media Strategy
Social Media Strategy Tonbridge School Social Media Strategy We believe social media is important to the school and its communications. Tonbridge School should share messages about academic excellence,
Educator s Guide to Digital Citizenship: Responsibility and Digital Reputations
Educator s Guide to Digital Citizenship: Responsibility and Digital Reputations Overview: Students examine their participation in digital life. They explore how information shared through digital media
SOCIAL MEDIA CLINIC. Giorgos Vareloglou Radovljica 17/11/2011
SOCIAL MEDIA CLINIC Giorgos Vareloglou Radovljica 17/11/2011 HELLO, I M GIORGOS. I M A MARKETER. I WORK @ MINDWORKS. I LOVE PILLOW FIGHTS! :) 4 things someone can do online: SEARCH MARKETING AFFILIATE
FACEBOOK FOR NONPROFITS
SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them
Social networking guidelines and information
Social networking guidelines and information Introduction Social media is an emerging and changing landscape. The digital marketing communications team and corporate communications have a social media
BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.
BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing
Digital marketing strategy
Digital marketing strategy You don t need a digital strategy, you need a business strategy for the digital age Judy Goldberg, Sony Pictures #HRVision14 Branding goes Digital Understand your brand before
A quick guide to... Social Media
A quick guide to... Social Media In this guide... Learn how to integrate your email marketing with social media to get the most out of online buzz! Use Twitter and Facebook integrations to enable readers
THE POWER OF INFLUENCE TAKING THE LUCK OUT OF WORD OF MOUTH
THE POWER OF INFLUENCE INTRODUCTION Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are more likely to base purchasing decisions
MEMBER SOCIAL MEDIA SETUP GUIDEBOOK
MEMBER SOCIAL MEDIA SETUP GUIDEBOOK I n t r o d u c t i o n The use of social media to support Have the Talk of a Lifetime SM Social media has become a part of everyone s life and provides a powerful platform
SOCIAL MEDIA GUIDE TIPS, TRICKS AND RESOURCES FOR THE YEARBOOK STAFF
SOCIAL MEDIA GUIDE TIPS, TRICKS AND RESOURCES FOR THE YEARBOOK STAFF WHY SOCIAL MEDIA? WE LIVE IN A WORLD WHERE INFORMATION IS SHARED FASTER THAN EVER BEFORE. WHEN SOMETHING NEWSWORTHY HAPPENS, PEOPLE
POSITIVE SOCIAL MEDIA CASE STUDIES
POSITIVE SOCIAL MEDIA CASE STUDIES The world is talking. Are you listening? www.taurusmarketing.com.au Cold Rock. WHERE Facebook, Twitter Dessert franchise Cold Rock embrace social media at all levels
What to do Post Google Panda
What to do Post Google Panda 1 Google Panda Update Panda, also known as Farmer, was an algorithm update from Google that first appeared in February 2011. This update restructured many search results and
DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media
DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,
Social Media Management A Simple Solution
Social Media Management A Simple Solution info@e-mergemarketing.net www.e-mergemarketing.net Social Media Management Services When it comes to managing your Facebook, Twitter, Linkedin, Email campaigns
The Global Social Media Check-up 2011. Blogs
The Global Social Media Check-up 2011 Blogs Contents Methodology Twitter Fortune Global 100 Companies Use of: Facebook Twitter & Microblogs Facebook & Social Networks YouTube & Video Sharing Corporate
Social Media. A brief overview of the Social Media module
Social Media A brief overview of the Social Media module Title of Page to Appear Here in Arial Bold. Size: 32pt Line 1 of bullet point text to appear here in Arial regular. Size: 18pt Line 2 of bullet
Bigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
SOCIAL MEDIA MARKETING 101. By Debbie Laskey, MBA
SOCIAL MEDIA MARKETING 101 By Debbie Laskey, MBA Marketing, Strategic Branding, Communications & Website Consultant December 2009 What is social media? According to Wikipedia, the term social media has
SOCIAL MEDIA STRATEGIC PLANNING FOR BUSINESS AN APPROVED COURSE OF THE NATIONAL INSTITUTE FOR SOCIAL MEDIA
SOCIAL MEDIA STRATEGIC PLANNING FOR BUSINESS Presented By Eric Mills, President National Institute for Social Media Join the Conversation facebook.com/socialinstitute twitter.com/nismpulse nismonline.org/blog
IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT?
IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT? Whether your business is large or small, marketing is all the touch-points that connect you to your customers. Having a written
How Social Media will Change the Future of Banking Services
DOI: 10.7763/IPEDR. 2013. V65. 1 How Social Media will Change the Future of Banking Services Iwa Kuchciak 1 1 University of Lodz Abstract. Parallel with the growth of importance of social media there is
Digital marketing strategy: embracing new technologies to broaden participation
Communications and engagement strategy Appendix 1 Digital marketing strategy: embracing new technologies to broaden participation NHS Northumberland Clinical Commissioning Group (CCG) is keen to develop
Public Relations for Special Events. Abbie S. Fink Vice President/General Manager HMA Public Relations, Phoenix
Public Relations for Special Events Abbie S. Fink Vice President/General Manager HMA Public Relations, Phoenix If you plan it Public relations for special events is an effective tool to: consistently communicate