The Ipsos Canadian Reid Report 2012 Fact Guide The Definitive Resource on Canadians and the Internet
|
|
- Muriel Richardson
- 8 years ago
- Views:
Transcription
1 The Ipsos Canadian Reid Report 2012 Fact Guide The Definitive Resource on Canadians and the Internet
2 Household Internet Access Internet access (all locations) Home Internet access Mobile Internet access 100% 80% 60% 72% 71% 74% 62% 78% 77% 67% 67% 82% 71% 86% 85% 79% 76% 89% 82% 83% 86% 79% 80% 56% 56% 40% 32% 33% 35% 37% 20% 5% 7% 10% 13% 20% 21% 24% 0% Issue 3 Source: The Ipsos Canadian Inter@ctive Reid Report 2011 Issue 3 Base: National sample of Canadian adults (n=1,000) Canadians Online Internet access overall continues to trend flat while mobile access continues its growth among online 86% of Canadians have Internet access from any location and 80% have access from home, relatively unchanged over the past five 37% now have mobile Internet access compared to 5% in 95% under the age of 55 have Internet access and 47% have mobile access, compared to those aged % with Internet access and 16% with mobile access. 2
3 Social Networking Majority of online Canadians now use online social networking sites, with a large portion doing so 62% have ever visited or browsed an online social network, up from 51% in 30% visit site at least once a day, up from 19% in Women (37%) significantly more likely than men (24%) to visit social networking site 41% describe themselves as communicating more with people online than 86% have a Facebook profile, down from 90% in 2010, signifying near market Significant increases in those with Twitter and LinkedIn profiles (19% and 14% in 2011 vs. 10% and 9% in 2010, Facebook favourite site among Canadians with Twitter (80%) and LinkedIn (73%) profiles, making it the preferred site among those with multiple 31% consider themselves active users, posting and replying to others 76% of those with a social networking profile sent a message to a contact in the past week, 89% did so in the past Online Canadians have an average of 130 friends on their online profiles, up from 123 in 50% of online Canadians with a social networking profile have been using social networks for at least three 44% of social networking Canadians check their profile first thing in the morning, 43% find out about news and current events, and 42% consider it an important part of their social 56% are happy with the level of privacy from their social networking site, down from 2010 (63%). Smartphones Smartphone ownership among online Canadians skyrockets, however, many have yet to take full advantage of device 31% of online Canadians now own a smartphone (compared to 19% in 2010), 46% of those aged currently own Canadians use their smartphones for a variety of functions such as taking photos (70%), sending or reading (70%), checking social networking sites (48%), and online gaming Smartphone owners use online gaming capabilities 9% of the 57% have downloaded a mobile application, the most popular being IM/social networking apps (71%) and games Canadian smartphone owners spend on average 2.5 hours per day on their mobile Majority (81%) of users feel they do not take advantage of the full functionality of their smartphones. 3
4 Online Activities Ever Done Online News How often do you typically seek news from each of the following sources? 92% have ever sought news from a computer Among online news seekers, which of the following activities have you ever done? 66% visited a newspaper website 23% read a print magazine on a website 23% 23% stream/download TV news online 23% 66% 92% Online Social Networking Which of the following activities have you ever done? 62% visited or browsed an online social network (57% in 2010) 28% have taken part in computer games with other people online (32% in 2010) 14% used an online personals / dating / introduction service (16% in 2010) 14% 28% 62% Source: The Ipsos Canadian Inter@ctive Reid Report 2011 Issue 3. Base: Canadian Internet users (n=842) Source: The Ipsos Canadian Inter@ctive Reid Report 2011 Issue 2. Base: Canadian Internet users (n=840) (2010 n=841) Online Financial Services Which of the following financial activities have you conducted online in the past three months? 56% conducted everyday online banking (54% in 2010) 15% tracked an investment portfolio (13% in 2010) 15% 56% 10% bought or sold investments online (8% in 2010) 8% Digital Marketing How often do you engage in the following activities? 31% click on an online advertisement at a website at least monthly (33% in 2010) 31% 22% respond to an from an organization promoting products / services / special offers (26% in 2010) 22% 17% make an online purchase based on what the website recommends (18% in 2010) 17% Source: The Ipsos Canadian Inter@ctive Reid Report 2011 Issue 1. Base: Canadian Internet users (n=834) (2010 n=839) Source: The Ipsos Canadian Inter@ctive Reid Report 2011 Issue 4. Base: Canadian Internet users (n=840) (2010 n=864) 4
5 Online Group Coupons One of the largest Internet phenomenons in recent years is turning online Canadian consumers on to Majority (65%) has heard of online group coupon sites; awareness among online Canadians is dominated by Groupon Among those aware, 61% subscribe to receive notification alerts, with subscription significantly higher among university grads (66%) compared to those with less education Among aware, 17% purchase online group coupons at least The most popular purchased are for restaurants (51%), personal services (27%), and grocery items Majority have used a business for the first time because of an online group coupon (83%) and have tried a product or service they would otherwise have not 57% of those who redeemed a coupon say they would return to the same company without a coupon or gift certificate. Tablet Computers Tablet computers, one of the latest hightech gadgets on the market, is making an impression on Canadians. Online Teens Technology enthusiasts, teens today are the first generation to grow up with unlimited access to online Majority own or share ownership of a computer (83%), gaming console (75%), and mobile phone (67%); 12% own a tablet Compared to 15% in 2009, 24% today spend on average 3 hours online each Teens spend on average as much time doing school work online (2.9 hrs) as they do offline (3.4 Weekly, 86% of teens use a search engine, up 19 points from Majority visit sites like YouTube (79%), online social networks (69%), and music sites Daily, teens use texting (54%) and online social networking (48%) the most to Significantly more teens pay for music online today (76%) compared to 2009 Half have streamed TV shows (52%) and fulllength movies (46%) Most feel they need to keep up with latest technologies (63%) and feel they will miss out by not going online every day Though only 7% of online Canadians currently owns a tablet computer, 24% are likely to purchase one in the next 12 months, and 11% in the next 6 Awareness of tablet brands is highest for the Apple ipad with 86% of online Canadians aware, followed by the BlackBerry PlayBook (61%) and the Samsung Galaxy Purchase intent for the Apple ipad is twice as high compared to the BlackBerry PlayBook (56% vs. Women are significantly more likely than men to consider purchasing the ipad (60% vs. 51%), whereas men are more likely than women to purchase the PlayBook (30% vs. 18%). 5
6 The Ipsos Canadian Reid Report This Fact Guide is only a snapshot of what s happening in the fast-moving online world. The Fact Guide is derived from snippets of the Ipsos Canadian Inter@ctive Reid Report the most authoritative, comprehensive and up-to-date information about the web in Canada. The report is delivered six times per year and is a detailed examination of who is on the Internet, why they are on it, and what they use it for. Subscribers to this report can stay in the know about the rapidly changing economic and social context of the Internet in Canada. An annual subscription for the Ipsos Canadian Inter@ctive Reid Report is $10,000. To learn more, please contact: Dave Pierzchala Senior Vice President, Ipsos Reid dave.pierzchala@ipsos.com Karen Beck Senior Research Manager, Ipsos Reid karen.beck@ipsos.com Visit our website to download the prospectus, register for upcoming events, read articles, press releases and more at: Ipsos Reid Ipsos Reid is Canada s market intelligence leader. The company s marketing research and public affairs practices offer the premier suite of research vehicles in Canada, providing clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information and custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, health, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey based market research group
2011 Special Feature Reports The Ipsos Canadian Inter@ctive Reid Report
2011 Special Feature Reports The Ipsos Canadian Inter@ctive Reid Report The Ipsos Canadian Inter@ctive Reid Report Since 1995, the Ipsos Canadian Inter@ctive Reid Report has been monitoring Canadian Internet
More informationHow big is the mobile app market?
How big is the mobile app market? In 2015, 1 billion smartphones will be sold. The average mobile app user spends more than 30 hours a month on more than two dozen apps. 46 percent of app users report
More information2011 Cell Phone Consumer Attitudes Study
2011 Cell Phone Consumer Attitudes Study Prepared for: CWTA April 29, 2011 Copyright 2009-2012 Quorus Consulting Group Ltd. Table of Contents Executive Summary 3 Research Objectives and Methodology 9 Detailed
More informationCONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS
CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen & Videology Research: Meet the New Media Consumer in Malaysia, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA
More informationMillennial Teens: Non-Conformist Trendsetters
Millennial Teens: Non-Conformist Trendsetters Millennial teens (ages 16-19) are the first generation to have no memory of life before the Internet and cell phones. Technology use defines this age group,
More informationA Portrait of Today s Tablet User Wave II
A Portrait of Today s Tablet User Wave II June 2012 Conducted in partnership with www.online-publishers.org Frank N. Magid Associates, Inc. Who We Are: Frank N. Magid Associates, Inc. is a leading research-based
More informationThe Infinite Dial 2013
The Infinite Dial 2013 Navigating Digital Platforms 2013 Arbitron Inc. and Edison Research Methodology Overview»In January/February 2013, Arbitron and Edison Research conducted a national telephone survey
More informationThe State Of Mobile Apps
The State Of Mobile Apps Created for the AppNation Conference with Insights from The Nielsen Company s Mobile Apps Playbook by The Nielsen Company Introduction Most Americans can t imagine leaving home
More informationThe Australian ONLINE CONSUMER LANDSCAPE
The Australian ONLINE CONSUMER LANDSCAPE March 2012 THE AUSTRALIAN ONLINE MARKET & GLOBAL POPULATION Internet usage in Australia is widespread and approaching saturation point with only minimal increases
More informationSTATE OF THE MEDIA: CONSUMER USAGE REPORT
STATE OF THE MEDIA: CONSUMER USAGE REPORT 2011 The U.S. Media Universe DEVICE OWNERSHIP 1 (millions of people who own) MOBILE & ONLINE CONSUMERS (millions of users) At least one TV 290 Mobile phone (ages
More informationHow Volvo Construction Equipment Uses Email and CRM to Sell Big Iron!
How Volvo Construction Equipment Uses Email and CRM to Sell Big Iron! Advanced Strategies for Attracting, Selling and Retaining Customers Join the Conversation! I m at #MPB2B. Learning how @VolvoCE_NA
More informationMedia Trends: Q4 Report
Media Trends: Q4 Report By Marketing Mechanics DECEMBER 2014 Media Trends Q4 2014 1 Introduction Marketing Mechanics are pleased to present Q4 Media Trends Report of 2014. Our research is based on insights
More informationHow To Understand The Internet In Latamandorama
Living With The Internet A Latin American Study On What s Driving Web Behavior Agenda Project Objective & Methodology Executive Summary Evolution of the Internet Latin America Online Behavior Latin America
More informationAmazing FACTS About MOBILE Marketing S Z
50!? Amazing FACTS About MOBILE Marketing S Z Brought to you by your friends at Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.gomobilebook.com]
More informationMobile Marketing: Key Trends
The Mobile Media Authority The Mobile Market Authority Mobile Marketing: Key Trends The Mobile Media Authority Trusted intelligence for a mobile world Evan Neufeld VP + Sr. Analyst M:Metrics, Inc 2007
More informationANNUAL SURVEY ON INFOCOMM USAGE IN HOUSEHOLDS AND BY INDIVIDUALS FOR 2012
ANNUAL SURVEY ON INFOCOMM USAGE IN HOUSEHOLDS AND BY INDIVIDUALS FOR 2012 Infocomm Development Authority of Singapore 10 Pasir Panjang Road #10-01 Mapletree Business City Singapore 117438 Republic of Singapore
More informationThe ad units mobile users will most likely click on P5
Europe 08 2011 Discovery: The ad units mobile users will most likely click on P5 Mobile web & app usage uncovered P4 Demographics: See who makes up the Mojiva network P7 mojiva.com Mojiva Inc. 81 Oxford
More informationOne-Third (35%) of Canadians Think That Emergency Services Such as Fire or Police Would Respond to a Request for Help Over Social Media
A Majority (54%) of Canadians Would Use Social Media Channels, Such as Facebook or Twitter to Let Their Friends and Family Know That They are Safe in the Event of an Emergency One-Third (35%) of Canadians
More informationManaging your online reputation
Managing your online reputation In this internet age where every thought, feeling and opinion is tweeted, posted or blogged about for the world to see, reputation management has never been so important
More informationCanadians Overwhelmingly Support Photo Radar and Red Light Cameras
Canadians Overwhelmingly Support Photo Radar and Red Light Cameras Strong Majorities Support Use of Photo Radar in School Zones (84%) and on Highways (69%); Eight in ten (77%) Support use of Red Light
More informationAdobe Digital Publishing Suite, Analytics Service
Adobe Digital Publishing Suite, Analytics Service Analyze and optimize content for greater business impact Table of contents 1: Business benefits 2: Key features 2: Standard baseline analytics reporting
More informationCompared to last year, the percent EMEA consumers expect to spend online in terms of holiday shopping remains stable in each country over last year. While all EMEA shoppers indicate that Lower prices/good
More informationMobile Apps: What Consumers Really Need and Want. A Global Study of Consumers Expectations and Experiences of Mobile Applications
Mobile Apps: What Consumers Really Need and Want A Global Study of Consumers Expectations and Experiences of Mobile Applications The Difference Between a Mobile App and a Mobile Website Before we evaluate
More informationThe State of Mobile Advertising. March 2013
The State of Mobile Advertising March 2013 Our Company M-BIZ Global s international reach extends to nearly 50 countries, with 13 offices that cover Europe, Asia, Africa and the Americas. Founded in 2005,
More informationCIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence
CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods
More informationExecutive Summary Key Findings
Executive Summary Key Findings What does online life look like for the average young Canadian? First and foremost, these are highly connected children and teens, most of who are accustomed to online access
More informationStatistical Bulletin. Internet Access - Households and Individuals, 2012 part 2. Key points. Overview
Statistical Bulletin Internet Access - Households and Individuals, 2012 part 2 Coverage: GB Date: 28 February 2013 Geographical Area: GB Theme: People and Places Key points In 2012, 33 million adults accessed
More informationChildren s Media Use and Attitudes Report 2015. Section 4 Children s take-up of media
0 Children s Media Use and Attitudes Report Section Children s take-up of media Figure 7 :Availability of key platforms in the home, by age :,,, & Desktop/ laptop/ netbook with internet access Tablet computer
More informationHow To Understand The Digital Media Usage Of 2014
NOVEMBER 2013 US Digital Media Usage: A Snapshot of 2014 This Snapshot provides a key to digital media usage trends next year and how they will be different from this year s patterns critical for marketers
More informationTeam Manager Quick Start Guide
Team Manager Quick Start Guide Team Cowboy Customer Service www.teamcowboy.com amigo@teamcowboy.com (888) 891-5895 Version 20111004 Copyright 2011 Team Cowboy, LLC Intended Audience This document is intended
More informationUnderstanding women s habits Women s forum - October 13 to 15, 2011
Women s State of the Media Democracy 2011 International research center into media habits and interactions Understanding women s habits Women s forum - October 13 to 15, 2011 Presentation of the State
More informationAdults Media Use and Attitudes Report 2014
Adults Media Use and Attitudes Report 2014 Research Document Publication date: April 2014 1 Contents Section Page 1 Executive summary 4 2 Introduction 10 2.1 Ofcom s duties 10 2.2 What is media literacy?
More informationapp design & development
FOR MOBILE BUSINESS app design & development SMARTPHONES AND TABLETS App Market Revolution $9B $8B $7B $6B $5B $4B News and Business $3B $2B $1B $0B 2008 2009 2010 2011 2012 2013 2014 From Apple s App
More informationExecutive Summary. The annual global Digital Influence Index takes a look not. only at what consumers are doing online but also whom
2 Executive Summary The annual global Digital Influence Index takes a look not only at what consumers are doing online but also whom they re interacting with, the transactions they re completing, the technologies
More informationEvent Planner's Guide to Mobile Sponsorship
Event Planner's Guide to Mobile Sponsorship Presented by Kevin Long VP of Marketing and Operations CrowdCompass by Cvent Wednesday, June 9 th, 2015 Matthew Donegan-Ryan Director of Mobile Strategy CrowdCompass
More informationPremium Advertising Sweden UK France Germany
Premium Advertising Sweden UK France Germany On behalf of Widespace 05.11.2015 Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics
More informationMobilize Your Organization
WEST VIRGINIA INTEGRATED BEHAVIORAL HEALTH CONFERENCE Mobilize Your Organization How To Effectively Reach, Communicate and Engage with Your Audience and Generate Funds at the Same Time! Carlos Morales
More information2016 CANADIAN SOCIAL MEDIA MONITOR. Simplified Understanding
2016 CANADIAN SOCIAL MEDIA MONITOR Simplified Understanding May 2016 Canadian Social Media Monitor 2016 Background Insights West s Canadian Social Media Monitor highlights for Canadian marketers key trends
More informationENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016
ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 Published by Richard K. Miller & Associates December 2014; 355 pages; ISBN # 9781577832010 PART I: MARKET SUMMARY 1 MARKET ASSESSMENT:
More informationThe Tablet Revolution: A Report on Tablet Usage, Tablet Conversation Analysis & How Tablet Users Interact with Search Ads
The Tablet Revolution: A Report on Tablet Usage, Tablet Conversation Analysis & How Tablet Users Interact with Search Ads RISE OF THE TABLET According to Gartner, tablets have sold faster than any other
More informationCANADIAN YOUNG ADULTS AND REGISTERED RETIREMENT SAVINGS PLANS
CANADIAN YOUNG ADULTS AND REGISTERED RETIREMENT SAVINGS PLANS Half (53%)Of Young Adults Have An RRSP Public Release Date: February 10 th, 2005 5:00 a.m. (EST) Ipsos-Reid is Canada's market intelligence
More informationHolla! Welcome to the 2014 College Explorer
Holla! Welcome to the 2014 College Explorer The college years are a pivotal point in one s life. As teenagers, we look forward to our first experiences apart from our parents, and once at college, we make
More informationUnited Way Mobile App
United Way Mobile App www.ireachapps.com Our Plan The following information is tailored solely for the United Way. ireach Apps, LLC can modify this application for any non-profit. United Way has identified
More informationGet New Customers With YouTube Advertising
Get New Customers With YouTube Advertising What We Do We produce a 30 second video We find your target audience We keep you informed with reports Free of Charge We ensure that the right people see your
More informationCommon Short Code and SMS Mobile Marketing
Common Short Code and SMS Mobile Marketing The Time is Right for Mobile Marketing Mobile has hit the mainstream in the U.S. At the end of 2008, the number of mobile subscribers had grown to 270 million,
More informationTaylor & Francis Online Mobile FAQs
Taylor & Francis Online Mobile FAQs ACCESS Q. How do I access Taylor & Francis Online Mobile? A. Open the browser on your mobile device and enter the URL www.tandfonline.com. As you are accessing the site
More informationHow America Shops and Spends 2014
NEWSPAPER ASSOCIATION OF AMERICA How America Shops and Spends 2014 Consumers, Advertising & Media Newspaper Association of America www.naa.org 1 Table of Contents 1. Executive Briefing 3 2. Advertising,
More informationTheRetailerApp Platform Brochure A PRODUCT OF
TheRetailerApp Platform Brochure A PRODUCT OF Is the Mobile Revolution here? Yes. There are now over 1.4 billion smartphone users on the planet 1 in 7 people around the globe have a smartphone 87% of the
More informationENTERPRISE MOBILE APPLICATIONS: ENABLING EMPLOYEES - ENGAGING CUSTOMERS. Background
Background In recent years mobile devices have become a truly viable platform for application delivery. The original App stores have driven user community awareness and familiarity and with the number
More informationwww.appsbar.com How to Create an App For millions of people, there isn t an app for that By Scott Hirsch Founder appsbar.com
www.appsbar.com How to Create an App For millions of people, there isn t an app for that By Scott Hirsch Founder appsbar.com July 10, 2012 Contents Introduction: 1 App Problems: 1 Tools for Creation: 2
More informationAnytimeCard. Advancing Your Mobile Marketing Strategy. AnytimeCard Inc Jim JK Koretz jk@anytimecard.mobi www.anytimecard.
AnytimeCard Advancing Your Mobile Marketing Strategy AnytimeCard Inc Jim JK Koretz jk@anytimecard.mobi www.anytimecard.mobi 888-696-8623 AnytimeCard AnytimeCard was founded to provide innovative affordable
More informationGrow Your Business wi w t i h a a Mobil i e l A p A p
Grow Your Business with a Mobile App About Us» WizzApps.com is one of the leading Mobile App and Website Development Company that is powering small businesses around the world on daily bases.» We create
More informationSPECIAL THANKS TO Two things to keep in mind when
SPECIAL THANKS TO Two things to keep in mind when considering key targets for mobile marketing. First is that Hispanics adopt tech products at a higher rate than the general market. Consequently, they
More informationNHL App FAQ For ios / ipad, iphone, and ipod
NHL App FAQ For ios / ipad, iphone, and ipod touch Answers to frequently asked questions OVERVIEW What is the NHL app? Where can I get the NHL app? What s new in the NHL app for 2014 2015? How much does
More informationClothing and Shoe Retail: The Buying Preferences of In-Store vs. Online Consumers. September 2014 Insight Report
Clothing and Shoe Retail: The Buying Preferences of In-Store vs. Online Consumers September 2014 Insight Report About this Insight Report CivicScience developed this report using our InsightStore solution
More informationYour Guide to Free Online Tools
Your Guide to Free Online Tools Easy-to-Use Web, Mobile and Social Applications to Build Your Business The Tools You Need To Build The Business You Want NOW YOU HAVE ACCESS TO A WEALTH OF EXCLUSIVE, FREE
More informationA guide for Purchasing and Syncing Apps on the ipad
A guide for Purchasing and Syncing Apps on the ipad All Apps for the ipad can only be purchased through the itunes Store. This can either be done via itunes on the designated MacBook or via the ipad itself.
More informationHow Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
More informationShift from free to paid: Consumer demand and revenue opportunities for apps
Shift from free to paid: Consumer demand and revenue opportunities for apps from Simon Kucher s 2013 Apps and Digital Content Study telecoms & media Andre Weber Kyle Poyar Ellen Kan March 2013 Executive
More informationTABLE OF CONTENTS. Source of all statistics:
TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 6 Advertising Spend 7 Internet Advertising 8 Display Advertising 9 Online Videos 10 Social Media 12 About WSI 14 Source of all statistics:
More informationportable PC smartphone stationary PC TV device traditional mobile phone tablet smart TV game console e-reader Internet Radio Newspapers Magazines
0 25 50 75 100 0 25 50 75 100 Internet TV Radio Newspapers Magazines 38 21 28 14 13 52 71 66 65 62 portable PC smartphone stationary PC TV device traditional mobile phone tablet smart TV game console e-reader
More informationAn Analysis of Twitter Users vs. Non-Users. An Insight Report Presentation Using DeepProfile Micro-Segmentation January 2014
An Analysis of Twitter Users vs. Non-Users An Insight Report Presentation Using DeepProfile Micro-Segmentation January 2014 CivicScience s DeepProfile Project Goal To compare the key demographic, psychographic,
More informationSEPTEMBER 2012 Device & Manufacturer Data Device & OS Mix Mobile Developer Trends Global Tablet Trends
SEPTEMBER 0 Device & Manufacturer Data Device & OS Mix Mobile Developer Trends Global Tablet Trends September 0 Device & Manufacturer Data Top Manufacturers (all devices) CHART A Top 0 Mobile Phones CHART
More informationThe rise of the digital multi-tasker. Executive Summary. KPMG s Digital Debate. January 2013. kpmg.com/digitaldebate
The rise of the digital multi-tasker Executive Summary KPMG s Digital Debate January 2013 kpmg.com/digitaldebate Contents 02 introduction The digital debate 03 Key findings An insatiable appetite for media
More informationNORTH AMERICA ERICSSON MOBILITY REPORT APPENDIX JUNE
NORTH AMERICA ERICSSON MOBILITY REPORT APPENDIX JUNE 215 MARKET OVERVIEW Key figures: North America 214 22 CAGR 214 22 Mobile subscriptions (million) 38 48 4% Smartphone subscriptions (million) 25 37 5%
More informationWillingness to pay for news online The France Survey findings. November 20, 2009
Willingness to pay for news online The Survey findings November 20, 2009 Key findings Will consumers pay for online news? This is a burning issue for newspapers in the developed world The Boston Consulting
More informationinclude any products or devices supplied by an employer, unless you also use them for personal use. 98% 49% 93% 80% 85% 93% 77% 98% 98% 53% 62%
Samsung Techonomics the way we live, shop and connect Research Summary Technical note: Ipsos MORI interviewed 1,000 adults aged 18-65 from their online panel across Italy. A quota sample of respondents
More informationThe Hidden Power of Apps: Unlocking the Future of Marketing
The Hidden Power of Apps: Unlocking the Future of Marketing Micah Adler CEO & Founder, Fiksu January 16, 2014 Who is Fiksu? 200 PEOPLE 3 CONTINENTS Cohesive Mobile App Marketing 800 CLIENTS 1800 APPS 2B+
More informationSocial Media Measurement Meeting Robert Wood Johnson Foundation April 25, 2013 SOCIAL MEDIA MONITORING TOOLS
Social Media Measurement Meeting Robert Wood Johnson Foundation April 25, 2013 SOCIAL MEDIA MONITORING TOOLS This resource provides a sampling of tools available to produce social media metrics. The list
More informationSmaato s Global Trends in Mobile Programmatic 1H 2015
Smaato s Global Trends in Mobile Programmatic 1H 2015 This report is a thorough examination of the billions upon billions of mobile ad impressions served on Smaato s platform during the first half of the
More informationTrends on Mobile Use This Holiday Season
A NIELSEN/HARRIS POLL ABOUT CONSUMERS AND MOBILE MARKETING Trends on Mobile Use This Holiday Season KEY INSIGHTS 1 SMARTPHONE OWNERS ARE USING THEIR PHONES THIS HOLIDAY SEASON: 3 out of 4 smartphone owners
More information4G Customer F.A.Q s. What is 4G? 4G is the fourth generation of mobile phone technology and follows on from 2G and 3G services. What are the benefits?
4G Customer F.A.Q s What is 4G? 4G is the fourth generation of mobile phone technology and follows on from 2G and 3G services. What are the benefits? With 4G from JT, the things you do every day like checking
More information5 (online) steps to landing the job you want
BRAND ou SERIES BRAND SERIES 5 (online) steps to landing the job you want Create, connect, share and customize Even when we have a job, most of us are in search mode we re consistently seeking new ways
More informationAndroid, Tablets Dominate Q1 Mobile Market
Android, Tablets Dominate Q1 Mobile Market What a difference two years makes. Tablet usage increased 282% between Q1 2011 and Q1 2013, with the number of consumers in the 31 GlobalWebIndex markets using
More information5 Internet and web-based content 5
Internet and web-based content.1 Internet take-up As in 14, eight in ten households in land have internet access in 1 In 1, eight in ten households in land (8%) have access to the internet (via fixed or
More informationUser Profiles People create profiles with photos, lists of personal interests, contact information, and other personal information.
SOCIAL MEDIA Facebook is a social networking service that lets you connect with friends, co-workers, and others who share similar interests with you. You can post pictures, updates, about activities or
More informationThe Age of BYOD A study of personal content streaming vs. video-on-demand for the hospitality industry
1 The Age of BYOD A study of personal content streaming vs. video-on-demand for the hospitality industry Conducted by Hotel Internet Services January 2015 2015 Hotel Internet Services All Rights Reserved
More informationWhat Australian people and businesses are doing with social media 22.65 84% Percentage who access the internet everyday 79%
June 2012 Yellow Social Media Report What Australian people and businesses are doing with social media 97% 94% of social network users access social networking sites to catch up with family and friends
More informationPASSWORKS. 17 th JUNE 2015
PASSWORKS 17 th JUNE 2015 PASSWORKS MOBILE MARKETING Passworks Vision ENGAGE WITH CONSUMER IN REAL TIME BASED ON THEIR LOCATION TECHNOLOGIES WE USE Our products MOBILE MARKETING PASSES PLATFORM BEACON
More informationApple Deployment Programs Apple ID for Students: Parent Guide
Apple Deployment Programs Apple ID for Students: Parent Guide As a parent or guardian, you want the best learning environment for your student. One that makes learning relevant for each student and allows
More informationDIGITAL MAGAZINE MEDIA OFFER EXTRA BENEFITS
CONTENTS 2-3 CONTENTS 4-5 DIGITAL MAGAZINE MEDIA OFFER EXTRA BENEFITS 6 DIGITAL PENETRATION: STATS AT A GLANCE 7 CANADIAN ONLINE USAGE 8 CANADIAN INTERNET ACCESS TREND 9 TIME SPENT CONNECTED TO TECHNOLOGY
More informationGETTING STARTED SIGN UP FOR EMAIL UPDATES
TRANSFER PRICING PREMIER LIBRARY USER S GUIDE :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: 800.372.1033 www.bna.com/tppl GETTING STARTED Click the
More informationGenerations GWI AUDIENCE REPORT SUMMARY Q2 2014
Generations GWI AUDIENCE REPORT SUMMARY Q2 2014 Understanding the digital behaviors and attitudes of the Millennial, Gen X and Baby Boomer Generations 1 INTRODUCTION GWI Audience reports are designed to
More informationDigital Marketing E L I Z A B E T H S M I T H B R I G H A M F E B R U A R Y 1 5, 2 0 1 1
Digital Marketing E L I Z A B E T H S M I T H B R I G H A M F E B R U A R Y 1 5, 2 0 1 1 Agenda Introduction What is Digital Marketing? Definition discussion Major channels Recent trends and growth Digital
More informationUK Digital Market Overview March 2015 Data
UK Digital Market Overview March 2015 Data Your monthly snapshot of digital audience trends If you have any questions, please contact: Taanya Manglik, comscore worldpress@comscore.com Scott Fleming, UKOM
More informationHispanic Americans Foreshadow the Future of Media
Hispanic Americans Foreshadow the Future of Media A whitepaper exploring the media consumption habits of Hispanic Americans Presented by + Table of Contents 2 4 5 13 Executive Summary Hispanic Americans
More informationAdults media use and attitudes. Report 2016
Adults media use and attitudes Report Research Document Publication date: April About this document This report is published as part of our media literacy duties. It provides research that looks at media
More informationVIDEOGAMES IN EUROPE:
VIDEOGAMES IN EUROPE: CONSUMER STUDY November 2012 [ 2 ] INTRODUCTION CONTENTS INTRODUCTION Research overview 3 Gaming formats and devices covered 3 SUMMARY Infographic results summary 4 Key headlines
More informationMobile App Marketing Insights:
May 2015 Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps EXECUTIVE SUMMARY Most installed apps are not used often. The average app user has 36 apps installed on his or her smartphone.
More informationSensis e-business Report 2014. The Online Experience of Small and Medium Enterprises
Sensis e-business Report 2014 The Online Experience of Small and Medium Enterprises Table of contents Chapter 1 - Introduction 4 1.1 About the survey 4 1.2 Executive summary 6 Chapter 2 - Levels of computer
More informationNewspaper Multiplatform Usage
Newspaper Multiplatform Usage Results from a study conducted for NAA by Frank N. Magid Associates, 2012 1 Research Objectives Identify typical consumer behavior patterns and motivations regarding content,
More informationKeep America Beautiful Social Media Part 3 Going mobile, saving time and exploring new platforms. December 5, 2012 2:00pm eastern
Keep America Beautiful Social Media Part 3 Going mobile, saving time and exploring new platforms December 5, 2012 2:00pm eastern Introduction Kelley Dennings Director of Recycling Initiatives Keep America
More informationConsumer Views of Live Help Online 2012: A Global Perspective
RETAIL Consumer Views of Live Help Online 2012: A Global Perspective A consumer research study commissioned by Oracle March 2012 e Retail Talk SurVey BACkGrOund RETAIL In the fall of 2011, Oracle Retail
More informationIndia Online Retail Market Forecast & Opportunities 2016
Brochure More information from http://www.researchandmarkets.com/reports/2103346/ India Online Retail Market Forecast & Opportunities 2016 Description: Many players were trying to revamp the structure
More informationThe Official GFWC Mobile App Guide Last Updated 2/3/2016
The Official GFWC Mobile App Guide Last Updated 2/3/2016 Table of Contents: 1. Overview and Disclaimers 1.1. Description.Page 2-3 1.2. Changes... Page 3 1.3. Photo/Information Use Disclaimer..... Page
More informationintegrated event services technical styling design digital
integrated event services technical styling design digital 1 Dynamic. Mobile. Event Content. Over 70% of the attendees at your event will have a Smartphone Gartner broaden your scope IStageEvent is an
More informationHow Local Businesses Can Use Mobile Applications to Attract and Retain More Customers
How Local Businesses Can Use Mobile Applications to Attract and Retain More Customers Contents 1. Why not going mobile is unthinkable, for any business 2. How mobile apps can attract more customers 3.
More informationFixing The Media jo@dearmedia.be
Fixing The Media jo@dearmedia.be a digital consulting company, working for European clients founded in 2009 by Jo Caudron our mission is to help find a new balance between the certainties of your traditional
More informationCURRENT ECONOMIC CONDITIONS ARE ALREADY IMPACTING BANKING AND FINANCE ACTIVITIES OF CANADIANS AGED 25 TO 54
CURRENT ECONOMIC CONDITIONS ARE ALREADY IMPACTING BANKING AND FINANCE ACTIVITIES OF CANADIANS AGED 25 TO 54 Six-in-Ten Canadians Aged 25 to 54 Are Paying More Attention to the Service Fees They Are Being
More informationSmartphone Market - Search Traffic KPIs and Application Trends
Smartphones and Application Trends and Opportunities Trends and Analysis Gabe Ingalls Contents Search Traffic KPIs Traffic Smartphone terms have received 61% more traffic in 2010 than during the same period
More information