GAMELOFT ADVERTISING SOLUTIONS 2015 ROMANIA

Transcription

1 GAMELOFT ADVERTISING SOLUTIONS 2015 ROMANIA

2 ABOUT GAMELOFT The leading mobile game publisher and innovator in the smartphone/tablet space since With more than 700M installs generated worldwide in 2014 alone, Gameloft has the largest scale within the mobile game category

3 GAMELOFT GAMES AVAILABLE FOR ADVERTISING 2015 ROMANIA Asphalt 8 GT Racing 2 Asphalt Overdrive Real Soccer Brother In Arms 3 Gangstar Vegas N.O.V.A. 3 Modern Combat 5 World at Arms Blitz Brigade Heroes of Order & Chaos Rival Knights Six Guns Total Conquest Spider-Man Unlimited Iron Man3 Age of Sparta Ice Age Adventures Ice Age Village Cars My Little Pony Uno & Friends Pastry Paradise Dragon Mania Legends Wonder Zoo Dizzy Fruit Ninja Up Candy Block Breaker Shark Dash Danger Dash

4 Some 2015 actual figures for Romania: ROMANIAN IN GAME AUDIENCE FIGURES More than Daily, enough to fill both National Arena and Cluj Arena Daily Monthly Daily Monthly Daily Monthly An average of Monthly, that s over 4% of the entire Romanian population. Over 40 minutes per day spent in games with an average of 5.5 game sessions, that s almost 23% of the time one spends on their touch devices each day Daily Monthly Daily Monthly Daily Monthly

5 MOBILE IS THE MOST POLULAR MEDIA 52,1% Smartphone penetration in Romania. 7.5 million smartphones used daily Source: 2015, ANCOM +20% Tablet penetration in Romania. With more then sold in 2014 only Source: 2015, ANCOM But brands are still underinvesting! 3h/day is the Avg Time spent on Touch devices (140 min on Smartphones and 50 min on Tablets) Source: 2015, Morgan Staney

6 WHY MOBILE GAMING? TIME SPENT ON ios & ANDROID CONNECTED DEVICES Source: Flurry, ComScore, NetMarketShare, % of the Romanian population play mobile video games. Source: 2014, BIU Gaming 32% of in App time 86% Apps Others 2% 5 million people spend time playing on their tablet in Romania. Source: 2014, BIU Google browser 5% 14% Browsers Facebook 17% Apple Safari 7% More than 33% of all apps downloaded on every mobile platform are games. Source: 2014, AppAnnie Others 3% News 3% Productivity 4% Utilities 8% Youtube 4% Other entertainment 4% Twitter 1.5% Other social messaging 9.5%

7 A PREMIUM MEDIA Premium Inventory Total control over placement across entire game list Top-Quality Games All games rated over 4 stars on Google Play And the App Store Big Brands Ice Age, Uno & Friends, Spider-Man,Asphalt, Modern Combat, and more LARGE AND ENGAGED AUDIENCE 3M + Daily Impressions 800K+ Monthly WHY GAMELOFT? Time Spent Gameloft users spend an average of 40 minutes a day in our apps DIRECT RELATIONSHIP 100% transparency Not a sample site list as this is a direct buy Differentiation Inventory available through Gameloft only, not in networks SOV We can customize and generate exclusive take-overs

8 90M+ Monthly Impressions REACH & DEMOGRAPHICS EXAMPLE DEMOS EU mobile game audience Males GAMES PLAYED EST. MONTHLY IMPRESSIONS 45M Est. Monthly Impressions +800K Monthly Moms and kids 22.5M Est. Monthly Impressions Source: 2013, CGA Teens (A 13-17) 22.5M Est. Monthly Impressions

9 GAMELOFT AD UNITS BANNERS FULL SCREEN INTERSTITIALS High impact ad unit Auto initiated full screen take over in between game stages Average CTR 1%+ Examples of location All formats are in line with iab standards

10 GAMELOFT AD UNITS PREMIUM VIDEO INTERSTITIAL High impact ad unit 10+ more game location breaks High CVR level of CVR on 15s videos NATIVE VIDEOS Native placement in the game menu and store Full screen interstitial video with possible CTA end screen Watch a video to get some in-game rewards Before starting a level After Gameplay Examples of location All formats are in line with iab standards

11 Rich media is a way to generate deeper interaction with your brand. The mobile user interacts with the format instead of being spectator. This leads to a longer interaction with the brand as well as a more memorable experience. Gameloft has the creative ressources to develop such concepts based on a creative brief and the brand visual assets. Here are some mockups developed for internal purposes (links to be opened on a mobile device): GAMELOFT AD UNITS RICH MEDIA EXECUTIONS High impact ad unit In-house creation teams available Gamification units Interactive catalogues etc. SEAT: HYUNDAI: Here is a project we developped for FOX to support the home Entertainment release of the «Maze Runner» movie (format appears at 0:55 ): All formats are in line with iab standards

12 GAMELOFT AD UNITS NATIVE OPPORTUNITIES: SPONSOR A TOURNAMENT Sponsored challenges In-game events where users participate to earn in-game rewards and glory!! Premium Native Placement Appears in the natural game environment, players engage with brand as a normal play Multiple Impressions Events are promoted in multiple locations, including welcome screen and main menus Event Menu Tile Players interested in the event will engage in this menu Welcome Screen Your tournament is the first thing players will see Enjoy!!!! Main Menu Tile All players will see your event

13 TARGETING AND REPORTING TARGETING CAPABILITIES REPORTING GAMELOFT TRACKING DEMOGRAPHICS - Gender - Age group - Game genre GEOGRAPHIC Games Impressions Clicks CTR Actions Video views - CVR Split by Ad unit Split by creative Custom reports PLATFORM TIME & DAY OS VERSION - ios 6, 7, 8 - Android Ice Cream Sandwich, Jelly Bean, Kit Kat, etc. Android ios Windows DEVICE Mobile vs. tablet Model Carrier THIRD PARTY TRACKERS & AD SERVING IAS VAST tags Pixel Tracking SIZMEK Certification Capability to add new partners

14 THANK YOU Adrian Stanciu Advertising Manager Romania Phone