Advertising and Sales Promotion
|
|
- Constance Lane
- 8 years ago
- Views:
Transcription
1 Advertising and Sales Promotion 1
2 The Role of Advertising What is the difference between Advertising and Publicity? Since a company pays for advertising, it has control over the message it wants to deliver. Two types of advertising are: Promotional advertising Institutional advertising advertising any paid promotion of an idea, good, or service by an identified sponsor promotional advertising advertising geared towards selling a specific good or service institutional advertising advertising geared towards developing positive image of the company (institution) 2
3 What did they do then? What would you do now? Take a couple min to think about and write down how sports marketers used to advertise/promote in the PAST Classroom discussion Take a couple min to think about and write down how sports marketers advertise/promote TODAY How is it different than what they did in the past? Classroom discussion
4 The Role of Advertising The four types of advertising media are (PBDO): 1. Print newspapers, magazines, direct mail, outdoor advertising, bus/subway station posters, stadium signage 2. Broadcast television and radio 3. Direct marketing any media used to communicate directly with consumers mail (personalized letters), telephone (tele-marketing) 4. Online advertising company websites, banner ads, online promotions, direct 4
5 Types of Print Media: Newspapers Local; targets customers in home town Magazines Regional or national; large specific audience Direct Mail Personalized message; may be considered junk mail Outdoor Advertising Station Posters Stadium Signage Geographically selected audience; short message Geographically selected audience; short message; aimed at travelers Seen by people at an event and television viewers; often used by sponsors 5
6 Group Activity: Media Types Gather in groups of 3 For your assigned Media Group below, brainstorm what are the Advantages & Disadvantages for each media type used Group 1 Group 2 Newspapers Stadium Ads Billboards (Outdoors) Online Ads (website & banner ads) Radio Direct Telephone Magazines Group 3 Direct Mail Bus/Subway (Outdoors) Television Online Promotions
7 Sales Promotion Types of sales promotions offered by companies include: 1. Coupons 2. Rebates Offers some type of price reduction or free merchandise Difference between the two? Coupon redeem at store, rebate sent in to company Advantages: expiry date, means forced to use flexibility of distribution (in person, magazines, online, package, mail) Disadvantages: easily copied by competitors not many are redeemed, avg redemption rate is 5% What is a Sales Promotion? a short-term incentive to get consumers interested in buying a product 7
8 3. Samples Samples given to customers to try product Especially good if new products Can be provided thru mail or home, in person, at events, instore Coupons are usually included with product to encourage people to purchase 4. Premiums Premiums are free products provided with purchase of other products Eg/ inside cereal you receive free baseball cards, movie tickets, etc Sales Promotion
9 5. Contests 6. Sweepstakes Difference between the two? Contest: you must perform a task to win prize. Eg/ Free Throw or Center Ice Shot contest, Essay competition, etc Sweepstakes: are prize giveaways where you only need to register to win prize Eg/ Honda new car giveaway, Tim Horton s Roll Up the Rim Sales Promotion
10 Giveaways What type of game day giveaways do teams participate in? Guess: Which giveaway had the largest increase in game attendance for MLB? 1. Beanie Babies ~ 37.4% 2. Beach Towels ~ 26.4% 3. Umbrella ~ 20.1% 4. Baseball Cap ~ 20% 5. Fireworks Show ~ 19% Why would these be the top giveaways vs others such as bobble heads, toys, etc? What is it about these items? Would these giveaways be as effective if used for other sporting events?
11 Consolidation Gather in pairs and on a sheet of paper write your names For extra marks, answer the following and handin to me No talking between groups, otherwise no bonus marks 1. What is the difference between; Promotional Advertising and Institutional Advertising? 2. What are the 4 Types of Advertising Media (PBDO) 3. List any 2 of the 6 types of Sales Promotions we discussed 4. What was the #1 giveaway at MLB games to increase attendance? GO!
Planning the Promotion. Advertising and Sales Promotion. Public Relations and Personal Selling
Planning the Promotion Advertising and Sales Promotion Public Relations and Personal Selling 2 Chapter Objectives Define event marketing. Explain promotion and the promotional mix in sports marketing.
More informationChapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion
Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements Chapter 17 Promotional Concepts and Strategies
More informationAdvertising. Chapter 14. Read to Learn Define advertising. Section 14.1 Advertising Media
Chapter 14 Advertising Section 14.1 Advertising Media Read to Learn Define advertising. List types of media that businesses use to reach potential customers. The Main Idea Businesses must find ways to
More informationChapter 19 Advertising. Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates
Chapter 19 Advertising Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Advertising Media Key Terms promotional advertising institutional advertising media print media transit advertising
More informationPower Struggles and Sales Promotion
Chapter 18 Sales Promotion Power Struggles and Sales Promotion Sales promotion plays a key strategic role in the channel of distribution Big name brands need to supported with sales promotion and POP in
More informationBroadcast Education Association Las Vegas, April 13, 2011
Interactive Advertising: Creating a Profit Center for Non Commercial Radio PRESENTER John Potter VP Training www.rab.com Traditional Media Moving to Integrated Broadcast television Yellow Pages Pure Play
More informationUsing Effective Promotions
Chapter 16: Using Effective Promotions Product Place Price Promotion 48 slides 12 slides 4 slides 2 slides 2 3 1 Any of a variety of methods used to communicate with the people in your target market and
More informationLook Inside For: 30 Family Handouts (one for each student)
Part 2 of 2 Grades 5 6 Look Inside For: 30 Family Handouts (one for each student) 3 Bonus Activities How to use these materials: 1. Distribute these Bonus Activities to your students: Bonus Activity 1:
More informationNORTHWEST NATURAL GAS COMPANY P.U.C. Or. 25 Original Sheet 200-1
P.U.C. Or. 25 Original Sheet 200-1 The purpose of this Schedule is to list and summarize the major features of promotional concessions, the terms and conditions of which are specified in greater detail
More informationPrinciples of Marketing Lecture 13a: Promotional Mix Decisions: Advertising and Sales Promotion. The Traditional Communication Model. Noise.
Principles of Marketing Lecture 13a: al Mix Decisions: Advertising and Sales Target Market Product Place Price Personal Selling Mass Selling Sales Advertising Publicity The Traditional Communication Model
More informationthe combination of varying methods and strategies to get your into the minds and hands of prospective buyers. Marketing is
Marketing for Growth Wayne Brass Art Mahoney Bill McKown Heather Bender the combination of varying methods and strategies to get your product or service into the minds and hands of prospective buyers.
More informationMarketing Plan Checklist
Marketing Plan Checklist Water Street Design, LLC 205 North Cameron Street Winchester, VA 22601 540-667-6646 waterstdesign.com Creating a Marketing Plan You d be surprised how many large brands rely on
More informationMultiple Category Scope and Sequence: Scope and Sequence Report For Course Standards and Objectives, Content, Skills, Vocabulary
Multiple Category Scope and Sequence: Scope and Sequence Report For Course Standards and Objectives, Content, Skills, Vocabulary Monday, August 18, 2014, 9:45PM District Basic Sports & Entertainment Marketing
More informationDISCOUNTS, COUPONS AND CASH REBATES
BULLETIN NO. 028 Issued May 2000 Revised July 2013 THE RETAIL SALES TAX ACT DISCOUNTS, COUPONS AND CASH REBATES This bulletin outlines the retail sales tax application on sales where discounts, and cash
More informationThe Many Types Of Marketing
The Many Types Of Marketing Lots of people are talking about all the new forms of marketing a company can pursue. It s true, certain traditional marketing has been around for a long time and is still used
More informationCOMMUNITY SERVICES DEPARTMENT COMMUNITY EVENTS SPONSORSHIP MEDIA KIT
COMMUNITY SERVICES DEPARTMENT 2015 COMMUNITY EVENTS SPONSORSHIP MEDIA KIT P83 PARTY 3:00pm 9:00pm 83rd Ave @ Peoria Sports Complex March 21, 2015 6,500 Age Range of 25-50 Local newspapers, online radio,
More informationSALES PROMOTION, EVENTS, AND SPONSORSHIPS
PART FIVE: INTEGRATION AND EVALUATION Chapter 16 Wells, Moriarty, Burnett & Lwin ADVERTISING Principles and Effective IMC Practice Koekemoer L. (2004)., Marketing Communications, Juta and Company Ltd.
More informationAdvertisements are all around us. From traditional
Sellers for the sellers: by Gregory Niemesh Advertisements are all around us. From traditional venues, such as print publications and the radio, to more modern ones, such as video games and the Internet,
More informationInvestigating Effective Lead Generation Techniques
Investigating Effective Lead Generation Techniques by BNET Editorial There is always some degree of turnover in any customer base. To keep a business growing, it is essential to generate new prospective
More information2013 MOTORCYCLE-SCOOTER-ATV CO-OP ADVERTISING GUIDELINES
Page 1 of 13 2013 MOTORCYCLE-SCOOTER-ATV CO-OP ADVERTISING GUIDELINES We designed this Co-op Advertising program to encourage your advertising and promotion of Suzuki motorcycles, ATVs and scooters in
More informationA Model for Making Sense Out of Marketing ROI Measurements
A Model for Making Sense Out of Marketing ROI Measurements M easuring and improving marketing ROI is a process. It's not a one-shot deal. It's an ongoing effort, an integral part of well-oiled marketing
More informationMarketing at McDonald s
at McDonald s Careers McDonald s is one of the best known brands worldwide. This case study shows how McDonald s aims to continually build its brand by listening to its customers. It also identifies the
More informationMarketing Module - Promotion Sandra Cuellar Extension Associate AEM, Cornell University
1. What is Promotion? Marketing Module - Promotion Sandra Cuellar Extension Associate AEM, Cornell University 2. The Promotional Elements 2.1 Advertising 2.2 Personal Selling 2.3 Public Relations & Publicity
More informationRights-managed licensing made easier
Rights-managed licensing made easier 200069959-001, Michael Kelley/Stone+ You asked us to make rights-managed licensing easier. We listened. Flexible License Packs. The options you want. A Flexible License
More informationMedia. Early Adopters snail mail list 1 URL/ 800-/ Early Adopters e- mail list 1 15,000 URL. Catalogs/ URL / QR databases 25 100,000 code
Interactive Planning Guide Objective: Achieve awareness of Gadget X of 50 percent among target audiences and sales of 500,000 Gadget X's in six months. Message: Gadget X saves 30 percent of your time and
More informationCHAPTER 5: Advertising and Marketing
CHAPTER 5: Advertising and Marketing The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business. Derby Brown Advertising There are many mediums
More informationHow to Run a Successful Bowlopolis Blastoff
Getting Started How to Run a Successful Bowlopolis Blastoff 1. Planning. Schedule your event for Saturday. Event day will be busy, so a smooth and efficiently managed event will lead to an organized staff
More informationAdvertising and Promotional Opportunities. Bethune-Cookman University Wildcat Athletics
Advertising and Promotional Opportunities Bethune-Cookman University Wildcat Athletics Now Is The Best Time! Get ready to discover a new form of Wild Life!! Through B-CU Athletics you can reach your target
More informationRETAIL MARKETING Instructor : Dr. Mayo De Juan Vigara
RETAIL MARKETING Instructor : Dr. Power points: conceptual framework Mayo De Juan V Esta obra se publica bajo una Licencia Reconocimiento No Comercial Compartir Igual 3.0, Spain Creative Commons PART 6
More informationTAX PRACTICE MARKETING HANDBOOK TABLE OF CONTENTS
CHAPTER 1: MARKETING PLANNING Strategic Marketing Planning 1 Target Market 3 Mass Marketing and Targeted Advertising 3 Reach and Frequency 4 Designing Effective Ads and Copy 4 Trade Names 4 Bootstrap Marketing
More informationSales Promotion. The Marketers Dilemma. Sales Promotion Defined:
Sales Promotion The Marketers Dilemma Sales Promotion Defined: A direct inducement that offers extra value or incentive for the product to the salesforce, distributors, or the ultimate consumer with the
More informationWhy Tower Media? Tower Media is a full service Direct Response (DR) media agency specializing in advertising campaigns that improve our clients ROI.
Why Tower Media? Tower Media is a full service Direct Response (DR) media agency specializing in advertising campaigns that improve our clients ROI. We hold every dollar accountable to its performance
More informationTobacco Advertising in Canada
Lesson Plan Level: Grades 8-10 About the Author Jane Tallim is MNet's education specialist. Tobacco Advertising in Canada Overview In this lesson, students explore the ways in which tobacco products are
More informationBaseline Assessment Sports Marketing
Name Date Baseline Assessment Sports Marketing Directions: Read each question below and select the best answer. 1. A branding strategy that combines one or more brands to increase customer loyalty and
More informationORGANIZING AN EVENT. Advantages and disadvantages of fundraising events
ORGANIZING AN EVENT Events that are run to raise money need to be very carefully planned; for every successfully run event, there is one that has lost money. Be clear on the purpose of the event: is it
More informationMBA 695 B Advertising and Promotions UNC-GREENSBORO
MBA 695 B Advertising and Promotions UNC-GREENSBORO PLACE: Joseph M Bryan School of Business Room 205 TIME: Mondays, 6:30 9:20pm INSTRUCTOR: Matt Mitchell OFFICE HOURS: If you need to meet with me feel
More informationMARKETING MODULES SERIES
MARKETING MODULES SERIES Marketing Module 8: Promotion Sandra Cuellar-Healey, MFS MA Charles S. Dyson School of Applied Economics & Management College of Agriculture and Life Sciences Cornell University,
More informationWinning Hearts and Markets with Mobile Customer Loyalty Programs Strategies and Solutions for Operators, Brands, Agencies, and Media Companies
Winning Hearts and Markets with Mobile Customer Loyalty Programs Strategies and Solutions for Operators, Brands, Agencies, and Media Companies 2 Overview Loyalty programs are a key part of the mobile marketing
More informationplan. create. grow. Agency Profile
plan. create. grow. Agency Profile We are an independent marketing, digital and creative communications agency which was founded in Melbourne in 2008. What We Are About. Our collaborative team of discipline
More informationMARKETING MODULES SERIES
June 2013 EB 2013-09 MARKETING MODULES SERIES Marketing Module 8: Promotion Sandra Cuellar-Healey, MFS MA Charles S. Dyson School of Applied Economics & Management College of Agriculture and Life Sciences
More informationChapter. Advertising and Promotion
9 Chapter Advertising and Promotion Every day we are bombarded with different advertising messages, whether it is on the radio while we re driving to work, on television during our favorite programs, or
More informationecommed Supplement 011 Sample Business Plan for an Online Auction
Executive Summary Page 1 of 7 (Name of company) is an auction company that uses the Internet to conduct on-line auctions. The Company is to be managed and run by the ecommed class of (name of your school).
More informationDECREE No. 2012 072 / PR Concerning the prohibition of advertising, promotion and sponsorship of tobacco and its derivative products in Togo ---------
Unofficial Translation - 1 - MINISTRY OF HEALTH REPUBLIC OF TOGO Labor Freedom Country DECREE No. 2012 072 / PR Concerning the prohibition of advertising, promotion and sponsorship of tobacco and its derivative
More informationCOMMUNITY EVENTS. sponsorship media kit
sponsorship media kit P83 PARTY P83 PARTY OFFICIAL NAME: P83 PARTY TIME: 4:00pm 9:00pm LOCATION: 83rd Ave @ Peoria Sports Complex DATE: Saturday, March 22nd, 2014 LAST YEAR S ATTENDANCE: 4,000 DEMOGRAPHICS:
More informationManaging Mass Communication: Advertising, Sales Promotion, Events and Experiences, and Public Relations
The best advertising is done by satisfied customers. Managing Mass Communication: Advertising, Sales Promotion, Events and Experiences, and Public Relations www.aenike.ub.ac.id Developing and Managing
More informationProduct or Service Sales Presentation Printed sales material used to sell products and/or services such as brochures and sell sheets
Category List SALES & MARKETING 1 Product or Service Sales Presentation Printed sales material used to sell products and/or services such as brochures and sell sheets 2 Packaging Packaging used to sell
More informationA Consumer s Guide to Sweepstakes and Lotteries
A Consumer s Guide to Sweepstakes and Lotteries A Consumer s Guide to Sweepstakes and Lotteries Direct mail sweepstakes promotions offer consumers the chance to win money and prizes in return for opening
More informationTypes of Entertainment Products. Media Product Marketing
Types of Entertainment Products Media Product Marketing 2 Chapter Objectives Identify types of entertainment products. Define evergreen products. Describe location-based entertainment (LBE). Explain the
More information50 Low-Cost Advertising Tips
50 Low-Cost Advertising Tips 1. Place your TV, radio, newspaper or other print ads during off hours or in unusual locations for a lower cost. Many times you can still reach your target market with these
More informationMedia Planning. Marketing Communications 2002
Media Planning Marketing Communications 2002 Media Terminology Media Planning - A series of decisions involving the delivery of messages to audiences. Media Objectives - Goals to be attained by the media
More information2014 Virginia Credit Union League Spring Compliance Conference
2014 Virginia Credit Union League Spring Compliance Conference Bonuses, Gambling, Promotions & Sweepstakes Daniel C. Summerlin III & Nicholas V. Albu Woods Rogers PLC dsummerlin@woodsrogers.com nalbu@woodsrogers.com
More informationSTRATEGIES TO INCREASE THE NUMBER OF PROSPECTS
STRATEGIES TO INCREASE THE NUMBER OF PROSPECTS Strategies to Increase the Number of Leads Workshop Exercise The more leads or prospects you have, the greater is your chance of getting larger numbers of
More informationPAYING IT FORWARD -STATEWIDE 2015 MEDIA IMPRESSIONS- 31,000 12,000 54,000 133,000 250,000 135,000 FACEBOOK/INSTAGRAM/TWITTER 18,200,000
PAYING IT FORWARD Supporting the New Jersey AIDS Walk is an incredible opportunity for your business to invest in the community while helping raise awareness and much needed funds for the fight against
More informationBUSINESS PLAN GUIDELINES START MY OWN BUSINESS
BUSINESS PLAN GUIDELINES START MY OWN BUSINESS 1. Cover Page and Table of Contents The cover page of your business plan should include contact information such as your name, the name of your business,
More informationGENERAL CO-OP PROGRAM GUIDELINES
GENERAL CO-OP PROGRAM GUIDELINES Program Year The Promotional Fund Program runs from January 1 st thru December 31 st All claims and support documents for the program year must be submitted to NORDYNE
More informationPublic Awareness in Virginia What is the Future? Steve Light
Public Awareness in Virginia What is the Future? Steve Light How Do We Move Forward? More Joint Efforts Roanoke/New River Valley Consortium Better Utilization of DEAP More Involvement with Stakeholder
More informationALCOHOL AND GAMING COMMISSION OF ONTARIO POOLING BINGO HALLS: ADVERTISING & MARKETING GUIDELINES
ALCOHOL AND GAMING COMMISSION OF ONTARIO POOLING BINGO HALLS: ADVERTISING & MARKETING GUIDELINES September 2010 6183 (2010/09) TABLE OF CONTENTS Introduction..3 Definitions........3 Hall Marketing Plan...4
More informationA List of Marketing Tactics
A List of Marketing Tactics Implementing the Plan... Some suggested ways to market your Product, Service or Business... Advertising Agency Would an Advertising Agency be able to provide superior advertising
More informationYou have managed to obtain the following information about Gatorade.
DESIGN AN EVENT TO MEET THEIR NEEDS... Gatorade has become commonplace in North American life in the active thirst market category. Aggressive marketing by competitors has recently left Gatorade exposed.
More informationObjectives & Ideas to create Unique Compelling Propositions (UCP's)
Objectives & Ideas to create Unique Compelling Propositions (UCP's) 1. Demonstrate proven results 2. Offer a proposition to the first prospects (eg. business health check) 3. Provide information
More informationAccounting for Sports Franchises
Accounting for Sports Franchises UNVERSITY OF FLORIDA ACCOUNTING CONFERENCE November 4, 2011 Justin Webster, Vice President of Finance DENVER BRONCOS FOOTBALL CLUB Agenda 1. Introduction 2. League/Team
More informationAn Introduction to Integrated Marketing Communications
An Introduction to Integrated Marketing Communications Using IMC To Market Las Vegas 1 Creating a Unique Brand Identity for Las Vegas *Click outside of the video screen to advance to the next slide Taking
More informationTactics for Successful Marketing
Tactics for Successful Marketing Celebrate National School Breakfast Week One of the easiest ways to promote your breakfast program is to celebrate National School Breakfast Week, held annually during
More informationHow To Promote Uni Texas Major League Baseball
University of Texas at San Antonio Corporate Marketing Proposal Sarah Wright Nelligan Sports Marketing 508.259.5072 swright@nelligansports.com NSM is dedicated to building long-term relationships with
More informationSPOrTrONS SPORTS VENUE ADVERTISING & MARKETING SEASONAL PROGRAM. Introduces
SPOrTrONS Introduces SPORTS VENUE ADVERTISING & MARKETING SEASONAL PROGRAM THE POWER OF SPORTRONS SPORTRONS is a full service creative marketing agency that assists both Advertising Brands and Sports/Entertainment
More informationIn This Together US 41 Project Communications Guide for Businesses During Construction
US 41 is a major north-south transportation corridor in Wisconsin, and the expansion project that will take place through 2016 in Brown and Winnebago counties is one of the largest highway projects in
More informationThe Marketing Questionnaire
The Marketing Questionnaire The Zee Designs Team would like to help you build your business or organization by ensuring that the face you present to the world through your website, print media, and marketing
More informationFunds. Claims. Questions
Toshiba Co-op Guidelines (1/2013) Introduction The Toshiba Co-op program is designed to establish and communicate equitable and fiscally responsible guidelines for budgeting, spending and reimbursement
More informationChapter 1 Problem Statements for Case Studies
MACIASZEK, L.A. (2005): Requirements Analysis and System Design, 2 nd ed. Addison Wesley, Harlow England, 504p. ISBN 0 321 20464 6 Chapter 1 Problem Statements for Case Studies Pearson Education Limited
More informationPMF Activity Guide FY16/001
PMF Activity Guide FY16/001 1 2015 Cisco and/or its affiliates. All rights reserved. Contents 2 2015 Cisco and/or its affiliates. All rights reserved. Advertising Broadcast Media Advertising (Radio/ Television/
More informationU.S. BRAND ACTIVATION MARKETING FORECAST (2016 2020): KEY FINDINGS REPORT
U.S. BRAND ACTIVATION MARKETING FORECAST (2016 2020): KEY FINDINGS REPORT Advertising and trade promotion spend are closely tracked, but historically there has been no comprehensive view of the total marketing
More informationMarketing with Datalogic as your Partner. Jean Secrist Channel Marketing Manager August, 2014
Marketing with Datalogic as your Partner Jean Secrist Channel Marketing Manager August, 2014 What will be covered Tools: What they are and where to find them Customization: We will make it easy for you!
More informationRadioWorks for Car Sales
1. Summary 2. Observations 3. Introduction 4. Radio Advertising 5. The Car Dealership Market 6. Radio Advertising for Car Dealerships 7. Summary 8. Key Facts and Figures 9. Source Information 10. Appendix
More informationApplication of Direct Marketing Tools in the Nonprofit Sector. The Albanian Case
Application of Direct Marketing Tools in the Nonprofit Sector. The Albanian Case Doi:10.5901/ajis.2013.v2n8p344 Abstract Author: Xhiliola Agaraj (Shehu) Business Department, Faculty of Economy University
More information1 Understanding the Radio Station 2 Frequencies AM 535 to 1700 khz FM 88 to 108 mhz 3 FCC Jurisdiction over the use of all airwaves in the United
1 Understanding the Radio Station 2 Frequencies AM 535 to 1700 khz FM 88 to 108 mhz 3 FCC Jurisdiction over the use of all airwaves in the United States Intending that they be used in the public interest,
More informationChecklist Of What Works In Print, Radio, TV, Direct Mail and Outdoor Ads
IN PRINT 1. Use simple layouts. Checklist Of What Works In Print, Radio, TV, Direct Mail and Outdoor Ads by Tom Egelhoff One big picture works better than several small pictures. Avoid cluttered pages.
More informationABC Summer Reading A Statewide Sponsorship Proposal
ABC Summer Reading A Statewide Sponsorship Proposal The ABC Library Association is pleased to offer ABC businesses an opportunity to sponsor ABC s Statewide Summer Reading Program. As ABC s largest literacy
More information$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS
MARKETING BENEFIT MARKETING PLATFORMS RELATIVE COST CONSTRAINTS & LIMITATIONS INTEGRATION STARTERS Generate positive impressions / awareness ADVERTISING Need to control the message content/timing/audience
More informationTHREATS. Deeper consumer connections:
Media Comparisons Ad- Supported Wired Cable Cable Television Television Deeper consumer connections: Geographic, Demographic, Psychographic, etc. Viewer migration from Broadcast to Cable High social buzz
More informationPROSPECTING-- Promotional Strategies. By Dr. Tony Alessandra
PROSPECTING-- Promotional Strategies By Dr. Tony Alessandra In the sales profession, two effective ways to get business are to go out after it, or have it come to you. The first you do by prospecting;
More informationMARKETING BASICS FOR START-UP BUSINESSES
MARKETING BASICS FOR START-UP BUSINESSES By Christina Motley Executive Vice President, The O Connor Group Overview: The Small Business Administration reports that 80% of small businesses close their doors
More informationStudent Internship Information
Student Internship Information Athletics Marketing and Promotions The University of Alabama Thank you for your interest in the internship opportunities that we have available in the Alabama Athletics Marketing
More informationWKDS: FM Radio Station
MARKETING WKDS: FM Radio Station Market Opportunity There continues to be no permanent commercial radio station entirely dedicated to young children in the United States, and specifically in the target
More informationThe are 10 basic types of advertising. Brand Also known as national consumer advertising. It focuses on
From The Public Relations Practitioner s Playbook A Synergized* Approach to Effective Two-Way Communication By M. Larry Litwin * (The whole works better than any one of its parts) 2003 The are 10 basic
More informationWhat is the marketing mix?
Marketing and Sales What is the marketing mix? The marketing mix The marketing mix is another tool used by organisations Each leisure and tourism business will have their own marketing mix which works
More informationADVERTISING MATERIALS AND SERVICES
BULLETIN NO. 035 Issued July 2001 Revised July 2013 THE RETAIL SALES TAX ACT ADVERTISING MATERIALS AND SERVICES This bulletin has been prepared to help businesses understand the Retail Sales Tax (RST)
More informationMarketing s Four P s: First Steps for New Entrepreneurs
PURDUE EXTENSION EC-730 Marketing s Four P s: First Steps for New Entrepreneurs Cole Ehmke, Joan Fulton, and Jayson Lusk Department of Agricultural Economics Marketing your business is about how you position
More informationMultimedia Professional Indemnity Insurance
Proposal Form Multimedia Professional Indemnity Insurance This is a Proposal Form for a Policy relating only to claims first made against the Insured during the Policy Period. Please answer all questions
More informationHow Free Newspapers Can Monetize Social Media
How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com
More informationBEST PRACTICES TO LEVERAGE STORED VALUE TICKETS
BEST PRACTICES TO LEVERAGE STORED VALUE TICKETS Stored ValueTickets: They re a Game Changer Stored value tickets allow teams, venues, or stadiums to load money directly onto a fan s ticket, which can then
More informationWordw'de Hospita ity and Tourism Themes
Wordw'de Hospita ity and Tourism Themes Customer reinvestment analysis in the gamling industlry Andrew Klebanow Gaming Market Advisors, Las Vegas, Nevada, USA World Hospitality and Tourism Themes, Vol.
More informationREQUEST FOR PROPOSAL DOWNTOWN MARKETING CAMPAIGN BID NO. 918-0319-09F April 22, 2009
Company Name Administrative Advertising & TOTAL Notes Costs Marketing Costs The Placemaking Group 8,940.00 109,700.00 118,640.00 REQUEST FOR PROPOSAL DOWNTOWN MARKETING CAMPAIGN BID NO. 918-0319-09F April
More informationPark & Recreation Comprehensive Master Plan
12 Marketing 249 249 250 Park & Recreation MARKETING The overall marketing efforts and consistency of message has improved with some of the staff re-assignment in responsibilities. These improvements were
More informationExploring Media. Time. Activity Overview. Activity Objectives. Materials Needed. Trainer s Preparation. 30 minutes
Exploring Media Time 30 minutes Activity Overview This module provides an introduction into how the curriculum defines media and its purposes. Activities allow participants to brainstorm the many types
More informationFlorida Atlantic University. Corporate Marketing Proposal
Florida Atlantic University Corporate Marketing Proposal Presented by: Andrew Plenn Nelligan Sports Marketing, Inc. Tom Oxley Athletic Center 777 Glades Road Boca Raton, FL 33431 (561) 297-0409 (561) 297-0418
More informationTEXT SUCCESS. 5 Dangerous Trends in Mobile Marketing
5 Dangerous Trends in Mobile Marketing 5 Dangerous Trends in Mobile Marketing After a combined 14 plus years in the online lead generation business and now mobile, we have observed and even partaken in
More informationHow To Kit. Picture Bingo
How To Kit Picture Bingo Steps to Organizing a Picture Bingo Community Event 1. Find a space in the community to hold the event. (school, band office, nursing station, library, community hall) 2. Advertise
More informationCELTIcS COURTSIDE 20 09-10. Opportunity to access the Lincoln Courtside Club (Row AA Only) Complimentary Legends membership (Rows BB, CC)
CELTIcS COURTSIDE Opportunity to access the Lincoln Courtside Club (Row AA Only) Complimentary Legends membership (Rows BB, CC) Exclusive VIP Event featuring members of Celtics ownership and basketball
More informationClassroom Projects. Art Projects Math Projects Science Projects Language Arts/English Projects Classroom Activities School/Club Projects
Classroom Projects TEACHER S NOTE: The following lesson plans can be used in any grade by altering the degree of difficulty you assign to the projects. Use what ideas you can from these lesson plans and
More informationIntroduction Email Marketing: Online Marketing:
Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction
More information