POSITION DESCRIPTION Corporate Communications Advisor

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1 POSITION DESCRIPTION Corporate Communications Advisor POSITION TITLE: Corporate Communications Advisor POSITION NUMBER: 362 POSITION STATUS: Part-time, Fixed term Contract LEVEL: 7 REPORTING TO: Manager Community Engagement LOCATION: Burnside Civic Centre SPECIAL CONDITIONS: This position may require attendance for out of hours requests to meet organisational demands when agreed between all parties and as directed by the Manager Community Engagement. Current driver s licence is essential. A Police Clearance is required to be maintained with this position and held current every three (3) years. POSITION OBJECTIVES: Promote the great work Council does for its community via appropriate communication channels. Develop relationships with relevant industry and community stakeholders. Contribute to the work of increasing Community Engagement with our community.

2 KEY RESPONSIBILITIES Key Area Key Tasks External Communication/Media Community Engagement Corporate Plan Focus Area Systems and Processes Provide high-level, accurate, timely and strategic communication and public relations advice and support to the CEO, Executive Team, Mayor and staff in relation to Council initiatives, campaigns and services. Manage Council s media relationships in a strategic and positive manner to spread the news of Council s work for its community, identify key messages and positive media opportunities and manage responses to media enquiries. Develop a Communications strategy to convey consistent quality messages across the full spectrum of Council s materials and channels. Plan, coordinate and evaluate media monitoring services. Manage and evaluate media training for senior staff and manage training program delivery. Manage all aspects of the creation and production of Council s quarterly newsletter Burnside Focus, including research, writing and editing, and supervising layout, proofing, print production and distribution. Ensure the creative content and production quality of communication materials are consistent with Council s values, policies, corporate objectives and corporate identity. Lead the development, implementation and evaluation of specific communications campaigns to appropriate audiences. Act as consultant and facilitator to staff, assisting them to increase the effectiveness and professional presentation of Council s messages to the public. Work with project managers to develop the look and readerfriendliness of Council s corporate documents such as the Annual Report, Annual Business Plan and Budget, rates information, brochures and fact sheets as required. Oversee and guide the preparation of speeches, briefing notes and presentations for the Chief Executive Officer and Mayor as required. Represent Council on an as-needs basis for conferences, presentations, meetings and related events. Manage relevant external suppliers and contractors. Contribute to the strategy and operation of the Community Engagement department. Advise on key tools, timing and design of engagement exercises. Assist with the construction of surveys and other engagement materials. Assist with results analysis. Internal Communication Draft internal communications materials including the internal newsletter, s, presentations and other documents. Support team members by providing editing and proof reading support. At the direction of the Manager Community Engagement, take ownership of development and delivery of communications strategies for specific projects and initiatives. Contribute to the development of communication strategies and content for internal audiences in a variety of formats and media. Business Support Develop and maintain tools to help business units draft communications aligned with overall communication strategies. Provide practical advice to business units on message, tone and style of communications. Provide editing and proof reading support. 2

3 General Support and adhere to Council s policies and procedures, code of conduct and relevant acts. Assist in the achievement of agreed outcomes consistent with department business plans and budgets. Perform any other duties as directed by Team Leader or Manager. Promote and project Council s commitment as a Customer First organisation. Help to create a sustainable Burnside by focusing on all work practices and their environmental impact. Some out of hours work may be required. Corporate Plan Focus Area Assets and Finance Budget Operate within budget and resource constraints, monitoring and reporting as required by the Manager Community Engagement. Contribute in preparation of Department s budget as it relates to role and associated activities. Corporate Plan Focus Area Customer Service and Stakeholders Customer Service Provide high quality multifunctional customer service to the City of Burnside s external and internal customers, in accordance with Council s Business Plan, Code of Conduct, Policies and Strategies. Corporate Plan Focus Area People, Learning and Growth Learning & Development Work Health and Safety, EEO & Disability Discrimination policies Support the Department by transferring knowledge and mentoring others as appropriate. Participate and assist the Manager Community Engagement with PDR process. Attendance at conferences, seminars, workshops and other training activities to maintain an awareness of trends and issues primarily relating to the position. Adhere to defined work health and safety policies and procedures related to the tasks/activities being undertaken in order to ensure own safety and that of others in the workplace. Compliance with EEO and DDA legislations and Council policies. EXTENT OF AUTHORITY In accordance with the Local Government Act (Act), this position has authority by the Chief Executive Officer to exercise powers and duties within the limits of the Act and in accordance with Council Policy PEOPLE & CULTURE RESPONSIBILITIES The City of Burnside values its staff and is committed to the principles of our Corporate Values. As a Staff Member, you play a key role in demonstrating these standards and show integrity in your daily interactions with customers, your manager and colleagues. Caring & Supportive Be understanding and supportive of the individual, to look after each other Be consistent and fair with the treatment of others Innovative & Creative Have the enthusiasm, courage and support to implement something new and the opportunity to challenge current practice Transparent & Honest Consistency, openness and integrity in decision making Be trusted to take responsibility and ownership for actions Use effective channels and systems for communication 3

4 Enjoyment & Involvement Work with staff who want to be there Share a laugh Celebrate achievements PERSON SPECIFICATION a) Skills Ability to identify media and public relations opportunities and initiate relevant strategies to gain leverage from these opportunities. Ability to develop effective communications strategies relating to a range of issues and targeting a wide range of stakeholders. Ability to write accurate and engaging material in a variety of styles and formats for a wide range of stakeholders, and to interpret specialist/technical information in Plain English for a variety of audiences. Demonstrated project management and negotiation skills, and the ability to manage suppliers and staff. Demonstrated ability to meet competing deadlines, manage multiple projects and tasks simultaneously and manage high volumes of work. A high level of initiative, flexibility, creativity and the ability to work unsupervised and as part of a team. Exceptional communication and analytical skills. Highly developed interpersonal and networking skills. Ability to manage a budget. b) Knowledge Knowledge of Social Media and its relevance to Local Government An excellent understanding of the Australian media and its requirements. A thorough knowledge of current theory and best practice in media, public affairs and communication. A sound knowledge of Communications supplier processes and relationship management including print production, direct mail/marketing and media monitoring services. Knowledge of Council s operations. c) Experience/Qualifications A tertiary qualification in communications, journalism or related area. Proven experience in communications, public relations or related industry Extensive experience in developing and implementing strategic communications campaigns. Proven experience in providing strategic communications advice and support to senior staff. Extensive experience of providing communications advice in a highly political environment and on sensitive issues. Experience in managing the production and delivery of a high quality newsletter. Experience in writing and producing a wide range of communications materials in a variety of styles and formats. Experience in a government or local government environment Professional Membership of the Public Relations Institute of Australia (PRIA). d) Attributes Creative thinker Adaptable Multi tasker Loves deadlines Great sense of humour e) Training Where appropriate, attend conferences, seminars, workshops and other training activities, to maintain awareness of trends and issues as they relate to the position. 4

5 ACKNOWLDGEMENT AND APPROVAL Last Updated: May 2012 Employee Name: Signature: Date: / / Manager/Supervisor: Date: / / General Manager: Date: / / 5

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